Nje ukuba umamkeli enze isigqibo sokuvula i-imeyile ngokusekwe kwisithembiso kumgca wesifundo, owona mxholo wencwadana yakho ye-imeyile kufuneka uhambise kweso sithembiso.
Ukuba iphulo lakho alihambisi kwisithembiso esinyanzele umfundi ukuba acofe kwindawo yokuqala, baya kuba nezizathu zokungahoyi i-imeyile nje kuphela, kodwa uphawu lwakho ngokunjalo. Ingqwalaselo yabo ingajolisa kwenye into kwibhokisi yakho yokungenayo, ikuthintele ithuba lokubakhokela ngakumbi kuhambo lwabo lokuya ezivenkileni.
Sonke siphantsi kwemizekelo engenakubalwa yeeleta zeendaba ze-imeyile, oko kuthetha ukuba wonke umntu kufuneka abe nombono olungileyo wokuba imbi kangakanani na. Iincwadana zeendaba ze-imeyile zixhaphake kakhulu, kwaye phantse lonke ishishini liyazisebenzisa ngandlela thile ... kutheni ke uninzi lwazo lusilela kumgangatho?
Ukudalwa kweeleta zeendaba ze-e-commerce
Kubonakala ngathi nabathengisi abakha la maphulo okusilela babonakalisiwe kwimizekelo emibi, kodwa uninzi lwabo alunakho ukuza nesicwangciso esiliqili sokuhambisa umxholo onyanzelisayo oza kugcina abaphulaphuli babo benomdla.
Ke masityhalele ekwenzeni iincwadana zeendaba ze-eCommerce eziza kwenza ukuba abamkeli bakho bonwabe bagqiba kwelokuba baqhubeke nohambo kunye negama lakho.
Gxininisa into kunye nexabiso kuthumelo ngalunye.
Ayizizo zonke iintlobo zemiyalezo yentengiso eyenziweyo ngokulinganayo. Kodwa umbono ngokubanzi emva konxibelelwano olusebenzayo lokuthengisa luyafana kuwo onke amaqonga: ukuhambisa into kunye nexabiso.
Zininzi iinkcukacha ezithe vetshe ezenza umxholo we-imeyile ekumgangatho ophezulu, ezinje ngoyilo, ubuqu, kunye nokwahlula abathengi, kodwa ukuba awunazinto kwaye unexabiso entliziyweni yomyalezo wakho, uya kusilela kwaye ayizukunxibelelana nabaphulaphuli.
Ngaphandle kweendidi zeeleta zeendaba ze-eCommerce, ayisiyiyo kuphela imveliso eyenza kakuhle, kodwa kukwakho neempendulo zabathengi ezivuza abo basebenzayo. Sifumanise ukuba ngaphandle kwesihluzo semizuzwana esi-8 kunye nokungathandwa okuthandwayo kwintengiso ye-imeyile, uGen Z kunye nemillennials ngokufanayo bakhetha ukuhlala bedibana neempawu nge-imeyile.
Iyintoni imfihlelo? Nika ixabiso
Xa kuziwa ekuthumeleni ii-imeyile ezinokuthi zenziwe ngamalungu aso nasiphi na isizukulwana, kubaluleke ngakumbi kunangaphambili ukukhulisa amaqonga eselfowuni, njengoko ngaphezulu kwe-50% yemikhankaso ivuliwe kwiselfowuni. Kwaye ixabiso lisabalulekile, ke utshintsho oluthile ebhokisini, njenge-Gmail yokunyusa ithebhu, inokuba yinto elungileyo, njengoko ababhalisile kunokwenzeka ukuba bayibone ngokuthe ngqo le thebhu xa bafuna ukukhangela izivumelwano zokuthenga.
Konke oku kwalatha kubaphulaphuli abakhutheleyo, njengoko ii-brand kungasafuneki ukuba zikhuphisane ngqo nomnye umxholo, njengembalelwano yobuqu, kwiibhokisi zeposi zabamkeli.
Umcimbi ophambili kukuba iileta zeendaba ze-imeyile zihlala zinamathela kunye kuba abathengisi bacinga ukuba kukho imfuneko yokusebenza yokuba unayo.
Kuya kufuneka uchaze ngokucacileyo isicwangciso-qhinga sakho sokubalisa ibali elihambelanayo elongeza ixabiso kubaphulaphuli abathile kwaye ubakhokele ngokwamanqanaba ahlukeneyo enkqubo yokuthenga. Kwaye kufuneka incedise kwaye ihambelane nolwakhiwo olubanzi lwentengiso yakho kunye neendlela zokuthengisa.
Xa iqhutywa ngokuchanekileyo, ukuthengisa nge-imeyile iimveliso ze-e-commerce kunokwakha unxibelelwano olubalulekileyo noluya kuhlala luhleli phakathi komthengi kunye nophawu, ukuzisa ixabiso elizinzileyo kuwo omabini amaqela. Jonga lo mzekelo kwinkampani yokuhamba ekwi-Intanethi Booking.com, ebonelela ngezikhokelo zesixeko ecaleni kwee-CTA zokuhlala.
Iphepha lakho leendaba le-imeyile kufuneka libe nenjongo
Xa begqibelele, iileta zeendaba ze-imeyile zabelana ngebali elinyanzelisayo nomfundi. Ziyafundisa, ziyafundisa, kwaye zibonelela ngemiyalelo ecacileyo ngendlela umfundi ekufuneka aqhubeke ngayo ukuba ufuna ukufumana ixabiso ngakumbi ngobomi bakhe okanye kwiinjongo zakhe.
Iileta zeendaba ze-E-commerce zinxibelelana ngqo nabathengi.
Okokuqala, iileta zeendaba ze-imeyile zinokudlulisa isixa esincinci solwazi ngokukhawuleza okukhulu. Ngelixa ii-tweets ngokubanzi zifuna ukubhekisa kwikhonkco kwinto ebaluleke ngakumbi, okanye iibhodi zeebhilibhodi kufuneka zithathe ingqalelo yabaphulaphuli ngemiyalezo evelele, iileta zeendaba ze-imeyile zinokuhambisa inani elothusayo lolwazi olufanelekileyo kumfundi kwifomathi yabo.
Ngelixa iileta zeendaba ze-ecommerce zihlala ziqulathe amakhonkco (zihlala zikwimo yee-CTA), zinokuba yimithombo yolwazi ezimeleyo.
Iincwadana zakho mazibe zezobuqu.
Ii-imeyile zizezomntu kwaye zinikelwa kumfundi othile. Xa usenza umabonwakude okanye intengiso kanomathotholo, okanye intengiso yewebhusayithi okanye ijelo losasazo lwasentlalweni, awunalawulo kangako ukuba ngubani oyibonayo ngaphaya kokuhlalutya idatha yeedemokhrasi.
Xa uthumela ileta yeendaba ye-imeyile, uhambisa loo mxholo kubaphulaphuli abathile, uvumela ukwenziwa komntu ngokufanelekileyo kunye nokuzibandakanya naloo rhumela. Ukujonga umkhankaso kubathengi beWinkelstraat.nl iziqendu zeendaba zayo ezisekwe kubalo lwabantu kunye nomdla wokubonisa ukunyuswa kubathengi abanomdla.
Kukwabalulekile ukuba uqaphele ukuba iincwadana zeendaba ze-imeyile zinokubonelela ngokuzibandakanya okungaguquguqukiyo kunye nabathengi bakho, kwaye ukusebenza kwazo kunokulandelwa kunye nokulinganiswa. I-automation yokuthengisa ngokuzenzekelayo yenza ukuba ufezekise izinto ezintle ngeeleta zakho ze-imeyile, kwaye kunokwenzeka ukuba unxibelelane ngexabiso rhoqo nangokufanelekileyo kubaphulaphuli abaninzi ngexabiso eliphantsi.
Misela eyona nto iphambili
Cwangcisa eyona nto iphambili kwintengiso ye-imeyile.
Ngaphambi kokungena kwiindidi ezahlukeneyo kunye nezinto ezithile zeleta enkulu ye-imeyile, kufanelekile ukuvavanya ukuba ingaba incwadana yeendaba ye-e-commerce ilungile na kwishishini lakho.
Ngelixa iincwadana ze-imeyile sisicwangciso esisebenzayo kumashishini amaninzi, kukho iimeko ezithile apho kunokuba nesiqhamo ngakumbi ukulandela amanye amathuba, njengaxa ujonga nasiphi na isixhobo sokuthengisa. I-e-commerce ngokubanzi lishishini elixhamlayo kwiincwadana zeendaba ze-imeyile, kodwa kuvavanyo lwezinto ezithile zeshishini zombutho wakho ziya kukuxelela ukuba ingaba isicwangciso eso sinokukuhlawula na okanye hayi.
Ukulungelelanisa ukuthengisa incwadana yeendaba kunye neenjongo zeshishini ngokubanzi.
Isinyathelo sokuqala kulo naluphi na uvavanyo olunjalo kukuqwalaselwa ngononophelo kweenjongo zeshishini lakho. Kuya kufuneka uchaze ngokuthe ngqo ukuba unethemba lokufumana iphulo lokuthengisa nge-imeyile.
Ukuba uzama ukuhlakulela ubudlelwane bokubhalisela ngokukuko ngokukuko, ungaphumelela kwangoko ngephulo leendaba elicwangciswe kakuhle. Kwakhona, ukuba ufuna ukuqhuba uguquko kwiwebhusayithi yakho, ukwenza umxholo wencwadana yokuzibandakanya kunokukunceda ubakhokele kubuchule bakho ngohambo lokuthenga abathengi, okukhokelela kwipesenti ephezulu yentengiso kutyelelo ngalunye lwewebhusayithi.
Ngenye indlela, ukuba iinjongo zakho eziphambili zentengiso azihambelani ngokulula kunye neeleta zeendaba ezenzelwe ukufeza, kungangcono ukuchitha imali yakho kwenye indawo. Ukuzama ukugcina inyathelo leendaba le-imeyile elingaxhaswanga zizibonelelo ezifanelekileyo, ukucwangcisa, kunye nokhathalelo kunokuba yingozi kakhulu kunokuba ungathumeli iincwadana.
Umzekelo, ukuba enye yeenjongo zakho eziphambili kukuqhuba ukuthengisa ngakumbi ngentsebenziswano, kuya kufuneka uthathele ingqalelo ukuchitha izixhobo ezininzi ekwenzeni i-brand ambassador kunye nenkqubo yomthengisi kwakhona. Kodwa kwelinye icala, unokwenza incwadana ethile yamalungu ebonelela ngolwazi kunye neendaba emva kwezigcawu.
Nika izixhobo ezifanelekileyo
Olunye uqwalaselo olubalulekileyo kwesi sigqibo kukuthatha uvavanyo oluthembekileyo lokufumaneka kwezixhobo zebrendi yakho ukulandela iinjongo zeeleta ze-imeyile.
Ayinakugxininiswa ngokwaneleyo: Ukuba iphulo lakho leendaba liphumeze, alijolisanga, kwaye alixabisekanga, ayiloxesha elifanelekileyo lokwenza le ndlela. Ukuzenzekelayo kwentengiso kunokukunceda ufumane iziphumo kwaye ulinganise umkhankaso wakho we-imeyile njengoko ishishini lakho likhula, kodwa usafuna amandla kunye nokuzimisela ukuzinikezela ngokwaneleyo kwiphulo lokuqinisekisa impumelelo yalo.
Phambi kokuba uqale, thatha isigqibo ngohlahlo-lwabiwo mali olunokuthenjwa, ishedyuli yokufumaneka kwabo baya kuba negalelo, kunye nesicwangciso sokufumana inkxaso kwilinge elisuka kwezinye iinkampani (i-IT, ezabasebenzi, uyilo). Nje ukuba ube uqonde ngokucacileyo iimfuno zephulo le-e-newsletter elicetywayo, kunye nezixhobo ezikhoyo, uya kuba nakho ukusebenza nabachaphazelekayo ababandakanyekayo ukwenza isigqibo esifanelekileyo malunga nokusebenza kwenkqubo yophawu lwakho.
Ngokomndilili, abathengisi bathumela iimeyile zeendaba ze-ecommerce ezimbini ukuya ezintlanu inyanga nenyanga. Oku kuthetha ukuba abathengisi be-imeyile benza ii-imeyile rhoqo ngonyaka kwaye uninzi lwabathengisi banamaqela azinikele ekusebenzeni kwawo. Ngoba? Kungenxa yokuba ubalo lwe-imeyile lubonisa ukuba i-imeyile inembuyekezo ephezulu kutyalo-mali kunye nokubandakanyeka okuphezulu phakathi kweendlela zentengiso.
Kukho i-ROI enokubakho
Kulungile, amaphepha-ndaba e-ecommerce abalulekile… kodwa ukubathumela akwanelanga. Kuya kufuneka babe nomtsalane, kungenjalo baya kukuthumela kwibhokisi yeposi yogaxekile okanye abathengi baya kubhalisa ngokupheleleyo. Ke yintoni eqhuba ukubandakanyeka kwintengiso ye-imeyile?
- Iincwadana ezinomxholo wevidiyo
Ividiyo njengesixhobo sokusetyenziswa komxholo ifumana ukuthandwa kuphela. Amashishini asebenzisa ividiyo ngeenjongo zokuthengisa abone ukwanda kwe-41% kwezithuthi kwiindawo zabo. Kodwa kukho ukubanjwa: imiba esemgangathweni… okuninzi. I-62% yabathengi kunokwenzeka ukuba babe nembono engalunganga yohlobo olushicilela umxholo ombi.
Sebenzisa iividiyo kwiiimeyile kuyasebenza. Ababoneleli babanga ukuba iividiyo zonyusa izinga lokucofa nge-55% kunye nenqanaba lokuguqula nge-55% kunye ne-24%. Ke uzishumeka njani ngaphakathi?
Zininzi iindlela ezahlukeneyo:
Sebenzisa umfanekiso onomlawuli "Dlala" kwaye uqhagamshele kowona mthombo wevidiyo kwiwebhusayithi yakho, kwibhlog, okanye kwisitishi seYouTube.
Sebenzisa i-animated GIF eyenziwe kwividiyo yakho kwi-imeyile enxibelelana nomthombo wevidiyo.
Shumeka eyona vidiyo kwi-imeyile ukuze umthengi ayibone ngaphandle kokuya kwenye indawo.
Qaphela: ayizizo zonke iiplatifomu ze-imeyile ezixhasa itekhnoloji ye-HTML5 kwaye kuphela yi-58% yabamkeli eya kuba nakho ukudlala ividiyo efakwe kwi-imeyile. Bonke abanye, kubandakanya i-Gmail, i-Yahoo, kunye nabasebenzisi be-Outlook baya kubona umfanekiso okhuselekileyo. Umfanekiso ophethe isilawuli "Dlala" yeyona ndlela ikhuselekileyo yokubheja.
Zeziphi iividiyo endifanele ndabelana ngazo?
Iividiyo kufuneka zilingane nomxholo wale ncwadana: yenza ixabiso elongeziweyo okanye wazise into. Nantsi eminye imizekelo.
- Idemo yengqokelela entsha
Umzekelo, masithi ungumthengisi we-imeyile eGiorgio Armani Fashion House. Iphulo lakho elitsha le-imeyile liza kwazisa ngezinto ezintsha ezivela entwasahlobo / ehlotyeni 2016 ingqokelela yeempahla zabafazi.Ungongeza umfanekiso ngomyalelo othi "Dlala" kwividiyo yengqokelela entsha kwiYouTube okanye wenze umfanekiso ophilileyo weGIF kwaye uyiqhagamshele kwiYouTube.
- Izimvo malunga nokwenza malunga nezinto ezithengiweyo
Masithi uthengisa izikhafu. Unokongeza ividiyo echaza iindlela ezininzi zokuphatha imveliso entsha okanye ethengiswa kakhulu. Okanye, ukuba uthengisa izixhobo zabafazi, yongeza ividiyo ngendlela yokugoba izipho ezincinci kakuhle.
Cinga ngobuntu bomthengi wakho. Zeziphi ezinye izinto zokuphila kwabo onokuthi ubancede uzifundise okanye uzazise, ngakumbi ngokunxulumene nemveliso yakho?
- Ubungqina boMthengi -Vula iiVidiyo, uPhononongo
Ukuba unayo ividiyo yabathengi bakho abathetha ngophawu lwakho, yongeze. Impendulo entle iyabaqinisekisa abathengi kwaye ibakhuthaze ukuba bathenge. Jonga le vidiyo ivula. Iveza imveliso kakuhle kwaye inamawaka eembono. Ungasebenzisa imikhankaso ye-imeyile ezinikezelweyo yokulandela abathengi emva kokuthenga kwaye ubakhuthaze ukuba bathumele into.
- Iincwadana ezinemifanekiso yoopopayi be-GIF
Imiyalezo yokukhuthaza oopopayi inokubalisa ibali kwaye ibambe umdla wabathengi ngcono kunawo nawuphi na umfanekiso we-tuli. Basebenzisele imisebenzi yokuthengisa nge-imeyile ukonyusa ukubandakanyeka kunye nokucofa.
Unokwenza imikhankaso efanayo ye-GIF ngesoftware yobungcali. Ukuba awunazakhono zilungileyo okanye abantu kwiqela lakho ukwenza oku, zama ezi zinto zilula zeJIF:
- Iincwadana ezibhengeza ukhuphiswano
Ihlobo lixesha elihle lokubhengeza ukhuphiswano. Abantu baziva bekhululekile, benomdla kwaye bekulungele ukuzonwabisa. Ukufumana okuninzi kumaphulo akho, yenza ubuchule kwaye unike amava awodwa kwi-Intanethi kubasebenzisi.
Eli khadi lokuqala linokuza ngokufanelekileyo. Abathengisi be-imeyile bayisebenzisa ukusingatha iilotto ukuphumelela ukuhambisa simahla okanye isipho. Ikhadi lokuqala likhangeleka kubo bonke abathengi be-imeyile, kubandakanya zonke iinguqulelo ze-Outlook.
- Iincwadana ezinemiba yokubala
Ukuthengisa kwentwasahlobo nasehlotyeni: sebenzisa izibonelelo ezinqunyelweyo kwaye ubandakanye ukubala ixesha kwi-imeyile yakho. Kuyanceda xa usungula umkhankaso wexesha elinomda kwaye ikwadala nokungxamiseka ukuba abathengi bathenge ngokukhawuleza.
Unokwenza olu hlobo lwesibali xesha ngezixhobo ezinjengeMotionmailapp.com, emailclockstar.com, kunye nefreshelements.com. Baza kuvelisa ikhowudi ye-HTML ukuze ukwazi ukukopa kwaye uncamathisele kumhlaba wekhowudi ye-HTML yomhleli we-imeyile.
- Iincwadana ezineengcebiso ezenzelwe wena
Ukongeza iingcebiso kwii-imeyile kungakhokelela kukonyuka kwama-25% kwintengiso kunye nokunyuka kwama-35% kwiirhafu zokucofa. Izixhobo ezinjengeNosto ziya kuvelisa ikhowudi ye-HTML eya kukuvumela ukuba ubandakanye iimveliso kwiphulo lakho le-imeyile ngokusekwe kuthengiso lwangaphambili.
Ezi imeyile ezenzelwe wena ziya kuba luncedo ekuthumeleni iincwadana zeendaba ezikhuthazayo, kunye ne-imeyile emva kokuthenga, ii-imeyile zokufumana inqwelo, kunye nezinye ii-imeyile ezenziweyo. Eli lithuba lokuthengisa kunye nokuthengisa ithuba.