Amazon Yandiswe ngokubonakalayo kwenye intengiso kwakhona, ngeli xesha ikwivenkile enkulu, ezi ndaba zilawule iincoko ezininzi kwiveki ephelileyo. Ngokucacileyo, iAmazon isilumkisile ngale nto. Ndilapha ukusukela ngaphambili, ukusukela ngo-1990 ukuba kanye kanye xa iAmazon yayiziincwadi kuphela, ndakwazi ukulawula icandelo le-e-commerce. Ndabandakanyeka kwingxabano nomnye wabahlalutyi egxile kwiAmazon, owayekholelwa ukuba inkampani ayizukuphuma kwintengiso yencwadi. Ndiphikisa ngelithi imodeli ebisetyenziswa inako kwaye izokwandiswa iye kwezinye iindawo, kodwa nam bendingacingi ixesha elide.
Ukusukela ngoko, I-Amazon ayingenanga kuphela kwiindawo ezininzi zentengiso, kodwa kwintengiso yangemva kwintengiso yokutya, kodwa ayisiyiyo loo nto kuphela kodwa nenkampani yetekhnoloji, enkosi Iinkonzo zeWebhu zeAmazon. Ngokucacileyo ezi ziya kuthatha elinye inyathelo ukuya kwishishini lokuhambisa kunye nokuthumela, kwaye kunokwenzeka ukuba ziya kudlula ezinkulu iinkampani ezinjenge-UPS kunye neFedEx kwiminyaka embalwa, kodwa uthini ngeemoto zaseAmazon okanye ihotele yaseAmazon? Singabhekisa kwiAmazon United States.
Imodeli ephindaphindayo yeAmazon, eyenza ukuba yahluke kwaye yahluke kwezinye, kukuba ijolise ekunxibelelaneni nabathengi bayo neemveliso zayo ezinokukhuhlana okuncinci, ethi kwizikali ezinkulu ibe neziphumo ezihle. Mva nje kuye kwanzima ukukhuphisana ixesha elide kunye nale ndibaniselwano, kuba oku akubangeli kuphela kwixabiso lokhuphiswano, kodwa kunye namava angenakuthelekiswa nanto kubathengi, ngokubhekisele lula. Ezinye izinto zinokufika kwangolo suku kwaye kwezinye iindawo, unokulinganisa ixesha eliza kuthatha iodolo yakho ukuze ufike kwaye ungazi namaxesha ngqo oku.