IKhomishini yaseYurophu, ngokuhambelana neMarike eNye yedijithali kunye neendlela zeNtengiso eNye, kutshanje thaca isicwangciso esinamanqaku amathathu sokunyusa i-e-commerce, ukulungisa imicimbi nge "geoblocking", ngenjongo yokwenza ukuhanjiswa kwemveliso enqamlezileyo kungekuphela nje okufikelelekayo, kodwa nokusebenza ngakumbi. Imithetho emitsha ye-Ecommerce eYurophu Baza kujolisa ekukhuthazeni ukuzithemba kwabathengi, ngenxa yokhuseleko olungcono kunye nokunyanzeliswa.
Ngokubaliswa ngu UAndrup Ansip, onguSekela Mongameli weNtengiso eNye yedijithali, rhoqo abantu bathintelwa ekufikeleleni kwezona zinto zibalaseleyo kunye nokunyuselwa xa bethenga kwi-Intanethi okanye bathathe isigqibo sokungathengi ngaphandle kwemida yabo kuba amaxabiso okuhambisa aphezulu kakhulu. Banexhala nangamalungelo abo xa kukho into engahambi kakuhle kwaye imveliso ingahanjiswa okanye ifike ikwimeko embi.
Injongo yale mithetho mitsha yorhwebo lwe-elektroniki eYurophu, zijolise ekusombululeni iingxaki ezithintela abathengi kunye neenkampani ekubeni bonwabele ngokupheleleyo elona thuba lihle lokuthenga nokuthengisa iimveliso okanye iinkonzo kwi-Intanethi.
Ngakolunye uhlangothi, UGünther H. Oettinger, onguMgcini wezoQoqosho lweDijithali kunye noMbutho, ukhankanyile ukuba inyathelo "lokuvalwa", livumela ukuba kubekho ulungelelwaniso olwaneleyo phakathi komdla wabathengi, ebavumela ukuba babenakho ukuthenga nge-Intanethi ngaphaya kwemida yabo, ngelixa benika iinkampani ukhuseleko olwaneleyo ngokwasemthethweni.
Ku-Elżbieta Bieńkowska, onguKomishinala weNtengiso yeHlabathi, iShishini, i-Enterpreneurship kunye nee-SIME, ucalucalulo phakathi kwabathengi kwi-European Union, ngokusekwe Ulwahlulo lwentengiso kwimida yelizwe alusenzeki kwiNtengiso eNye.
Ngesi sizathu, ngemithetho ecacileyo, a Isicelo esingcono kunye nokunikezelwa kweemveliso ezinqamlezileyo ngakumbi, kuya kuba lula kakhulu kubathengi nakwiinkampani, ngakumbi amashishini amancinci, ukusebenzisa ngokupheleleyo i-European Union iMarike eNye kunye ne-Ecommerce enqamlezayo.