Ukuba nevenkile eku-intanethi, okanye i-eCommerce, yinto yokwenene namhlanje kubantu abaninzi nangakumbi. Iivenkile ezibonakalayo zivala rhoqo, nangona kunjalo, kwi-Intanethi izinto ziyatshintsha, kwaye zivula ngakumbi. Kodwa, akonelanga nje ngokudibanisa iphepha kwaye kunjalo. Kukho inkcukacha ebalulekileyo ekusenokwenzeka ukuba khange uyiqonde. Ii-URL ze-eCommerce.
Ezi zibaluleke okanye zibaluleke ngakumbi kunoyilo, kuba zichaphazela ngokuthe ngqo i-SEO kwivenkile yakho ekwi-intanethi. Kodwa ngayiphi ingqiqo? Zithini ii-URL ze-eCommerce? Kufuneka ubasebenzise njani? Konke oko kunye nokunye okuninzi esiza kuthetha ngako ngokulandelayo.
Yintoni i-URL
Okokuqala kubalulekile ukwazi ngobunzulu ukuba iya kuba yintoni i-URL. Sithetha ngedilesi yewebhu yephepha, kodwa koku kuya kubandakanya ulwalathiso lweendidi kunye neemveliso. Umzekelo, cinga ukuba unevenkile yezincedisi zezithuthuthu. Iwebhusayithi yakho inokuba yile: todoparatumoto.com, njengoko inokwenzeka. Kodwa, kuthekani ukuba kwimveliso i-url iqala ukuba nezinto ezingenamsebenzi? Uhlobo: todoparatumoto.com/casunoeuqncey.html Ngaba ungathemba ukucofa? Ewe akunjalo, kuba ayazi ukuba yi-url efanelekileyo okanye hayi, ukuba ayiyonyani, okanye ukuba ingakukhokelela kwindawo engalunganga.
Akukho zinjini zokukhangela zezona zilungileyo. Kuba ayinanto ibaxelelayo ukuba bazakufumana ntoni phaya, kwaye ke, xa udwelisa uthotho lwamaphepha abantu abafuna into, eyakho ayizukuvela kuba awunawo amagama aphambili owafunayo.
Ukuqukumbela, singatsho ukuba i-URL yidilesi apho umisela khona ukuba ngubani lowo (okanye iirobhothi zenjini yokukhangela) azi ukuba zizakufumana ntoni kuyo, ngendlela eza kukwazi ukuba ikho.
Yintoni ephawula i-URL elungileyo
Ngoku, i-URL, ukuze igqibelele kwi-eCommerce (okanye nokuba iyonke), kufuneka izalisekise uthotho lweempawu ezibalulekileyo. Zezi:
Yiba nesakhiwo esifanelekileyo
Ngale ndlela, thintela kangangoko kunokwenzeka amanqaku, izichazi, njl. Azilungelanga ii-URLs kuba konke abakwenzayo "kubenza batyebe" kananjalo kuba abalutho kwi-SEO.
Eyona nto ilungileyo yile ukubheja kumagama aphambili, ayiloo nto kanye aza kuyikhangela abasebenzisi. Ke, ufumana iindawo ezintathu ezahlukeneyo kwii-eCommerce URLs:
- Idomeyini yevenkile (ukuqhubeka nomzekelo wethu, todoparatumoto.com). Yivenkile yakho ekwi-intanethi, apho zonke iindidi kunye neemveliso uvela kuzo.
- Iindidi zeemveliso. Kuba uya kuba neendidi ezahlukeneyo apho unokubandakanya iimveliso ozithengisayo. Umzekelo: iimpahla, izixhobo ... kwaye oku kufuneka kuboniswe nakwi-url.
- Imveliso. Apho kubalulekile kungekuphela ukubeka igama, uphawu ... kodwa kunye namagama aphambili.
Lumka, kuya kufuneka ukhumbule ukuba imifanekiso yeemveliso ozilayishayo ziya kuba ne-URL yazo. Ukuba ufuna babeke, khumbula ukuwafaka ngegama lemveliso kunye namagama aphambili, kuba ngale ndlela uya kufezekisa iziphumo ezingcono.
I-url emfutshane
Ukuba kuyenzeka. Ii-URLs ezinde aziklelisi ngokufanayo nezifutshane, Kwaye nangaliphi na ixesha onako ngalo, kuya kufuneka ubheje kwezi kuba zezona zinceda i-SEO kakhulu kwaye zenze uluhlu lweenjini zokukhangela ziludwelise ngaphambili. Ukukunika umbono, i-URL akufuneki ibe neempawu ezingaphezulu kwe-100, kuba yile nto iboniswa nguGoogle kukhangelo lwayo. Yonke enye into iya kuba ngamampunge.
Isatifikethi se-SSL
Amaphepha amaninzi kunye neebrawuza ziye zatshintsha isitifiketi se-SSL. Ukuya kwinqanaba lokuba ukuba uzama ukungena kwivenkile ekwi-intanethi engenayo, isikhangeli siyayithintela. Ke kubalulekile ukumilisela esi satifikethi. Kwimeko apho ungazi ukuba sithetha ntoni, Sithetha ngee-URLs eziqala njenge-https, endaweni yesiqhelo http.
Xa i-eCommerce ingenayo i-url, inokubonakala kancinci.
Ii-URL ze-eCommerce
Ukugxila kwi-eCommerce, siza kuthi ekugqibeleni sithethe nawe malunga nolwakhiwo oluchanekileyo ekufuneka ululandele ukuze ufumane izibonelelo ezingaphezulu. Kwaye kufuneka uphumeze iwebhusayithi yakho kuzo zombini iinjini zokukhangela kunye nabathengi.
Ke ngoko, kuqala Sincoma ukuba wenze igama eliphambili. Oko kukuthi, uyazi, kwishishini lakho, ngawaphi amagama aphambili onokuwasebenzisa, kunye nokhuphiswano abanalo. Iza kukwenzela ntoni le nto? Ukuzibeka. Umzekelo, ukuba yivenkile yezincedisi zezithuthuthu, igama elithi izincedisi ngokuqinisekileyo sisitshixo, kodwa ngaba sinxulumene nesakho? Ngokuqinisekileyo akunjalo, kuba ibanzi kakhulu. Oko kuyakwenza ukuba, ukuba uGoogle ukudwelisile, iyakwenza njalo nokuba bafuna izinto zempahla, ezinje ngezixhobo zasekhitshini ... Ngamanye amagama, ayizukusebenzela. Kwelinye icala, izincedisi zezithuthuthu zinokuba ligama eliphambili. Uyayiqonda indawo esiya kuyo? Kuya kufuneka usebenzise amagama aphambili, abameli, kwaye kubandakanya oko ukuthengisayo.
Kodwa kusekho okungakumbi.
Ii-URL ze-ECommerce zeendidi
Iindidi zihlala ziyinto engathathelwa ngqalelo. Kwaye kubaluleke kakhulu. Ukuba unayo i-eCommerce yefashoni, uya kufuna ukubeka iindidi zabantwana, ezabafazi, ezamadoda… Kodwa, ingaba abantu ngenene, xa sikhangela iimpahla, babeka kuphela abafazi, amadoda okanye abantwana? Hayi, sibeka iimpahla zabafazi, izihlangu zabantwana ... Ke i-url enje iya kuba namathuba amaninzi (ihlala ingenamanqaku, khumbula).
Ubume bee-URL ze-eCommerce yakho
Kuya kufuneka usoloko ukhumbula ubume beCommerce yakho. Kwaye iqala ngegama lethambeka lakho.
https://ejemplo.com
Emva koko iindidi:
https://ejemplo.com/categorias
Kwaye ke iimveliso:
https://ejemplo.com/categoria/producto
Ezi URL "zicocekile", oko kukuthi, umntu ngokujonga ngokulula uya kuyazi into abaya kuyifumana kuyo nganye. Kwangelo xesha, iinjini zokukhangela ziya kuba nakho ukuhambisa umxholo ngokungcono, nangakumbi ukuba ngamagama aphambili.
Elinye icebo esikunika lona lelo Zama ukungaziphindi ii-URL ze-eCommerce. Oku kuqhelekile xa uthengisa iimveliso ezifanayo komnye nomnye, apho uhlala ubeka amagama afanayo. Umzekelo: izihlangu ze-nike. Mhlawumbi uneemodeli ezininzi, kwaye zonke zifuna ukubeka loo nto. Kodwa, ngokungagqibekanga, xa iwebhusayithi yakho ifumanisa ukuphindwaphindwa, iya kubeka i-2-3-4 esiphelweni se-url ... kwaye, nangona ingekho mbi kakhulu, ichaphazela ukubekwa kwindawo kunye ne-SEO, ke kuya kufuneka usebenzise ukucinga kwakho kunye nokubeka amagama amele ngakumbi: izihlangu ezibomvu-ze-nike; iiteki-nike-mfazi ...