Ukuba unephepha lewebhu okanye i-eCommerce, eyona nto inokwenzeka kukuba, ngaxa lithile, ukhe wacinga ngokutyala imali kwiindidi zemikhankaso yeAdwords ukuze ufumane iziphumo, nokuba yayiyitrafikhi eninzi kwiwebhusayithi yakho, ukuthengisa ngakumbi. ..
Nangona kunjalo, ababaninzi abaziyo ukuba kukho iintlobo ezininzi. Ke ngoko, namhlanje sifuna ukuthetha nawe malunga iintlobo zemikhankaso yeAdwords ukuze ubazi bonke kwaye uthathe isigqibo sokuba yeyiphi eyona ilungele injongo yakho.
Yintoni iGoogle Adwords
Okokuqala, kufuneka sazi ukuba sithetha ntoni ngoGoogle Adwords. Ngapha koko, sisixhobo esinathi iminyaka eliqela, esilingana nokuba yiprojekthi kaGoogle ephumeleleyo. Ngokukodwa, yi Inkqubo yentengiso onokuthi wenze ngayo iintengiso kwiinjini yokukhangela zikaGoogle eziza kuboniswa kubasebenzisi abakhangela iziphumo ezinxulumene namagama aphambili othengisayo.
Umsebenzi wayo usekwe "kwifandesi". Oko kukuthi, okukhona uhlawula ngokucofa kanye, kokukhona uya kuvela amaxesha. Nangona kunjalo, akukho lula kangako, kuba inqanaba lomgangatho wento ofuna ukuyibhengeza ikwachaphazela (ukuba iwebhu ayinayo imigangatho elungileyo, ayizukubonakala).
Ukuze iGoogle Adwords isebenze, kufuneka ithathe ingqalelo kwizinto ezintathu:
- Amagama aphambili. Ubizwa ngegama ngesiNgesi, amagama aphambili. Yimigaqo abasebenzisi ngokwabo abayifunayo kwaye inokwenza intengiso isebenze. Umzekelo, cinga ukuba unevenkile yezihlangu kwi-Intanethi. Kwaye ufuna ukubeka intengiso ngeGoogle Adwords. Elinye lamagama aphambili abantu abakhangela kwi-Intanethi "zizihlangu zabasetyhini." Ke ngoko, ukuba usebenzisa elo gama, xa umntu elikhangela, intengiso yakho iya kudweliswa.
- Iindawo. Esi sisitshixo ukuba ufuna kuphela ukuba iintengiso zakho zivele kwisixeko esithile, okanye indawo. Iluncedo kakhulu kwi-SEO yendawo.
- Amaxabiso. Okokugqibela, kuya kufuneka uyazi ukuba awuyi kudala iintengiso kuphela kwigama elithile elingundoqo. Ngokwenyani baninzi ngakumbi abafuna elo lizwi. Kwaye oko kwenza ukuba uhambe "ngebhidi." Ingaba ithetha ntoni? Ewe, kuya kufuneka uyazi isixa ofuna ukusityala. Kwakhona, umgangatho wentengiso, iwebhusayithi kunye nefuthe lentengiso ziya kudlala apha.
Gcina injongo yakho engqondweni
Xa usebenzisa iGoogle Adwords, uninzi "luyona" ngengqondo yokuba Bacinga ukuba akufuneki baqwalasele injongo yokubeka intengiso, kodwa qaphela konke oku kungentla. Impazamo enkulu.
Inyaniso yeyokuba, ngokuxhomekeke kwinjongo onayo, unokukhetha imikhankaso eyahlukeneyo yeNtengiso zikaGoogle, ngokokufaneleyo oko ufuna ukukufezekisa. Kungenxa yokuba, ukuba awazi, kukho iintlobo ezahlukeneyo zemikhankaso kwiintengiso zikaGoogle.
Kwaye unganaziphi iinjongo zentengiso? Kuya kuxhomekeka kwinto ofuna ukuyiphumeza kunye nabo. Umzekelo:
- Ukuba ufuna fumana intengiso. Yeyona ixhaphakileyo kwaye into oyikhangelayo kukunyuka kwentengiso.
- Ukuba ufuna enye ithuba lokuthengisa. Ayifani neyangaphambili kuba into efunekayo apha kukuba abasebenzisi abayibonayo bayasebenzisana nentengiso. Ingaba ngumkhankaso wokuthenga, umkhankaso wevidiyo ...
- Ukutsala ukugcwala kwewebhu. Le njongo ikwasetyenziswa ngokubanzi ngengqiqo yokuba yenza ukuba iwebhusayithi okanye i-eCommerce yaziwe kubaphulaphuli abaninzi kunokuba sinokuthi siphumelele ngokwethu.
- Nika I-brand kunye / okanye imveliso engaziwayo. Kuyafana noku kungasentla, injongo kule meko kukuba kukho ukwanda kwabasebenzisi abalaziyo uphawu okanye imveliso ethengiswayo, ngendlela yokuba awukhangeli ngqo ukuthengisa, kodwa ujonge abathengi abanokubakho .
Kuxhomekeke kwinjongo yakho, emva koko kukho iintlobo ezahlukeneyo zemikhankaso yeNtengiso zikaGoogle.
Iindidi zemikhankaso yeAdwords
Wakhe wema ukucinga ngeentlobo zemikhankaso kaGoogle Adwords ekhoyo? Le ayisiyonto eyaziwa ngabantu abaninzi, kwaye isenokuba sisizathu sokuba ungazifumani iziphumo ozilindeleyo. Ke ngoko, apha siza kunika iinkcukacha nganye nganye ukuze wazi ukuba ungafezekisa ntoni ngazo.
Ngokubanzi, kuya kufuneka uyazi ukuba zikhona Iindidi ezintandathu zemikhankaso kaGoogle Adwords. Ngaba siza kuqala?
Iindidi zemikhankaso yeAdwords: Khangela
Eyokuqala esiyifumana kuGoogle kukukhangela. Ukwenza oku, iintengiso zenziwe, ezinokuba sisicatshulwa okanye ubizele isenzo, esiya kuthi siboniswe kwiinjini yokukhangela (xa idwelisa iziphumo zento ekhangelwe ngumsebenzisi, ukuba nje inxulumene nentengiso okanye amagama aphambili esiwasebenzisileyo).
Nje ukuba ukhethe le ntengiso, unokuthatha isigqibo sokuba ngaba injongo yakho kukutyelela iwebhusayithi yakho ngakumbi, ukuba ufuna bakubize, khuphela into ...
Kule meko, yenye yezona zisetyenziswa kakhulu kuba Yazisa abasebenzisi malunga neshishini lakho ngokusebenzisa amagama aphambili owakhethileyo.
Bonisa iphulo
Eli phulo lijolise ekutsaleni umsebenzisi. Ziifowuni zesenzo ezifuna ukutsala abasebenzisi abaninzi ukuba bazise kwiwebhusayithi okanye banxibelelane nentengiso. Kwaye zinokuba ziziphi iintlobo zeentengiso? Ewe banokuba:
- Iintengiso eziphendulayo. Apho unesicatshulwa kunye nomfanekiso.
- Umfanekiso: apho ikhoyo uyilo lwentengiso, ehlala isekwe kwifomathi kunye nobukhulu obucelwe nguGoogle.
- Iintengiso zebhokisi yokukhanya. Ngamakhadi aneevidiyo, imifanekiso, indibaniselwano ...
- I-Gmail. Uyakhumbula ukuba iintengiso zihlala zivela kwi-Gmail? Ewe unokufikelela kubo ngolu hlobo lomkhankaso.
Ngokungafaniyo nezinye iintlobo zemikhankaso yeNtengiso zikaGoogle, Apha, ukusetyenziswa kwamagama aphambili akuyi kusebenza kangako njengomxholo okanye ukuthanda umntu lowo.
Iindidi zephulo likaGoogle Adwords: Ukuthenga
Ngokuqinisekileyo, xa ubufuna ukuthenga into kwaye ukhangele kuGoogle, ngeziphumo, ngaphezu kwako konke, uneVenkile zikaGoogle. Ewe, loo nto inokuthi "ihlawulwe" ngeentlobo zomkhankaso weGoogle Adwords.
Into oza kuyenza yile khuthaza iimveliso kunye / okanye iinkonzo onazo ngendlela yokuba udweliswe kwiziphumo zokuqala ngokwamagama aphambili owasebenzisileyo (kwaye abantu bajonge). Kule nto, kubalulekile ukuba ube nefoto elungileyo yemveliso kunye nesihloko esibizayo, ukongeza kuyo yonke idatha ebalulekileyo (ngeZiko loMthengisi). Ayixhaphazwa njengokuba ucinga, ke kunokuba yinto elungileyo ukuba uyihlolisise.
Iindidi zephulo likaGoogle Adwords: ividiyo
Iphulo levidiyo alibizi, kodwa lisebenza kakhulu. Ngokwesiqhelo isetyenziselwa ukwandisa ukubonakala kwegama okanye imveliso, Kwaye kuhlala kuneenjongo ezahlukeneyo, kuba ukugcwala kufikelela kwiwebhusayithi, ukuthengisa, njl.
Ziboniswa phi ezi ntengiso? Ewe, ngakumbi kwiYouTube nakumaphepha ahambelana noGoogle ukuze ubukele iividiyo. Ukongeza, unokukhetha okuninzi kwezi, ukusuka ekwenzeni iividiyo zexesha elithile, ukuzitsiba, njl.
Amaphulo eApp
Oku kugxilwe kwizicelo, oko kukuthi, injongo kukufezekisa oko abantu baya kukhuphela loo app. Ngesi sizathu, apho ezi ntlobo zemikhankaso kaGoogle Adwords zisetyenziswa kakhulu kwezinye izicelo, kwiYouTube, kuGoogle Play kwaye ewe, ngoku nakwiGoogle Discover. Kodwa ukuze ukwazi ukuyenza, udinga usetyenziso ukuba lube kwiVenkile yeApple (Apple) okanye kuGoogle Play.
Imikhankaso eSmart
Okokugqibela, unemikhankaso ye "Smart", ekwabizwa ngokuba smart. Injongo yoku kukunceda abantu abangazi nto kangako ngeNtengiso zikaGoogle ukwenza iintengiso ezifanayo nezoKhangela okanye iZiboniso, kodwa ngendlela elula yokumisela.
Kwakhona, Zezona zifanelekileyo ekwenzeni i-SEO yendawo, Kuba ihlala isekwe kwinjongo yokuboniswa kuphela kumyinge weekhilomitha ezingama-65 ukusuka kwindawo yenkampani yakho. Oko kukuthi, awuyi kuba nakho ukufikelela kuyo yonke iSpain ngayo.