Xa kufikwa kwintengiso, akukho sicwangciso sinye. Kuxhomekeke kwinjongo ozibekela yona, kukho iindlela ezahlukeneyo zokuthengisa kwaye ukwazi ezinye zazo kunokukunceda uhlaziye into ekufuneka uyenzile ukufezekisa loo njongo uyikhangelayo.
Ke, ukuba ufuna ukwazi ukuba liphi iqhinga lokuthengisa kunye ne iintlobo zeendlela zokuthengisa ezikhoyo kwaye ziqhelekile ukusebenzisa, apha sikushiya yonke imixholo ukuze uqonde ukuba sithetha ukuthini kwaye isebenza ntoni nganye nganye.
Yintoni icebo lokuthengisa
Singasichaza iqhinga lokuthengisa njengenkqubo apho inkampani isebenzisa izixhobo zayo ukufezekisa injongo ebekiweyo, ehlala inyusa ukuthengisa okanye izame ukubonakala kukhuphiswano. Ngamanye amagama, kunjalo iintshukumo ezenziwa lishishini ukufezekisa injongo enxulumene nokuphuculwa kweziphumo zalo. Ukwenza oku, iinjongo ekufuneka bezimisele kufuneka zihlangane nothotho lweempawu:
- Ukuba zichaziwe, oko kukuthi, zibhekisa kwinto ethile ofuna ukuyiphumeza.
- Inokulinganiswa, ukuba zikhona izixhobo zokwazi ukuba ngaba loo njongo ifezekisiwe.
- Zinokufezekiseka, kuba ufuna injongo enokuthi yenziwe.
- Inokuthanani, kuba kufuneka inxulumene nenkampani.
Kwiqhinga lokuthengisa, lisebenza kwiintsika ezine iziseko zenkampani:
- Imveliso okanye inkonzo, oko kukuthi, into esiyithengisayo okanye esiyinikela kubathengi.
- Ixabiso.
- Unyuselo, nokuba zizaphulelo, izithembiso, njl.
- Inqaku lentengiso okanye ukuhanjiswa. Iindlela ezahlukeneyo zentengiso ziya kungena apha, ngokwasemzimbeni nakwi-Intanethi.
Iindidi zamacebo okuthengisa akhoyo
Ngoku ekubeni usazi ngcono isicwangciso esiliqili sentengiso, ingumbono olungileyo kuwe ukuba wazi ukuba kukho iindlela ezahlukeneyo zokuthengisa kuba, ukuba uyazazi, uya kuba nakho ukwazi ukuba yeyiphi efanelekileyo efanelekileyo esekwe injongo ocinga ukuyiphumeza.
Zininzi iintlobo, kodwa ezona zixhaphakileyo zezi zilandelayo:
Icebo lokwahlulahlula
Yaduma kakhulu kwiminyaka embalwa edlulileyo, kwaye inyani kukuba inesizathu sayo. Uninzi lunokubhalisela iphepha, kodwa umntu ngamnye uya kubandakanywa kwiqela ngokobudala babo, izinto azithandayo, ukuthanda kwabo ... Ukuba uqhuba iqhinga lokuthengisa elilahlekileyo kumthengi ekujoliswe kuye, ngekhe kusebenze. Ke ngoko, iqhinga lokuzahlula lisekwe Yahlula abaphulaphuli onabo babe ngamaqela amancinci anomdla, ubudala, njl. eqhelekileyo.
Umzekelo, cinga ukuba unayo ivenkile yokudlala kwi-Intanethi. Unababhalisi abaninzi, kodwa abanye banabantwana kunye nabanye ngaphandle kwabo (bangabaqokeleli abaninzi). Ke unyuselo apho unikezela ngesaphulelo ngomntwana ngamnye, ngeli qela lesibini alinakusebenza. Kwaye uya kulahla abathengi kule meko.
Isicwangciso esisekwe kukhuphiswano
Kule meko, i Umba wokhuphiswano ngulo ulawula uhlobo lwezenzo eziza kwenziwa. Ukwenza oku, sizama ukuphucula ngokusekwe kukhuphiswano lokubonelela ngakumbi, okanye ngexabiso eliphantsi, phambi kwabo ngenjongo yokunyuka kwezikhundla.
Umgangatho weemveliso kunye / okanye iinkonzo ozinikelayo, ixabiso, inkonzo, okanye ukufumaneka kweemveliso zezinye zezinto ezinokuchaphazeleka kukhuphiswano. Ungalibali intengiso kunye nokuphucula umfanekiso wenkampani.
Isicwangciso sokubeka
Le yeyona nto yokugqibela sithethe ngayo ngaphambili, oko kukuthi, ukuyenza uphawu yaziwa ngcono ngabathengi. Kule meko, ngokwalo sisicwangciso ekufuneka sithathelwe ingqalelo ukuphucula intengiso kunye nendlela abasebenzisi, abathengi okanye abakuboni ngayo.
Isicwangciso sentengiso yedijithali
Ngaphakathi kwintengiso yedijithali singabandakanya iintlobo ezahlukeneyo zezicwangciso zokuthengisa, kodwa zonke zisekwe kwi-Intanethi. Kule meko, sinokukucaphula:
- Intengiso engenayo, eya kuba kukutsala abasebenzisi kwaye ibaguqulele kubathengi, usebenzisa umxholo oluncedo.
- Ukuthumela i-imeyile, ngendlela yokuba ifuna ukuseka unxibelelwano nabo basebenzisi. Kuya kufuneka ulumke, kuba ukuba ngequbuliso uqala ukusebenzisa idatha ngaphandle kokuba omnye umntu ebanike imvume, iya kuthi ithathelwe ingqalelo njengongenelelo, ukongeza ekusebenziseni idatha yento enganikwanga mvume.
- Imidiya yokuncokola. Isetyenziswa kakhulu kunye nenye indlela yonxibelelwano nabasebenzisi.
- Iinjini yokukhangela, ngokukodwa ukubekwa kwewebhu, ukuze iphepha okanye i-eCommerce ikwizikhundla eziphezulu kwaye ibonakale ngakumbi.
Isicwangciso sentengiso
Isicwangciso sokuthengisa umxholo ngaphambili sasibonwa njengento ngaphakathi kwintengiso yedijithali. Kodwa ifumene ukubaluleka kunye nokuqaqamba kangangokuba ngoku ibonwa njengento eyahlukileyo.
Isekwe ekusebenziseni izixhobo ukuze lawula ukuphucula ukubekwa kwindawo kunye nodumo lophawu ngeetekisi. Kule nto, ibhlog, infographics, ebooks ... zibaluleke kakhulu kwaye ziyakwazi ukunxibelelana nabantu.
Ngoku, nangona ungacinga ukuba nabani na angabhala, inyani kukuba ngabo kuphela abakwaziyo "ukuqonda" amagama abaza kuba nakho ukubhala izicatshulwa ezibaxhalabisayo abasebenzisi.
Isicwangciso sokunyaniseka, lolunye lweendlela ezincinci ezisetyenzisiweyo zokuthengisa
Kangangexesha elithile ngoku, bekubonwe ukuba kubaluleke kangakanani okanye kubaluleke ngakumbi ukukhathalela abathengi, hayi kuphela ukwahlukana nayo kwangoko xa kusiwa iodolo. Kubizwa ngokuba kukunyaniseka, kwaye kubandakanya Yimamele ingxelo yakho, kodwa ikwanikeze nokwenyusa, izaphulelo, amakhadi okunyaniseka, njl.
Ngamanye amagama, yinkonzo yabathengi eyenzelwe wena ngokusekwe kubudlelwane obenzeka kumashishini emveli (ngokwasemzimbeni).
Izicwangciso ze-ambassador yeBrand, zeentlobo ezikhoyo zamacebo okuthengisa
Le yeyokugqibela esele ivele kwaye ibangela uvakalelo kuba, ngandlela thile, uguqula umthengi okanye umsebenzisi ukuba abe ngunozakuzaku webrand ngendlela enokuthi ikhuthaze iimveliso zakho kunye / okanye iinkonzo ngokutshintshiselana ngenkonzo engcono, amaxabiso, izipho okanye imbuyekezo yemali.
Oku kukuvumela ukuba ufikelele kubantu abaninzi, kuba ubandakanya abalandeli baloo mntu.
Njengoko ubona, zininzi onokukhetha kuzo, ezi zezona ziqhelekileyo kwaye zisetyenziswa ziinkampani. Nangona kunjalo, kuya kufuneka ukhumbule ukuba ukuthengisa kuyisayensi eguqukayo kwaye itshintshe kakhulu kule minyaka idlulileyo, ke izicwangciso ezitsha zihlala zivela kwaye ezinye zilibalekile. Ngaba uyazi ezinye iintlobo zezicwangciso ezibalulekileyo zokuthengisa? Sazise.