Uhlalutyo lukaGoogle sesinye sezixhobo zohlalutyo lwewebhu ongenakuphulukana nazo. Ngayo kunokwenzeka ukubona ngendlela elula kunye neqela ledatha yendlela yomsebenzisi, uguquko, indawo ezivela kuzo, njl. Kananjalo indlela yokuziphatha kunye nonxibelelwano abasebenzisi abanalo kwiwebhu. Ukusukela ngexesha leeseshoni zokundwendwela, amaxabiso okubuyisa, kunye namaphepha avuse umdla, njl.
Bhalisela esi sixhobo, simahla, iya kusinika ingxelo kwangoko malunga nendlela esiwenza kakuhle ngayo umsebenzi wethu. Nje ukuba ungene ngaphakathi kwi-interface, ukwazi ukutolika idatha ngokuchanekileyo kuya kusinceda ukuba sithathe manyathelo mani ekufuneka siwathathe, okanye ukuba ngokwenene sifumana iziphumo esinokuzilindela. Kungenxa yoko le nto namhlanje siza kuthetha ngeengcebiso ezisisiseko kutoliko oluchanekileyo lwedatha ebonakala kuGoogle Analytics.
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Ukutyelela iphepha lasekhaya kusinika okokuqala kolona lwazi lubalulekileyo, undwendwelo kwiwebhusayithi yethu. Apho iya kusinika idatha malunga nenani labasebenzisi abatyelele iwebhusayithi yethu, iiseshoni, inqanaba lokuhlawula kunye nexesha eliqhelekileyo leseshoni. Kodwa, ezi datha zisinika xabiso lini?
- Uya kubona phantsi kwamanani abo, ipesenti yomahluko. Ngombala obomvu ukuba ngumqondiso ombi, okanye oluhlaza ukuba ulungile.
- Abasebenzisi. Ibonisa inani labasebenzisi abaye bafikelela kwiwebhusayithi yethu. Ngokucacileyo, kungcono ukuba nabasebenzisi abaninzi kunabambalwa, kodwa into ekufuneka uyilandele ngabasebenzisi abasemgangathweni. Okumbalwa nokuhle kulunge ngaphezu kokubi nokubi. Singayazi njani le nto? Enkosi kwinqanaba lokuhlawula kunye nexesha leseshoni.
- Ixabiso lerhafu Izinga lokuhlawula lihambelana nabo basebenzisi abashiya iwebhusayithi emva kokutyelela iphepha kunye nemizuzwana. Oko kukuthi, khange bavuse umdla, okanye kubekho ingxaki engakhange ibangele umdla. Ipesenti ephezulu yokubhabha inokuba yingxaki xa singagxili kwizinto kakuhle, okanye ukuba kukho iingxaki kulwakhiwo. Ezantsi le pesenti, kokukhona kulungile, oko kuthetha ukuba abantu bachitha ixesha kwiwebhu.
- Ubude beseshoni. Olunye ulwazi oluxelela umgangatho wabasebenzisi bethu. Ukuphakama kwexesha eliqhelekileyo labasebenzisi, uphawu olungcono. Oku kuguqulela kumdla ovusa umdla, ukwazi, kunye nomxholo okhoyo uxabisiwe. Nangona kunjalo, Ixesha leseshoni elisezantsi alifanelanga ukuba lifane nokwenza umxholo ombi. Kungenzeka ukuba uhlobo lomsebenzisi otyelela iwebhu aluyilo elindelekileyo, okanye ukuba umxholo usasazwa ngeendlela okanye phakathi kwabantu abangenomdla kumxholo. Kwimeko apho, kuya kufuneka sijonge iindawo okanye amaqela apho esikunikayo kunomdla kwisangqa esikhethiweyo sabantu.
Iindawo zomsebenzisi
Iluncedo kakhulu lokwahlulahlula abaphulaphuli bakho, ikuvumela ukuba wazi ukuba leliphi ilizwe kwaye nakwisixeko esihanjelwa ngabasebenzisi bakho. Inxulumene ngokusondeleyo neenjongo kunye nobubanzi bemveliso okanye iinkonzo ezibonelelayo. Kwimeko yeeblogi kunye neenkonzo zomdla ngokubanzi ezingaxhomekekanga nakobuphi na ubukho ngaphandle kwephepha lakho, mhlawumbi alifanelanga kangako. Kodwa Ukuba iwebhusayithi yakho izama ukufumana abathengi kwindawo ethile kwaye ingafikeleli kwiziphumo, kuya kufuneka uzibuze ukuba yintoni engasebenziyo. Mhlawumbi amagama aphambili ayingawo afanelekileyo, iwebhu ayikhuthazwa apho iya kudibana khona, okanye ulwimi okanye imixholo esetyenziswayo.
Ukugcwala kwezithuthi kunxibelelwano lwasentlalweni
Idityaniswe nento ebesikhe sayiphawula ngaphambili kubasebenzisi abasemgangathweni. Lulunge kwaye lusebenze kakuhle kangakanani uphando lwethu lomsebenzisi lubonisa. U "uthanda" kwiwebhusayithi yethu ngokwayo ayisosiqinisekiso sokuba iya kuvelisa ukuhamba kotyelelo. Kule meko kufuneka sibone ukuba bangaphi abasebenzisi ngaphezulu kwenani labalandeli abafikelela kwiwebhusayithi yethu ukuze babone iimpapasho zamva nje. I-5.000 "yokuthanda" kunye nokwenza utyelelo lwama-500, oko kukuthi, umntu om-1 kwabali-10, ayifani nokufumana ukuthandwa okungama-3.000 kunye nokwenza utyelelo lwama-750, Oko kukuthi, umntu om-1 kwaba-4.
Ngendlela efanayo, ipesenti yokuhlawula kunye nexesha eliqhelekileyo leseshoni liya kuphela ukubonisa ukuba sinomdla ongakanani esivusayo.
Ukuhamba kwezithuthi ngokunxulumene neentsuku okanye iiyure abatyelela ngazo iwebhu
Kuyaqinisekiswa ukuba icandelo ngalinye okanye umxholo unxulumene neeyure zonxibelelwano zabasebenzisi, kuxhomekeke kwiprofayili edlalayo. Into enomdla kwezi meko kukwazi ukuba ungayisebenzisa njani le datha bazi ukuba yeyiphi iiyure kunye neentsuku ezifanelekileyo ukwenza ushicilelo ukufezekisa impembelelo enkulu kunye nempembelelo. Kuxhomekeke kwiinjongo zethu, iprofayili yabantu kunye nohlobo lwecandelo esilichukumisayo (ivenkile, ibhlog, ukuzonwabisa, indibaniselwano ...).
Bavela phi abasebenzisi?
Ngaba unokhangelo oluphantsi lwezinto eziphilayo (Google) okanye ngenqanaba elifanelekileyo lezithuthi? Ukuhamba kweendaba kwimithombo yeendaba kuhamba njani, amaxabiso asezantsi omsebenzisi okanye ukuhamba ngokuhamba kakuhle? Ukuqonda ishaneli abavela kuthi abasebenzisi bethu kuyasivumela Yazi ukuba ilunge kangakanani i-SEO optimization, okanye uyazi ukuba abasebenzisi abasilandelayo kwinethiwekhi ngabasebenzisi abasemgangathweni. Apha akufuneki sichaze kakhulu ipesenti (okanye ewe, kuxhomekeke kwishishini lethu) kodwa inani lezithuthi.
Ukuba injongo kukuvelisa ukugcwala kwimidiya yoluntu kuba uyinkampani yolonwabo kunye nemicimbi, umzekelo, ukuba neSicwangciso seNtlalontle esivelisa ukuhamba kotyelelo kunokuba yinjongo yethu. Ukuba oku akuphumelelanga, kuya kufuneka ukuvavanya okwenzekayo. Ngokufanayo, ukuba sinomdla ekubekeni kwethu kuGoogle, kodwa ipesenti yezithuthi ezenziweyo iphantsi, kuya kufuneka siyibone i-SEO yethu kunye / okanye sicele ingcebiso yeengcali.
Isixhobo esivela apho abasebenzisi badibana khona
Enye idatha esifumana kuGoogle Analytics yipesenti apho izixhobo zonxibelelwano zivela khona. Ngale ndlela, sinokuthi sigxile kwaye silungelelanise iwebhusayithi yethu ukuba ikhethe uhlobo olukhethekileyo lwesixhobo apho abasebenzisi bethu banxibelelana khona. Ukuba noyilo oluhlengahlengayo kuya kuhlala kuyisigqibo esifanelekileyo sokuphepha ukuphulukana nabasebenzisi, ngenxa yemingcipheko efana nokuba iwebhusayithi, ngaphandle kokujonga okuhle kwikhompyuter, ayinaso isakhiwo esifanelekileyo kwifowuni ephathekayo, umzekelo.
Inani leenguqulelo
Okokugqibela, inani leenguqulelo esiziphumezayo. Yiba kukuthenga, ubhaliso, umrhumo, njl. Kwakhona Olu khetho lunokuqwalaselwa ukuba luchaze iinjongo kwaye luchaze ukuba silinganisa ntoni. Ndiyabulela koku, siya kuba nakho ukwazi ukuba isebenza kakuhle kangakanani inqanaba lewebhu.
Ngokwesiqhelo, azisiyiipesenti eziphezulu, kodwa ziphantsi. Kodwa enkosi kwezinye iindlela kunye nezixhobo, ezinje ngovavanyo lwe-A / B okanye iimephu zobushushu, sinokuziphucula ezi pesenti. Uhlalutyo lukaGoogle lunokuqwalaselwa ukulinganisa ngokwento esiyilindeleyo kumsebenzisi ngamnye.
Dlala kwaye uzonwabise ngeGoogle Analytics, kwaye uza kuqala ukubona ukuba ekugqibeleni ukugcwala kwakho kukuqhuba ngokwakho kunye nezigqibo zakho. Ndiyathemba ukuba eli nqaku likukhonze, kwaye iziphumo zakho ziya kuphucula kuphela.