Alithandabuzeki elokuba onke amashishini eshishini afuna isicwangciso sokuthengisa esiqinileyo nesilungeleleneyo. Kodwa okuninzi ngakumbi kwimisebenzi yobuchwephesha ekwi-Intanethi okoko ukusinda kwabo kuxhomekeke kwinqanaba elithile. Ukusuka kwindlela eyiyo kwaye ethathela ingqalelo ukusuka kumzuzu wokuqala icandelo apho urhwebo lwe-elektroniki luhlanganisiweyo. Ukuyisebenzisa ngokukhawuleza kangangoko kunokwenzeka.
Ukusuka kule ndlela ngokubanzi, isicwangciso sentengiso kwi-Intanethi sesona sisombululo sisiso sokukhula kweshishini ledijithali, nokuba lunjani na. Kule meko siza kukucebisa ukuba uphuhlise isicwangciso sezi mpawu ukuze usebenze kwaye uqhubeke ukukhulisa ishishini lakho kwi-Intanethi. Ngokusebenzisa ezona mfuno zisisiseko zokungenisa elizweni ukusukela ngoku. Ayothusi into yokuba enye yezinto eziphambili kuthi ayikokusilela emva kokhuphiswano.
Ewe kunjalo, isicwangciso sentengiso kwi-Intanethi siya kuba nolwahluko omkhulu ngokubhekisele kwiifomathi eziqhelekileyo okanye zesiko. Kwaye baya kuba ngabo apho kuya kufuneka ukuba nefuthe kumalungiselelo awo. Azikho lula okanye zinzima ngakumbi ekuzalisekisweni kwazo, kodwa ngokuchaseneyo zahlukile, njengoko uya kuba nakho ukubona apha ngezantsi. Akumangalisi ukuba kungafani nokwenza isicwangciso sentengiso kwivenkile ebonakalayo kwimpahla yezemidlalo kunenye yentengiso yeefowuni eziphathwayo kwivenkile ekwi-intanethi.
Isicwangciso sentengiso kwi-Intanethi: baziwa njani?
Ezi zicwangciso zokunyusa amashishini amancinci naphakathi aphakathi edijithali afuna iimfuno ezithile. Apho kubaluleke kakhulu ukuba ukhumbule ukuba iprojekthi yeshishini kwezi mpawu kufuneka ixhaswe sisicwangciso sentengiso kwi-Intanethi. Zininzi izinto onokuthi ube negalelo kunye nendalo eyahlukileyo kwezi zihlandlo. Awungekhe ulibale ukuba esi sisicwangciso esikuvumela ukuba wazi ngokuthe ngqo ukuba yintoni kwaye sizimisele njani ukutsala nokugcina abathengi okanye abasebenzisi. Ewe kunjalo, ngeendlela ezahlukeneyo xa zisenziwa.
Okokuqala, kuyakufuneka wenze uluhlu lweenjongo ezinokufikelelwa. Lo ayingomsebenzi onzima ukuwenza. Ukuba akunjalo, ngokuchaseneyo, ekuphela kwento engekhoyo sisigqibo sokungenisa ngokusebenza kakuhle. Ukwenza oku, awuzukukhetha ngaphandle kokuchonga ukuba zeziphi iinjongo esifuna ukufikelela kuzo kwixesha elifutshane neliphakathi. Umzekelo, ngezi zinto zilandelayo sikubhenca apha ngezantsi:
- Ezi zinto zinokulinganiswa ngokupheleleyo kwaye zinokuvavanywa ngokulula.
- Kuya kufuneka ukuba umisele ixesha lokuphumelela eliyinyani, ngaphandle kobuninzi okanye ukuzenzisa.
- Unokufunda kwabanye oogxa bakho ukulahla ezinye iinjongo ezingenangqondo zokufezekisa, phakathi kwezinye izizathu kuba ngenakufikeleleka kwasekuqaleni.
- Yenza uphando kwimarike
Ukujongana nemibuzo evuthayo nefanelekileyo efana nale ilandelayo: Siza kuthengisa ntoni? Zeziphi ezona zinto ziphambili kwimveliso yethu? Yintoni eya kusenza sahluke? Le mibuzo kufuneka iphendulwe ngexesha elifanelekileyo, ngokulula, ngokungqongqo nangaphezulu kwako konke ukufundwa kweemarike okuthembekileyo. Njengokuqala kohlalutyo lokhuphiswano lokuba ngoobani okhuphisana nabo bokwenene. Kuya kukunceda ukuba ukwenze ngokusesikweni ukuphunyezwa kweshishini ledijithali ukusuka kwiindlela ezisebenzayo ngakumbi kunakwamanye amaxesha. Ngenzuzo eyongeziweyo eya kuthi ikunike isikhokelo sokwenza kwakho okokuqala kwicandelo ledijithali.
Enye into ekufuneka uyivavanye ukusukela ngoku yile inento yokwenza nokuphuhliswa kwesicwangciso esinamandla sentengiso sokuphuhlisa uyilo lwenkampani yakho. Ngala manyathelo alandelayo ekufuneka uwathathe apha ngezantsi:
- Phumeza iinjongo ezisengqiqweni nezinokufikelelwa kwasekuqaleni.
- Yenza amajelo entlalo kwimodeli yakho. Awunakukhetha ngaphandle kokubakho kwiinethiwekhi eziphambili ezikhoyo ngoku.
- Gcina i Nxibelelana nabathengi bakho okanye abasebenzisi. Ngale ndlela, akukho nto ilunge ngakumbi kunokubathumela umxholo ophezulu kakhulu ukuze baziswe ngayo yonke into eyenzekayo kwicandelo lakho.
- Khetha uyilo lwewebhu olubonisa zombini kwaye ziyasebenza. Ungalibali ukuba lisango labathengi abatsha.
- Ukulungiswa kwe-SEO. Uluvo oluluncedo kakhulu kukuqulatha imixholo kwivenkile yakho ekwi-Intanethi kwaye ke ngenxa yoko zibonakale kwiinjini zokukhangela apho abathengi banokufumana khona ulwazi malunga nomxholo wakho. Esi sisicwangciso sentengiso esingasoze sisilele.
- Ukuthengisa umxholo: ungalibali ukuba kubaluleke kakhulu ukubonelela abathengi bakho ngomxholo ohlaziyiweyo kunye nohlaziyiweyo kuba uGoogle uya ngokuya evuza umxholo omkhulu kunye nomgangatho. Ukufezekisa le minqweno ekudala uyilindile, kuya kufuneka unikezele ngala manyathelo alandelayo esikuveza kuwo ngezantsi:
Hlaziya kwaye uhlaziye imixholo yewebhusayithi
Ziphuhlise phantsi komgangatho ophezulu, kokubini umxholo kunye nezinto ezilalelwayo nezibonwayo.
Ukuboniswa kancinci kancinci iinkonzo, iimveliso kunye namanqaku ajongene nentengiso yabo.
Dibana nezihloko ezinomdla okhethekileyo kubathengi nakubasebenzisi ngenjongo yokutsala iindwendwe ezininzi kwivenkile yakho ekwi-intanethi.
Amaqhinga amancinci kwivenkile ekwi-intanethi
Ngayiphi na imeko, unazo ezinye iinkqubo ezingaziwayo, kodwa ezinokusebenza ngakumbi ekufezekiseni iinjongo zakho kwimisebenzi yakho yobungcali. Ekugqibeleni, iziphumo zinokumangalisa ngakumbi kuzo zonke iindlela ezinokubakho. Ezi zezinye zezona zinto zibalulekileyo onokuzisebenzisa ukusukela ngoku.
Yenza ifayile ye- Uhlahlo lwabiwo-mali olungaphezulu kwayo yonke into eyiyo kwaye ethembekileyo. Ngelixa kwelinye icala, mhlawumbi eli lixesha elifanelekileyo lokulungiselela isishwankathelo sesigqeba sesicwangciso sakho sentengiso esiquka isishwankathelo semixholo yesicwangciso.
Sukuba ngumbono jikelele, kodwa ngokuchaseneyo kuya kufuneka ujonge kwicandelo elikhethiweyo. Nokuba yayiyintoni na, ezemidlalo, itekhnoloji entsha okanye ulwazi kwimidiya.
Sukuzifundisa ngokwakho kwaye, ngokuchaseneyo, zama ukukopa ezona projekthi ziphumeleleyo kwicandelo ledijithali ozinikele kulo. Isenokuba ngaphandle kwamathandabuzo yenye yeendlela ezincinci zokufezekisa iinjongo zakho zobungcali.
Akunyanzelekanga ukuba ube uhleli ngokupheleleyo kwishishini lakho okanye kwivenkile yedijithali. Ukuba akunjalo, ngokuchaseneyo, kulunge kakhulu kuwe ukuba uhlengahlengise iimfuno ezintsha eziza kuthi ngokuqinisekileyo zivele minyaka le.
Ukuba into oyifunayo kukuphumelela kwicandelo ledijithali, alithandabuzeki elokuba ungangaphezulu Ukwamkela izimvo ezintsha namacebo kwintengiso yale mihla. Enye yeendlela eziphambili zokuqhubela phambili kancinci kancinci.
Kwaye awunakulibala nangaliphi na ixesha ukuba elinye lamaqhosha empumelelo lilele kukuvuka xa usilele. Oku kuqheleke kakhulu kwicandelo eliguqukayo njengedijithali, eliqhubela phambili ngokuhamba kweminyaka.
Izixhobo zokuba zivelise
Ngelixa kwelinye, unolunye uthotho lwezixhobo ezinokukunceda ukuphucula ishishini lakho ledijithali. Ewe akunjalo, kodwa nokuba kungaliphi na ixabiso, kodwa ngeendlela ezilungeleleneyo nezinengqiqo. Abazange benzakalise kwisicelo sabo esichanekileyo. Njengakule miba ilandelayo sikubhenca apha ngezantsi.
Zama ngazo zonke iindlela ukwenza uluhlu lwamagama aphambili afanelekileyo, oko kukuthi, banemigangatho ephezulu yokukhangela. Kule nto unezicelo ezininzi eziza kuququzelela lo msebenzi wobungcali.
Njengoko uyazi kakuhle ngeli xesha, unokufumana iindlela ezahlukeneyo zokwenza ukuba iwebhusayithi yakho ibe nenzuzo. Kodwa mhlawumbi ezinye zezona zibalulekileyo ngumzekelo kuFacebook okanye kwi-Instagram. Ukuya kwinqanaba lokuba ezi zinto zimbini zixhasa ziya kukunceda wandise umvuzo ukusuka kumzuzu wokuqala. Ukongeza, ikunika ukuthembeka okukhulu kubathengi okanye kubasebenzisi.
Lungiselela isibonelelo esihle sokuguqula ukusukela ngoku. Ngale ndlela, indawo elungileyo yentengiso eyimpumelelo okanye izicwangciso zentengiso zinesithembiso esingenakwaliwa. Banokukhuthaza, ukutsala abathengi abatsha okanye ukufumana ixabiso elikhuphisanayo.
Kuya kufuneka ujonge eyona mithombo yeendaba ilungileyo ukuzama ukugcina inani elikhulu labathengi okanye labasebenzisi. Iya kuba linyathelo elifanelekileyo lokunyusa ukuthengisa kweemveliso zakho, iinkonzo okanye izinto. Akumangalisi ukuba, ngapha koko, yinkqubo ephantse ihlale inika ezona ziphumo zibalaseleyo.
Ewe kunomdla kakhulu ukuba uyilo lwabaphulaphuli olwenzelwe wena ngokusekwe kwitrafikhi oyifumana kwiwebhusayithi yakho yeyona ndlela iluncedo kakhulu Ukunikezelwa kwangoku kunye nokukhushulwa kubathengi abathile.
Enye into engaze isilele kwezi meko kukujonga iingcali ezinokukunceda ufezekise ezona njongo zakho zinqwenelekayo kwishishini lakho ledijithali. Mhlawumbi amehlo amaninzi abona bhetele kunenye kwaye le yinto ongenakuphulukana nayo ukusukela ngoku.
Kwaye okokugqibela, awungekhe uyilibale into eqhelekileyo njengoko inokuba rhoqo ukusuka ekuqaleni. Kuya kufuneka uqhube ishishini lakho rhoqo ukuba ufuna ngokwenene ukufezekisa into ebalulekileyo kwicandelo.