Izolo besithetha ngendlela phucula amava omsebenzisi ukunyusa ukuthengiswa kwe eCommerce. Ukulandela olu luhlu lweengcebiso ukuze abathengisi UCanzibe ukuvelisa ukuthengisa ngakumbi kwiivenkile zayo ezikwi-Intanethi, namhlanje siza kugxila kwezinye izinto.
Kwaye kukuba ekuqaleni konyaka kuza imiceli mngeni mitsha, kwaye bavelise ingeniso ethe kratya kwindawo ye lwezorhwebo yinjongo entle kuye nawuphi na umthengisi. Kweli nqaku siza kugxila kumathuba okukhula kwe-eCommerce kokubini ekufumaneni abathengi nakumava abathengi.
Iingcebiso ezi-6 zokuthengisa ngakumbi kwi-eCommerce ngo-2015
# 1 -Nikezela ngeendlela ezahlukeneyo zokuhambisa kumthengi
Ukuhanjiswa kwemveliso yindawo ebaluleke kakhulu kumthengi. Kukho iimfuno zazo zonke iintlobo, kwaye akuvumelekile ukuba wonke umntu alinde iintsuku ezininzi okanye kufuneka abe kwindawo ethile elinde iphakheji. Ke ngoko, oku kulandelayo kuyacetyiswa:
- Nika olo suku lokuhanjiswa. Abathengi abaninzi bakulungele ukuhlawula ngakumbi iindleko zokuhambisa ukuba zifikelela kubo ngokungxamisekileyo.
- Nikezela ngeendawo zokuqokelela. Iindawo zokuqokelela ziindawo (zihlala zikhona) apho umthengi aqokelela khona ukuthenga kwakhe. Uncedo kukuba iindleko zokuhambisa zinokugcinwa kwaye umthengi unexesha elide lokuthatha iodolo yakhe.
- Nikeza iveni evenkileni. Oku kunceda ukukhuthaza urhwebo lwasekhaya, njengoko umthengi ethenga kwi-Intanethi xa enakho kwaye engazibeki emngciphekweni kwimveliso engafumanekiyo xa enokuyithatha. Kwaye awunyanzelekanga ukuba uhlawule iindleko zokuhambisa, ezenza ivenkile yendawo ikhuphisane ngakumbi.
# 2-win umva abathengi
Amaxesha amaninzi, abathengi batyelela i-eCommerce kwaye bongeza iimveliso kwinqwelo. Ngezizathu ezahlukeneyo, uninzi lubhalisa kwaye alugqibi ukuthenga. Isizathu kule meko asinamsebenzi. Sebenzisa inkqubo egcina olu lwazi kuya kusivumela ukuba senze imisebenzi enomdla kakhulu yokuthengisa, efana nale ilandelayo:
- Thumela ii-imeyile ezibonisa ukuthengwa okulahliweyo. Ukumema umthengi ukuba aphume kunokukunceda wenze ingqondo yakho kwaye nokukugcinela ixesha lokukhangela ezo mveliso kwakhona. Oku kunokwenziwa ngokuzenzekelayo kwiinkqubo ezithile ze-eCommerce.
- Thumela izibonelelo ezinxulumene neemveliso ezithengiweyo okanye ezihanjelweyo. Inani elikhulu leivenkile ezikwi-Intanethi kunye neemarike zenza ukuba kube nzima kumthengi ukuba akhumbule apho abone khona into ayifunayo kunye nokufumana iimveliso ezinomdla. Sebenzisa idatha eqokelelweyo ukuthumela ukubonelelwa yindlela elungileyo yokunyusa ukuthengisa.
Khumbula ukuba la manqaku kufuneka afakwe kumgaqo-nkqubo wabucala, kwaye umxhasi kufuneka aziswe xa ebhalisa ukuba uyakufumana olu hlobo lolwazi.
# 3 -Yiba nobunkunkqele kwintengiso ekwi-Intanethi
Ukongeza ekusebenziseni intengiso kwi-Intanethi kunye namakhonkco axhaswayo, kuya kufuneka ubenesixhobo esinamandla: iinkqubo zokudibana. Uninzi lweebhlog kunye nee-webmasters zenza imali kwiiwebhusayithi zazo kunye neeblogi ngale ndlela. Ufumana usasazo olukhulu kwaye uhlawula kuphela iziphumo. Ukunikezela ngeemveliso zasimahla kwaba baqeqeshi benethiwekhi ukuba bathethe ngazo kwiisayithi zabo nakwiivlogs zabo kuya kuxhaphaka kakhulu, njengoko kubonelela ngemveliso yasimahla yokuba babambe kwiindawo zabo.
# 4 -Nika ingqalelo ngakumbi kwimikhankaso yentengiso ekwi-Intanethi kwinethiwekhi yokukhangela
Inethiwekhi yokukhangela kuGoogle inikezela amandla okuthengisa kwintengiso kwi-Intanethi ukuvela kwinani elikhulu leziza. Kungenxa yoko le nto kubalulekile ukuba ucofe amaphulo kakuhle kwaye wenze iintengiso ezibeka umthengi phambili. Ukongeza, kuya kufuneka wenze ukuba iphulo lakho lifumane ukucofa amaxabiso asezantsi kwaye ngenxa yoko ufumane okungaphantsi.
Ukongeza, uGoogle unikezela ithuba lokuthengisa ngokuthe ngqo iimveliso kwiintengiso zalo, apho ixabiso liboniswa khona. Oku kunika abathengisi amathuba amahle okuphumelela kwimikhankaso yabo yentengiso ye-Intanethi.
# 5 -Tyala imali ekuphuculeni i-organic ye-SEO
Ukuphucula i-organic ye-organic kumaphepha emveliso kubalulekile ukuzibeka ngokwakho kwaye unike umthengi umfanekiso ongcono. Amaphepha emveliso, kunye namaphepha odidi, kufuneka abonelele ngolwazi oluchanekileyo noluchanekileyo, kunye noluncedo, ukuze umthengi angene kwaye afumane into abayifunayo. Yintoni enomdla kumthengi? Ixabiso? Sisaphulelo? Unikezelo?
# 6 -Khathalela ukusebenza kwivenkile ekwi-intanethi
Isantya sewebhusayithi siyinto ephambili kumava omsebenzisi kunye nenqaku kwinqanaba lokuguqula. Ukuphumeza ukuphuculwa okuyimfuneko kutyalo-mali olufanelekileyo ukuze abathengi bazive bekhululekile kwaye ukuze isantya singaphazamisi umfanekiso ombi wesiza kunye nenkampani.
Izigqibo
Uyilo lwemicimbi, kunye nokuphucula amava omsebenzisi. Kodwa ukuphucula iindleko kunye nokutyala imali kwitekhnoloji ukuze ivenkile ekwi-Intanethi yenze owona msebenzi mncinci wobuchwephesha kubalulekile.