Yintoni umphembeleli? Ingalinceda njani ishishini lam? Yintoni uthethathethwano? Zeziphi iingenelo ezizisa kurhwebo? Kuthatha ntoni ukuze ube nefuthe? Kulungile kangakanani ukusebenza njengempembelelo? Ungaba nefuthe njani?
Imibuzo emininzi kakhulu? Ndingaphezulu Siyiphendula apha!
Ukuba ungumsebenzisi we-Intanethi, nokuba usisigxina okanye ukonwabisa, ulivile ngokuqinisekileyo igama elinempembelelo Ngaphezulu kwesihlandlo esinye, kuyinto eqhelekileyo ukungazi ukuba kuthetha ntoni, ngamagama amaninzi e-Intanethi, abasebenzisi be-Intanethi bayila entsha yonke imihla ngenxa yoko akunakwenzeka ukuyigcina. Kodwa i "influencer" ayisiyonto incinci enokuthi ithathwe kancinci kuba nakwishishini kulungile ukuba olu hlobo lwe-inshorensi kunye nonxibelelwano nelizwe le-netizen.
Yintoni umphembeleli?
Ewe, sibheja ukuba udibene nomntu omnye ebomini bakho oxelele "Ndinebhlog", "ndenza iividiyo zikaYouTube", "ndenza izithambiso, iinwele, izifundo zefashoni, njl."
Ukuba kunjalo, unokudibana nomphembeleli, ke ngoko, umntu ophembelelekileyo ngulo mntu, ngenxa yabo Umxholo wemultimedia yedijithali okanye ngenxa yomsebenzi wakho nakweyiphi na imeko okanye ngenxa ye-intanethi iye yangena kwintsholongwane okanye ibe lilizwi lokuhamba okanye nelincinci, eliphakathi okanye elikhulu lomtya wabantu abasebenzisa i-Intanethi.
Kuyenzeka ukuba wazi ngazo nokuba awuhlali uhamba kwi-Intanethi, injalo imeko yeemveliso zemidlalo, iziselo ezineswekile, ifashoni, izithambiso kunye naphakathi kwezinye ezihlala ukuthatha inxaxheba kwimpembelelo enye okanye ezingaphezulu zokukhuthaza uphawu lwakho okanye imveliso.
Masikhumbule uMxube weNtengiso.
Umxube wokuThengisa wenziwe zii-4 eziphambili zePs ukwenza eli qhinga (ukuthengisa), enye yezi P's ngu "Promotion" enye into ebalulekileyo enomdla apha kuthi yi "Plaza" okanye indawo apho intengiso kunye nemveliso yenziwa khona kude kube sezandleni zomthengi.
Impembelelo iba lelo nani kwinethiwekhi yoluntu nakulo lonke uthungelwano oluphelela ekunikezeleni ngemfezeko yokugqibela kumfanekiso wemveliso yakho, ke oko kunika amagqabantshintshi anje ngala "Ndifuna ezo zihlangu kortajarena Bendisebenzisa kolo rhwebo ”,“ ndingathanda ukuba ne-smartphone efanayo USara Escudero".
Zonke iimveliso kunye nezimvo anazo okanye azikhuthazayo zibe nefuthe amanqaku ekubhekiswa kuwo, ukuze njengomrhwebi kungalungelanga ukuba ube nembono engalunganga ngomnye wabantu abancinci abathi ngamanye amaxesha ngesibindi babize "abangakulungelanga nto" kuvela ukuba zange babekho, kwaye abayi kubakho, abaphembeleli balapha ukuvelisa iingongoma zoluvo.
Nangona kubonakala kungafuneki, kuyimfuneko ukuyenza icace into yokuba impembelelo iyafana nokuthi “okunempembelelo"Ngesi sizathu sinye abantu okanye abalandeli bathambekele ekulandeleni izimvo, indlela abaziphethe ngayo okanye iinjongo zabo banempembelelo. Ukuba awuqhelananga nehlabathi le-intanethi, usenokucinga"basebenzisa uluvo kunye nembono yabo bonke abalandeli babo", Impendulo yalonto iphakathi"Ewe nohayi", Abalandeli bathambekele ekulandeleni umntu onempembelelo ngenxa yokuba iinjongo zakhe, indlela aziphatha ngayo kunye no charisma banovelwano kubo, ngendlela efanayo nebhere emhlophe evela eCoca-Cola eyasenza ukuba silinde iKrisimesi ukuze simbone apho kwisitya.
Abaphembeleli bathambekele ekuweni phezulu ukuvelisa umbono okanye izimvo abalandeli babo abazifumanisa zikhubekisa, bangabikho ndawo okanye hayi ngokweemvakalelo ababeqhele ukuzilandela kuloo mzobo.
Ke sithetha ngovelwano.
Yiyo kanye le nto uyiyo ifuthe, lokukholisa abantu, lokwabelana ngezimvo kunye nokuvelana noluntu ukufezekisa ukwamkelwa okukhulu. Kwenzekile ngaphambi kokuba abachaphazeli baphulukane nezivumelwano ezinkulu, inkxaso-mali kunye namanye amalungelo ngenxa yesenzo, uluvo okanye umfanekiso ongakhange uthandele iinkampani abazimeleyo.
Uthethathethwano?
Ayisiyo ingcinga ethathwe kwi Umxholo wempembelelo, eneneni wawenziwe nguNtengiso. Ukuzibandakanya kukuzibophelela komthengi okanye komsebenzisi kunye nophawu, unxibelelwano abanalo kubomi babo bemihla ngemihla kunye nendlela oku okutshintsha ngokupheleleyo isimilo somthengi sokuthenga.
Ukuzibandakanya kungamela kwisihloko sethu sangoku, Zingaphi iibhlog zolu phembelelo zifundwayo ngosuku? Ungakanani umsebenzi oveliswa ngabalandeli bakhe? Ngaba le mpembelelo inokwenza ukuba iqela labantu libonise ukukhetha imveliso okanye inkonzo? Ewe banako, ngokunikezela ngezimvo zabo, eziya kuthi ekugqibeleni ziguqulwe zibe "yiya phambili" okanye zinike uphawu uphawu lokwenyani.
Ngaba sifuna ukubaphambili kwi-E-yorhwebo?
Urhwebo kwi-intanethi iba ndlongondlongo, Injalo ke! Yonke imihla edlula kwinkonzo yakho yemveliso, iyeka ukuba yinto entsha kwaye iba yinkumbulo yomthengi otshintshele isithembiso sethu ngomnye. Abaphembeleli babaluleke kakhulu xa singafuni into ephume ngesitayile, umzekelo, sinabaphembeleli apha eSpain abaziwayo kwilizwe liphela, abachaphazeli abanjengoChiara Ferragni Ngubani onokuqikelelwa ngaphezulu kwesigidi se-5 sabalandeli kwi-Instagram.
Ngoku, sicinga ukuba ubukhulu beli phulo alikaqondwa kodwa cinga ngaphezulu kwesigidi sezigidi zabantu abahleli emakhaya, abasebenza okanye abathuthayo abathanda ikhompyuter yabo, iselfowuni kunye nento yokuqala abayibonayo xa bejonga inethiwekhi abayithandayo. imveliso yakho; ingxowa, ibhutsi, isongo, umnqwazi, ezinye izibuko zelanga, iiglasi zokufunda, izithambiso, ubugcisa bezinzipho, amanye amacici amnandi, 5 yezigidi zabantu Ukuncoma imveliso yakho ngemvume yempembelelo yokuba abo bantu bazizigidi ezi-5 banqwenela ukuba, bababaze, bahloniphe kwaye ngamanye amaxesha bathande. Iimpembelelo azivelisi abathengi ixesha elininzi, kodwa zihlala zivelisa iimveliso ezinokusetyenziswa okuzinzileyo.
Ukuba ngumnxibelelanisi Unokucinga ukuba kunzima ukuduma, kodwa ngabantu abaninzi kwi-intanethi siyazi ukuba kuyakuhlala kukho umntu onokulandela izimvo zakho, izimvo kunye nezimvo zakho.
Ngokwenene ukuze ube Umphembeleli uyacelwa ukuba abe ne-charisma ethile, nanjengoko usenza umthengisi ungumthengisi, kuba uthengisa umfanekiso wakho, indlela yakho yokuthetha kunye ne-charisma onxibelelana ngayo. Kuyadimaza ukwazi ukuba kukho abachaphazeliyo abatsalela ingqalelo enkulu kumcimbi kangangokuba ukuba umntu othile uzama ukungena kwezimvo ngalo mbandela, angatyholwa ngokuba "ungumkopishi" kwaye akukho ludaba lubi kwimithombo yeendaba. enye yenziwe kwinethiwekhi.
Kungenxa yoko le nto kubalulekile ukuba nguwe, ube ngowokuqala, ubonise indlela entsha kunye nendlela entsha yokubona, uphawule kwaye uncome izinto onomdla kuzo. Yiba nefuthe Akunakwenzeka Njengayo nantoni na esifuna ukuyithengisa, kubandakanya ukuthengisa okufana nesicwangciso, uhlalutyo kunye nokufundwa kwento onoxanduva lwayo njengempembelelo.
Iinkampani zaseSpain, hayi, hayi nje iinkampani ezinkulu! Zonke iinkampani, eziphakathi, ezincinci nezikhulu, zikhangela umfanekiso olungileyo wokwenza imveliso yazo ibe "sisihloko esihamba phambili" okanye saziwa njengesihloko somzuzu. Kuphela ku-2018 95% yeenkampani zaseSpain ezonyusa uhlahlo-lwabiwo mali lwempembelelo, isixelela ntoni oku? Umfanekiso olungileyo, uhlalutyo lweemarike kunye nezinye iindlela azonelanga, njengoko besitshilo ngaphambili, ukuba nefuthe kuthetha ukuba novelwano.
Inkampani enovelwano ikhawuleza ifumane abalandeliKodwa inkampani ingaba novelwano njani phakathi kwabaninzi abakhuphisana nabo abafuna ukuvelana nabathengi babo? Ngobuso obunobuhlobo, ubuso obuqhelekileyo nobaziwayo, ukuba wonke umntu uyazi kwaye amkele njenge icon yolutsha, ukumelwa kunye nokwamkelwa.
Umzekelo onempembelelo kwifashoni:
UDulceida. Emva kweso sibizo ngu-Aida Domenech, umfana oneminyaka engama-28 ubudala waseBarcelona onobuntu kunye nothando lwefashoni okwazileyo ukuzibeka njengomnye wabaphembeleli ababalulekileyo eSpain. Ukubakho nje ngo-2009 xa u-Aida waqala ngebhlog yefashoni eyamthimba kwiminyaka esi-7 kamva ukuba abe yimpumelelo kunye nenqaku lesalathiso njengempembelelo kwifashoni eSpain.
Umzekelo onempembelelo kwiYouTube:
I-YouTube, ngaphezulu kweqonga leevidiyo ezikwi-Intanethi kunye nomxholo wasimahla wokumanyelwa ngokuvakalayo. Ibe yindawo yokunxibelelana kwezentlalo apho abachaphazeli baba zii-superstars, phakathi kwezo superstars kukho enye evela eSpain. URubius, owazalelwa kwidolophu yaseMijas kwiminyaka engama-27 eyadlulayo, iqale ukusukela ngo-2006 ukuba yabelane ngesiqulatho esimanyelwayo kude kube ngo-2012 apho iBoomerang Live yayiza kuphakamisa udumo lwayo esibhakabhakeni kwaye yayiza kumguqula ibe ngumfana owenza urekhodo malunga nemidlalo yevidiyo ikakhulu kunye nokuhlekisa kwakhe okungenakuthelekiswa kwabo bonke ababhalisile kunye nabalandeli abanyanisekileyo kumxholo wakhe.
Iimpembelelo zichazwe njengesiqhelo esikhuthaza ukungakhuli kunye nokusilela kwesigwebo kwizizukulwana ezitsha, Nangona kunjalo, ukugweba kunye nokuvuthwa yimicimbi ewela kweyona micimbi yoluntu ngokubanzi, isola imeko yentengiso yokungakhuli kwisizukulwana ayinangxaki, kuba bathi ukukhula kwesizukulwana kuxhomekeke kuphela kwimithombo yeendaba.
Inyani yile IimpembeleloNjengoko besesitshilo, Balapha ukuhlala kwaye benza umhlaba wokuthenga, ukuthengisa kunye nokusebenzisa ukhuphiswano olunobukrwada, ukhuphiswano lokwazi ukuba yeyiphi impembelelo enokuthi ibe novelwano ngakumbi kwaye nokuba iluthanda njani uqoqosho lwenkampani okanye injongo yokupha.