Kutshanje, i-Ecommerce Foundation isungule ingxelo ebizwa ngokuba yi "Spain Ecommerce Report" ebonisa ukuba kuyakubakho ingeniso ejikeleze i-28.000 yezigidi zeerandi eSpain kulo nyaka ngokubhekisele kurhwebo lwe-elektroniki. Kodwa ngaphambi kokuqalisa uhambo ngorhwebo lwedijithali, kunyanzelekile ukuba uchaze imodeli yeshishini ofuna ukuyenza.
Eli licandelo eliguqukayo elinokuthi lenze njalo gubungela imigca eyahlukeneyo yeshishini, nkqu nakwiifomati ezintsha kakhulu. Ukwenza esi sigqibo, kuya kufuneka uzibuze ukuba ngawaphi awona macandelo eshishini onokuthi usebenze kuwo. Ngokusekwe kwizakhono ozifundileyo ukuza kuthi ga ngoku, uya kuba kwimeko yokufuna amathuba akho kwihlabathi loshishino lwedijithali.
Ngayiphi na imeko, incam eya kuba luncedo kakhulu ukusukela ngoku kukukhetha ishishini ledijithali yamashishini kunye nethemba elizayo. Ngokukhula okunokukunceda ukuba uqhubeke unyaka nonyaka. Ngayiphi na imeko, isigqibo siyakuhlala siyinto yakho, kodwa kufuneka senziwe kulwazi nohlalutyo oluya kuba zezona zinto zibalulekileyo ekufezekiseni kurhwebo lwe-elektroniki.
Iimodeli zoShishino lwe-Ecommerce: Jonga iZakhono zakho zoBuchule
Ukusuka kule ndlela ngokubanzi, akukho mathandabuzo okuba uya kuba neenketho ezininzi ukuqala uhlobo oluthile lweshishini ledijithali. Ngaba uyafuna ukwazi ezinye izimvo zokuphuhlisa iprojekthi yedijithali efanelekileyo? Ewe, siza kukunika esinye isindululo seshishini esiza kuthi ewe ukumangaliswa yimvelaphi yayo engummangaliso. Umzekelo, ngezi modeli zeshishini le-ecommerce silibonisa apha ngezantsi:
Ewe kunjalo, eyona ndlela ikhuselekileyo yokuphepha ukwenza iimpazamo kwiprojekthi yakho yedijithali kukusebenzisa esi sicwangciso silula sokwenza ukususela ngoku. Ayothusi into yokuba ibanzi Ulwazi lweemarike yeyona ipasipoti ilungileyo yokufezekisa iinjongo zakho kwangoko.
Ngale ndlela, ukuba unxulunyaniswe nemisebenzi yezemidlalo kwangethuba, kokubini ngobungcali kunye nakwimbono ye-amateur, unoluhlu olubanzi lwamathuba onokuthatha kwi-Intanethi. Enye yezona zinto zibalulekileyo kukuthengiswa kwe iimpahla zemidlalo zokubaleka (I-T-shirts, sweatshirts, tracksuit, iiteki, njl.
Idatha iyasixhasa esi sigqibo xa kufunyaniswa ukuba abasebenzisi bayazithenga kwifomathi ekwi-intanethi, bandwendwela imimandla ye-ecommerce yezemidlalo malunga namaxesha ama-6. Ke ngoko, ukuba uneempawu zokwenza lo msebenzi wobuchwephesha, isenokuba lithuba obukade ulikhangela kwiinyanga ezidlulileyo. Ungalibali ukuba iinkampani ezinjengePolar okanye iSprinter ziqale ngento kwaye ngoku ingeniso yazo ngamawaka namawaka eeuros zonke i-euro.
Iivenkile ezikwi-Intanethi zamacandelo okhenketho
Ngaphakathi kwesi sicwangciso sinye sijolise ekuvuseleleni izakhono zoosomashishini, icandelo elinendawo enkulu nekamva elifana nokhenketho alinakulityalwa. Kwanele ukukhumbula ukuba iMveliso yaseKhaya ePheleleyo (GDP) yolu shishino imele i-10,4% ye-GDP yehlabathiNgokwengxelo yamva nje yeWorld Travel and Tourism Council (WTTC). Isizathu esivakalayo sokuba nomdla kulo msebenzi ubakho kumazwekazi amahlanu eplanethi.
Los utshintsho kwimikhwa Abasebenzisi kunye nokubonakala kwetekhnoloji entsha kube nefuthe ekusungulweni kwemigca emitsha yeshishini ngenkuthazo ekhethekileyo. Ewe kunjalo, akukho mfuneko yokuba banxulunyaniswe nendawo yokuhlala okanye icandelo lehotele. Kodwa ewe ngesinye isiganeko esikhethekileyo, njengeenkampani zedijithali ezinxulunyaniswe nolonwabo, uguqulelo, okanye ezinye iimveliso zokhenketho. Apho uya kuba nesakhono esibanzi sokukhula kwexesha eliphakathi nelide.
Apho uya kufunwa khona ukufunda kubomi bakho bomsebenzi. Njengaleyo iphuhlisiwe kwiiarhente zokuhamba, amaziko okuzonwabisa okanye iinkampani zokuzonwabisa. Ziinkonzo ezifunwa kakhulu ngabatyeleli abatsha kwaye ke oko kunokubonelela ngombono onenzuzo kakhulu kwishishini lakho ukusukela ngoku. Ukuya kuthi ga kwinqanaba lokuba ingxelo yakutshanje yeqonga ledijithali yokuhamba ngeDijithali ibonisa ngokucacileyo ukuba ukuthengisa kokuhamba nge-Intanethi kuyonyuka ukuya kuthi ga kwiipesenti ezingama-40 phakathi ko-2017 no-2021.
Iimodeli zeshishini ezisekwe kwintengiselwano
Ukuba siyayilandela le ndlela yokukhetha, akukho mathandabuzo yokuba enye into iyenzeka ngokwengcinga eyaziwa ngokuba "lishishini kushishino". Ikwabizwa ngokuba yi-B2B ngokuchaneka ngokucacileyo kumaqonga edijithali phakathi kwabantu. Imalunga noku Thatha ithuba lokuhamba ngokuthengisa kwi-Intanethi. Okanye ngamanye amagama, ijelo elikhethekileyo lokuthatha inxaxheba kweenkampani, ookopolotyeni kunye nezinye izinto zentlalo okanye ezoqoqosho.
Ngaphandle kwamathandabuzo, yimodeli yeshishini enzima ngakumbi kunenye. Kodwa kwangaxeshanye ngamandla amakhulu okukhula kule minyaka izayo. Le yindlela aqala ngayo u-Alibaba kwaye sele uyibonile into yokuvela kwayo ukusukela ngo-2015. Unokulingisa ezi ntlobo zeenkampani, nangona urhwebo oluncinci lwedijithali. Apho wena ngokwakho ukhetha iiarhente zentlalo ezenza ezi ntanethi zonxibelelwano: abathengi, abantu ngabanye okanye abanye oosomashishini.
I-eCommerce yeemveliso zedijithali
Le yenye yevenkile yedijithali efuna utyalomali oluncinci ukuze uqhubeke. Kodwa ngoqikelelo olunamandla kakhulu kwezi zilandelayo. Kwelinye icala, uneemodeli ezahlukeneyo onokukhetha kuzo:
- iincwadana.
- IiVidiyo.
- Imifanekiso.
Kuya kufuneka uhlengahlengise ngokokhetho lwakho kwaye ngakumbi inqanaba lolwazi lwezi niches zeshishini.
Cinga lonto Netflix, umzekelo, ilizwe eliphantsi kwesi sicwangciso kurhwebo lomxholo walo wedijithali. Ungabalinganisa nokuba awuphumelelanga njengaba somashishini baphambili. Ngoncedo lokuba iyimveliso eqhubeka ngokufunwa ngabasebenzisi abatsha, ngakumbi abo bakweli candelo loluntu lincinci.
Iziqulatho esekwe kuguqulelo lweetekisi kunye namaxwebhu
Le yenye yezona nkonzo zifunwayo kwihlabathi elibonakaliswa kukudibana komhlaba. Kodwa ungaya kude kwaye ungoneliseki zezona lwimi zixhaphakileyo emhlabeni (isiNgesi, isiFrentshi, isiJamani, isiTaliyane, iSpanish, njl. Kodwa ngokuchaseneyo, Unokwenza ngokukodwa kwisichazimagama samazwe asakhulayo ezinabantu abaninzi. Njengomzekelo, i-China, i-India, i-Russia okanye i-tiger zoqoqosho lwase-Asiya.
Ukongeza, iya kuba yindlela yoqobo kunye neendlela ezintsha zokwandisa ukuya kwezinye iindawo zejografi. Ngaphandle kokubandakanya nayiphi na imizamo eyongezelelweyo kwicala lakho. Nangona kwelinye icala, awuzukukhetha ngaphandle kokuya kubahlanganyeli ngakumbi ngakumbi kunakwimixholo ngokubanzi ngokubanzi.
Utshintshiselwano-ngokuTshintshiselana (E2E)
Le yimodeli ye-e-yorhwebo ekhula ngokucacileyo kwaye ibonakaliswe ngokusisiseko kunxibelelwano ekuthiwa kukunxibelelana ngombane. Oko kukuthi, awuthengisi amanqaku okanye izinto eziphathekayo, kodwa ngokuchaseneyo unikezela ngolwazi olubaluleke kakhulu. Umzekelo ocacileyo wale meko ngulowo umelwe ziimarike zezabelo.
Ngexesha apho abatyali mali abancinci nabaphakathi bafuna ulwazi ngakumbi yenza izigqibo zakho kwicandelo lotyalo-mali kunye nemali. Apho imali eninzi isengozini ngokuthengisa kwimarike yemasheya nakwezinye iimarike zezemali.
Izitshixo zempumelelo xa uphumeza ishishini ledijithali
Kuwo nawuphi na wale mizekelo ebesikhe sakutyhila ngaphambili, kukho izikhokelo zenyathelo ekufuneka ulithobele ukuba ufuna ukugqibezela ishishini lakho. Umzekelo wezo siziveza apha ngezantsi:
- Yenza imveliso entsha ngokupheleleyo
Ukuphunyezwa kwayo kurhwebo lwe-elektroniki kungathandabuzeki. Kwaye ukuba awuyazi indlela yokuyiphuhlisa le ngcamango, uya kuhlala unakho ukuphuhlisa okanye ukufuna i isifundo semarike ngeyona njongo iphambili yokwazi ukuba ingasebenza ngokwenene.
- Ukufikelela kwiimfuno zabathengi
Inkonzo elungileyo kubathengi yinkqubo eya isanda ngokwanda phakathi kwabasebenzisi becandelo. Ngale ndlela, isisombululo sokuba banikeze amajelo onxibelelwano afanelekileyo ngalo mzuzu: ibhlog, i-imeyile okanye uyilo lwengxoxo yangaphakathi ukuze abathengi bakwazi ukusombulula onke amathandabuzo abo, kubandakanya neziganeko zobuchwephesha. Uya kubona ukuba kwisithuba esifutshane kakhulu sexesha iziphumo zokuhlawula kwakho ziya kumangalisa ngokwenene. Awunakugqitha ithuba lokukhusela le nxalenye ibalulekileyo yorhwebo lwe-elektroniki.
- Nika ukhuseleko kwiwebhusayithi yorhwebo
Ukuba awunayo imimandla ekhuselekileyo, qiniseka ukuba awuyi kuba neentengiso ezininzi. Ukulungisa esi siganeko, unezixhobo ezininzi zokuphumeza ngempumelelo ethile, phakathi kwezi zilandelayo:
- Isatifikethi se-SSL (umaleko okhuselekileyo).
- Iindlela zokuhlawula ezikhuselekileyo (ugqithiselo, ikhredithi okanye amakhadi etyala okanye intlawulo ngekhompyutha).
- Ezinye iinkqubo kwi-encryption ukwenzela ukuba idatha yabathengi ingadluli kubantu besithathu.
Ngale ndlela, nguwe kuphela oya kuba nakho ukufikelela kolu lwazi malunga nabaxumi bakho. Ngenxa yoko kuzithemba okuya kuthi kuchaphazele inkqubela phambili yeshishini.