Iimodeli zeshishini kwi-ecommerce

Njengoko uyazi kakuhle, urhwebo lwe-elektroniki okanye i-ecommerce yinto yorhwebo equka ukuthenga nokuthengisa iimveliso okanye iinkonzo ngeendlela zombane, ezinje ngezonxibelelwano zentlalo kunye namanye amaphepha ewebhu. Kwimeko yokunyuka ngokucacileyo njengesiphumo se- Boom kwiitekhnoloji ezintsha kwaye inokuba yenye yemisebenzi apho ujolise khona kwikamva lakho lobungcali.

Kodwa ngaphambi kokwenza naliphi na ishishini ledijithali, kufuneka uyazi ukuba yeyiphi imodeli egxile kuyo. Njengoko uya kuqonda, zininzi izinto ezahlukeneyo kwaye zisusela kolona hlobo lwendabuko lweshishini ukuya kwezona zinto zintsha kunye nezentsusa. Apho kufuneka ubeke khona urhwebo lwakho lwe-elektroniki ngaphambi kokuluqhuba. Kuzo naziphi na iimeko, baya kuba nemodeli yolawulo efanayo kwaye eya kuchaphazeleka kuphela kwiimpawu ezithile zemodeli yeshishini ekhethwe nguwe.

Ngaphakathi kulo mxholo ngokubanzi, siza kukubonisa ukusukela ngoku kwiimodeli zeshishini kwi-ecommerce okanye kurhwebo lwe-elektroniki. Ukuze ube nolunye uluvo malunga nokuba yeyiphi imisebenzi ekufuneka ulahle umsebenzi wakho kwaye ngenxa yoko gxila kwintengiso yeemveliso zakho, amanqaku okanye iinkonzo ozinikezela ngenethiwekhi. Unokumangaliswa kukuvela kwayo okukhulu.

Iimodeli zeshishini kwi-ecommerce: intengiso yedijithali

Akukho mathandabuzo ukuba yenye yeeklasikhi kolu hlobo lomsebenzi wobuchwephesha kwi-Intanethi. Kule meko, yimodeli yeshishini elikwi-Intanethi apho ingeniso ifunyanwa ngentengiso. Isekwe ekudaleni nasekuphuhliseni izicwangciso zokufumana inani elikhulu lotyelelo kwiwebhusayithi. Uhlawulela ukubonakala kwentengiso (okuvelayo) okanye ucofe intengiso.

Intengiso yeyona ntsebenzo iphambili kuyo yonke imidlalo, nangona inkqubo yentengiso nayo inokumiliselwa ngentengiso evela kubaxhasi. Mhlawumbi yimodeli yeshishini ekulula ukuyiphatha kuba iseka izicwangciso zayo kuphuhliso lomxholo okwangoku ekufuneka zihlangabezane nezi mpawu zilandelayo:

• Umgangatho ophezulu, kokubini kumxholo nakwimathiriyeli yokufota.
• Zibalule kwisihloko okanye kudidi. Umzekelo, utyalomali kwimarike yemasheya, imidlalo yeqela, iindaba zamanye amazwe okanye iiresiphi zokupheka.
• Imixholo kufuneka ibe yinto eqhelekileyo ukuze yonke imihla idlulise ulwazi kubasebenzisi.
• Ngaphantsi koyilo olunobunewunewu obuya kuhluka kunokubangelwa kukhuphiswano.

Kuzo naziphi na iimeko, iindlela zokufaka intengiso ziyahluka kwaye zahluka kakhulu kuxhomekeke kwiprofayili eboniswe ngumshicileli kwiwebhusayithi yabo. Ngezi fomathi zilandelayo kwintengiso esikubhengeza apha ngezantsi:

iiBhanileIifomathi zoyilo ziyilelwe ezona njongo ziphambili kukutsala undwendwe okanye umsebenzisi.

Intengiso yomsebenzisi: unikezelo kwiwebhu yentengiso enxulumene nezinto ozithandayo kunye nezinto ozikhethayo kubakhenkethi. Ijolise kwiprofayili enokuboniswa ngabafundi kwaye ke ukuguquguquka kwayo kukhulu ngakumbi.

Umxholo ojolise kwintengiso: unikeza intengiso enxulumene nomxholo wewebhusayithi, oko kukuthi, ukuba iwebhusayithi yakho inikezelwe kwicandelo lezemidlalo, iintengiso ziya kudityaniswa kweli candelo kuzo zonke iimeko.

Ukumaketha kwakhona: unikezela intengiso efanelekileyo yomsebenzisi, ngokusekwe kwidatha yokukhangela kubakhenkethi kwiwebhusayithi. Mhlawumbi yeyona fomathi apho ukutyelelwa kwabasebenzisi okanye abathengi banokwenziwa ngcono ukuba babe nenzuzo.

Ivenkile ye-elektroniki okanye ekwi-Intanethi

Ngenye yezona zixhaphake kakhulu kwicandelo lezorhwebo ngombane. Ngesi sihlandlo, injongo yakho kukuthengisa okanye ukuthengisa iimveliso okanye iinkonzo kubantu besithathu okanye kwiinkampani ezincinci okanye eziphakathi. Ingeniso ithathwa kukuthengwa kweemveliso okanye amanqaku afunyanwa ngabaxumi. Ukuya kuthi ga kwinqanaba lokuvumela ukubonelela ngalo lonke ulwazi olunenkcukacha kunye nohlaziyiweyo kwiimveliso kunye neenkonzo.

Le yeyona modeli yendabuko ngaphakathi kurhwebo lwe-elektroniki kwaye inokuchaphazela uluhlu olubanzi lwamashishini. Ukusuka kwezona ziqhelekileyo ukuya kwezona zinto zintsha okanye kwantlandlolo. Akukho zithintelo malunga noku kwaye yonke into iya kuxhomekeka kukhetho olwenzileyo ngalo mzuzu ungqalileyo wokuphuhlisa lo msebenzi wobungcali. Ngaba uyafuna ukuba nazo naziphi na ezinye izimvo malunga nohlobo lwe-elektroniki okanye ivenkile ye-Intanethi ofuna ukuqala ngayo? Ewe, Nazi iziphakamiso ezimbalwa:

Iindidi zorhwebo ngokuxhomekeke kwiqonga:

• Uqoqosho lwezentlalo.
• Imfono mfono Ecommerce.
• I-ecommerce yakho.
• Imithombo evulekileyo ye-Ecommerce.
• I-ecommerce kumaqonga eqela lesithathu.

Iindidi ze-ecommerce ngokwemveliso:

• Uqoqosho lweenkonzo.
• Uqoqosho lweenkonzo zedijithali.
• Imveliso ye-ecommerce.
• I-ecommerce yeemveliso eziqhelekileyo.

Isigqibo sokukhetha imodeli yeshishini kuya kuxhomekeka kubuchule bakho bokujongana nayo. Kodwa ngaphezulu kwalo lonke ulwazi onokuthi ube negalelo kule mizuzu ilungileyo. Njengoko uza kubona, uneemarike ezininzi onokukhetha kuzo kwaye uya kudinga kuphela isigqibo sokuwenza ngokufanelekileyo.

Ukuqokelelwa kwemali yinkqubela phambili yoshishino lwedijithali

Alithandabuzeki elokuba le yenye yezona zikhetho zakuqala zokuphuhlisa urhwebo lwakho lwe-elektroniki ngenxa yomtsalane eyivelisa koosomashishini abancinci nabaphakathi ngeprofayile evuleleke ngakumbi kwimikhwa yamvanje kwicandelo ledijithali.

Ngayiphi na imeko, kuya kufuneka uyazi ukuba le yimodeli yeshishini yokusebenzisana phakathi kwabaqeqeshi kunye nabantu abenza inethiwekhi ukufumana imali yokuxhasa iprojekthi okanye yokufumana ikhomishini yentengiselwano. Kodwa uyifumana njani ingeniso? Ewe, hayi ngentengiso okanye ukuthengisa iimveliso okanye iinkonzo njengakwezinye iifom ze-Intanethi. Ukuba akunjalo, ngokuchaseneyo, ilawulwa ziikhrayitheriya ezahluke kakhulu kwezo. Apho bafunyanwa ngokusetyenziswa kweqonga.

Kunokuba ngumvuzo omkhulu xa usazi ubume benkxaso mali kwaye uzimisele ukuba yinxalenye yeli candelo likhethekileyo. Nangona kunjalo, kufuneka uyazi kuqala indlela yokusebenzisa le modeli yeshishini kwaye ngoba. Inokukunika enye into enokubonisa ukuba nguwe umntu olungileyo onokuyenza ukususela ngoku.

1. Amaphulo ezopolitiko okufumana inkxaso kunye nenkxaso ebantwini;
2. Iiprojekthi zezindlu okanye ukufumana imali yokwenza ikhontrakthi yemali mboleko yezindlu.
3. Ukuphuhlisa iimodeli zeshishini lokunceda abanye
4. Yenza indawo yokuxhasa ngemali iiprojekthi zentlalo okanye ezinye izinto ezifanayo.
5. Ukudalwa kwamashishini amancinci, phantse rhoqo kwiifomathi ezikwi-intanethi okanye zedijithali.
6. Amagcisa afuna inkxaso-mali yokwenza imisebenzi yabo, iiprojekthi, njl.

Iimodeli zeshishini ezisekwe kwifomathi yeNtengiso yeNtengiso

Olu hlobo lwe-ecommerce lusekwe kwintengiso kusetyenziswa uthungelwano lwasentlalweni njenge-Facebook, i-YouTube okanye i-Twitter. Iziganeko zayo ziyanda phakathi koosomashishini bedijithali ngenxa yesakhono sokukhula abanaso ebusweni besilandelayo. Yeyona niche enomtsalane yeshishini, kodwa ayaziwa kakhulu kwiimodeli zeshishini le-e.

Ngayiphi na imeko, kuya kufuneka uyazi ukuba xa ukhetha le fomu yeshishini lokurhweba, awuzukukhetha kodwa ukuhlangabezana nothotho lweemfuno Ubuncinci bokumelana nolu celomngeni. Phakathi kwazo kukho ezi zinto zilandelayo sizikhankanyileyo ngezantsi:

• Abafowunelwa ngokusebenzisa iinethiwekhi zentlalo baya kuba banzi kakhulu, kukwinqanaba lobungcali.
• Kuya kufuneka uphathe iiakhawunti zemidiya yoluntu kunye nokutshintsha okukhethekileyo kwaye uzame ukutsala abantu abaninzi kwiprofayile yakho kwezi foram.
• Ukwazi ngala majelo onxibelelwano afanelekileyo lixabiso elongeziweyo eliza kukunceda kungekudala kunokuba ufezekise iinjongo zakho zokuqala ukusuka kumzuzu wokuqala.

Ukuhlawulwa kunye neemveliso zasimahla ngaxeshanye

Le nkqubo ibizwa ngokuba yipremiyamu kwaye isekwe ekunikezeleni ngeemveliso okanye iinkonzo zasimahla (simahla) kubasebenzisi. Kodwa kwangaxeshanye kuphuhla ingxelo ehlawulelweyo (ipremiyamu) eneempawu eziphambili kunye nokusebenza. Ngale ndlela, ukwimeko yokunyusa inani leeodolo. Ikwayimodeli yeshishini elisebenzisa le hook yomntu ukuqhubela phambili kancinci kancinci kwiprojekthi yakho yobuqu. Kodwa ngokuthathela ingqalelo ukusukela ngoku ezinye zeempawu ekufuneka zinikezwe leli shishini lidijithali:

• Ixesha lasimahla ayisayi kuhlala isigxinaUkuba akunjalo, ngokuchaseneyo, iya kuba nomhla wokuphelelwa kwayo ekufuneka ubhengezwe phantsi kweenqobo zeshishini.
• Kuya kufuneka ukhuthaze umthengi okanye umsebenzisi ukuba Bhalisa njengomthengi okhethiweyo. Ukuze ukhulise imisebenzi yakho yorhwebo kulo naluphi na uhlobo lwesicwangciso.
• Kuya kufuneka ubeke imeko engenakuthethathethana: ukuba umsebenzisi ufuna ukufikelela kwimisebenzi engaphezulu, kufuneka aye kuhlobo oluhlawulelweyo.
• Njengokuba iarhente yentlalo efanayo ifuna iimvume ezingaphezulu zemveliso, akasayi kuba nasinye isisombululo ngaphandle kokutshintshela kuye Rhuma eyona nguqulelo iphambili.

Njengoko sele ubonile, zininzi iindlela onokukhetha kuzo ukuqala ivenkile yakho okanye urhwebo lwe-elektroniki. Apho kuya kubaluleka ukuba umdla kwezi fomathi, kunye nalo lonke ulwazi olunokwenzeka ukuze ungenzi mpazamo kwisigqibo.