Ukuba unayo i-eCommerce, okanye ukule ntengiso yedijithali, ngokuqinisekileyo amaxesha ngamaxesha uye wahlangana negama leentengiso, into ebaluleke kakhulu ekufundeni kwisiseko ukuze ufumane uninzi kuyo.
Kodwa, Zithini iintengiso? Zeziphi izibonelelo zokuzisebenzisa? Kwaye zinokudalwa njani? Kuyo yonke loo nto, nokunye okuninzi, yile nto sifuna ukuyixoxa nawe apha ngezantsi.
Zithini iintengiso
Imijelo yentengiso, ekwabizwa ngokuba yimingcele yokuthengisa, sisihloko esive ngoku yonke indawo. Ingxaki kukuba, amaxesha amaninzi, asazi ngokuqinisekileyo intsingiselo yokwenene yeli gama, elibangela iingxaki xa uyidala, uyisebenzisa kwaye ufumana iziphumo ezilindelwe ngumntu. Ke ngoko, umxholo wentengiso oqondwa kakuhle yile ilandelayo:
Iifanele zokuthengisa ngamanyathelo alandelwa ngumsebenzisi ade ekugqibeleni athenge imveliso okanye acele inkonzo kuthi.
Ngamanye amagama, yinkqubo yokuthengisa esekwe kumanqanaba, okanye ngezigaba, ngendlela yokuba umsebenzisi asiwe apho afuna khona ukuze inyathelo lokugqibela lithengwe. Abanye bakholelwa ukuba kukho inyathelo elilandelayo, eliyimpendulo.
Ke ngoko, ii-funnels zentengiso (ezibizwa njalo ngenxa yokuba zinemilo, ukusuka kwezinkulu ukuya kwezincinci) sisikimu esinokuthi sichaze amanyathelo aza kuthathwa ngumsebenzisi ukuze abe ngumthengi wethu, nokuba kungenxa yokuba bathenga into kwi eCommerce okanye ngenxa yokuba uqesha inkonzo.
Zithini izibonelelo zentengiso
Ukujonga lo mbono ngokwawo, ingqondo yakho inokuthi iqwalasele izibonelelo ezinokubakho zeemfuno zentengiso ngoku. Inyaniso kukuba kukho ezininzi zazo, phakathi kwazo esinokuqaqambisa oku kulandelayo:
Uya kubazi abasebenzisi bakho kunye nabathengi
Kule meko, xa uqala ukwenza ifanele yokuthengisa, abantu ekujoliswe kubo babanzi kakhulu, ukuze bakwazi ukufikelela kubantu abaninzi. Kodwa, njengoko izigaba zihamba, elo qela lincipha ngokuncipha. Abo basebenzisi abaseleyo ngokwenyani ngabaphulaphuli abanomdla kuwe, kwaye ngokuthe ngcembe ungafunda ulindelo abanalo kwinqanaba ngalinye ude ufike esiphelweni.
Yintoni le uyifunayo? Ewe, ilula kakhulu; ukwenza imikhankaso ebhalwe igama lakho kunye nokufumana abantu ekujoliswe kubo, onomdla kwinto oyithengisayo okanye oyenzayo.
Imveliso enkulu kwinkampani yakho
Xa ujolise kwiqela elithile, okanye kubaphulaphuli abathile, kusengqiqweni ukuba Gcina iindleko kuba akusafuneki ukuba utyale imali kwiqela elikhulu, kodwa encinci, enye yezo ziya kukunika inzuzo ngakumbi kuba utyalo-mali olwenzileyo luya kufumana iziphumo ezingcono.
Uya kuzazi izigaba ezingaphumeleliyo okanye apho uphulukana khona nabasebenzisi
Into elungileyo malunga ne-funnel yokuthengisa kukuba, ngokunikezelwa ngezigaba ezininzi, uya kwazi ngomzuzu ngamnye apho abasebenzisi bahlala khona, ukuba ngaba bashiyekile, ukuba baqhubekile na kunye nezizathu zokuba bangaqhubeki.
Kwaye kunjalo, xa kukho ilahleko enkulu kubasebenzisi kwisigaba esithile, isenokuba le yingxaki (kulungile kuba umyalezo awonelanga, kuba akukho nto itsalelayo, ngenxa yokuba bengafuniswanga ...).
Izigaba zefaneli yentengiso
Kuya kufuneka uyazi ukuba iifaneli zentengiso azisetyenziselwa kuphela oko kuchazwa ligama labo, Oko kukuthi, ukuthengisa. Banokukukhonza, phakathi kwezinye izinto, ukufumana abalandeli kwibhlog, umzekelo.
Into ekufuneka uyigcinile engqondweni yile Yonke ifanele yokuthengisa yenziwe ngamanqanaba amathathu abalulekileyo: TOFU (Phezulu kweFanele); MOFU (Phakathi kweFanele); kunye ne-BOFU (Ezantsi kweFanele). Okanye yintoni efanayo: umphezulu, umbindi kunye nesiseko okanye isiphelo.
Ezi zigaba zintathu zahlulwe zangamanyathelo amane ewonke ekufuneka ephuhliselwe iifaneli zentengiso ukuze ziphumelele. Zezi:
Intabatheko (okanye umtsalane)
Isigaba sokuqala, apho kuya kufuneka utsale abasebenzisi kwiphepha lakho, kwibhlog yakho ... Ngamanye amagama, kuya kufuneka yenza abasebenzisi bafune ukutyelela iwebhusayithi yakho. Ukwenza oku, kuya kufuneka usebenzise ubuchule bokuthengisa, nokuba kukwiinethiwekhi zentlalo, kwiinjini zokukhangela, kwintengiso kwamanye amaphepha ewebhu, iiforamu ...
Nje ukuba bafike kwiwebhusayithi yakho, inqanaba elilandelayo lingena.
Bopha
Ngoku bakwiwebhusayithi yakho, nokuba yeyesiqhelo okanye i-eCommerce, kuya kufuneka ubakholise ukuba ubabonelela ngento ebanomdla, abayifunayo. Oko kukuthi, kuya kufuneka unike umxholo okanye imveliso ebabamba ngokwenene.
Iingcali zikholelwa ukuba Eli nqanaba liza kuphumelela ukuba umsebenzisi ubhalisile kwiphepha, kuba liba ngumsebenzisi nje kumbhalisi kunye nomthengi onokubakho. Inyani yile yokuba kunjalo, kuba ukuba uyabhalisa kwaye akushiyele idatha, kungenxa yokuba into omnika yona imqinisekisile ukuba enjenjalo. Nokuba uyakuthenga kwela nqanaba. Ngoku, kwimeko ye-eCommerce, abantu kunqabile ukuba babhalisele iincwadana, ngaphandle kokuba ubanike into efanelekileyo yokutshintshiselana (isaphulelo, ikhowudi ...).
Olunye ukhetho luluvo lokuba abanye abathengi banokushiya, kwaye basebenzela ukuloba okanye ukweyisela abasebenzisi malunga neemveliso zakho kunye / okanye neenkonzo.
Iifanele Zokuthengisa: Ukwenza izigqibo
Nje ukuba loo mntu abhalise okanye abone izimvo malunga neemveliso ozithengisayo, iinkonzo ozinikelayo, lixesha lokuba uthathe isigqibo. Eli lelona candelo libalulekileyo lee-fanels zentengiso, kwaye apho ungahambanga khona kakhulu.
Isizathu asikho kangako kwinto yokuba izigaba zangaphambili ziyasilela, kodwa kungenxa yokuba abasebenzisi baya benamava kwaye bejonge amathuba amahle, ke ukuba awubaniki ukuzithemba abakudingayo, kwaye awubaqinisekisi ukuba bathenge endaweni yomnye, uya kuphulukana nexabiso kwaye, ngenxa yoko, ngumthengi.
Thengisa
La isigaba sokugqibela semingcele yentengiso, kwaye leyo ungathanda ukusebenza kakhulu ngakumbi, ngokuqinisekileyo. Kweli nqanaba, imveliso okanye inkonzo iyaboniswa kwaye iyanceda ukukholisa umsebenzisi. Ukwenza oku, kuya kufuneka uyenze icace ingxaki abanayo kunye nesisombululo esilula osicebisayo, Oko kukuthi, imveliso okanye inkonzo yakho.
Eli nqanaba kulapho ungasilela khona kakhulu, ukongeza kwinto yokuba kubasebenzisi abali-100, kuphela li-10 okanye bambalwa abanokugqibezela iifanels zentengiso. Kodwa kubalulekile ukubona ukuba abo basebenzisi kufuneka babenze baqiniseke kwaye kutheni abanye bengenayo.