Ngaba wakha waliva igama elithi domain? Okanye usibonile isifinyezo se-DA kwisicatshulwa esithile? Namhlanje le yinto eqinisekileyo kwiwebhusayithi, nokuba ibhlog, ivenkile ekwi-intanethi okanye eCommerce, okanye kwidayari yeendaba. Kwaye inefuthe ngqo ngqo ekubekweni kwe-SEO. Oko kukuthi, umgangatho womxholo owunika abafundi uyagqitywa kwaye yonke imithombo iyahlalutywa ukumisela ukuba uthembeke kwaye ubaluleke kangakanani.
Ngamanye amagama, Igunya lakho lesizinda linokunxulunyaniswa nendlela "onefuthe ngayo". Kodwa yintoni enye ekufuneka uyazi ngegunya lesizinda? Zeziphi iingenelo ezibonelelayo? Inokuphuculwa njani? Kuzo zonke ezo zinto kunye nokunye okuninzi esithetha ngako ngokulandelayo.
Yintoni igunya lesizinda
Nangona kufuneka ube sele unombono malunga nokuba ligunya lini lesizinda, sifuna ukuyicacisa ngakumbi ukuze icace kuwe.
Igunya lommandla linokuchazwa njenge ixabiso lephepha lewebhu ngokwegama lokuthandwa, Oko kukuthi, laziwa kangakanani kwaye lityelelwe elo phepha. Nangona kunjalo, umlinganiso weli xesha awujolisanga kubalo lwephepha, kodwa kwiikhonkco eziya kwiwebhu, zombini ngobungakanani kunye nomgangatho.
Umzekelo, cinga ukuba unephepha eline-1 yezigidi kutyelelo lwenyanga. Kodwa, amakhonkco kwiphepha lakho awafikeleli ngaphezulu kwe-10 okanye 20 ngenyanga.
Kwaye ngoku khawufane ucinge iphepha elinama-200.000 kuphela otyelelo lwenyanga, kodwa kukho amakhonkco angama-200 ngenyanga.
Ukutyelela, emva kwayo yonke loo nto, iya kuba nguGoogle obabonelelayo. Kwaye kukuba xa uphakamisa igunya lesizinda, kuya kubakho itrafikhi enkulu kwiphepha lakho.
Igunya ledomain lilinganiswa njani
Ngoku umbuzo onokuzibuza wona, ngakumbi ukuba unayo iwebhusayithi, i-eCommerce okanye into ofuna ukuyiphumelela kwi-Intanethi, kukwazi ukuba leliphi igunya lesizinda onalo ngoku. Ewe, zininzi izixhobo ezikunceda ufumane, ezinje ngeAhrefs, Alexa, Moz, kunye nabanye abaninzi abahlalutya iphepha kwaye bamisela ngokwedatha igunya.
Ewe kunjalo, abayi kufumana ziphumo zithembekileyo ze-100%. Ngamanye amagama, baya kukunika uqikelelo, kodwa inyani kukuba nguGoogle kuphela owaziyo ukuba yintoni umphumo wegunya lakho lesizinda, nokuba kutheni ukwisikhundla okanye usihla.
Izibonelelo zokuba negunya eliphezulu lesizinda
Emva kokubona konke oku kungasentla, akukho mathandabuzo ukuba enye yeenzuzo eziphambili zegunya lesizinda, ngaphandle kwamathandabuzo, kukuphucula ukubekwa kwewebhu. Ngapha koko, igunya lesizinda ngokwalo phantse lisisithathu sawo wonke umsebenzi ekufuneka wenziwe kwi-SEO, enceda, kwaye kancinci, ezinye izibini ezibini zisebenza ngokunjalo, nokuba zingcono.
Kodwa, zeziphi ezinye izibonelelo oza kuzifumana?
- Uya kuphucula ukubonakala. Oku kuyakuthetha ukuba uya kuba notyelelo ngakumbi kubasebenzisi abakukhangelayo, okanye ujonge umxholo obanikezelayo (kwaye uGoogle uyafaneleka njengomgangatho ophezulu, kungoko igunya lakho lesizinda).
- Unethuba elingcono "lokuthanda" uGoogle. Kwaye oko kuthetha ukuba ungangena kuGoogle Discover, eli candelo lezona ndawo zibalulekileyo kwiGoogle. Ithetha ntoni loo nto? Ewe, isixa sabasebenzisi ngosuku, esiza kuphucula amanani akho kwaye uya kunyuka kubaphulaphuli ngokukhawuleza.
Izinto zokuphucula igunya lakho
Ukugxila ngoku kwinto ebaluleke ngokwenene, Oko kukuthi, kwinto enokwenzeka phucula igunya lakho lesizinda, Izitshixo eziza kusebenza kakhulu kuwe ziya kuba zezi zilandelayo:
Isicwangciso soLwakhiwo
Obu buchule yenye yezona ziphambili, kwaye yenye yezona zinzima kakhulu ukwenza kakuhle. Kodwa inyani yile okungakumbi kokulandela amakhonkco okufumanayo, kunye nomgangatho olungileyo, kokukhona igunya lakho lesizinda liya kuhamba.
Kuya kufuneka ukhumbule ukuba xa unxibelelana nelinye iphepha, into oyenzayo iphulukana nenxalenye yakho, ke ayicetyiswa into yokuba ugqithe kuyo. Kodwa oko akuthethi ukuba akufuneki uyisebenzise; Ngapha koko, uGoogle uyibona njengento elungileyo kakhulu.
Umxholo womgangatho woqobo
Umxholo uyinkosi, ungalibali. Kwaye nangona onke amajelo eendaba enokwenza iindaba ezifanayo, bubuchule bakho obuzakwenza izinto zitshintshe. Ke ngoko, xa ubhala inqaku, bhenela kulwazi nakwimvelaphi yokwenza into eyahlukileyo. Ngale ndlela, uGoogle uya kukuthanda kwaye uya kuba nakho ukukubeka ngcono (nangaphezulu kweminye imithombo yeendaba eyomeleleyo).
Ungalibali malunga namakhonkco angaphakathi
Amakhonkco angaphandle abalulekile njengangaphakathi. Ke ngoko, kuyafuneka ukuba udibanise amanqaku akho ngokwendalo kumanqaku owabhalayo. Ngoba? Ewe, kuba uyonyusa ukubanakho ukuba abantu batyelele omnye umxholo, nokuba indala, kwaye ngale ndlela uyakufezekisa ukubonakala ngakumbi.
Ukongeza, yindlela elungileyo yokuphucula igunya lesizinda kuba wenza abasebenzisi batyelele amanye amaphepha kwiwebhusayithi yakho, exelela uGoogle ukuba unomdla onomdla, omtsha kunye nomdala.
Iinethiwekhi zentlalo ngoku yenye yeefayile ze- Ezona zixhobo zilungileyo zokuphucula igunya lakho lesizinda. Kwaye, ukuba ufumana abaphulaphuli abazinzileyo, ekwabelana ngokushicilelwa kwakho, uya kufumana amanqaku akho asasazwe kwaye, yiyo loo nto, abantu abaninzi bekhuthazwa ukuba bafunde kwaye babhale amanqaku ngokusekwe kwiindaba zakho. Yiloo nto kuphela ekufuneka uyifumene.