Uvavanyo lwe-A / B okanye olubizwa ngokuba luhlalutyo lwe-A / B, ziimvavanyo ezisetyenziswa ngokubanzi, ngakumbi kwilizwe lezentengiso sivumele ukuba senze olona khetho luchanekileyo phakathi kweendlela ezimbini okanye ezingaphezulu. Ukusuka kwidatha yokuthelekisa phakathi kweendlela ezahlukeneyo, zisivumela ukuba sazi ngokwamandla kunye nokuba yeyiphi imveliso efanelekileyo. Zikwasetyenziswa ngokubanzi kuyilo lwewebhu umzekelo, njengoko zinceda ekwenzeni izigqibo malunga nolungiselelo lwezinto ezahlukeneyo. Ngale ndlela, sinokuqinisekisa ukuba ukugqitywa kokugqibela kwinto ekubhekiswa kuyo, yeyona ilungelelanisa inani elikhulu labasebenzisi kunye / okanye abathengi.
Masibone ukuba iyintoni na kwaye isebenza njani. Kwaye zeziphi iiparameter ezifanelekileyo ukuba ziqwalaselwe ukuqinisekisa ukuba uvavanyo lwe-A / B luphumelele kangangoko kunokwenzeka.
Yintoni uvavanyo lwe-A / B?
Uvavanyo lwe-A / B luhlalutyo lokuziphatha ikhupha iziphumo zayo ekuboniseni iindlela ezahlukeneyo kubasebenzisi bokwenyani. Injongo yayo kukufumanisa ukuba loluphi ukhetho olusebenze kakuhle kwaye lolona lufanelekileyo. Ukwenza oku, ukhetho olunye okanye ezingaphezulu zinikezelwe, kunye notshintsho "oluncinci" phakathi kwezi zimbini, kwaye uthelekiso lwenziwa yeyiphi esondele kakhulu kwinjongo yethu. Nokuba kungenxa yolwazi, ngeenjongo zokuxabisa, ukukhangela inzuzo ephezulu, okanye imeko esisiseko yenjongo yethu.
Umzekelo 1: Sinewebhusayithi kwaye sifuna ukubeka "umnxeba kwiqhosha lesenzo", kodwa asazi ukuba yeyiphi indawo ebhetele. Njengoko ikhrayitheriya yethu iyeyokuzithoba (ayisiyomfuneko), sinika, umzekelo, izindululo ezi-3. Kwenye yazo sibeka kummandla ongu-A, omnye kummandla we-B kunye nomnye ummandla esiya kuwubiza ngokuba nguC. Sithumela upapasho / inqaku elichaziweyo okanye silivelise ngeendlela zalo ezi-3 ezahlukeneyo, ukufumana idatha emalunga ne-12.000. abasebenzisi, bahlulwe baba ngamaqela ama-3 abantu abangama-4.000. Emva koko, siya kuba nakho ukwazi ukuba yeyiphi kwezi ndlela zintathu eyeyona isebenzayo. Kwaye iya kuthi ekugqibeleni siphele sikhetha.
Umzekelo 2: Uvavanyo lwe-A / B lunokwandiswa okanye lucuthwe kangangoko sifuna, ke masicinge ukuba sinokuphucula umzekelo wangaphambili. Sinendawo esiya kuyo ukubeka "umnxeba kwisenzo." Kodwa kuyacaca ukuba sineemodeli ezimbini ezinokubakho kwaye asichazwanga ukuba yeyiphi eya kuba nomtsalane. Kwakhona, sinokubonisa uKhetho A kunye noKhetho B kwinani elihambelanayo labantu. Emva kokubona ukuba leliphi eliphumelele kweyona mpembelelo inkulu, sinokukhetha olo khetho.
Izizathu zokwenza uhlalutyo lwe-A / B
- Ukuphucula uyilo lwewebhusayithi yakho: Ezi zigqibo zinokufunyanwa kwiGoogle Analytics. Malunga nabaphi abasebenzisi bewebhu abathanda ukutyelela kakhulu, ukusuka kubeko lwephepha, iimenyu, njl. Iluncedo kakhulu ukuba ufuna ukukhetha umxholo ochaziweyo okanye uyilo kwaye awazi ukuba ukhethe eyiphi.
- Ukusebenza kwewebhu: Ngokuhambelana nemizekelo yecandelo elidlulileyo. Isivumela ukuba simisele ukuba yeyiphi ibhanile, uyilo, indawo okanye imibala efanelekileyo ngakumbi kwaye ifezekisa impumelelo enkulu. Kula matyala, i-Adsense ivumela ezi mvavanyo ukuba zenziwe ngokulula kakhulu.
- Yongeza inzuzo: Ukuchonga eyona isebenzayo kuya kukuzisela izibonelelo ezingcono. Ukusuka kuguqulo lwewebhu, ukukhuthaza imveliso, okanye izibhengezo zentengiso.
- Musa ukuphambana: Kwaye ngamanye amaxesha, nakubathengisi ngokwabo kunzima kakhulu ukutsiba kwisithuba ngaphandle kokuthelekisa umbono. Ukungafuneki kwi-digress ukuzama ukuqikelela ukuba ngowuphi umgca olungileyo onokukunceda uqhubeke ngombono ngamnye onawo kwinyathelo eliqinisekileyo eliqinisekileyo. Kuthintela ukukhathazeka kokulahleka ungazi ukuba kutheni iziphumo zingaphuculwanga.
- Yenza intengiso esebenzayo ngokwenene: Loluphi uhlobo lwentengiso oluya kusebenza kakuhle? Uyenza phi kwaye njani? Uvavanyo lwe-A / B luyakunceda ukhethe ukuba yeyiphi eyona ilungele wena. Ukongeza, unokuthembela kwidatha yeAdwords ukufumana ukuba leliphi iphulo elikwi-Intanethi elinokuba lelona liphumelelayo kuwe.
- Fumanisa, chaza abaphulaphuli bakho kwaye ugcine; Umntu ngamnye ukhetha uphawu ngezizathu ezithile, kwaye ukwazi ukuba balindele ntoni kuyo kuya kukunceda wenze ezona zigqibo zibalaseleyo. Ngale ndlela, umngcipheko woku "shenxisa" kunye nomxholo ofuna ukuwubonisa uncitshisiwe. Abasebenzisi bakho iya kuba ngabo abakhetha uvavanyo lwe-A / B abakhetha wena, kwaye ngenxa yoko, uya kuba nakho ukuqhubeka unikezela abo babenze basondela kuhlobo lwakho.
Amanyathelo ekufuneka elandelwe ukwenza uvavanyo lwe-A / B
- Chaza injongo emayilandelwe: Chonga ukuba sifuna ukudibanisa into entsha, kwimveliso, uyilo, umkhankaso wentengiso, okanye nayiphi na into kwiphepha lethu lokufika. Ngokuchasene noko, linganisa ukuba sineengxaki kwinto ebesiyisekile, kodwa ayisebenzi.
- Nyusa ezinye iindlela ezahlukeneyo: Nje ukuba sichonge into esifuna ukuyihlalutya, thaca izindululo ezahlukeneyo eziza kuvavanywa. Ukuba khange kwenziwe ngaphambili, kukho iimpazamo eziqhelekileyo ezinje ngokugcwalisa iimvavanyo ezininzi ezahlukeneyo. Enye impazamo eqhelekileyo kukuthelekisa izinto ezingadibananga kunye nomnye, umzekelo, ividiyo okanye umfanekiso. Iziphumo zisenokungathembeki, okanye zenze kancinci ngombono wokugqibela. Kuphephe ukuthelekisa izinto ezahlukileyo ezantsi ezantsi.
- Yenza uvavanyo: Thumela uvavanyo ngendlela ebanzi kunye nabasebenzisi abangahleliyo. Inokuba zombini ngeposi, okanye iphepha lokufika okanye imveliso ngokwayo. Kuxhomekeke kubuchwephesha, kunye nohlobo lwento esiyihlalutyo, siya kuthatha isigqibo sokwenza ngenye indlela. Ngayiphi na imeko, into ebalulekileyo apha kukuba nakho ukukhupha idatha yokhetho ebeluphumelele ngakumbi.
- Yenza izigqibo: Inxalenye esinomdla kuyo, kunye neziphumo ezandleni, sinokuvavanya ukuba iphumelele ngakumbi. Kwimeko yokuba yimveliso entsha, sinokumisela ukuba yeyiphi eyona iya kuthengisa kakhulu.
- Phumeza: Ukuchazwa okunike esona siphumo sikhulu, siza kuphumeza oko kunike iziphumo ezingcono, siqinisekile ngokwazi kwangaphambili ukuba kuya kusebenza.
Izigqibo
Kukho izixhobo ezininzi kwi-intanethi zokwenza uvavanyo lwe-A / B. Njengoko siphawulile, uGoogle Analytics, iAdsense, iAdwords, zisinika la mathuba. Kodwa sinezinye izixhobo ezinje Uvavanyo lweNelio AB, iplagi yeWordPress. Ukuba awungomnye wabo basebenzisa iWindowsPress, kukho iiwebhusayithi kunye neenkampani ezinikezela ngeenkonzo zazo ezinje Ulungelelwaniso, kugxilwe kuphela kuvavanyo lweziphumo.
Ukuziqhelanisa nokuhlalutya ngovavanyo lwe-A / B kunokukhokelela ukuthatha indawo ezithile kwezenzululwazi xa kuthathwa izigqibo. Ukuba kunjalo, yisebenzise! Ukwazi ukuthatha isigqibo sokuba loluphi ukhetho olulunge ngakumbi kwaye oluyimpumelelo kuwe, luya kugcina luzisa okufanayo. Kwaye umthamo owudlalayo kwicandelo lakho, uya kuba nomdla ngakumbi ekuhlalutyeni inyathelo ngalinye olithathayo.