E-commerce ithandwa kakhulu kangangokuba ikhuthaze ukukhula kwe Iitekhnoloji ezintsha ezinje nge-BIG DATA eyenza lula ukwenziwa kwamanani amakhulu olwazi.
Izizathu eziqhubela abathengi ukuthenga nge-intanethi Zilula kakhulu, iipesenti ezingama-91 zabathengi abakwi-Intanethi bacinga ukuba iindleko zokuhambisa ezisebenzayo kwaye akukho nto yothusayo sisitshixo ekuthengeni ngempumelelo kwi-Intanethi.
Kwelinye icala lengqekembe, sinayo inkqubo yokubuya ukuba kumaphepha amaninzi kunzima kwaye kubandakanya inkqubo ende kakhulu neyindinisa, engafaniyo nezorhwebo oluqhelekileyo ungabuya kwangoko.
El Icandelo lezorhwebo okanye urhwebo lwe-elektroniki lukhula rhoqo. Ukufakwa kwikhompyuter kwiimarike zehlabathi kuyaqhubeka ngesantya esiphezulu kwaye kuwo onke amacandelo oshishino ukwanda okukhawulezayo kwenani lentengiso kwi-e-commerce xa kuthelekiswa norhwebo oluqhelekileyo kunokujongwa.
Ukusilela kwezinye iinkampani kuyaziwa, wonke umntu ongenazo iqonga le, Ukuyeka amawakawaka wentengiso ngosuku, ukusukela nge-intanethi ukufikelela izinto ezithengiswayo naphi na emhlabeni yinyani.
Yeyiphi imeko ekhoyo ngoku kwi-e-Commerce?
I-ECommerce imele i-11% yentengo iyonke eSpain yenziwe, imfashini iyaqhubeka ibe licandelo elibhalisa eyona mali ininzi kwaye imele I-48% yokuthengwa okwenziwe kwi-Intanethi.
El Ukukhula kweecommerce ayinakunqandeka ngokufanayo, iphula iirekhodi zayo zentengiso minyaka le imihla efana noLwesihlanu oMnyama, uMvulo weCyber, ukuthenga iKrisimesi kunye nentengiso elindelekileyo ngoJanuwari nangoFebruwari. Le mihla ngokungathandabuzekiyo lelona xesha liphezulu lezorhwebo lwe-elektroniki kunye nomceli mngeni onzima kwicandelo lokuhambisa kunye nelokulungiselela kwilizwe lethu.
La Umkhwa we-ECommerce, inokubonwa kuhlelo lwesibini lwe 'eShopper Barometer', Uvavanyo olunzulu olwenziwe yi-DPDgroup ngenjongo yokwazi iimfuno, iimpawu kunye nezizathu eziphambili zabathengi abakwi-Intanethi. Iziphumo zale ngxelo zisinika umbono obanzi ngokubhekisele kwi Iindlela zokuthenga ezikhoyo ngoku kwi-e-commerce.
Ke yintoni esiyaziyo ngabathengi?
Ikho Tres iintlobo ezahlukeneyo zabathengi abakwi-Intanethi kwilizwe lethu:
- Abathengi abakhulu, ezinomyinge weephakeji ezi-5,3 ezifunyenwe ngenyanga kwaye izinto abazithengileyo zimele i-87% yazo zonke izinto ezithengiweyo kwi-intanethi ngonyaka.
- Umyinge wabathengi, Abafumana i-avareji yeephakeji ze-2,7 ngenyanga kwaye bamele i-11% yetotali yonyaka yokuthengisa kwi-Intanethi.
- Abathengi abancinciIipakethi eziyi-1,3 okanye ngaphantsi zifunyenwe ngenyanga zimele iipesenti ezi-2 zexabiso lonyaka elichithwe kwi-ECommerce.
Ngubani othenga ngaphezulu?
Ukuthathela ingqalelo oku kungasentla malunga nokuba i-ECommerce sele imele i-11% yezinto ezithengiweyo eSpain, ifashoni iyaqhubeka nokuba licandelo elibhalisa owona msebenzi kwaye limele ama-48% ukuthengwa kwe-Intanethi okwenziwe eSpain.
Uninzi lwezinto ezithengiweyo lwehla kwizigidi zeminyaka, kuba ngaphezulu kwe I-57% iyavuma ukuba bayathenga olu hlobo lweemveliso ngenethiwekhi.
Ezi zithuba zilandelayo ze inqanaba lokuthengisa Bahlala kumacandelo orhwebo avelisa iimveliso zobuhle kunye netekhnoloji nge-38% kunye ne-36% ngokwahlukeneyo, iyonke Ukuthenga kwi-Intanethi eSpain. Ingxelo ibalaselisa ukuvela kokuthenga nge-Intanethi ukutya okutsha kunye neziselo kwiindawo eziphezulu ezili-10, eSpain emi kwi-18% yentengiso iyonke. Ukongeza koku, i-14% yabantu baseSpain abathenga kwi-Intanethi, bayavuma ukuba ubuncinci kanye ngenyanga bathenga ukutya kwi-Intanethi.
Ukwazi uluvo lwabathengi abakwi-Intanethi yi Eyona nto iphambili ukuze uphumelele ukuba ufuna ukungena kwi-ECommerckwaye. Sonke siyavuma ukuba ukuthengwa okulula nokukhuselekileyo kuya kuba nefuthe elihle ekuhlanganiseni amanye amashishini aqhutywa kwi-Intanethi kuba umthengi onelisekileyo uya kuwaphinda amava kwaye awucebise kubahlobo babo kunye nosapho. Oku kuboniswa sesi sifundo sinye, esibonisa ukuba i-85% yabathengi ithathela ingqalelo ukuba ukuthengwa kwabo kwi-Intanethi kwakulula kwaye i-75% yetotali yaneliseka kakhulu ngamava.
Yintoni idatha enkulu?
Idatha enkulu ngamagama ambalwa, ulawulo kunye nohlalutyo lwexabiso elikhulu lolwazi okanye idatha, ezingenakuphathwa ngendlela eqhelekileyo, yinkqubo yokusebenza eqhelekileyo, kuba zigqithile ukubanakho kwesoftware eqhelekileyo kwaye bayigqitha imida abanayo malunga nokulungiswa kwealgorithmic.
Yatsho ingcinga kubandakanya ukuphuhliswa kwetekhnoloji kumacandelo ohlukeneyo njengaye iziseko zophuhliso, ubuchwepheshe kunye neenkonzo eziye zaphuhliswa ngokukodwa ukusombulula ukwenziwa kweedatha ezinkulu, ezingacwangciswanga okanye ezinesakhiwo ezinokuba yimiyalezo kuthungelwano lwentlalo, iifayile ezimanyelwayo, imifanekiso yedijithali, ifom yedatha, ii-imeyile, imiqondiso yeselfowuni, izinzwa, idatha yophando. Le mihla zinokuvela kwiimvakalelo ezahlukeneyo, kwiikhamera, kwizikena zonyango, okanye kwimifanekiso.
Eyona njongo iphambili ye- Iinkqubo ezinkulu zeDatha, njengaleyo yeenkqubo eziqhelekileyo, kukuguqula idatha enzima kulwazi olufikelelekayo kwaye kuyabonakala okuququzelela ukwenziwa kwezigqibo ngexesha lokwenyani.
Iinkampani namhlanje, Sele basebenzise iDatha eNkulu ukuqonda iprofayili, iimfuno kunye neempawu zabathengi babo kunye noluntu, malunga neemveliso okanye iinkonzo abazithengisayo. Oku kuyitshintshile indlela apho umthengi enikwa ukubaluleka kuba ivumela amanyathelo okulungisa indlela inkampani inxibelelana ngayo nabathengi bayo kunye nendlela ababonelela ngayo ngenkonzo eyimfuneko.
Ukudibanisa umxholo weDatha eNkulu kunye nezixa ezikhulu zedatha ayisiyonto yexesha langoku. Uninzi lweenkampani ezinkulu sele zilawula ulwazi oluninzi, kodwa banyanzelwa ukuba basebenzise obunye ubuchwephesha obunjengokugcinwa kweDatha kunye nezixhobo ezinamandla zohlalutyo eziya kubavumela ukuba baphathe ngokwaneleyo le miqulu mikhulu, ngaphambi kobukho be Isoftware entsha yeHadoop. Ukuvela kwetekhnoloji kuyathetha ukuba umthamo wolwazi ophathwe zezi zicelo unyuke kakhulu.
Iintsika ezi 5 ze Idatha enkulu
'IiVs' ezintathu zeDatha enkulu Ezona mpawu ziphambili zokuyichonga, zezi: Umthamo, Okuninzi y Isantya. Kodwa ngamava afunyenwe ziinkampani ezingoovulindlela kweli candelo lolawulo lolwazi, inkcazo yentsusa yandisiwe, yongeza kuyo iimpawu ezintsha ezinje Ukunyaniseka y Ixabiso ledatha.
Ibizwa ngokuba yiDatha eNkulu xa umthamo ungaphezulu komthamo kunye nokusikelwa umda kwesoftware eqhelekileyo, nokuba yiWindows, iMac okanye neLinux, eza kwenziwa ngaphandle kweengxaki.
Umxholo wevolumu uphantsi kotshintsho rhoqo ngenxa yenkqubela phambili kwezobuchwephesha, ezivumela ukuqhutywa kwemithamo yolwazi engaphezulu koku. Ukucacisa igama kancinci, imiqulu emikhulu yolwazi ngamakhulu okanye amawaka eTerabytes okanye ePetabytes, ngokucacileyo amanani amakhulu kunesiqhelo amawaka e-Gigabytes ukuba ikhompyuter isetyenziselwa ukuqhubekeka. Le mbono yevolumu iyahluka kakhulu, kuba yonke imihla sijonga isixa sedatha esetyenzwe kancinci.
Ulwazi olo Indawo yokugcina idatha ungaqhubekeka, Ulwazi olucwangcisiweyo oluye kwinani elikhulu lokucoca ulwelo kulawulo lomgangatho ogqwesileyo, ukuze ube nakho ukuqinisekisa ukuba ulwazi olwenziweyo lunokuchaneka kwangaphambili kunye nokuchaneka.
Xa sithetha ngeDatha eNkulu esithetha ngayo Ulwazi olunokumiswa kancinci okanye lungakhiwanga kwaphela. Ukulungiswa kolwazi olungacwangciswanga kufuna itekhnoloji eyahlukileyo kwaye ivumela umsebenzisi ukuba enze izigqibo ngokusekwe kulwazi olungachanekanga. Uninzi lwezi algorithms zinxulumene unyango lwengqondo oluphambili lwenkqubo yokucinga ezingekaphuhliswa nge-100%.
Ukuthetha ngomxholo we ezahlukeneyo, Ibhekisa kwiindidi zedatha efunyanwa yinkqubo, zezi zi-3:
- Yakhiwe
- Inxalenye yolwakhiwo
- Engacwangciswanga
Ekugqibeleni, ingqiqo yesantya Ngokucacileyo ibhekisa kwisantya i imiqulu emikhulu yedatha ziye zamkelwe, zisetyenzwe kwaye zikhutshelwe ukwenza izigqibo. Akunakwenzeka ukuba uninzi lweenkqubo zokusebenza eziqhelekileyo zihlalutye ngokukhawuleza isixa esikhulu solwazi, kodwa kubaluleke kakhulu ukubandakanya ingqokelela yexesha lokwenyani lokuqhubekeka kwedatha yeenkqubo zokufumanisa ubuqhetseba okanye izibonelelo ezenzelwe umntu ezizodwa, ezinikezelwa kubathengi namhlanje, kuthathelwa ingqalelo izinto ozithandayo, kunye nezinye izinto ezikhetha izinto zokubhengeza ngokuqinisekileyo ezinomdla kuwe.
Inyani, ukugqiba, Ukuzithemba kolwazi olwenziweyo, ukukhupha idatha esemgangathweni, ukuphucula ukubonwa kwezinto ezithile, ezinje ngexesha, uqoqosho phakathi kwezinye, oluya kunceda ekuthathweni kwezigqibo okungcono.
Okokugqibela, kongezwa ixabiso, ukubaluleka kolwazi olubalulekileyo lweshishiniUkwazi ukuba yeyiphi idatha oza kuyicazulula, ukuhlengahlengisa yonke inkqubo, ukwenza ulungelelwaniso kubalulekile ukuba uyenze ngokukhawuleza nangokuchanekileyo. Kakhulu kangangokuba sele iliziko lesibini elifunwayo eSpain.