Ukuvela kwe-Facebook debacle ebandakanya iCambridge Analytica kunye nezixa ezikhulu zedatha eqokelelwe kubasebenzisi abazizigidi ezingama-87, ezazisetyenziselwa ukuphembelela unyulo luka-2016 lukamongameli, kutyhila idatha enkulu ukuba ingaba yintoni irhamncwa elinamandla.
Nokuba isetyenziswa ngeenjongo ezintle, njengoko umphathi weFacebook uMark Zuckerberg ebanga ukuba yinkampani yakhe, idatha inokukhokelela ekulahlekiseni abantu kunye namashishini.
Ukuntywila ngobunkunkqele kuya embindini walo mbandela: “Ixesha langoku linika izinto ezininzi eziguquguqukayo, kodwa zincinci kakhulu idatha ngokwahluka. Ubudlelwane bobuxoki bukhula kakhulu, bukhawuleza kakhulu kunolwazi lokwenyani. Ngamanye amagama: Idatha enkulu inokuthetha ulwazi oluthe kratya, kodwa ikwathetha ulwazi olungeyonyani.
Ukuhambelana kweDatha eNkulu
Ukukhethwa kweCherry okunokwenziwa ngedatha enkulu kukuvumela ukuba usebenzise ulwazi ukukuxelela into oyifunayo, efanelekileyo kwizifundo, kodwa imbi kwishishini.
Nangona kunjalo, oko akuthethi ukuba idatha enkulu ayinakuba sisixhobo esibalulekileyo kwindawo yokugcina izixhobo zakho ukuze ukhulise ijelo lakho le-ecommerce.
Isitshixo sokulawula idatha enkulu ngendlela yokuba isebenzele yona ifuna ukuba ujolise kwizinto ezimbini:
Isangqa sakho sobuchule.
Indlela elisebenza ngayo ihlabathi.
Enye yezona zinto zinomdla kwaye zicel'umngeni malunga nokusebenzisa indawo ye-e-commerce okanye ijelo kukungaqiniseki- nangona ukubanakho ukuvela phambi kweNdlu yeeNgwevu, njengoko kwenza uZuckerberg, mhlawumbi ayilulo uvuyo apho umnini weshishini afuna ukubandakanyeka.
Nangona kunjalo, zombini itekhnoloji kunye nokuziphatha kwabantu kuhlala kuguquka, kwaye njengomnini weshishini okanye umphathi we-e-commerce, kuya kufuneka ulungele ukuziqhelanisa.
Ngenxa yokudala lula kunye nokugcina ivenkile ye-e-commerce, kunye nokunyuka kweemveliso ezincinci, intengiso yanamhlanje igcwele ukhuphiswano olunamandla kunye nokwehla kokunyaniseka kwabathengi.
Amashishini akwi-Intanethi ahlala efuna iindlela zokugcina abathengi kunye nokuphucula amava abathengi, bengazi ukuba isisombululo sisezandleni zabo.
Ngaphandle kokhuphiswano olunamandla, abanini bamashishini be-e-commerce banethuba elingaphezulu kwabathengisi bemveli abaneevenkile zezitena nodaka.
Yandisa ukuthengisa
Urhwebo lwe-elektroniki lubhetyebhetye kwaye luyaguquguquka; La mashishini awagcinwanga kwindawo ethile kwaye ahlala ene-inventri okanye iivenkile zokuqeshisa ukuba azikhathaze ngazo xa usebenzisa ii-3PLs okanye uqhuba umsebenzi we-e-commerce kuphela.
Amashishini e-E-commerce anakho ukufikelela kwimakethi yehlabathi, kunye nokufikelela kulwazi abathengisi abangenalo.
Nangona kunjalo, kubaluleke ngakumbi ukuba abanini bamashishini be-ecommerce kunye nabaphathi basebenze ngaphakathi kwesangqa sabo sobuchule.
Wonke umntu unesangqa sobuchule esenziwe ngokufunda kunye namava. Isitshixo kukusebenza kwesi sangqa kunye nokuxhobisa ngobuchule babo ukuze wandise imveliso yakho.
Xa ulwazi olunzulu lwentengiso, imveliso okanye abathengi bebotshelelwe ngokufanelekileyo, imivuzo emikhulu inokuvunwa ngomlinganiso ofanayo womntu osebenza ngaphandle kwesangqa sobuchule.
Njengokuba uWarren Buffet wabhala kwi-1996 ileta eyayivela kuMongameli, “Into efunwa ngumtyali mali kukukwazi ukuvavanya ngokufanelekileyo amashishini akhethiweyo. Qaphela ukuba igama "elikhethiweyo": Akunyanzelekanga ukuba ube yingcali kuzo zonke iinkampani, okanye nokuba zininzi. Kuya kufuneka ubenakho ukuvavanya iinkampani ngaphakathi kwesangqa sakho sobuchule. Ubungakanani belo sangqa abubalulekanga kakhulu; Ukwazi imida yakho, kubalulekile, '
Ukudibanisa ukuqonda kwakho malunga nokusebenza kwehlabathi lokwenyani kunye nesangqa sakho sobuchule kuya kukuvumela ukuba usebenzise idatha enkulu kuluncedo lwakho.
Ngamanye amagama, inokukunceda wakhe ishishini le-ecommerce eliqhutywa yidatha.
Yintoni idatha enkulu kwaye kutheni kufuneka uyisebenzise?
Idatha enkulu ligama eliyintloko xa kufikwa kulawulo lweshishini lwanamhlanje. Ibhekisa kwiiseti zedatha ezinkulu kakhulu ezinokuthi zihlalutywe ukuveza iipateni kunye neendlela zokuziphatha kwabantu.
Ngabantu abavelisa i-1.7MB yolwazi olutsha ngomzuzwana, indawo yethu yedatha yedijithali eqokelelweyo kulindeleke ukuba ikhule ukusuka kwi-4.4 zettabytes ukuya kwi-44 zettabytes (okanye i-44 trillion gigabytes) ngo-2020.
Amaqonga ezentengiso e-E anje ngomkhondo weBigCommerce kwaye anika abathengisi ukufikelela kwidatha yokuziphatha yabathengi, abanokuthi abanini beshishini basebenzise ukwenza izigqibo ezinolwazi.
Nangona kunjalo, nangona "amandla" engaka ezandleni zabo, ngaphantsi kwe-0,5% yedatha ekhoyo isetyenziselwa ezi njongo.
Kule nto, siza kubona ukuba ungayisebenzisa njani idatha enkulu ye-ecommerce ngokukhulisa ishishini lakho kwaye ubancede ngcono abathengi bakho.
Izibonelelo zokusebenzisa idatha enkulu kwi-e-commerce
Ngokophando lweBARC, ezinye izibonelelo zokusebenzisa idatha enkulu zibandakanya:
Yenza izigqibo zobuchule ezingcono (69%).
Ulawulo olungcono lweenkqubo zokusebenza (54%).
Ukuqonda okungcono kwabathengi (52%).
Ukunciphisa iindleko (47%).
Oku kubalulekile kumashishini e-e-commerce. Njengoko ukala, "ukufumana i-geeky" malunga nedatha yakho kuya kubaluleka ngakumbi. Amashishini e-ecommerce aqhutywa yidatha rhoqo alinganisa kwaye aphucule oku kulandelayo:
Ukuphucula uhlalutyo lomthengi.
Ukuphucula inkonzo yabathengi.
Yenza amava omthengi abe ngokwakho.
Bonelela ngokhuseleko olwenziweyo olukhuselekileyo kwi-intanethi.
Ukuphucula intengiso ekujoliswe kuyo.
Uyisebenzisa kanjani iDatha eNkulu kwimpumelelo yeShishini lwe-Ecommerce
- Uhlalutyo lomthengi.
Idatha enkulu iluncedo ekuphuhliseni ii-personas zomthengi okanye iiprofayili.
Oku kukunceda uqonde ukhetho lwabathengi, ezinje ngokuba zeziphi iimveliso abazithandayo okanye zeziphi iiyure abaqhele ukuzithenga.
Le datha ingasetyenziselwa ukuphucula ukusebenza kwakho.
Umzekelo, ungalusebenzisa ulwazi kwiiyure zentengiso ukuze ulahle ukuthengisa okungaphezulu kwamaxabiso okanye ukuqhuba iintengiso zentlalo ngala maxesha.
Idatha enkulu ye-Ecommerce inokubonisa ezinye iindlela zokuziphatha ezingalindelekanga.
Umzekelo, usebenzisa idatha enkulu, iWalmart yafumanisa ukuba abantu abathenga amanabukeni bathambekele ekuthengeni ibhiya. Khawufane ucinge ngamathuba okukhuthaza ...
Kwiinkampani ezisebenzisa itekhnoloji ye-SaaS okanye izixhobo zohlalutyo lwedatha, olu hlobo lolwazi kuhlala kulula ukulufumana.
Ukuvela kwe-Facebook debacle ebandakanya iCambridge Analytica kunye nezixa ezikhulu zedatha eqokelelwe kubasebenzisi abazizigidi ezingama-87, ezazisetyenziselwa ukuphembelela unyulo luka-2016 lukamongameli, kutyhila idatha enkulu ukuba ingaba yintoni irhamncwa elinamandla.
Nokuba isetyenziswa ngeenjongo ezintle, njengoko umphathi weFacebook uMark Zuckerberg ebanga ukuba yinkampani yakhe, idatha inokukhokelela ekulahlekiseni abantu kunye namashishini.
Ukuntywila ngobunkunkqele kuya embindini walo mbandela: “Ixesha langoku linika izinto ezininzi eziguquguqukayo, kodwa zincinci kakhulu idatha ngokwahluka. Ubudlelwane bobuxoki bukhula kakhulu, bukhawuleza kakhulu kunolwazi lokwenyani. Ngamanye amagama: Idatha enkulu inokuthetha ulwazi oluthe kratya, kodwa ikwathetha ulwazi olungeyonyani.
Ukukhethwa kweCherry okunokwenziwa ngedatha enkulu kukuvumela ukuba usebenzise ulwazi ukukuxelela into oyifunayo, efanelekileyo kwizifundo, kodwa imbi kwishishini.
Nangona kunjalo, oko akuthethi ukuba idatha enkulu ayinakuba sisixhobo esibalulekileyo kwindawo yokugcina izixhobo zakho ukuze ukhulise ijelo lakho le-ecommerce.
Isitshixo sokulawula idatha enkulu ngendlela yokuba isebenzele yona ifuna ukuba ujolise kwizinto ezimbini:
Isangqa sakho sobuchule.
Indlela elisebenza ngayo ihlabathi.
Enye yezona zinto zinomdla kwaye zicel'umngeni malunga nokusebenzisa indawo ye-e-commerce okanye ijelo kukungaqiniseki- nangona ukubanakho ukuvela phambi kweNdlu yeeNgwevu, njengoko kwenza uZuckerberg, mhlawumbi ayilulo uvuyo apho umnini weshishini afuna ukubandakanyeka.
Nangona kunjalo, zombini itekhnoloji kunye nokuziphatha kwabantu kuhlala kuguquka, kwaye njengomnini weshishini okanye umphathi we-e-commerce, kuya kufuneka ulungele ukuziqhelanisa.
Ngenxa yokudala lula kunye nokugcina ivenkile ye-e-commerce, kunye nokunyuka kweemveliso ezincinci, intengiso yanamhlanje igcwele ukhuphiswano olunamandla kunye nokwehla kokunyaniseka kwabathengi.
Gcina abathengi
Amashishini akwi-Intanethi ahlala efuna iindlela zokugcina abathengi kunye nokuphucula amava abathengi, bengazi ukuba isisombululo sisezandleni zabo.
Ngaphandle kokhuphiswano olunamandla, abanini bamashishini be-e-commerce banethuba elingaphezulu kwabathengisi bemveli abaneevenkile zezitena nodaka.
Urhwebo lwe-elektroniki lubhetyebhetye kwaye luyaguquguquka; La mashishini awagcinwanga kwindawo ethile kwaye ahlala ene-inventri okanye iivenkile zokuqeshisa ukuba azikhathaze ngazo xa usebenzisa ii-3PLs okanye uqhuba umsebenzi we-e-commerce kuphela.
Amashishini e-E-commerce anakho ukufikelela kwimakethi yehlabathi, kunye nokufikelela kulwazi abathengisi abangenalo.
Nangona kunjalo, kubaluleke ngakumbi ukuba abanini bamashishini be-ecommerce kunye nabaphathi basebenze ngaphakathi kwesangqa sabo sobuchule.
Wonke umntu unesangqa sobuchule esenziwe ngokufunda kunye namava. Isitshixo kukusebenza kwesi sangqa kunye nokuxhobisa ngobuchule babo ukuze wandise imveliso yakho.
Xa ulwazi olunzulu lwentengiso, imveliso okanye abathengi bebotshelelwe ngokufanelekileyo, imivuzo emikhulu inokuvunwa ngomlinganiso ofanayo womntu osebenza ngaphandle kwesangqa sobuchule.
Ukudibanisa ukuqonda kwakho malunga nokusebenza kwehlabathi lokwenyani kunye nesangqa sakho sobuchule kuya kukuvumela ukuba usebenzise idatha enkulu kuluncedo lwakho.
Ngamanye amagama, inokukunceda wakhe ishishini le-ecommerce eliqhutywa yidatha.
Yintoni idatha enkulu kwaye kutheni kufuneka uyisebenzise?
Idatha enkulu ligama eliyintloko xa kufikwa kulawulo lweshishini lwanamhlanje. Ibhekisa kwiiseti zedatha ezinkulu kakhulu ezinokuthi zihlalutywe ukuveza iipateni kunye neendlela zokuziphatha kwabantu.
Ngabantu abavelisa i-1.7MB yolwazi olutsha ngomzuzwana, indawo yethu yedatha yedijithali eqokelelweyo kulindeleke ukuba ikhule ukusuka kwi-4.4 zettabytes ukuya kwi-44 zettabytes (okanye i-44 trillion gigabytes) ngo-2020.
Iimpawu ezininzi zicinga ukuba ukufikelela kwidatha enkulu kunqunyelwe kubathengisi abakhulu abanokufikelela kwiqela elingaphakathi endlwini okanye abanakho ukuthenga idatha kubarhwebi bedatha.
Uyakonwabela ukufumanisa ukuba le logic iphosakele, njengoko namashishini amancinci anendlela yokufikelela kunye nokuhlalutya idatha enkulu ye-e-commerce.
Amaqonga ezentengiso e-E anje ngomkhondo weBigCommerce kwaye anika abathengisi ukufikelela kwidatha yokuziphatha yabathengi, abanokuthi abanini beshishini basebenzise ukwenza izigqibo ezinolwazi.
Nangona kunjalo, nangona "amandla" engaka ezandleni zabo, ngaphantsi kwe-0,5% yedatha ekhoyo isetyenziselwa ezi njongo.
Kule nto, siza kubona ukuba ungayisebenzisa njani idatha enkulu ye-ecommerce ngokukhulisa ishishini lakho kwaye ubancede ngcono abathengi bakho.
Ngaba ufuna ulwazi oluthe kratya ngolu hlobo?
Umsebenzi wethu kukubonelela ngamashishini afana nawakho ngokuthengisa okukhokelayo kunye neengcebiso zokuthengisa, iingcebiso kunye nolwazi lokwakha uphawu lwangaphakathi lwendlu. Ungaphoswa ngumyalezo. Bhalisa kwincwadana yethu yeveki.
faka Idilesi yakho yemeyile
Izibonelelo zokusebenzisa idatha enkulu kwi-e-commerce
Ngokophando lweBARC, ezinye izibonelelo zokusebenzisa idatha enkulu zibandakanya:
Yenza izigqibo zobuchule ezingcono (69%).
Ulawulo olungcono lweenkqubo zokusebenza (54%).
Ukuqonda okungcono kwabathengi (52%).
Ukunciphisa iindleko (47%).
Oku kubalulekile kumashishini e-e-commerce. Njengoko ukala, "ukufumana i-geeky" malunga nedatha yakho kuya kubaluleka ngakumbi. Amashishini e-ecommerce aqhutywa yidatha rhoqo alinganisa kwaye aphucule oku kulandelayo:
Ukuphucula uhlalutyo lomthengi.
Ukuphucula inkonzo yabathengi.
Yenza amava omthengi abe ngokwakho.
Bonelela ngokhuseleko olwenziweyo olukhuselekileyo kwi-intanethi.
Ukuphucula intengiso ekujoliswe kuyo.
Uyisebenzisa kanjani iDatha eNkulu kwimpumelelo yeShishini lwe-Ecommerce
- Uhlalutyo lomthengi.
Idatha enkulu iluncedo ekuphuhliseni ii-personas zomthengi okanye iiprofayili.
Oku kukunceda uqonde ukhetho lwabathengi, ezinje ngokuba zeziphi iimveliso abazithandayo okanye zeziphi iiyure abaqhele ukuzithenga.
Le datha ingasetyenziselwa ukuphucula ukusebenza kwakho.
Umzekelo, ungalusebenzisa ulwazi kwiiyure zentengiso ukuze ulahle ukuthengisa okungaphezulu kwamaxabiso okanye ukuqhuba iintengiso zentlalo ngala maxesha.
Idatha enkulu ye-Ecommerce inokubonisa ezinye iindlela zokuziphatha ezingalindelekanga.
Umzekelo, usebenzisa idatha enkulu, iWalmart yafumanisa ukuba abantu abathenga amanabukeni bathambekele ekuthengeni ibhiya. Khawufane ucinge ngamathuba okukhuthaza ...
Kwiinkampani ezisebenzisa itekhnoloji ye-SaaS okanye izixhobo zohlalutyo lwedatha, olu hlobo lolwazi kuhlala kulula ukulufumana.
Uhlalutyo lwangaphakathi lweBigCommerce
I-BigCommerce Insights Analytics isebenza ngokuzenzekelayo olu hlobo lolwazi.
- 2. Inkonzo yomthengi.
Inkonzo yabathengi idlala indima ebaluleke kakhulu kurhwebo lwe-e.
Kuxabisa kangangezihlandlo ezi-5 ukugcina abathengi kunokwenza izinto ezintsha, kwaye abathengi abathembekileyo bachitha ukuya kuthi ga kuma-67% ngaphezulu kwabathengi abatsha.
Ukuba abathengi abanelisekanga, i-13% yabo iya kuxelela abantu abali-15 okanye nangaphezulu ukuba abonwabanga. Ngokuchasene noko, ukuba banamava amahle, i-72% ithe bazokwabelana ngayo nabantu aba-6 okanye nangaphezulu.
Abathengisi abakwi-Intanethi banokusebenzisa idatha enkulu ukulandelela amava enkonzo yabathengi, njengokubonisa ukuba amaxesha abo okuphendula akhawuleze kangakanani, adlala indima enkulu kwinkonzo yabathengi.
I-71% yabathengi abakwi-Intanethi balindele ukuba bakwazi ukufikelela kuncedo lwe-Intanethi kwimizuzu emi-5.
Idatha enkulu inokusetyenziselwa ukulandelela amaxesha okuhambisa kunye namanqanaba okwoneliseka kwabathengi, kwaye uncede iinkampani zichonge iingxaki ezinokubakho kwaye zizisombulule ngaphambi kokuba umthengi abandakanyeke.
Ukudityaniswa kweeapps kunye nezixhobo ezinjengeReamaze zinokukunceda wenze oku kwimizuzu nje embalwa.
Ndisebenzise iimveliso ezininzi zenkxaso ngaphambili kwaye akukho nto ingcono okanye elula kuneRamaze. Le yimveliso ecingwe kakuhle eneseti efanelekileyo yeempawu. Kuthathe mna malunga nemizuzu eli-10 ukuseta yonke into. Ngokwenene.
Ndingabanceda abathengi basebenzise iNgxoxo ebukhoma ngqo kwivenkile yam. Ndiyabona nokuba benza ntoni abathengi kwaye bayaphi. Isebenza nee-imeyile zam kunye neeakhawunti zentlalo nazo! ». Ngokuchasene noko, ukuba banamava amahle, i-72% ithe bazokwabelana ngayo nabantu aba-6 okanye nangaphezulu.