I-Instagram ibe yenye yezona zicelo zisetyenziswa kakhulu, kungekhona ngabantu kuphela, kodwa nakwiinkampani, iivenkile ze-intanethi, oosomashishini, njl. Ngayo sinokubelana ngamaxesha amnandi okanye sikhuthaze ukuthengwa kweemveliso okanye iinkonzo. Kodwa yintoni oyaziyo malunga nebali le-Instagram?
Namhlanje siya uphonononge ixesha elidlulileyo ukuze ufunde okungakumbi malunga nendlela eyazalwa ngayo i-Instagram kunye nendlela eyaqala ngayo ukuvela kule nto iyiyo namhlanje.
lithini ibali le-instagram
Into yokuqala ekufuneka uyazi kukuba i-Instagram yazalwa ngo-2010 njengendawo yenethiwekhi yoluntu (oko kukuthi, yayingekabikho iMeta (Facebook)).
Ngokukodwa, kufuneka sichaze inethiwekhi kuMike Krieger kunye noKevin Systrom, owathi, eSan Francisco, wayila iprojekthi yokufota ephathwayo. Ingama lakho? Burbn.
Burbn, igama lokwenyani le-Instagram de yatshintshwa, yayilusetyenziso lwabafoti, okanye ubuncinci igxile ikakhulu ekufotweni. Ngapha koko, umbono wabadali yayikukukwazi ukwenza indawo apho iifoto ezazithathwe ngeselfowuni zafakwa khona ukuze abanye bazibone kwaye basixelele ukuba babenjani.
Okokuqala bayila i-app ye-iPhone eyathi, emva kwabasebenzisi abangaphezu kwama-200.000 kuloo nethiwekhi, kwiinyanga ezintathu kamva yafikelela kwisigidi. Yiyo loo nto bagqiba kwelokuba bakhulule inguqulelo ye-Android.
Kodwa kwakungekho njengoko usazi ngoku. Ukusebenza kwayo kwaba nzima ngakumbi. Ukuqala, yayiyi-geolocation app kwaye yayifana ne-FourSquare. Eyona nto yayiphambili yayikukuba iifoto zifakwe kodwa zifumaneke, oko kukuthi, kuchazwe apho zithathwe khona. Yintoni egqithisile, iifoto bezisikwere kuba bendifuna ukunika imbeko kwi-Kodak Instamatic kunye nePolaroid.
Ifoto yokuqala elayishiweyo, ngomnye wabadali, yayiyinja (isilwanyana sikaKevin).
Akubathathanga xesha lide ukutshintsha ujoliso. Babengasafuni kujongeka njenge-FourSquare kodwa bagxile kwiinjongo zabo ngokulula ukuhlela kunye nokupapasha imifanekiso.
Bayithiya le app entsha, ngokusekwe kweyoqobo, i-Instagram. Kodwa ngaba uyasazi isizathu?
Isizathu sokuba i-Instagram ibizwa ngokuba yi-Instagram
Ngaphakathi kwebali le-Instagram, igama lakhe linebali. Kwaye inento yokwenza nabadali. Bakhumbula amagama "i-snapshot" kunye ne "telegram" kwasebuntwaneni babo. Kwakhona, babeyithanda iPolaroid ngelo xesha, njengoko uyazi, yayiluphawu oludumileyo lokufota.
Into abayenzileyo kukuthatha loo magama mabini bawadibanise, kungoko u-Insta, ngoko nangoko; kunye negram yetelegram.
Ubudala be-hashtag
Yikholwe okanye hayi, ii-hashtag azizange zize noFacebook. Ngokwenyani kwi-Instagram baye baduma ngo-2011 kwaye basivumela ukuba sinxulumanise upapasho nezihloko ezithile ukuze abanye bafumane loo mifanekiso bayithandayo.
Ngaloo nyaka, babesele benayo ngaphezu kwe-5 yezigidi zabantu abasebenzisa i-Instagram kunye ne-app yabo ibe yimpumelelo, yiyo loo nto uFacebook (Meta) wabaqaphela).
Ngaba uyakhumbula ukuba sithe bakhulula inguqulo ye-Android? Ewe, nangona inethiwekhi yasungulwa ngo-2010, ayizange ifike ngo-2012, ngo-Aprili, xa yavela. Kwaye yaba nefuthe kangangokuba, ngaphantsi kweeyure ezingama-24, babenokukhutshelwa okungaphezulu kwesigidi. Kwaye oko kwabangela ukuba uMark Zuckerberg, umnini we-Facebook, athathe isigqibo sokuba kufuneka athenge loo nethiwekhi. Enyanisweni, kuthathe iintsuku ze-6 ukusuka ekuqalisweni kwe-Android ukufumana i-app (i-1000 yeebhiliyoni zeedola).
Ibali elitsha le-Instagram kunye noMark Zuckerberg
Ukuba i-Instagram sele isuka kwi-Meta (okanye i-Facebook ngelo xesha), idlula "i-facelift" epheleleyo. Abazange baphucule i-app kuphela, kodwa bazisa uphuculo oluninzi. Eyokuqala? Ukukwazi ukuthegi abantu kwiifoto. Ezilandelayo? Nikeza ngomyalezo wangaphakathi apho unokuthumela khona zombini iifoto kunye neevidiyo.
Kufuneka kuthiwe i iinguqu zokuqala bezincinci kakhulu, azikho naziphi na iindaba eziye zaqukwa kancinci kancinci. Kwaye njengoko ezi zamkelwe ngabasebenzisi, zihlala zigcina uyilo olunomtsalane kwaye kulula kakhulu ukulusebenzisa, into eyalandelayo yayilutshintsho.
Kwaye kukuba, ngexesha le-2015 kunye ne-2016 i-Instagram yafumana uluhlu lweenguqu ezibaluleke kakhulu. Sinokuqaqambisa, umzekelo, into yokuba intengiso ifikelele kwisicelo. Iintengiso kunye nezithuba ezixhaswayo, ezingazange zibekho kude kube lelo xesha, zaqala ukubonakala kubasebenzisi.
Kwakhona ngelo xesha kwakukho a utshintsho lwelogo, uhlaziyo olwahlula abasebenzisi kancinci phakathi kwabo bathande umfanekiso omtsha kunye nabo bakhetha omdala. Amabali nawo afikile, oko kukuthi, amabali e-Instagram, avumela abasebenzisi ukuba balayishe ifoto okanye ividiyo kwaye iboniswe iiyure ezingama-24. Kakade ke, kwakungenxa yokuba wasilela xa ezama ukuthenga i-Snapchat (ngoko, ekubeni wayengenako, wakopa loo msebenzi).
Kodwa mhlawumbi eyona nto yayibangel’ umdla icandelo "phonononga", apho abasebenzisi bavunyelwe ukufumana umxholo walo naluphi na uhlobo, ngaphandle kokuba babe ngabalandeli athe walandela ngeakhawunti yakhe, eyavula amathuba amaninzi okufumana iiakhawunti ezintsha. Kwaye kungekudala emva koko, wongeza ividiyo ephilayo.
Kodwa kwakukho into embi. Kwaye yiyo loo nto abasunguli be-instagram, ezazisengaphakathi kwi-app, kunye notshintsho olwenziwayo, ngakumbi utshintsho lwelogo, bagqiba kwelokuba bazishiye izikhundla zabo barhoxe kuba bebengavumelani nento eyenziwa nguFacebook.
I-2018, unyaka we-IGTV
Kwakungo 2018 xa I-Instagram yenza enye into, IGTV, inkqubo yeevidiyo ezinde apho abasebenzisi banokurekhoda baze bazilayishe ngaphandle kokuba nomlinganiselo wexesha elifutshane.
Nangona bebaninzi abayisebenzisayo, isenamandla, kwaye i-Instagram ngelo xesha yoyisa ngalo msebenzi.
Ukususela ngo-2020 ukuza kuthi ga ngoku
Sasihlala kwiinguqu zokugqibela ngo-2018. Kodwa abazange babe ngabokugqibela kwi-Instagram. Kwiminyaka emibini emva kolu phuhliso, benza isigqibo phosa iireels, ikopi yeTikTok ngelo xesha yayiqala ukuvela. Ke baye baphumeza olu phuculo ukwenza, ukuhlela kunye nokuthumela iividiyo ezonwabileyo (ekuqaleni kunqunyelwe ixesha).
En Ngo-2021 kwakukho "uhlaselo" ezimbini: Ngakolunye uhlangothi, baya kwi-e-commerce, evumela ukuthengwa kwe-app ukuba kwenziwe; kwelinye icala, ukungabonisi inani lokuthandwa, into ephikisanayo kwaye abanye baqhwaba izandla kwaye abanye abazange babone ingongoma.
Kwaye ukuza kuthi ga ngoku sinokukuxelela ibali le-Instagram. Ngokuqinisekileyo, inethiwekhi yoluntu iya kuqhubeka ihlaziywa kwaye ihlanganiswe njengenye yezona zisetyenziswa kakhulu. Ziziphi iindaba ezinokusiphathela zona? Ziziphi obungathanda?