Esinye sezixhobo ezisetyenziswa kakhulu yi-SEOs kunye nabo basebenza kwisebe lomxholo kuthiwa yiGoogle Trends. Yenzelwe ntoni? Ingaba isebenza kanjani? Ngaba ilungile?
Mhlawumbi uvile eli gama kodwa eneneni awazi ukuba lithetha ukuthini ngokuthe ngqo, kodwa ngenxa yeso sizathu namhlanje siza kuhlala kulo ukusukela oko, kwi-eCommerce, inokuba ngumhlobo onamandla kakhulu ukuba uyayazi indlela yokuyisebenzisa.
Yintoni iGoogle Trends
Okokuqala, yazi ukuba luhlobo luni lwesixhobo. Iindlela zikaGoogle. Imalunga "neendlela zikaGoogle", iguqulelwe kwisiSpanish. Sisixhobo onokuthi ngaso ufumanise ukuba yeyiphi imigaqo abayifunayo abasebenzisi ngexesha elithile. Ngapha koko, unokukhangela iminyaka emihlanu ngaphambili, ukuze ubone ukuba olo phendlo lujikeleza okanye hayi.
Makhe sithathe umzekelo. Khawucinge ukuba une-eCommerce yeemveliso zedama lokudada. Eyona nto iqhelekileyo kukuba uqala ukuthengisa ngoMeyi okanye ngoJuni, apho abantu sele becinga ngokuseka i-pool yokubhukuda. Kodwa ngeeNdlela zikaGoogle unokwazi ukuba ngo-Matshi, abantu baqala ukukhangela kwaye ukuba ubeka ngaphambili uGoogle unokukunika kuqala kunabanye (ngokwenza ezinye izinto ezininzi, ewe).
Ngamanye amagama, iiTrendi zikaGoogle sisixhobo sasimahla onokusisebenzisa kwaye oko Ikuvumela ukuba wazi ukuba igama likhangelwa ngabantu okanye hayi kwaye ngeliphi ixesha. Akukho nto inokuyifaka, kufuneka ukhangele iNdlela zikaGoogle kwibhrawuza kwaye iya kuvela kwiziphumo zokuqala.
Iindlela zikaGoogle: sesantoni esi sixhobo?
Ukuza kuthi ga ngoku, usenokuba sele uwabonile amandla akhoyo kaGoogle. Ukuba akunjalo, siya kukucacisela.
Ukuba unebhlog ye-eCommerce yakho, kusenokwenzeka ukuba ufuna ukubonelela ngomxholo osemgangathweni ukuze "uGoogle akuthande". Ingxaki kukuba umxholo owukhethayo usenokungabi yiloo nto ifunwa ngabasebenzisi bakho. Ukunceda njani uGoogle Trends? Ke, ukuze ulunge kunye nabo.
Las imisebenzi onokuyifumana kwesi sixhobo yile:
- Yazi ukuba abantu bakhangela ntoni lungisa umxholo webhlog yakho kwaye ke ufumane itrafikhi engaphezulu (ngulo mzekelo sininike wona).
- Fumana eyona zihloko ziphendliweyo ukwenza umxholo oxabisekileyo, kungekhona nje kwiblogi, kodwa nakwiinethiwekhi zentlalo.
- ukuba ukuphumeza ishishini elitsha Ngokomzekelo, makhe sijonge emva kwiminyaka embalwa edluleyo, xa iimaski zazingafunwa okanye zingasetyenziswa. Ukudala inkampani eyenza iimaski akuyi kuphumelela kuba, ngaphandle kwaseTshayina naseAsia amazwe azisebenzisayo ebusika nasentwasahlobo, eSpain ligcuntswana. Kodwa, xa kwaqhambuka iCovid, iinkampani zemaski zenziwa kwaye zakhula. Ngoba? Ewe, kuba iiTrendi zikaGoogle zenze olo phendlo lwaphakama kakhulu ixesha elide kwaye lwavumela ukwazi ukuba kunokwenzeka kwishishini.
Uzisebenzisa njani ngokufanelekileyo iiTrendi zikaGoogle
Ngaphambi kokuba uqale ukukhangela amagama kunye nokucinga ngezihloko okanye amashishini anokuthi alungile ekudaleni i-eCommerce okanye iinkampani, kufuneka wazi indlela yokufumana okuninzi kwesi sixhobo. Kwaye ngenxa yoko, kufuneka umazi.
Xa ufaka iGoogle Trends, into eqhelekileyo kukuba iphepha livela ngeSpanish kwaye, kwindawo ephezulu ngasekunene, ubeka iSpain (ukuba akunjalo, kufuneka ucofe utolo kwaye ukhombe kuyo ukuze ukwazi ukukhangela izihloko ezinxulumene nazo. kwilizwe).
Ngoku, ngezantsi nje kwesihloko, unako beka igama, iqela lamagama okanye ibinzana olifunayo. Xa ubetha u-'ngenisa' isikrini siya kutshintsha sikubonise umgca onokuya ngqo, uye phezulu kunye/okanye ezantsi, njl. kude kube ngumhla owenza uphendlo.
Njengomgaqo jikelele Iyakuhlala ikubonisa iziphumo ukuya kwiinyanga ezili-12, kodwa ungayinciphisa nakwiyure yokugqibela. Ingcebiso yethu kukuba uyenze ngeentsuku ze-30, ukuze ukwazi ukuqhelana nenyanga.
Kanye ngaphantsi kwalo mzobo 'unomdla ngommandla'. Oku kubaluleke kakhulu kwi-eCommerce esebenza kwindawo ethile yaseSpain, okanye enevenkile ebonakalayo. Ngoba? Kuba ngaloo ndlela uya kukwazi ukuba ungalonyusa olo phendlo kwisixeko sakho ngokusekwe kwindlela yokukhangela.
Umzekelo, khawufane ucinge ukuba eAragon bafuna ukhenketho eSkotlani. Kwaye uyi-arhente yokuhamba. Kwiphepha lakho unokugxila kwabo bantu bayifunayo.
Okuncinci ukuya phantsi kukho izihloko ezinxulumene nemibuzo. La magama asetyenziswe ngabasebenzisi kunye ne-augmentations, enokunika imibono ye-semantic yamanqaku.
Zeziphi ezinye iimpawu anazo kuGoogle Trends?
Ukongeza kwisixhobo esikhulu sephepha, apho unokufumanisa ukuba yintoni intsingiselo yegama elithile elingundoqo okanye isihloko, kukho ezinye iimpawu ezinokuba nomdla, nangona zingekho zonke ezinikwe amandla eSpain. Umzekelo:
- Iindlela zophendlo lwemihla ngemihla. Yenye yezo sikulumkisile ukuba ayikho eSpain kwaye kuya kufuneka ukhethe ukubabona kwamanye amazwe. Yiyo loo nto ingeloncedo kakhulu.
- Unyaka wokukhangela. Apho ikubonisa khona ukuba ngawaphi amagama, ahlelwe ngokweendidi ezahlukeneyo, athe akhangelwa kakhulu kunyaka ophelileyo. Ngale ndlela unokufumana umbono wokuba yeyiphi na imiqathango ebikhangelwa kakhulu kwaye kuba ikunika iminyaka eliqela ukusuka apho unokufumana amagama aphambili owaziyo ukuba ayasebenza.
- Inyathelo leNdaba zikaGoogle. Sisixhobo sokuqonda ngcono iiTrendi zikaGoogle. Ukuba ucofa kuyo, kuya kukuthatha kwiphepha elinamanqaku ahlukeneyo (lumkele, kuba ngokungagqibekanga ibeka ngesiNgesi kwaye kuya kufuneka uyitshintshe kwiSpanish) apho ichaza indlela isixhobo esisebenza ngayo.
Njengoko ubona, iGoogle Trends isetyenziselwa izinto ezininzi, kodwa ngaphezu kwayo yonke into ukuseka isicwangciso somxholo esinokukusondeza kubasebenzisi kunye nabathengi abanokubakho kwishishini lakho. Asinakuthi sesona sixhobo silungileyo, kuba kufuneka usidibanise nabanye, kodwa inokuba sisiqalo esihle ukwazi ukuba bafuna ntoni abo banokuba nomdla kwiimveliso zakho. Ngaba ukhe wayisebenzisa?