Indaleko ye Facebook ukusukela UMark Zuckerberg indalo ibimangalisa. Olona nxibelelwano lubaluleke kakhulu kwezomzuzu luyekile ekubeni yiyunivesithi yenethiwekhi asiyiyo kuphela indlela yokunxibelelana nabahlobo, usapho, abantu obaqhelileyo kunye nokwenza unxibelelwano olutsha, kodwa uFacebook ngokwawo, liqonga elinamandla eCommerce.
Ngokuhambelana nesikhumbuzo seminyaka elishumi sokudalwa kwe-Facebook, UJulien Meraud, UMlawuli weNtengiso weqonga le-e-commerce Rakuten.com, amagqabantshintshi Iingcebiso ezi-3 kubathengisi Ungathatha ithuba elipheleleyo kwinethiwekhi yoluntu ye-Facebook kwaye uchaze ukuba i-eCommerce ingaya phi kwixa elizayo:
Babathengisa njani abaThengi beFacebook
# 1 -Bonisa ixabiso lokuzibandakanya
UJulien Meraud unika ixabiso elikhethekileyo ukuthandwa yabathengi, kwaye ucebisa ukuba, «Inyathelo elilandelayo kukumthatha ukuba athathe inxaxheba kumxholo wakho kwaye umbonise ixabiso lokuba 'kwiklabhu' yakho. Ukuba abalandeli bayazibandakanya nawe rhoqo kugcina uphawu lwakho lubalasele kwiifidi zabo zeendaba kwaye lwakwandisa ukufikelela kwabo kubahlobo ngaphakathi kwenethiwekhi.
Ngale ndlela, umlawuli wentengiso weRakuten.es ucebisa ukuba izikhuthazi zisetyenziselwe ukukhuthaza abathengi ukuba basebenzisane. Ezi zikhuthazo, ezinokuthi zibe kukuhanjiswa simahla, izaphulelo okanye ukhuphiswano "Banikezela umnxeba ocacileyo kwizenzo, njengoko amalungu oluntu lwentlalo yakho aya kuvuleleka ngakumbi ekuthengeni kwindawo yakho."
#2 - Phatha uluntu lwakho njengabahlobo bakho
UMeraud ucebisa ngokuchasene nokusebenzisa isimbo sokuthengisa ngokutyhala, kwaye ucebisa ngokuphatha uluntu ngokungathi ngabahlobo. Ngale ndlela, icebiso lakhe licacile.
- Ngaphezulu kwejelo lokuthengisa, cinga nge-Facebook njengendawo yokubonisa uphawu lwakho lwebrand.
- Yabelana ngezithuba ezifanelekileyo kunye nomxholo wokuzonwabisa ukugcina abalandeli kunye nokwakha ukuthembeka.
- Hlanganisa izithuba ezibonakalayo nezonwabisayo, iifoto ezihlekisayo kunye neevidiyo zinethuba elingcono kakhulu lokwabelana nenethiwekhi ebanzi kunoko kuthengiswa kuphela.
- Qiniseka ukuba wonke umxholo wakho kufanelekile ukuba wabelane ngawo, kwaye ukuba akunjalo, musa ukuwuposa.
#3 -Yandisa inkonzo elungileyo kubathengi ngaphaya kwivenkile yakho
UMeraud uyayiqonda loo nto "Amandla kunye nokufikelela koluntu kuFacebook kuthetha ukuba ukubonelela ngenkonzo yabathengi kufuneka kungqinelane." Yenzelwe oko "Kubalulekile ukubeka iliso kwizikhalazo ezivela kuluntu lwakho ngalo lonke ixesha kwaye ulawule nabathengi abangonelisekanga ngokukhawuleza nangokufanelekileyo". Ngale nto, icebisa ukuphendula abathengi ngomyalezo wangasese nanini na kunokwenzeka, ukugcina izehlo zingabikho kwindawo kawonkewonke.
Uqikelelo kwiminyaka eli-10 ezayo
UJulien Meraud uxela kwangaphambili ukuba "iimveliso ezizuza kakhulu kwi-Facebook kule minyaka ilishumi izayo ziya kuba nembono eneenkcukacha zoluntu lwabo."
Ngale ndlela, uRakuten.es uqinisekisile ukuba ukutyelelwa kwabathengi kwi-Facebook kufanelekile ngama-40% ngaphezulu kohambo oluqhelekileyo kwiwebhusayithi.
Abathengi banamaxabiso angama-40% ngaphezulu xa "beyithanda", kodwa ngokufikelela kulwazi oluthe kratya abathengisi baya kuba nakho ukuqonda ukuba kutheni kwaye kutheni umthengi eqale ukuzibandakanya nabo kuFacebook, yiyo loo nto igcina bezibandakanya.
Ngabasebenzisi abangaphezulu kwe-1,2 yezigidigidi yenyanga abenayo ngoku i-Facebook, inethiwekhi yoluntu ibonakalisile ukuba inakho ukudibanisa abathengisi abakhulu nabancinci kunye nabathengi kwihlabathi liphela kunye nokwakha uluntu oluthembekileyo lwabathengi.
Nokuba bathenga, funda ngophawu lwakho kwi-intanethi, okanye abalandeli beemveliso zakho, ukwazi ukuba yintoni ebatsalayo kuluntu lwakho kuya kukuxhobisa ukuba ubanike iimveliso ezifanelekileyo ngendlela efanelekileyo kwintengiso.
Ngale ndlela, uMeraud uyakuqinisekisa oko "Asingomdlalo wamanani, kodwa wokuzibandakanya".
Khawufane ucinge xa ukwazi ukubandakanya uluntu lwakho lwe-Facebook ngokusebenzisa imbuyekezo ethile ye-Facebook efunyenwe kunxibelelwano abalwenzayo kunye negama lakho. Ukunikezela ngezaphulelo kunye nokunikezelwa okukodwa endaweni yokuthatha inxaxheba kwiphepha lakho le-Facebook kunokukhulisa iinkqubo zokunyaniseka ezinokuthengisa kubathengisi. Ayisiyisixhobo sokuthengisa kuphela.
Iinkcukacha ezithe xaxe - UMark Zuckerberg noJan Koum bazakuba kwiNkomfa yeHlabathi yeHlabathi ka-2014