Facebook ibhengeze ukuba ifuna umxholo okwinqanaba eliphezulu kwaye itshintshe ialgorithm yayo ukuhambisa umxholo ofanelekileyo kunye nokuphucula amava omsebenzisi. Ialgorithm entsha esetyenziswe Facebook Isekwe kubuninzi babasebenzisi abanxibelelana namaphepha, inani "lokuthandwa", izabelo kunye nezimvo ezifunyanwa ngumyalezo ngamnye ngokubanzi kwaye ngakumbi kubalandeli ngokukodwa, inani labasebenzisi abaye banxibelelana kwaye ukuba Abasebenzisi bayazifihla okanye baxele imiyalezo ethile.
Kumashishini oku kuthetha ukuba ukubekwa kwezinto eziphilayo kwi-Facebook kuya kuba nzima kwiimeko ezininzi, ke kuyakufuneka usebenzise i ukupapashwa de Izikhangiso ze-Facebook Ukulungiselela ukubanakho kokunxibelelana kwezentlalo.
En Ukuvelisa iziphumo zeshishini kuFacebook, Uxwebhu olusemthethweni olusandula ukupapashwa nguFacebook lucacisa oku kulandelayo:
Ukunyusa ukuhanjiswa komyalezo wakho kwiNdaba yeNdaba, uphawu lwakho kufuneka luqwalasele ukusebenzisa ukuhanjiswa okuhlawulelweyo, njengoko ikuvumela ukuba ufikelele kubantu ngaphaya kwesiseko sakho sabalandeli kwaye udlulele ngaphaya kokhuphiswano lwezinto eziphilayo.
Ingcebiso kuFacebook kuMgangatho woMxholo wabarhwebi
Ngokusekwe kumagama kaFacebook omxholo ukuba ubonwe ngabasebenzisi abaninzi kangangoko kunokwenzeka, abanini bephepha kuya kufuneka babhengeze ukuba bafuna ukubonakala. Kuba abantu bachitha ngaphezulu kwe-50% yexesha labo kuFacebook kwiiNdaba zeNdaba, iintengiso ezibonakala apho zinethuba elingcono lokutsala umdla wazo. Ngokuka-Facebook, iintengiso kwiiNdaba zeNdaba zifumana i-96% ngaphezulu kwe-ROI kuneentengiso ezikwikholamu elungileyo.
Ngaphandle kwalonto, uxwebhu olupapashwe nguFacebook lucebisa iingcebiso ezisibhozo kubarhwebi ukuze bandise ixabiso lezikhundla zezinto eziphilayo.
- Thumela imiyalezo efanelekileyo ngexesha elifanelekileyo. Eyona nto ibaluleke ngakumbi kumxholo, kokukhona kunokwenzeka ukuba abantu banxibelelane nawo. Ngaphambi kokuthumela, zibuze oku kulandelayo: "Ngaba abantu baya kwabelana ngale nto nabahlobo babo okanye bangayincoma kwabanye?"
- Yongeza ixabiso kubafundi. Oku kunokuthetha, umzekelo, ukubonisa abafundi ukuba kukho ishishini, ukwabelana ngeengcebiso ezipholileyo ekusebenziseni iimveliso zabo, okanye ukubonisa umxholo womntu wesithathu ofanelekileyo, ezinje ngamakhonkco kumanqaku anomdla okanye ubungqina babathengi.
- Bandakanya ukusetyenziswa kweefoto. I-KISSmetrics, iqonga lohlalutyo, inika ingxelo yokuba izithuba eziqukethe iifoto zifumana ama-53% ngaphezulu "okuthandwayo," ama-104% ngaphezulu kwamagqabantshintshi, kunye ne-84% ngaphezulu konqakrazo kunokuba ungathandi. Ke, xa kunokwenzeka, kufuneka isetyenziswe. Ngale ndlela, iividiyo zisebenza kakuhle.
- Sebenzisa imiyalezo emifutshane nelula. Oku kunceda ukuqinisekisa ukuba abalandeli bafunda wonke umyalezo. I-KISSmetrics ithi imiyalezo enabalinganiswa abangaphantsi kwama-80 ifumana i-66% yepesenti "yokuzibandakanya."
- Yenza umxholo ojolise kumacandelo athile abaphulaphuli. Oku kunceda ekuqinisekiseni ukuba umxholo ubalulekile kwaye ujongana nomdla welo candelo.
- Nika ingqalelo ubalo lwephepha. Ukuqonda, icandelo le-analytics elidityaniswe namaphepha, kunokukunceda ubone ukuba zeziphi izithuba eziqhuba olona manyano, ukuqonda kunye nokufikelela kwakho. Ngolu lwazi unokushicilela okufanayo. Kananjalo, kubalulekile ukujonga usuku lweveki, ixesha losuku kunye nokuhamba rhoqo kwemiyalezo, njengoko oku kuya kunceda ukwandisa imiyalezo.
- Khuthaza uthethathethwano (ukuzibandakanya). Oku kubandakanya ukubuza imibuzo, usebenzisa iipoll, kunye "nokuzalisa izithuba" kwizithuba ukukhuthaza ukuthatha inxaxheba kwabalandeli. Inketho elungileyo kukuphelisa imiyalezo ngokufowunela isenzo ukuba ubaphawule, bathande, kwaye babelane.
- Nxibelelana nabalandeli. Phendula abantu abaphawula ngezithuba kunye nezimvo kwaye ubonge abo bathanda okanye babelane ngomxholo. Ngale nto, abalandeli bayazi ukuba uphawu, ukuba inkampani, ukuba ivenkile ihoye kubo.
Iinkcukacha ezithe xaxe - Ngaba i-eCommerce ingabaphumelela njani abathengi nge-Facebook
Kufacebook - Qaphela, Ukuvelisa iziphumo zeshishini kuFacebook (PDF)
Umfanekiso - UFranco Bouly