Sonke siyazi ukuba xa uneshishini lalo naluphi na uhlobo, ukubakho kwimidiya yoluntu yinto ephambili yokufumana ukubonakaliswa, nangona kunjalo, ababaninzi abayaziyo into Iinethiwekhi zonxibelelwano zingcono kwi-ecommerce okanye zeziphi ezona zisebenza ngokukuko malunga nokuvelisa ukuthengisa. Ukubakho kubaluleke kakhulu, kodwa kubalulekile ukwazi imbuyekezo kutyalo-mali (i-ROI).
Ivenkile, yenye yeefayile ze- Izigebenga ze-ecommerce kwi-Intanethi, wanikwa umsebenzi wokuhlalutya ukutyelelwa kwezigidi ezingama-37 kunxibelelwano lwentlalo olukhokelele kwii-odolo zemveliso ezingama-529.000. Iziphumo zamxelela ukuba i-Facebook yeyona intanethi eyona ifumene ukugcwala kwabantu kwaye ikwayileyona ivelise ezona ntengiso zininzi kwiinkampani.
Ngapha koko, ilungiselelwe Isabelo sentengiso ngenani leendwendwe, kukwanguFacebook okhokelayo ngokutyelelwa kwezigidi ezingama-23.3, ezimele ama-63% okanye isibini kwisithathu sabo bonke Ukutyelela ekuhlaleni kwiivenkile zakwaShopu. Emva kwe-Facebook kukho iPinterest, iTwitter, iYouTube kunye neReddit.
Ubininzi be iiodolo zikwavela kuFacebook, apho amashishini afana nokufota, ezemidlalo, ukuhanjiswa kwezilwanyana zasekhaya, njl njl. Kubalulekile ukuba ukhankanye ukuba uninzi lwamashishini avelisa izixa ezikhulu zeodolo kumaqonga asekondari.
Umzekelo, iipesenti ezingama-75 ze imiyalelo yezinto zakudala kunye nezinto eziqokelelweyo, ivela kwiPinterest, ngelixa i-47% yee-odolo zemveliso yedijithali zivela kwiYouTube. Ngokumalunga nezona ntlobo zeemveliso ziphumeleleyo kwiinethiwekhi zentlalo, kuTwitter umzekelo, iincwadi, izihlangu kunye nezemidlalo zisebenza kakuhle.
Nangona kunjalo, enye yezona datha zinomdla kolu phando zibonisa ukuba kufuneka ulumke kakhulu ngokwaziswa kwemveliso ngeempelaveki, kuba iiodolo zeemveliso ezivela Imidiya yokuncokola, zisezantsi, zijikeleze i-10 ukuya kwi-15%, ngokuchanekileyo kwezi ntsuku zeveki.