Kule minyaka idlulileyo, elinye lawona maqhinga alungileyo okukhulisa iinkampani kukusetyenziswa kweenethiwekhi zentlalo. Zininzi zinikwe amandla kwaye ungazisebenzisa ngokuxhomekeke kwiprofayili enayo ngoku ishishini lakho. Ngesi sizathu, kubaluleke kakhulu ukubona ukuba zeziphi ezona ndlela zonxibelelwano zentlalo kwiinkampani. Impumelelo okanye hayi yezicwangciso zethu zokuphucula ishishini layo inokuxhomekeka kule nyathelo.
Ezona ndawo zothungelwano lwentlalo lweenkampani yenye yezithuthi ebezinika ezona ziphumo zibalaseleyo kule minyaka idlulileyo ukwenza ukuba amashishini amashishini azuze inzuzo. Ukuza kuthi ga ngoku sele bambalwa kakhulu abangasisebenzisiyo esi sicwangciso kwintengiso ethe ngqo. Ke ngoko, akukho nto ibhetele kunokuba ubazi kwaye wazi ukuba ungazisebenzisa njani ngawo onke amaxesha. Iziphumo zinokuba luncedo kakhulu kwimidla yakho yobungcali.
Ukusuka kule ndlela ngokubanzi, kufanele kuqatshelwe ukuba uthungelwano lwasentlalweni lunokuba sesona sixhobo sibalaseleyo onaso ngalo mzuzu ukwandisa ukuthengisa kweemveliso zakho, iinkonzo okanye amanqaku. Kwaye ke, ngaphezulu kwezinye iindlela zesiko esele ziphelelwe lixesha ukuhlangabezana nale mfuno kwicandelo loshishino. Ngaba uyafuna ukwazi ezona nethiwekhi zoluntu zibalaseleyo kwiinkampani? Ewe, nika ingqalelo encinci kuba inokuba luncedo kakhulu kwimidla yakho yobungcali.
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Phakathi kwazo zonke, le ibalasele ngefuthe layo elinokubakho kwishishini lakho ukusukela ngoku. Ngokusisiseko oku kungenxa yenxaxheba yayo kuba idibanisa eyona nkangeleko ifanelekileyo yeenkampani kunye neengcali kuwo onke amacandelo. Akumangalisi ukuba kuthiwe le nethiwekhi yoluntu ibonwa ngaphezulu kwayo yonke ngokuba liqonga leengcali ezenza ukuba ukukhangela abathengi abatsha kunye neengcali kwaye kuququzelele ubudlelwane kunye iimveliso inempembelelo kwinkampani.
Ke ngoko, ayizukumangalisa into yokuba ekugqibeleni udibane neenjongo zakho kwaye izibonelelo ozifumanayo zibaluleke ngaphezu kokubaluleka. Nangona ngaphambi kokuba ubhalisele inkonzo yabo kufuneka uyazi eminye yemisebenzi yayo esisiseko kwaye siza kukucacisela apha ngezantsi:
- Kuyanceda ukufumana abathengi abatsha kunye nokuququzelela ubudlelwane kunye neempawu ezinempembelelo kwinkampani, kunye nokugcina unxibelelwano olukhulu necandelo lenkampani yakho.
- Yenza izangqa zonxibelelwano ukudibanisa iingcali ezifanelekileyo kunye neengcali kwicandelo. Ngaphandle kwetyala, unokufikelela kwabanye babafowunelwa abafanelekileyo kunye nabo bakwezinye iinethiwekhi zentlalo ongakwaziyo ukunxibelelana nabo. Ungalibali, kuba inokwenza kuwe kwiiveki ezimbalwa ezizayo.
- Yazisa inkampani kwaye ufumane ulwazi olufanelekileyo kuyo ngemibuzo kumaqela ahlukeneyo anokwenziwa. Oko kukuthi, ngokungathi ibiyiforum yabantu abathile, kodwa kule meko iingcango zivulelekile ukuba unxibelelane neengcali ozifunayo ngaxa lithile okanye elinye ixesha okanye imeko.
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Le ntanethi inokuba luncedo kakhulu, kodwa kuphela kwezinye iimeko ezithile. Ngaphandle kokuba nenani elikhulu labasebenzisi, awuzukukhetha ngaphandle kokusebenzisa uthotho lweefilitha ukufikelela kubantu obathandayo. Ngesi sizathu sikhethekileyo, le foram phakathi kwabantu inokuba sisisombululo somdla wakho kodwa ukwazi indlela yokusombulula inkxaso.
Ewe, yindawo efanelekileyo yokunxibelelana kwezi meko zilandelayo esiza kukucacisela apha ngezantsi:
- Ewe kunjalo, ukuvelisa ubudlelwane obunamandla ngakumbi kunye nabathengi, uhlaziyo oluneenkcukacha kwaye banokusebenzisa iiprofayili zabo njengezandiso kwiiwebhusayithi zabo.
- Yomeleza uphawu lwakho lwentengiso kwaye akukho mathandabuzo okunika ukubonakala okukhulu kwimidiya yedijithali.
- Ukunciphisa kunye nobubanzi ukwenza ubudlelwane nabanye abaqeqeshiweyo kunye nezinye iinkampani ezincinci neziphakathi. Kodwa kule meko, awuzukukhetha ngaphandle kokukhetha ngakumbi kunangaphambili ukuba ufuna ukuthatha ithuba kwaba nxulumana nabo kwi-Intanethi.
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Enye ifomathi ekwi-Intanethi onayo ngoku. Kuba inokukuzisela izinto ezininzi kunokuba ubucinga ekuqaleni. Kule meko ngokufundisa, iividiyo, iibhloko kunye nezinye iintlobo zenkxaso yolwazi. Kwaye iye yaba sesinye sezixhobo ezikhethiweyo zokutsala icandelo elifanelekileyo labathengi. Ngokukodwa kumacandelo afana nolwazi, ukupapasha, amayeza kunye neetekhnoloji ezintsha phakathi kwezinye ezifanelekileyo.
Ngayiphi na imeko, inokukunceda kwezi zinto zilandelayo silatha zona ngoku:
- Amashishini aneemveliso ezinokukhuthazwa phantsi kweefomathi ezazivezwe ngaphambili.
- Ukukhuthaza iimpawu zorhwebo kunye neemveliso ezihambelana nale profayile yenethiwekhi yoluntu.
- Sebenzisa le datha ukukhetha iinkonzo zeMithombo yeendaba zeNtlalontle efanelekileyo kwinkampani yakho.
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Singabandakanya inethiwekhi yentlalo efumana esona sabelo siphezulu ngoku kwaye ingekho enye ngaphandle kwe-Instagram. Isibonelelo sayo sisekwe kwimifanekiso nakwividiyo ezimfutshane kwaye sisetyenziswa ngokubanzi ngabaphulaphuli apho iimveliso kunye neenkonzo zibaluleke kakhulu. Ukuza kuthi ga kwinqanaba lokuba iindaba zamva nje malunga neenkonzo, iimveliso kunye namanqaku athengisiweyo ngalo naluphi na uhlobo lweenkampani angaboniswa.
Kwelinye icala, amandla ayo alele kwinto yokuba ibonelela ngumoya othile wokuyila obaluleke kakhulu kwiinkampani ukwenza ubudlelwane bezorhwebo. Kananjalo nomnqweno wayo wokufaka inkxaso entsha kulwazi olunokuba luncedo kuwo omabini la macandelo enkqubo. Olunye lweempawu zalo eziphambili luxhomekeke kwinto yokuba yinethiwekhi eluncedo kakhulu yokuthumela imiyalezo kubathengi okanye kubasebenzisi benkampani okanye iqumrhu. Ukusuka kwezi ndlela unokukhankanya ezinye zezinto ekubonelela ngazo ngalo mzuzu. Umzekelo, ezo sizibonelela ngezantsi:
- Isebenza njengenkxaso efundisayo ukubonelela ngokwenyani okuphucula ukubonwa ngaphezulu kolunye uthotho lokuqwalaselwa kobuchwephesha.
- Yinethiwekhi yoluntu evuleleke kakhulu kumava amatsha kwezona ndlela zonxibelelwano ziphambili kwaye ezinokufumana khona iprofayile ebanzi yomsebenzisi.
- Iyahambelana ngokupheleleyo nezinye iinethiwekhi zentlalo ezineempawu ezifanayo kwaye inokuthi ibe yinto encedisayo yokuqaqambisa inkalo yorhwebo lweenkampani.
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Olunye uthungelwano olunobuchule okwangoku kwaye ke lulungele kakhulu ukwenza ezi ntlobo zezenzo sithetha ngazo kweli nqaku. Ukuya kwinqanaba lokuba ivumela abasebenzisi ukuba bakwazi ukuthumela iifoto, amakhonkco, njl. Ukuze ngale ndlela babelane ngabaxhasi okanye abasebenzisi ngokwabo. Ngengongoma ye-avant-garde yeyona nto ekugqibeleni iyibeka ngaphandle kwezinye iinethiwekhi zentlalo.
Ngayiphi na imeko, kuya kuba yimfuneko ukubona iimpawu ezifaka igalelo kwaye abanye abantu banokufumana khona. Njengomzekelo, ngala manyathelo alandelayo esiza kuwakhankanya:
- Ukuba akukho mathandabuzo ukuba ekugqibeleni uyakufumana ukubonakaliswa kweemveliso, ngakumbi ezo ziyilo loyilo ngakumbi kunalo lonke.
- Ukusetyenziswa kwayo kuvelisa ukuba abasebenzisi bazibophezele kwimveliso yorhwebo kwasekuqaleni kwaye banokufikelela kwinqanaba lokunyaniseka eliya kuba phezulu kakhulu.
- Unokumakisha ukubonakala kwinkampani ofuna ukubalasela ngaphezulu kwecandelo lakho lezoqoqosho okanye leshishini. Njengengongoma yesalathiso yokwahlula kwezinye iinethiwekhi zentlalo ezikhoyo kwintengiso yabathengi.
Ewe kunjalo, asinakulibala le nethiwekhi yoluntu inamandla. Kuba inamawaka namawaka abasebenzisi abasebenzayo, kwaye ke sisixhobo sokunxibelelana nabanye abantu. Ngaphandle kweemfuno ezinkulu eziveliswa kwezinye iinethiwekhi ezinamandla ngakumbi zentlalo kwimidla yeenkampani ezincinci neziphakathi. Kuzo naziphi na iimeko, inethiwekhi yentlalo inegalelo kwimigca yeshishini ezinye zezi zinto zilandelayo:
- Bonisa isango malunga nokuba zithini na ezi nkampani kunye nezinto ezinokuzinikezela kubathengi, nangona ngaphandle kokungena kwiinkcukacha ezithe kratya.
- Fumanisa okanye uphande into ekuthethwa ngayo malunga nophawu lwentengiso kwiinethiwekhi zentlalo. Ukuze ngale ndlela, impendulo ifumaneke kubaxhasi.
- Ithuba elikhethekileyo lokukhuthaza iimveliso, iinkonzo okanye amanqaku anikezelwa ziinkampani ezincinci neziphakathi.
- Ngamafutshane, babonelela ngenkonzo kumthengi enokuba luncedo kakhulu kwiindawo ezahlukeneyo zokujonga.
Akukho mathandabuzo ukuba zonke iinethiwekhi zentlalo esele sizikhankanyile zifumana inkxaso yokwandisa imigca yeshishini labo kunye neyona njongo iphambili yokutsala abathengi abatsha. Oko kukuthi, emva kwayo yonke loo nto, yenye yeminqweno yakho kwangoko kwizicwangciso zakho zomsebenzi ezisisiseko.