Xa unenkampani kwaye uyila iwebhusayithi yayo, unokukhetha ukongeza ibhlog yeshishini, oko kukuthi, ibhlog apho uza kujongana nolwazi olunxulumene nenkampani, nokuba kungaphakathi okanye kwinqanaba lentengiso.
Nangona kunjalo, Yintoni ibhlog yebhizinisi ngokuchanekileyo? Yenziwa njani? Luhlobo luni lomxholo ekufuneka ulubambe? Yonke le nto ingaphezulu koko siza kuphawula apha ngezantsi.
Yintoni ibhlog yeshishini
Ngaphambi kokufunda indlela yokwenza ibhlog yebhizinisi, okanye amaqhinga anokuba nawo, kubalulekile ukuba uqonde i-100% ukuba yintoni enye. Singayichaza njenge "Elo phepha lewebhu linamanqaku ayilwe yinkampani, liziko okanye uphawu". Ezi kufuneka zipapashwe rhoqo kwaye zisekwe kulwazi oluluncedo lwabafundi. Loluphi uhlobo lolwazi? Soloko inxulumene nomxholo.
Umzekelo, cinga ukuba unayo ibhlog yebhizinisi yeprotein shake brand. Amanqaku anokuba ngumdla inokuba ngalawo ahambelana neemveliso, umzekelo ukuncoma izibonelelo zawo, ukuthetha ngezinto ezenziwe ngazo ... Kodwa ungayenza nokutya okuneeprotein shakes, indlela yokulungiselela, njl. Oko kukuthi, yimixholo yomxholo omnye kodwa akufuneki bajolise kuphela kwaye bathengise kuphela, kodwa bakwenze oko kubandakanya loo mveliso.
Ngokubanzi, ibhlog yebhizinisi yindlela yonxibelelwano inkampani enayo nabasebenzisi bayo, apho unokubonelela ngolwazi olufanelekileyo kunye nomxholo oxhasa iimveliso zakho. Ke ngoko, abantu ekufuneka bephethe la manqaku kufuneka babe ziingcali, nokuba zivela kwisebe lentengiso yangaphakathi kwi-intanethi, iarhente yangaphandle okanye umbhali ozimeleyo.
Amanyathelo okwenza ibhlog yebhizinisi
Ngoku ukuba uyazi ukuba yintoni ibhlog yebhizinisi, lixesha lokuba ucinge malunga nento ekufuneka uyenzile ukuyila ngoba, ukuba awuthatheli ngqalelo amanyathelo ahlukeneyo, ayizukusebenzela.
Ke ngoko, ngezantsi siza kuthetha malunga nento ekufuneka uyenzile.
Yila iqhinga lakho
Kwisicwangciso-qhinga kufuneka ubenezinto ezimbini ezibalulekileyo engqondweni: iinjongo kunye noluntu.
Los Usukelo ekufuneka uzibekele lona kufuneka lubekho ngokwenyani kwaye akufuneki ujolise kwixesha elide kuphela (kuba phantse zonke iinjongo oya kuthi ucinge ukuba ziya kufezekiswa kwixesha elide, lumka), kodwa nakwixesha elifutshane.
Umzekelo, khawufane ucinge ukuba ufuna ukwenza ibhlog yeshishini ukuba ube nabaxhasi kwinyanga yokuqala. Inokuba lusukelo lwexeshana elifutshane, kodwa ngaba luyenzeka? Hayi kangako. Kuya kufuneka uyazi ukuba iziphumo zebhlog azizukubonwa ukusuka kumzuzu wokuqala, badinga ixesha lokusebenza. Ayizukuba ziinjongo ezilungileyo ukutsala abathengi ngokukhawuleza okanye ukuba ibhlog ibe nabaphulaphuli babafundi abasisigidi kwi-2-3 ephezulu. Kunzima kakhulu kuwe ukufezekisa loo nto, nokuba uyihlawulele.
Ngokubhekisele kubaphulaphuli, kuya kufuneka wazi ukuba uza kujolisa kubani ukuze umisele isicwangciso somxholo kwaye wazi uhlobo lolwimi oluza kusetyenziswa kwisicatshulwa okanye kwividiyo (eyinto esetyenziswa kakhulu nangokunyuka) .
Zazi izibonelelo zakho
Uya kwenza ibhlog yebhanyabhanya, intle kakhulu. Kodwa kuya kufuneka uyazi ukuba zeziphi izixhobo onazo. Ukuba awunaye nabani na kwinkampani ongumlobi okhutshelweyo, nokuba bathanda kangakanani ukubhala okanye ukwenza kakuhle, abanakho ukunxibelelana nomfundi, okanye banokungayiqondi i-SEO; kwaye oko kuyakwenza ukuba amanqaku angafiki apho kufanelekileyo.
Umbhali-mbhalo wesicatshulwa, umyili wemifanekiso, infographics, uyilo; imidiya yoluntu ukusasaza izithuba ... Ewe uyayidinga yonke loo nto ukuze ufumane iziphumo. Kwaye, konke-kuyo-inye akufanelekanga kuba umgangatho uya kusokola. Ukuba wabela uhlahlo-lwabiwo mali olufanelekileyo, uya kufumana iziphumo ezilungileyo.
Yenza isicwangciso somxholo wakho
Okulandelayo, eli nyathelo lelona libaluleke kakhulu kwaye kufuneka ucinge kakuhle. Yahlulwe yangamabambela athile ekufuneka uwaqwalasele kodwa, sithetha nje ngokubanzi phuhlisa isicwangciso esiza kulandelwa ngokwenqaku lamanqaku, xa epapashwa, siyakuba yintoni isitayile, loluphi ulwazi olunzulu amanqaku aya kuba nalo, ubude, imifanekiso, iintlobo ...
Sithetha nzulu ngakumbi:
Uhlobo lweBlog
Kuya kufuneka uchaze ukuba yeyiphi indlela ofuna ukuba nayo ibhlog yoshishini, oko kukuthi, okusesikweni, okungekho sikweni, ukuhlangana, ukuvala ... Umzekelo, cinga ukuba kwibhlog uthetha malunga nawe kwaye xa bekufowunela, uthetha ngawe. Izimbo ezimbini azitshati, ke kuya kufuneka uzimanye.
Ikhalenda yokupapashwa
Kubalulekile ukuba wazi xa uza kupapasha amanqaku, kwaye ezi ziphambi kwento enokwenzeka. Ukwenza iinkqubo akuyi kukunceda nje ukuba uzilungiselele ngcono, kodwa ukusasaza umxholo, uya kunika isaziso kumajelo asekuhlaleni ukuze ikwazi ukulungiselela upapasho olusebenza njengesandulela somxholo.
Kuxhomekeka kuhlobo lwenkampani, kunokuba ngumdla ukupapasha kube kanye kwiintsuku ezili-15 (2 ngenyanga) okanye nange-1 ngeveki. Ukuba iqala ukuthwala isiqhamo, unokuphinda uqwalasele izithuba ezandayo.
Into ekufuneka uyigcinile engqondweni kukuba awuyishiyi ishiywe kuba inkampani engazinyamekeliyo yayo ayinakho ukunika umfanekiso olungileyo kubasebenzisi bayo.
Imithombo yendlela
Ukuthumela inqaku kulungile, kodwa ayizukufikelela kuye wonke umntu ukuba awuyihambisi. Kungenxa yoko le nto kuya kufuneka uchaze iindlela ezahlukeneyo ukuze ufumane, zombini iinethiwekhi zentlalo, incwadana yeendaba, ukuthengisa nge-imeyile, ezinye iibhlog, ii-adwords, njl.
Chaza iimetrikhi
Ngamanye amazwi, izixhobo eziza kulinganisa iziphumo ozifumeneyo nebhlog ukwazi ukuba umxholo owenzayo ufanelekile kubaphulaphuli bakho okanye kufuneka uzame enye into.
Yila ibhlog yebhizinisi
Elinye inyathelo lokwenza ibhlog yeshishini iyafana, uyile. Uninzi lweeblogi zidityanisiwe kwiwebhusayithi yenkampani, uphawu ... kwaye banxiba isimbo esifanayo, kodwa kukho amaxesha apho ufuna ukuyinika enye uyilo.
Kule nto kufuneka ube nomyili wewebhu olungileyo owaziyo ukusebenza ngeekhowudi ukutshintsha isitayile kwaye wenze ukuthanda kwakho okufunayo. Ewe kunjalo, kufuneka ilandele umgca wawo onke amanye amaphepha.