Ukuba une-ecommerce, okanye iphepha lewebhu, kunokwenzeka ukuba, ngamanye amaxesha unayo sebenzisa umnxeba kwisenzo. Sisibonelelo sentengiso esinceda ukubamba ingqalelo yabasebenzisi ukuze basabele kwaye benze into esiyifunayo.
Kodwa yintoni umnxeba wokuthatha isenzo? Kwaye sinokuyisebenzisa njani ukuze singenelwe? Oku nokunye okuninzi yile sizakuxoxa ngayo ngezantsi ukuze uqonde ukuba isetyenziswa njani kwaye uthathe isigqibo sokuba uyayisebenzisa na kwiwebhusayithi yakho okanye kwi-ecommerce yakho okanye kwinethiwekhi yoluntu. Fumanisa konke!
Yintoni ubizo lokwenza
Umnxeba oshukumayo ukwabizwa ngokuba ngumnxeba wokuthatha isenzo, okanye i-CTA. Isixhobo sokuthengisa esisetyenziswa ngakumbi nangakumbi kuba ngayo Ungabamba ingqalelo yabasebenzisi xa bekhangela iwebhusayithi, inethiwekhi yoluntu okanye i-ecommerce. Yintoni injongo? Ukuba benza isenzo sekhonkrithi.
Kungenxa yoko le nto kukho iintlobo ezininzi zeefowuni eziza kuthabatha amanyathelo, kuxhomekeke kwinto oyifunayo. Umzekelo, khawucinge ukuba ukwiphepha lewebhu kwaye, ngephanyazo, babeka iqhosha ngegama: bhalisa. Inokuba yifowuni yokwenza into, kuba into eceliweyo kukuba lo mntu ashiye idatha yakhe kwifayile ukuze akwazi ukunxibelelana (ngesiqhelo ngokutshintshela isipho). Ezinye izinto zinokugcwalisa uphando, ubhalisele i-webinar, ukhuphele incwadi ye-ebook, uthenge, unike umda ...
Isetyenziswa njani kwi-ecommerce?
Ukutsala umnxeba kwisenzo kwi-ecommerce kuyinto eqhelekileyo ukuyifumana. Ngapha koko, kwimveliso nganye unamaqhosha akubuza ngezenzo ezahlukeneyo, ezinje ngo "thenga", "rhuma", "jonga inqwelo". Bonke azibekwanga ngqo "ukuphucula ukukhangela kwivenkile ekwi-intanethi", Endaweni yoko, ngamaqhosha umsebenzisi afuna ukwenza iintshukumo ezahlukeneyo, makube kukuthenga, landela iphepha, njl.
Kungenxa yoko le nto zibaluleke kangaka, kuba indlela aziphatha ngayo umsebenzisi ichaphazeleka ngokungathanga ngqo, nokuba kude kuthengwe, okanye de babhalise kwaye izithembiso kunye neendaba kwiphepha zihlala zithembekile.
Izibonelelo zokufowunela isenzo
Nangona ixesha elidlulileyo iifowuni zokwenza isenzo zazibonwa njengezinto ezingalunganga (ukuphembelela oko umntu wayeza kukwenza kuphela kunceda ukuba enze okungafaniyo), namhlanje indlela yokubabona itshintshile kwaye, nangona ihamba ingaziwa ngokungangqalanga, umsebenzisi Ingqondo ithanda ukwenza eyona nto ifunwa liphepha ngokwalo.
Ngoko ke, Ngokubizela isenzo ufumana izibonelelo ezininzi, ezinje nge:
- Khuthaza abalandeli ukuba babelane kwimidiya yoluntu.
- Ukuphembelela ukuthengwa kweemveliso, okanye ukubakhuthaza ukuba bathathe inyathelo lokwenza njalo.
- Fumana idatha kubhaliso ngokutshintshela ukukunika isipho.
Kwimeko nayiphi na into, enye yeenzuzo eziphambili zokubiza isenzo kukuchaphazela umsebenzisi, ngendlela enkulu okanye encinci, ngokwenza oko sifuna, nokuba kukuthenga, ukufumana idatha yabo, ukuguqula loo msebenzisi ube ngumntu obalulekileyo. uphawu lokushicilela, njl.
Iindidi zeminxeba yokuthatha isenzo kwi-ecommerce
Ukuba une-ecommerce, okanye ucinga ukuyenza, kuya kufuneka uyazi Zeziphi iintlobo zokubizela isenzo onokuzisebenzisa (Kwaye baphumelele ngakumbi phambi kwabanye). Ke ngoko, njengomzekelo, sikushiya ngezantsi kuthotho lwamabinzana okanye amagama anokukunceda ufezekise iziphumo.
- Yongeza kwinqwelo
- Qhubeka uyothenga
- Thenga ngoku
- Gqibezela iodolo
- banikele
- Ithuba lokugqibela
- Unikelo olulinganiselweyo
- Ukuthenga ngaphambi kokuphela kwesithembiso
- Uhlobo oluphelayo
- Sifuna ukwazi uluvo lwakho
- Shiya amazwana
- Linganisa imveliso
- Ugcino
- Yabelana ukusasaza
- Bhalisa
- Bhalisa
- Bhalisa
- ufunde kabanzi
- Khuphela i-ebook
- Khuphela itemplate
- Nxaxheba
- Cela ulwazi oluthe kratya
- Siyakubiza
- Tsalela umnxeba ngaphandle kwesibophelelo
Kuxhomekeka kuhlobo lwe-ecommerce onayo, ungasebenzisa ezinye izinto ezahlukeneyo, okanye ezona zokuqala, ezihamba nomongo wevenkile. Umzekelo, kwimeko yokuba yivenkile yabantwana, ungazama ngamagama aqondwa ngabantwana (kodwa khumbula ukuba ngabazali abaya kuthenga kwaye kufuneka bakhumbuze abantwana).
Okanye ukuba unayo ivenkile yeencwadi ekwi-intanethi ungakhetha ukubeka amagama okanye amabinzana abhekisa kwiincwadi kunye / okanye kubalinganiswa boncwadi (okoko umyalezo owufunayo uyaqondakala).
Iimpawu zokugcina engqondweni kwiifowuni zokwenza isenzo
Ngoku ukuba uyazi ngakumbi malunga nomnxeba wokuthatha isenzo, masiqhubeke. Kwaye ayisixabisi nantoni na, ibekwe nangayiphi na indlela, kwiphepha lewebhu okanye kwi-ecommerce. Ngokwenyani, zininzi imiba ethathelwa ingqalelo ukuze ezi fowuni zibe nefuthe elilindelekileyo. Ke, uya kufumana oku kulandelayo:
Yazi ukuba uyibeka phi
Kuxhomekeke kwifowuni yokwenza into ofuna ukuyenza, injongo yephepha, ubunzima kunye nenjongo yomsebenzisi, indawo ebiza kuyo iya kutshintsha kakhulu. Umzekelo, kwimeko yokubhaliselwa, xa benganikeli nto, zihlala zibekwa emazantsi ephepha. Kutheni ulapho? Kungenxa yokuba uzama ukwenza umxholo ubenomtsalane ngokwaneleyo ukuba abasebenzisi bafanele, kwaye bafuna nokubhalisa.
Kwelinye icala, xa oko kubhaliswa kunomvuzo, kubekwa ekuqaleni, embindini nasekupheleni, ukukhumbuza umsebenzisi ukuba, ukuba benza into enye, baya kufumana umvuzo.
Ubukhulu kunye nokumila
Enye into ebiza umnxeba kwisenzo ukuba siqwalasele ubungakanani beli qhosha kunye nokumila kwalo. Ewe kunjalo, kufuneka uyiphephe ukuba inkulu kakhulu okanye ineemilo ezinokuthi zongqubane nomnye umxholo.
umbala
Umbala yinxalenye ebaluleke kakhulu kuba Kuya kufuneka ubambe ingqalelo yaloo mntu, waphule imonotony yephepha ukuze ibalasele ngaphezu kwayo yonke enye into. Ngoku, ngokuxhomekeke kwinjongo onayo, kuya kuba ngcono ukusebenzisa umbala omnye okanye omnye. Kule meko, i-psychology yombala inokukunceda.
Mensaje
Thenga, ubhalise, ixesha elilinganiselweyo ... Iqhosha lokubizela isenzo kufuneka libe nomyalezo ocacileyo kwaye, ukuba kunokwenzeka, kunye nokungxamiseka. Uhlobo olwenza ukuba ucinge ukuba ukuba abayiniki kwangoko, baya kuphelelwa yimveliso (nangona unokuba nendawo yokugcina izinto egcwele ezo mveliso).