Abathengi bafuna inkonzo ekhawulezayo okanye uncedo ngoncedo lolwazi ukuba bakhetha ukulifumana phi, nini kwaye njani, ngokusekwe kwi Iziphumo zesifundo seBhunga le-CMO zikhutshwe ngoLwesibini.
Kunye ne I-SAP Hybris, kunye neBhunga le-CMO benze uphando olwenziweyo kwi-Intanethi kunye nabathathi-nxaxheba abangama-2,000 50, ngokulinganayo bohlule phakathi kwamadoda nabafazi. Iipesenti ezingama-25 zazihlala eUnited States, yaye ezingama-XNUMX zazihlala eKhanada nakumazwe aseYurophu.
Phakathi kweziphumo zezi zinto zifunyenweyo:
- Iipesenti ezingama-52 zikhankanyile ukuba iimpendulo ezikhawulezileyo zezona zibalulekileyo kumava abathengi.
- Iipesenti ezingama-47 zithe kufanele ukuba kubekho abasebenzi abanolwazi abakulungeleyo ukunceda apho kufuneka njalo.
- Iipesenti ezingama-38 zazifuna umntu athethe nanini na, naphi na.
- Iipesenti ezingama-38 zazifuna ulwazi ukuba zifuna nini kwaye phi.
- Iipesenti ezili-9 zifuna uluntu oluphucukileyo loluntu.
- Iipesenti ezisi-8 zazifuna iinkonzo ezizenzekelayo.
Abathengi banoluhlu lwee amajelo abalulekileyo Ngubani abafuna ukufikelela kuye, uphando lutyhilwe, kubandakanya iwebhusayithi yenkampani, i-imeyile, inombolo yefowuni, kunye nomntu onolwazi onokubhenela kuye.
“Isimo sengqondo sabathengi, nokuba sikwi B2B okanye B2C amaqonga, bayatshintsha, ”utshilo usekela mongameli ka Liz Miller ukuthengisa kwiBhunga le-CMO.
Abarhwebi "baqalisile ukubuza, 'Ukuba sikulungele ukuba ngumbutho ophendulayo okhangela idatha, uhlalutyo lwee-analytics, kwaye uyayiqonda into kwaye isebenza njani iCRM kwaye banako ukubonakalisa iingongoma eziphambili zoku, kubandakanya nezomzimba" , Utshilo uMiller.
Abathengi okanye abathengi balindele a inkonzo efanelekileyo, ekhawulezayo nelula Abalindelanga okanye bafuna ukuba naluphi na uhlobo lwengxaki ngelixa besenza nayiphi na le misebenzi, kodwa kufanelekile kwaye kufanelekile ukuba uncedo oluqinisekisiweyo luyafumaneka kubo kwakamsinya nje ukuba into ingahambi kakuhle.