Ewe ukuphuhlisa i-eCommerce okanye i-imeyile ayisiyonto ilula, ngakumbi ekuqaleni. Ifuna ukufunda nolwazi ukuze kwenziwe iprojekthi. Kodwa kukho ezinye izinto ezichaphazelekayo ekufuneka uthembele kuzo ukuze ungaphumeleli kumzamo. Umzekelo, ineqela elifanelekileyo leengcali kunye nabasebenzi abakwaziyo ukuprinta imodeli yolawulo esekwe kwimeko apho iphuhliswe khona.
Kwelinye icala, elinye lamaqhosha okuqinisekisa impumelelo ye-eCommerce yakho inokhetho oluchanekileyo kwicandelo ledijithali apho uya kuthi uhambise ikhondo lakho lobuchwephesha ukusukela ngoku. Kubaluleke kakhulu ukuyifumana ngokuchanekileyo kule nkalo kwaye ke kuya kufuneka uhlalutye kwaye ucamngce apho ufuna ukuhambisa khona iimpembelelo zeshishini.
Ngokumalunga nomba wokugqibela, kufanele ukuba kuqatshelwe ukuba kurhwebo lwe-elektroniki, umgca weshishini ojolise kwifashoni yabasetyhini awufani nokuthengisa izixhobo zombane okanye zedijithali. Nangona isiseko seshishini sihlala sinye, kuya kufuneka uyazi icandelo apho uza kuthatha iminyaka emininzi yobomi bakho. Ngale ndlela, kuyacetyiswa ukuba ufake igalelo elithile Nxibelelana necandelo leshishini oya kuzinikezela kuyo kwi-adventure yakho yedijithali.
Qinisekisa impumelelo ye-eCommerce yakho: hlalutya imeko yecandelo
Isikhokelo sokuqala sezenzo ekufuneka usenze igalelo ekuqinisekiseni impumelelo ye-eCommerce yakho kukwenza uhlalutyo olunzulu noluneenkcukacha lwentengiso oza kuhamba kuyo ukusukela ngoku. Ayisiyiyo yokuhambisa izixhobo kuphela kodwa ukufumanisa ukuba ziyintoni na iimfuno zabathengi okanye zabasebenzisi. Ngale ndlela, awunakuqala kwasekuqaleni, kodwa ngokuchaseneyo kuya kufuneka uqokelele ulwazi oluthile ukumisela iqhinga elizayo lokulandela.
Lo msebenzi wobungcali unokwenziwa ngeendlela ezahlukeneyo kwintengiso yedijithali kwaye kufuneka ufake isicelo ngokusekwe kwiimfuno zakho zokwenyani. Umzekelo, ezinye zezo sikubhengeza apha ngezantsi:
- Phuhlisa istudiyo sokuthengisa esinamandla nesinokuthenjwa ukwazi ukuba ukufakelwa kwakho kwicandelo ledijithali kunokuba njani.
- Qaphela kufuneka uphando yintoni esemarikeni malunga neemveliso zakho, iinkonzo okanye amanqaku kunye nokubonisa ukuba kungena njani okwenyani.
- Phonononga ukuba zinokuba yintoni abantu ekujoliswe kubo ukuze ngale ndlela ungachithi izibonelelo ezinokubakho ngamanye amaxesha kwikhondo lakho lobungcali.
- Jonga ukuba kulungile umzuzu wokudibana wokumilisela ishishini lakho ledijithali. Le yinxalenye ebaluleke kakhulu yenkqubo kuba yiyo eza kukuxelela ukuba ungayenza ngoku okanye ubuncinci kwiinyanga ezimbalwa.
Funda imigaqo yangoku kwicandelo ledijithali
Kusenokwenzeka ukuba awuzange uyiqonde loo nto kodwa iivenkile ezibonakalayo okanye naluphi na uhlobo lweshishini ngomnatha lilawulwa ngumthetho omele ukuthobela kuzo zonke iindleko. Ukungazi ukuba kunokudala ngaphezulu kwesinye ingxaki kuwe ukusukela ngoku. Zombini kubudlelwane nolawulo lukarhulumente kunye nasekuphuhliseni ishishini lakho ngokwalo.
Ngale ndlela, kubaluleke kakhulu ukuba uzivumele ucebiswe yingcali okanye ngumphathi weshishini oza kukuxelela into ekufuneka uyenzile ngalo lonke ixesha. Ngapha koko, kuya kuba yimfuneko ngokupheleleyo ukuba ukusukela ngoku Hlalutya imiba yezomthetho kwivenkile ekwi-intanethi okanye urhwebo nge-elektroniki. Kuzo zombini iimeko, zilawulwa yimithetho eliqela, nangona ezona zibalulekileyo zintathu zilandelayo:
- Umthetho 7/1998, ka-Epreli 13, ngokwemiqathango yesivumelwano ngokubanzi.
- Isindululo somthetho wasebukhosini 1/2007, kaNovemba 16, esivuma isicatshulwa esihlaziyiweyo soMthetho Jikelele woKhuselo lwaBasebenzisi naBasebenzisi.
- Umthetho 3/2014, kaMatshi 27, oguqula isicatshulwa esihlaziyiweyo somthetho jikelele ukukhusela abathengi kunye nabasebenzisi.
Khetha iimveliso okanye iinkonzo eziza kuthengiswa
Nangona kunokubonakala kungakholeleki, esi sisigaba esibaluleke kakhulu kwinkqubo kunokuba ungacinga ekuqaleni. Asikuko malunga nokuthengisa nayiphi na imveliso okanye inkonzo, kodwa malunga nezo ufaneleke ngakumbi kuzo. Nokuba kungenxa yamakhonkco orhwebo okanye ngenxa yolwazi onalo ngecandelo. Ngayiphi na imeko, ayingombuzo wokwenza ilotto ukumisela ukhetho lwakho lokugqibela. Kulo mbuzo, unamaqhinga amancinci anokukunceda ukumisa esi sicwangciso kwihlelo laso.
Okokuqala, kulifanele ixesha ekwenzeni ukhetho olufanelekileyo kwivenkile yakho ekwi-intanethi. Nokuba lo msebenzi uthatha iiveki ezimbalwa okanye iinyanga. Kungcono ukulinda kancinci kunokuba ukhethe icandelo elingalunganga apho uza kunikezela khona ishishini lakho kule minyaka izayo.
- Unokufumana ngeengxelo kunye nezifundo zentengiso ezingamacandelo ezorhwebo zenziwe izakhelo kwifayile ye- ukuthengisa okuphezulu. Ukujolisa kubo ngokungathandabuzekiyo kuya kuwenza lula lo msebenzi ubalulekileyo.
- Kufanelekile ukubonakalisa kwinqanaba le- ulwazi onokuba nalo kwezona zinto zibalulekileyo ze-e-commerce. Kwaye ngakumbi ukuba ungongeza ixabiso kulokho ukhuphiswano olunikezelayo.
- Kuzo zonke iimeko, kuya kufuneka Icandelo onomdla kulo. Ukuba awuhlangabezani nale mfuneko, kunokwenzeka kakhulu ukuba kule minyaka imbalwa izayo uza kusilela kumzamo wakho. Kude kube kuya kufuneka uqalise enye ukuqala ekuqaleni kwivenkile yakho ekwi-intanethi.
- Kufuneka ube kakhulu zivuleleke kwizimvo zobungcali oko kungashiya impembelelo yabo kwisigqibo oza kusithatha kwiintsuku ezimbalwa. Ayothusi into yokuba banokukunika isitshixo esingaqhelekanga malunga nelona candelo lilungileyo loshishino ekufuneka ulikhethile.
Ungalibali ukukhetha iqonga lobuchwephesha
Ungaze uwulibale lo mxholo nokuba unokukhetha okuhle malunga neemveliso okanye iinkonzo oza kuzithengisa. Kuya kusekelwa kwinto yokuba babonisa isabelo sentengiso kwinqanaba lehlabathi kubaboneleli eyamkelekileyo. Ngale ndlela, into yokuqala ekufuneka uyichaze bubungakanani bevenkile yethu ekwi-intanethi. Ayifani into yokungenisa le nkqubo ukusuka kwiprojekthi ethozamileyo kunaleyo inamabhongo ngakumbi. Kwimeko nganye, baya kufuna unyango olwahlukileyo ngokubhekisele kwiqonga lobuchwephesha elikhethiweyo. Apho kuyakufuneka kuthathelwe ingqalelo ezinye zezinto ezifanelekileyo ezinje ngezi zilandelayo:
Ukuba iprojekthi yeshishini lakho ijolise kwiinkampani ezincinci neziphakathi okanye ukuba, ngokuchaseneyo, yenzelwe inkampani enkulu okanye iprojekthi yedijithali. Kuya kufuneka ujonge isisombululo esinamandla kwaye esingqiniweyo esisebenza kakuhle kwenye yeeprojekthi oza kuziphuhlisa. Ngelixa kwelinye icala, enye yeenjongo zakho eziphambili kwesi sigaba seprojekthi ijolise ekubeni wena iqonga lobuchwephesha linakho okanye linganiki umdla apho iinethiwekhi zentlalo zidityanisiwe.
Kwelinye icala, kwiimeko ezinamabhongo kwezorhwebo lwe-elektroniki ungakhetha isisombululo esinexabiso eliphantsi. Umzekelo, ukukhetha iiplagi zasimahla ezibonelelwa ngamanye amaqonga obuchwephesha. Njengakwezinye iimeko, awuzukukhetha ngaphandle kokujonga iiplagi ezininzi zangaphandle ukuseta ivenkile elungileyo ye-Intanethi. Njengoko uza kubona, unezinto ezininzi onokukhetha kuzo.
Yenza uyilo olucebisayo olunomtsalane kubasebenzisi
Eli nqaku libaluleke kakhulu ukuba liphumelele kwicandelo ledijithali kuba kuya kufuneka ukhumbule ukuba nangona uyilo olunomtsalane alubalulekanga kwivenkile ekwi-intanethi esebenzayo, iyanceda ukufeza le njongo kudala ilindelwe. Njengoko usazi kakuhle, abathengi bahlala behlawula ngakumbi iphepha lewebhu elinoyilo olucebisayo kunabo baswele eli xabiso longezelelweyo.
Icebo eliphantse lihlale lisebenza kakuhle kakhulu kubatyali mali abancinci nabaphakathi ngobungakanani lelo Uninzi lwamaphepha akhangeliweyo ziindidi kunye namacandelwana. Ngenxa yale meko, kuya kufuneka uchaze ezi ndlela kuyilo. Olunye ulwazi oluncinci ekungafuneki ukuba ulilibale ukusukela ngoku kukubonelela nge-SEO kwaye ngokuqinisekileyo idibanisa amagama aphambili kwii-H1 kunye ne-H2 tag.
Olunye ukhuthazo lokuba uqhubeke kwishishini lakho elikwi-intanethi linento elula njengokubonisa ezinye iindidi ezikunceda uthengise iimveliso okanye iinkonzo zakho. Kwaye enye yazo iya kuba njalo bonisa imeko zeshishini. Ngokukodwa, ukujongana nokunikezelwa kukhuphiswano kwaye iya kuba ngamanqaku akho ekubhekiswa kuwo ukusukela ngoku.
Ngaphandle kokulibala phantsi kwawo nawuphi na umba weendlela zokuhlawula ozifunayo kwintengiso yabathengi bakho okanye abasebenzisi. Apho iprofayili eboniswe ngaba bantu ithathelwa ingqalelo. Kuzo zonke iimeko, inkqubo yokuyiqala kwivenkile yakho ekwi-Intanethi ilula kakhulu. Kuya kufuneka ungenise ngaphakathi ukuze ngale ndlela uyihlanganise kwi-ecommerce yakho. Ukuba ulandela amanyathelo esiwachazileyo uya kuba nobunzima obuncinci ukuze uphumelele kwiprojekthi yakho yedijithali.