Xa sithetha ngeSEO, Sibhekisa kuzo zonke ezo zenzo sizithathayo ukuze yethu iwebhusayithi ineendwendwe ezininzi ngokwasemzimbeni. Ezi zicwangciso ziyafana, kodwa ziyahluka ngandlela-thile kuxhomekeke kwinjongo yewebhusayithi yethu. Ibhlog apho uthengisa umxholo ayifani, kwi Ivenkile ye-Intanethi okanye ishishini le-E-commerce, ke ngoko kubalulekile ukuba wazi amanyathelo oza kuwathatha sebenzisa i-SEO kwivenkile yakho ekwi-intanethi okanye kwishishini le-e-commerce. Ukuba ityala lakho lolokugqibela, eli nqaku linomdla kuwe.
Ukuba ungumnini weshishini, nokuba leliphi na ithuba, kulungile ukuba uqale ngokucinga ngeenzuzo zokungena kwezorhwebo nge-elektroniki. Ayinyanzelekanga ukuba ubuyisele zonke iindlela zakho zentengiso nge-e-commerce, kodwa malunga sebenzisa ezo ndlela zikuvumela ukuba ungeze ukhuphiswano kwishishini lakhokunye nomthombo omtsha wengeniso. Ezi ndlela zintsha zihlukile kwintengiso yesiko, kwaye Sihlala sibazi njenge-SEO (ukuSebenzisa iiNjini zoKhangelo) okanye, iguqulelwe kwiSpanish, ukuKhangela ukuKhangela
Kodwa ukuqalisa ayisiyonto ilula, kuncinci ukuba simbalwa okanye asiqhelananga kwaphela ne iindlela zangoku zorhwebo. Ukuba uqinisekile ukuba ukusebenzisa iindlela ze-SEO kwishishini lakho elikwi-Intanethi kuya kukuzisela inzuzo enkulu, Kodwa awazi ukuba uqale ngaphi, sukuziva kakubi, kuba abantu abaninzi kwihlabathi liphela bahlangabezana nale nto inye. Ngethamsanqa, apha unokufumana incwadana encinci yokuqalisa le projekthi intsha kunye nokukhulisa ishishini lakho ngaphandle kokusilela kumzamo. Sibeka ndawonye iingcebiso kunye nemiyalelo yeengcali eziphambili kulo mbandela, ukuze ufumane eyona ndlela ilula nesebenzayo yokuwufezekisa.
Ndiqala njani ukufaka i-SEO kwishishini lam?
I-SEO ibhekisa kuzo zonke ezo zinto sizenzayo ukuqinisekisa ukuba abathengi bethu banokubakho inokufumana ngokulula ivenkile yethu kwiinjini yokukhangela ezinjengeGoogle okanye iBing. Ngale ndlela, abantu abaninzi baya kuba nokufikelela kwiwebhusayithi yethu kwaye baya kuba nakho ukuthenga ngokulula nangokukhawuleza, ngaphandle kwesidingo sokuba utyale imali eninzi kwintengiso.
Nazi iindlela ezimbini onokuzilandela ukuphucula i-SEO kwiwebhusayithi yakho eyilelwe ngokukodwa ukuthengisa kwi-Intanethi okanye i-ecommerce.
Isicwangciso-buchule 1: Uphicotho-zincwadi lwangaphakathi lwe-SEO
Ukuze wazi apho ufuna ukuya khona kuqala kufuneka wazi ukuba uphi. Zibuze ukuba yeyiphi imiba yewebhusayithi yenkampani onokuthi uyiphucule ukuyenza ibe lula ngakumbi kubathengi. Yenza uphicotho lwangaphakathi lwe-SEO ngokwakho, onokuthi uqiniseke ngalo ukuba izinto ze-SEO esizichaza apha ngezantsi zilungile
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Ngaba ndinazo zonke iinkonzo ezisisiseko kunye nomgangatho ofunekayo kwivenkile ekwi-Intanethi?
Sithetha ikakhulu malunga neendlela zokuhlawula ezikhuselekileyo kunye neenkqubo zokukhusela ze-SSL. UGoogle ubeka phambili kula maphepha anikezela abathengi bayo yonke inkqubo yokhuseleko eyimfuneko ukuze bathenge ngempumelelo kwi-Intanethi. Ngendlela efanayo, i-bandwidth yakho kunye nesantya sakho sokukhuphela kufuneka samkelwe, kwaye ngcono, kokukhona uya kubonakala phezulu kwiziphumo. Kubalulekile ukuba ube nale miba ukuze iphepha lakho lihlale livela kwiziphumo zokuqala
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Ngaba abathengi bam bandifumana njani kwi-Intanethi?
Jonga ukuba uninzi lweendwendwe zakho zivela phi. Banokuba ngamakhonkco kunxibelelwano lwasentlalweni okanye ngokucofa kwiinjini zokukhangela. Nokuba uchwetheza ngokuthe ngqo i-URL yakho. Injongo ye-SEO elungileyo kukuba abathengi abaninzi beza kwiinjini zokukhangela. Le yindlela esebenza ngayo, kwaye ngaphandle kokuhlawula naluphi na uhlobo lwentengiso ngqo, abathengi abanomdla kwiimveliso zakho baya kukufumana ngokukhawuleza.
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Ngawaphi amagama aphambili kwaye uwafaka njani?
Amagama aphambili ngalawo abathengi bakho abaza kuchwetheza kwiinjini zokukhangela ngethemba lokufumana ivenkile enikezela ngeemveliso kunye neenkonzo abazifunayo. Into ebalulekileyo kukuzibandakanya ngokwasemzimbeni. Ungazami ukuphinda eli okanye elo gama kakhulu, kuba uGoogle unokukujonga njengephepha le-SPAM. Icebo kukuzibandakanya ngendlela yendalo, ukwenza izivakalisi zihambelane kwaye zicace. Ungabandakanya amagama aphambili kwimifanekiso yakho okanye ezinye iifayile zemultimedia, kuya kufuneka ufunde ukulawula imethadatha yephepha lakho.
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Ngaba kulula kwaye kuyakhawuleza kangakanani ukuba abathengi bam bandifumane?
Into yokuqala ukuvula ifayile ye- injini yokukhangela oyikhethileyo kwaye ukhangele amagama aphambili adibanisa iphepha lakho. Kuyacetyiswa ukuba ubandakanye indawo, ukuhluza ukukhangela kwabo bakummandla wakho. Uya kubona ukuba ngamaxesha athile unyuka njani endaweni kwiziphumo zophando. Inyani yile, awunakulinda ukuba ubonakale kwindawo yokuqala ngobusuku obunye, kodwa ungangcono kancinci kancinci.
Cela umntu omthembileyo ukuba azame fumana iphepha lakho ngenjini yokukhangela, ukuze kamva akuxelele amava akhe. Oku kunceda ukubona izinto ngendlela efanelekileyo, ukufumana amanqaku aphambili okuphucula. Unokumcela ukuba aye ngqo kwiphepha lakho kwaye ahambe kuwo onke amamenyu kunye namacandelo. Unokumangaliswa kukufumana amakhonkco aqhekekileyo okanye iimenyu ezingasebenziyo, ongakhange uziqaphele.
Isicwangciso 2: Uyilo lwangaphakathi lwewebhusayithi yakho
- Indlela ogqiba ngayo ukufumana iintlawulo ibaluleke kakhulu. Sincoma ukuba uphando ngeendlela ezahlukeneyo zokufumana iintlawulo kwi-intanethi kunye neenzuzo kunye nokungahambi kakuhle. Ngokubanzi, abo banikezela okona kukhuselekileyo kuwe nakumthengi wakho zezona zibiza kakhulu, kodwa kufanelekile ukuba ujonge ukuqhubeka nokuthengisa kwi-Intanethi, kwaye baya kukunika ithuba elihle lokukhuphisana.
- Uyilo lwewebhusayithi yakho lubaluleke kakhulu. Ayisiyiyo into yokuba inexabiso, ngokuchaseneyo. Kwiivenkile ezikwi-Intanethi, ezinobuhlobo kunye nokulula ukuzisebenzisa, ziya kuba ngcono ngakumbi kwiinjini zokukhangela. Sebenzisa iimenyu ezihlayo kunye nemibala yobuhlobo, jonga ukuba amakhonkco akho ayasebenza na kwaye ujonge ukuba akukho bhalansi ichanekileyo phakathi komgangatho nobunzima bemifanekiso oyisebenzisayo.
- Sebenzisa izixhobo osele unazo ukufikelela kubantu abaninzi nge-intanethi. Ukuba unedathabheyisi yabathengi bakho, unganqikazi ukuthumela ngokuthe gabalala intengiso, kwaye ubaxelele malunga nevenkile yakho entsha kwi-intanethi kubathengi abeza kwindawo yakho ebonakalayo. Ukuze isebenze njengesicwangciso se-SEO, kuya kufuneka ubandakanye amakhonkco kwiwebhusayithi yakho, nokuba yeyona iphambili okanye icandelo lokwenyusa okukhethekileyo.
- Sebenzisa zonke iintlobo zenethiwekhi yoluntu kwaye uziqhagamshele kwiwebhusayithi yakho esemthethweniNgale ndlela uya kufikelela kubantu abaninzi kwaye ivenkile yakho ekwi-Intanethi iya kubakho ngokubanzi kubathengi be-Intanethi.
Ezinye izicwangciso ezihamba kunye ne-SEO
Ukuba ucinga ukuba ayikafiki ixesha lokuzibonakalisa njengevenkile ye-Intanethi, basekhona ezinye iindlela zokubakho efini usebenzisa izixhobo ze-SEO. Ungaqala ngokulawula iiakhawunti zemidiya yoluntu kwivenkile yakho, ezinje nge-Facebook, i-Twitter kunye ne-Instagram kwaye uzidibanise newebhusayithi yakho ebandakanya ulwazi olusisiseko malunga nenkampani, njengendawo, iiyure, kunye nekhathalogu encinci. Ayizukusebenza njengejelo lonxibelelwano kuphela kunye nabathengi bakho apho ungazisa khona ukukhushulwa, izaphulelo, izibonelelo okanye iimveliso ezintsha.
Kwakhona Ungazisebenzisa njengesixhobo sentengiso ukufikelela kubathengi abaninzi abanokubakho. Ukongeza, iya kukuzisela izibonelelo ezininzi ukuba ufumana abathengi bakho ukuba bacofe kwiikhonkco zakho zonxibelelwano. Ngaphandle kwamathandabuzo linyathelo elifanelekileyo lokuthatha, kwaye uyakubona ukuba kancinci kancinci kwaye nangaphezulu uziva uqhelekile ngemeko yentengiso ekwi-Intanethi, uya kuba nakho ukuthatha isigqibo sokuba uyaqala ukuba nesitokhwe esikhona ukulawula intengiso kwi-Intanethi .
Izibonelelo zokubandakanya izicwangciso ze-SEO kwishishini lakho
Kuyinyani ukuba kufuna isixa esithile somsebenzi ukubandakanya izicwangciso ze-SEO kwishishini lakho kwi-Intanethi., kodwa izibonelelo eziza noku zibalulekile kwaye zinenzuzo kakhulu, ezinye zazo zinjalo.
- Ngokuvela kwiziphumo zokukhangela, uya kuba nakho ukufikelela kwintengiso ebanzi kakhulu, kuba uyakuhamba ngokugubungela umnikelo kuphela kwimakethi yendawo, usiya kwilizwe okanye nakwamanye amazwe. Khumbula ukuba uku-intanethi, phantse wonke umntu okwaziyo ukufikelela kwi-intanethi unokuyazi imveliso yakho, ke ukhuseleko lwakho lunokwandiswa ukuya apho ufuna khona.
- Zininzi izinto zokulawula iindlela ze-SEO ezinokugcina imali. Kwelinye icala, kuninzi ukutyala imali kumcebisi we-SEO onika iphepha lakho yonke into eliyifunayo ukuze uGoogle okanye iBing ayithathe njengenye yezona ndlela zibalaseleyo, kunokuhlawula inyanga nenyanga ngentengiso.
- Ixesha olityala kwizicwangciso ze-SEO liya kuhlawula kwixesha elifutshane kunye nelide.Ngethuba nje uqhubeka nokuhlangabezana nemigangatho esemgangathweni yeGoogle, iphepha lakho liya kubonakala kwiziphumo zokuqala