Ngethamsanqa, zininzi iindlela zokwenza ukuthengisa ngakumbi kwi-Intanethi, uninzi lwazo olunokuphunyezwa kwangoko. Ezinye zezi ngcebiso zijolise kwizicwangciso ezithile onokuzisebenzisa, ngelixa ezinye zenziwe ngokubanzi. Kule posi, siza kuxoxa ngeendlela ezininzi, ke ukuba uyathengisa izinto eziphathekayo okanye uqhuba ishishini elisekwe kwinkonzo.
Nyaniseka kwikopi yakho yokuthengisa. Oku kunokubonakala kucace kabuhlungu, kodwa kuyandothusa ukuba zingaphi iisayithi ezibhala iitsheki ukuba iimveliso zazo azinakho ukuhlawula. Ukunyaniseka ekukhupheleni akubalulekanga kuphela kwishishini lakho, kodwa kukwakhuthaza kwaye kuthembele kwintengiso yakho. Sukwenza amabango awungekhe ungqine kwaye ungasebenzisi i-hyperbole ngokulula-abathengi banamhlanje banomdla kakhulu kububhanxa bokuthengisa, ke nyaniseka, ngqo kwaye ufikeleleke kuyo yonke ikopi yakho yokuthengisa, ukusuka kwiphepha lakho lasekhaya ukuya kwimikhankaso yakho ye-imeyile.
Lo mgaqo uyasebenza nakwindlela ozibeka ngayo njengenkampani. Ngaba ukhe wadibana nesiza ekucaca ukuba siqhutywa ngumntu omnye okanye ababini, kodwa sibonisa ikopi eya kufaneleka ngakumbi kwinkampani yezizwe ngezizwe? Le ndlela ayenzi nje ukuba ubonakale usisiyatha, ikwonakalisa ukuthembeka kwegama lakho. Ukuba ulishishini elincinci, ziqhayise ngalo kwaye uthethe ngokungafihlisiyo ngalo - abathengi abaninzi babhenela kumashishini amancinci ngokuchanekileyo ngenxa yenkonzo ebodwa enokuthi ibonelele. Ungazami ukuba yinto ongeyiyo.
Fumana ezinye iintengiso
Ukuba uthengisa izinto kwi-intanethi, izongezo zentengiso akukho lula ukwenza- eli nqaku (liyafumaneka kuzo zombini iAdWords kunye neBing) ikuvumela ukuba uyenze ibe nkulu intengiso yakho ngeendawo ezininzi zokucofa. Kwaye akukho nto ixabisa ngaphezulu! Kwaye ukonyusa izinga lokucofa kwintengiso yakho! Iyamangalisa yinyani?
Yandisa ukuThengiswa kwe-Intanethi usebenzisa iiAd extensions
Kumzekelo ongentla, amakhonkco kwi "Izibuko zelanga zaMadoda" kunye "neZibuko zelanga zaBasetyhini" zinika abantu abafuna ukuthenga iperi entsha yeRay-Ban iindawo ezimbini ezongezelelweyo zokucofa. Oku konga ithemba inyathelo kwaye kwenza kube lula kwaye kukhawuleze ukufumana kanye le nto bayifunayo (ke baya kwindawo yakho endaweni yokhuphiswano).
Nika ubungqina babathengi
Kwimeko yemithombo yeendaba kwezentlalo yanamhlanje, ingxelo yabathengi ayikaze ibaluleke ngakumbi. Ngethamsanqa, oku kuthetha ukuba abathengi bakho abonelisekileyo banokukunika esinye sezixhobo ezibaluleke kakhulu kwindawo yokugcina izixhobo: ubungqina.
Yandisa ukuThengiswa kwe-Intanethi kubandakanya iiNgqinisiso zaBathengi
Imikhosi yabathengi abonelisekileyo inefuthe elingaphezulu lee kuneyona kopi intengiso ilungileyo, ke qiniseka ukuba ubandakanya ubungqina kunye nohlaziyo oluvela kubashumayeli bakho bohlobo oluthile abathetha ngendlela owoyikeka ngayo. Oku kunokuvela kwiphepha lakho lemveliso, iphepha lokufika, iphepha lamaxabiso, nakwikhasi lakho lasekhaya. Ngolwazi oluthe kratya, jonga inqaku lam ngamandla eengxelo zabathengi.
Kwangokunjalo, ukubandakanywa kwemiqondiso yokuthembela kunokuba yindlela elungileyo yokwandisa ukuthengisa kwi-Intanethi, njengoko kudala umbono oqinisekileyo wentengiso yakho kwingqondo yethemba kwaye unokukoyisa ukungathandabuzeki. Ukuba ishishini lakho linalo naluphi na ugunyaziso lobuchwephesha (nokuba yinto eqhelekileyo njengesiqinisekiso esivela kwiOfisi yeZenzo eziLungileyo zeShishini okanye ubulungu kwigumbi lakho lezorhwebo), beka ezi zimpawu zethembiso ngaphambili nakwiziko lesiza sakho. Ukuba unoluhlu olunomdla lwabathengi abonelisekileyo, qiniseka ukuba abathengi bakho abanokubakho bayazi malunga nalo.
Yenza imvo yongxamiseko
Kubalulekile ukuba uthembeke kwaye ube selubala malunga nokuba ungubani kwaye wenzani, kodwa akukho mithetho ikuthintelayo ekubeni udale imeko yongxamiseko yokunyanzela abathengi abanokubakho ukuba bathenge kuwe ngoku.
Yongeza ukuthengisa kwi-Intanethi ngokudala imeko yongxamiseko
Abathengi abaninzi baphendula ngokuqinisekileyo kwizikhuthazi ezenza ukuba babenemvo yongxamiseko, kwizibonelelo ezizodwa zexesha lifutshane, ukuya kwiimveliso ezinomda. Nangona iindlela zokwenza oku zahlukile njengeemveliso ezinokuthengwa kwi-Intanethi, ezinye iindlela zinokusebenza ngakumbi kunezinye. Umzekelo, ukuba awenzi (okanye awunakho) ukwenza imveliso yoshicilelo olunomda ukutsala amathemba, mhlawumbi unganikezela ngenkuthazo yemali kubathengi abazibophelela ekuthengeni kwangoko, njengokuhambisa simahla okanye isaphulelo.
Yongeza ukuthengisa kwi-Intanethi usebenzisa intengiso ngokwezifiso zakho. Nokuba yeyiphi na indlela ogqiba ngayo malunga noku, ukudala imeko yongxamiseko yindlela elungileyo yokunyusa ukuthengisa kwi-Intanethi.
Nika isiqinisekiso sokubuyiselwa imali
Rhoqo amaxesha, enye yezona zinto zinamandla kwisigqibo somthengi sokungathengi into kukuphikiswa ngumngcipheko-umnqweno wokuphepha ukulahleka okunokubakho. Uninzi lwexesha, lo mngcipheko ubonwa ngemali. Kutheni le nto kufuneka umntu athenge iimveliso zakho? Kuthekani ukuba azisebenzi, okanye umthengi akazithandi? Nokuba ukuthengwa okuncinci kunokubeka umngcipheko "wokuzisola komthengi," ke le nkcaso kufuneka yoyiswe ngaphambili ngokunikezela ngesiqinisekiso sokubuyiselwa imali.
Umngcipheko owuthathayo kwisigqibo sethemba, kokukhona kunokwenzeka ukuba bathenge kuwe, susa nantoni na enokuthintela amathuba ekuthengeni.
Nikezela ngeendlela ezimbalwa
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Kwiinkampani ezininzi, le nto ayicingeki. Ngokuqinisekileyo ukubonelela ngeemveliso ezininzi yindlela elungileyo yokwandisa ukuthengisa! Ewe akunjalo. Ngapha koko, kwiimeko ezininzi, uninzi lokhetho olunokukhokelela kukungazithembi kwicala lethemba, elikhokelela kwintengiso elahlekileyo.
Ukuba unoluhlu olubanzi lweemveliso, cinga ngokwakha indawo yakho okanye iphepha lemveliso ngendlela enika iindwendwe ukhetho oluncinci kangangoko kunokwenzeka. Oku kunciphisa ithuba lokuba undwendwe luza koyiswa zizininzi zeemveliso ezahlukeneyo. Oku kunokufezekiswa ngokulungelelanisa iimveliso zakho zibe ziindidi ezimxinwa nezincinci (isibonelelo esongeziweyo kukuba yenza kube lula kubakhenkethi ukuba bafumane kanye kanye le nto bayifunayo), okanye ungabeka ugxininiso olukhulu kwiimveliso ezimbalwa ezizezinye. Kuzo zombini iimeko, khumbula ukuba ukhetho oluninzi olunikezelayo, kokukhona umthengi enokuya kwenye indawo.
Ukujolisa kubaphulaphuli abafanayo kuFacebook
Enye yeendlela ezilungileyo zokunyusa ukuthengisa kwi-Intanethi kukusebenzisa idatha onayo malunga nabathengi bakho ngoku ukufumana abantu abanjengabo. I-Facebook ikuvumela ukuba wenze oku ngokujolisa kubaphulaphuli abajongeka njengabo.
Yongeza ukuthengisa kwi-Intanethi ngokujolisa kubaphulaphuli abafanayo kuFacebook. Abaphulaphuli abajongeka kuFacebook ikakhulu ngabasebenzisi be-Facebook ababelana ngeempawu kunye nokuziphatha kunye nabathengi kwiziko ledatha lakho. Ufaka idatha yakho kuFacebook, ethi ihambelane nedatha yakho (kunye nolwazi oluvela kubathengisi beenkcukacha zomntu wesithathu) ukwenza umdlalo ngokusekwe kwiikhrayitheriya ozichazayo. Unokusebenzisa iipekseli zokulandelela kunye nedatha yokufaka usetyenziso ukukunceda wenze abaphulaphuli abafanayo. Le yindlela entle yokubeka idatha yakho yangoku yomthengi ukuba isebenzele yona, ekuvumela ngempumelelo ukuba wandise ukufikelela kwakho ngomgudu omncinci kwaye usebenzise iintengiso ezijolise kakhulu ekutsaleni abasebenzisi be-Facebook abafana kakhulu nabathengi bakho.
Ukonyusa ukuthengisa kwi-Intanethi kulwa nokushiya inqwelo yokuthenga. Kuyafana nenqaku elingentla malunga namava omsebenzisi, ukunciphisa ukungqubana kwinkqubo yokuphuma kunokuba nefuthe elimangalisayo kumaxabiso akho okuguqula. Ngendlela efanayo enokuthi yenze kube lula kangangoko ukuba iindwendwe ziyisebenzise kwaye zihambe kwindawo yakho, kuya kufuneka wenze kube lula ngakumbi kubo ukuba bathenge into oyithengisayo.
Susa onke amanyathelo ngokungeyomfuneko kwinkqubo yakho yokuthenga enokuthintela ithemba ekuguqukeni. Tsiba iindawo ezingafunekiyo kwiifom. Sukubanika ixesha kwaye ubenze baqale ngaphezulu kwasekuqaleni. Nazi ezinye iingcebiso malunga nendlela yokulwa nokushiya inqwelo yokuthenga.
Yandisa ukuthengisa kwi-Intanethi kwamkela iintlobo ezahlukeneyo zokuhlawula
Abathengi banokukhetha ngakumbi kunangaphambili ukuba bazibhatalela njani na iimpahla kunye neenkonzo, kwaye ayinguye wonke umntu okhetha ukusebenzisa iAmerican Express. Ngokubonelela ngeendlela ezininzi zokuhlawula, kubandakanya neenkonzo ezintsha eziya zithandwa kakhulu kwiselfowuni, wenza ukuba kube lula kubathengi abanokubanika imali yabo. Ewe inokuba yingxaki yokwandisa indawo yakho (kunye nenkqubo yokuphuma, njengoko sixoxile ngentla) ukubandakanya zonke ezi ndlela, kodwa ukwenza njalo yindlela elungileyo yokwandisa ukuthengisa kwi-Intanethi, ngakumbi ukuba indawo yakho inezithuthi ezixineneyo .
Gcina imali kwimveliso esemgangathweni
Kukho ubungqina obunyanzelisayo bokuthi ukutya okuboniswe kakuhle kunambitheka ngcono kunezitya ezityebileyo. Ngenxa yokubaluleka kokubonakala ngokunxulumene nendlela esizibona ngayo izinto (kubandakanya abanye abantu), kuyacaca ukuba utyalomali kwimveliso esemgangathweni yokufota ineziphumo ezifanayo kubakhenkethi bakho besiza.
Lahla amaphepha akho okufika
Sele silikhankanyile eli qhinga ngaphambili, kwaye ihlala iphakamisa ngaphezu kwamashiya ambalwa, ukutsho nje okuncinci. Nangona kunjalo, asikukhuthazi ukususa iphepha lokufika ngokungeyomfuneko, kodwa endaweni yoko silungiselela iintengiso zakho ezikwi-Intanethi ukuze zihambelane nenani labathengi abakhangela kwiwebhu kunye nokuthenga kwi-Intanethi.
Yongeza ukuthengisa kwi-Intanethi usebenzisa i-Facebook 'cofa ukubiza' iintengiso. Imikhankaso yokufowuna kuphela kuFacebook nakwiAdWords ngumzekelo omhle wemeko apho kususwa iphepha lokufika ngokwesiqhelo kunengqiqo. Uninzi lwabantu alufuni kuchitha imizuzu eliqela lubrawuza amaphepha kwifowuni, bafuna nje ukunxibelelana neshishini lakho.
Yongeza ukuthengisa kwi-Intanethi kwimikhankaso yokufowuna kuphela. Ngokusebenzisa iintengiso ezitsalela umnxeba kuphela, wenza ukuba kube lula kubathengi abanokubakho ukuba banxibelelane neshishini lakho, ulishenxise ngokupheleleyo elinye lawona manyathelo anzima kakhulu kwintengiso yeklasikhi yokuthengisa kwi-Intanethi, kwaye unokwandisa umthamo weefowuni kwishishini lakho, enye yezona imithombo ebalulekileyo yonxibelelwano kwiinkampani ezininzi. Abantu abakubizayo bakucenga ukuba ubathengisele okuthile.
Zama iiNtengiso zeGmail
Emva kweminyaka yokungena nokuphuma kwi-beta, iintengiso zeGmail NGOKUGQIBELELE ziyafumaneka kuye wonke umntu. Le yindlela enomdla yokufikelela kumathemba kunye nokunyusa ukuthengisa.
Yandisa ukuthengisa kwi-Intanethi usebenzisa iiNtengiso zeGmail. Ukuba sele ufikelela kubathengi xa bekhangela kwaye xa bekhangela inethiwekhi yoluntu, kutheni ungahambi imayile eyongezelelweyo kwaye ubabethe ngelixa bekwiibhokisi zabo zeposi? Enye yezona ndlela zisebenzayo zokusebenzisa iintengiso zeGmail kukujolisa kumagama aphambili okhuphisana nawo. Abantu abakwiimarike zeemveliso zabakhuphiswano bakho bafumana ii-imeyile ezivela kubakhuphiswano bakho bekhankanya amagama egama lakho ngoku. Ngokubhala la magama afanayo, ungabonisa kwiibhokisi zabo zebhokisi kwaye unethemba lokuba baya kutshintsha ingqondo.
Gcina ukuhambelana kwemiyalezo kwimikhankaso nakwindawo yakho
Ngaba ukhe wacofa intengiso ye-PPC ebambe iliso lakho, kuphela ukuba isiwe kwiphepha elingafunekiyo lokumisa (elibi) okanye elona phepha lesiza (libi) Ngaba ugqibile ukuthenga le nto ubuyikhangela kule ndawo? Mhlawumbi akunjalo.
Yongeza ukuthengisa umyalezo okwi-Intanethi. Intengiso yeAir Canada, kunye nokuhamba kwayo.
Yandisa uMyalezo oThengiswayo kwi-Intanethi
Ukuba umsebenzisi ucofa intengiso yemveliso ethile okanye inkonzo, iphepha abaya kulo kufuneka libe malunga nemveliso ethile okanye inkonzo, hayi udidi olunxulumene noko, okanye isibonelelo esikhethekileyo senye imveliso, kodwa loo mveliso. Qiniseka ukuba umyalezo wakho uchaphazeleka kuwo onke amaphulo entlalontle ahlawulelweyo kunye namaphepha ahambelana nawo, ukuze ukucofa kwintengiso kuguquke kube yintengiso.
Phendula yonke imibuzo kwaye uphendule yonke inkcaso kwikopi yakho
Owona mgibe uyingozi kakhulu onokuwela kuwo xa uzama ukuthengisa kwi-Intanethi kukwenza ucinge malunga nolwazi lwabathengi abanalo ngemveliso yakho, inkonzo, okanye kwintengiso. Iinkampani ezininzi ngempazamo zikholelwa ukuba abathengi bazo bazi ngakumbi malunga nezinto abazithengisayo kunokuba bezenza, oko kukhokelela kwimibuzo engaphendulwanga okanye izichaso ezingaphendulwanga, ezinokulimaza ukuthengisa.
Cinga yonke imibuzo eyenzekayo kuwe malunga nemveliso yakho, kwaye uyiphendule kwikopi yakho kumaphepha emveliso yakho. Kwangokunjalo, cinga ngazo zonke izichaso ezinokubakho kumthengi malunga nesithembiso sakho, kwaye ngokoyisa woyise ikopi yakho. Oku kungabonakala kungenakwenzeka, kodwa khumbula ukuba awuzukuqhushumbisa ulwazi olungenasidingo, ubanika kanye le nto bayifunayo ukwenza isigqibo esifanelekileyo. Le ndlela ikwalomsebenzi obalaseleyo wokubhala ikopi engqongqo, ecacileyo necacileyo. Ukuba ukhathazekile kukuba ikopi ininzi kakhulu, ungasoloko uyicutha. Gcina ujoliso kumthengi kunye nokuba ubanceda njani, hayi kutheni inkampani yakho inomdla.
Nika yonke into onokuyenza simahla
Abantu bathanda izinto zasimahla, kwaye ngakumbi xa usipha, abathengi abanokubona kakhulu baya kukubona kunye negama lakho, elinokubangela ukuthengisa ngakumbi kwi-Intanethi. Yandisa ukuthengisa kwi-Intanethi ngokunika izinto zasimahla. Inomdla!
Jonga izibonelelo zakho zangoku. Ungapha into yasimahla? Ukuba ukwishishini lesoftware njengathi, kulula ukubonelela ngezilingo zasimahla, ezingazibopheleli zesoftware yakho. Nokuba awunjalo, unganika iisampulu, ubulungu bokulingwa, izibonelelo ezibini-zodwa, kunye nezinye izikhuthazi ezisekwe kumvuzo. Ukunika izinto zasimahla ayisiyondlela nje elungileyo yokuphucula imbono yabantu ngeshishini lakho, ikwayindlela entle yokubazisa kwizinto ekufuneka uzenzile kwaye ubarhwebeshe ukuba bathenge ngakumbi.
Yenza kwaye ulawule iinkcukacha zabalinganiswa
Ndizakuqhubela phambili kwaye ndicinge ukuba sele udala oonobumba (kuba ukuba awukwenzi oko, usengxakini yokwenyani), kodwa ndiza kukucela umngeni ukuba wenze oonobumba abangakumbi kuneenkcukacha edlulileyo. Ngokuqinisekileyo kuya kukunceda kwimidlalo yakho.