IMetaPack ityhile iziphumo zophando lwabathengi bayo. Isifundo Ukukhethwa kwabaThengi ngeeNkonzo ngoRhulumente ka-2015 ityhile ukuba abathengi baseMelika nabaseYurophu bafuna iintlobo zonikezelo ezingakumbi abanokukhetha kuzo, ukuhambisa ngakumbi ukuhanjiswa, kunye namava okwenziwa okulungiselelwe oko.
Olu phando luyatyhila Abathengi balindele ukuba abathengisi abakwi-Intanethi babonelele ngeendlela ezilula ngakumbi nezenzelwe ukuhambisa ezihambelana neemfuno zendlela yabo yokuphila exakekileyo.. Ngokophononongo olutsha olwenziwe nguPhando ngoku lweMetaPack, inkokheli yehlabathi kwi-Elektroniki yoRhwebo, abathengi ngekhe bathandabuze ukushiya ukuthengwa kwi-Intanethi ukuba ukhetho lokuhambisa abalufumanayo alufumaneki.
Iziphumo zophononongo ngo Ukukhetha uMthengi ukuHanjiswa: Ubume bokuHanjiswa kwi Urhwebo lwe-Elektroniki ngo-2015 I-MetaPack ibalaselisa indima ebaluleke kakhulu edlalwa kukuhanjiswa kwefuthe ekuphembeleleni ukhetho lwabathengi xa kuthathwa isigqibo malunga nevenkile ye-intanethi
Isibini kwisithathu sabantu abadala abangama-3.000 66 ekwenziwe uphando kubo (49%) bayangqina ukuba bathenga iimpahla komnye umthengisi kunenye kuba iindlela zonikezelo ezinikezelwayo bezinomtsalane kwaye i-XNUMX% ithe khange bacinge ngokuhlawula ngaphezulu ukuze babenayo. ukhetho.
“Oku kubonisa ngokucacileyo ukuba abaphathi be-Ecommerce abaqhubeka nokujolisa kuphela ekwenzeni utshintsho kubuchule bewebhusayithi baphoswa lithuba elicacileyo nelibalulekileyo lokuqhuba uguquko: ukunikezela ngeenkonzo zokuhambisa ezihlangabezana neemfuno ezintsonkothileyo nezomntu ngamnye kumthengi ngamnye»utshilo uKees de Vos, iGosa eliyiNtloko leMveliso kunye neNtengiso kwiMetaPack.
Abathengi banamhlanje abayi kuthandabuza ukuyeka ukuthenga ukuba ukhetho lokuhambisa alonelisi.
Ngaphezulu kwesiqingatha (i-51%) sabathengi baqinisekisa ukuba abayigqibanga i-odolo yokuthenga ngenxa yokungahambi kakuhle, bekhankanya, phakathi kwezinye izizathu, ukuba ukuhanjiswa akunakuqinisekiswa ngomhla othile (30%) okanye kungathatha ixesha.
Kwakhona, Iipesenti ezingama-76 zabathengi zijonge ukubuyela kubathengisi ngaphambi kokufaka iodolo, kwaye ama-51% athi khange baqhubeke nokuthenga kuba inkqubo yokubuyisa ebinikwayo ibingeyondlwan 'iyanetha kubo.
Ngokwendlela abathengi abalindele ngayo kubathengisi abakwi-Intanethi, i-83% ithe bafuna ukuyenza zichazwe ngokucacileyo iindlela zokuhambisa kwiphepha lemveliso ngokwalo. Kwaye xa kufikwa kuncedo, i-86% yabathengi ifuna ukuhanjiswa okukhawulezayo kunye ne-83% bathe ngoku balindele ukuba nomhla wokuhanjiswa oqinisekileyo. Eminye iipesenti ezingama-80 zihlala zisithi zikwalindele ukunikwa i-hairpin.
Isifundo senziwe kwi-Intanethi phakathi kwabaphenduli be-3.000 e-United States, e-United Kingdom, eSpain, e-France, e-Jamani nase-Netherlands ukuze baqonde iimfuno zabathengi malunga nokuhanjiswa. Iziphumo zityhila umohluko onomdla kulindelo ngokubhekisele kunikezelo phakathi kwabathengi baseYurophu nabaseMntla Melika.
Ukuthathwa kwevenkile yeyona nto idumileyo emva kokuhanjiswa kwekhaya
Xa kuziwa kuluhlu lweendlela zonikezelo ezisetyenzisiweyo, abathengi banamhlanje basebenzisa uluhlu lweenkonzo ukongeza kunikezelo lwasekhaya, oluhlala luthandwa jikelele kubo bonke abathengi; I-90% yabaphenduli basebenzise olu khetho kwiinyanga ezintandathu ezidlulileyo.
Ivenkile yokugcina igqogqe uluhlu lwezinye iindlela zokuhambisa ekhaya, kwaye yeyona ithandwa kakhulu kubathengi abavela e-UK (47%) nase-US (33%). Ukuhanjiswa kwivenkile yendawo okanye indawo yokuqokelela yayilelona khetho lwesibini luthandwayo- ngakumbi i-48% yabathengi baseFrance-yi-17% yabathengi baseMntla Melika abakhetha ukusebenzisa olu khetho.
Ngokungafaniyo, ukuhanjiswa kwiindawo zokusebenzela kuthandwa kakhulu ngabathengi baseSpain (14%) kunye namaJamani (12%), kodwa mancinci amathuba okuba isetyenziswe ngabathengi eFrance (6%) naseNetherlands (9%). Okokugqibela, ukuhanjiswa kwemithwalo, nangona eyona nto ikhethiweyo phakathi kwabathengi eYurophu naseMelika, kukhethwa ngabathengi abangama-20% eJamani, abathi bayisebenzisile le nkonzo kwiinyanga ezintandathu ezidlulileyo.
Amava okuhambisa anefuthe ekunyanisekeni kwabathengi
Ngaloo ngqiqo, Abathengi baseSpain ngabona baxolelayo. Amava amabi okuhambisa anokuthintela abathengi ekusebenziseni umthengisi kwakhona. Ngaphezulu kwesiqingatha sabathengi baseSpain (iipesenti ezingama-51) abanakuphinda bathenge kumthengisi kwakhona emva kwamava amabi kwaye zezona zinokwenzeka zisasaza ukungathandi kwabo kunxibelelwano lwasentlalweni. Ukongeza, i-52% yabaphenduli baseSpain bayangqina ukuba basebenzise iinethiwekhi zentlalo ukwabelana ngamava amabi.
Kwangokunjalo, abathengi baseJamani (49%), abesiNgesi (49%) kunye nabaseDatshi (47%) abanakuphinda basebenzise umthengisi emva kwamava okungahambi kakuhle. Xa kuthelekiswa, kuphela ngama-36% abathengi baseFransi kunye nama-38% abathengi baseMntla Melika abanokukhetha ukurhoxisa ukuthembeka kwabo kumthengisi okwi-Intanethi.
Abathengi baseSpain nabaseMntla Melika zezona zinzima kakhulu
Abathengi bafuna ukwazi imeko yeeodolo zabo kwi-intanethi, nge-88% yabo bonke abaphendulayo abaqinisekisa ukuba baxhomekeke kwi-imeyile okanye kwizaziso zeSMS ukujonga inkqubela phambili. Ukwazi okwenzekayo ngeodolo yakho kubaluleke kakhulu kubathengi baseSpain (92%), eUnited States (91%) naseJamani (91%).
Abathengi eSpain naseMelika basebenza ikakhulu kule meko, nge-18% kunye ne-22% ngokulandelelana bejonga ubume beodolo yabo amaxesha amane okanye nangaphezulu.
Iindleko, isantya, okanye ukuhanjiswa ngexesha-yintoni ebaluleke kakhulu kubathengi?
Ngokubhekiselele kwizinto eziphambili ngokubaluleka, Abathengi banamhlanje bafuna ukukwazi Yenza ngokwezifiso ukuhanjiswa kwazo ukuhlangabezana neemfuno zakho ezithile ngokunxulumene nokuthenga ngakunye abakwenzayo. Ke ngoko, ngelixa ukuhanjiswa okukhawulezayo kuyinto ephambili kubaphenduli abangama-86%, i-78% ithe iyakulinda ixesha elide ukuba iimpahla abazithengileyo bezingabizi kakhulu. Okwangoku, ukubanakho ukuthembela kumthengisi ukuba ahambise xa besithi bazakuhambisa yeyona nto iphambili kwisithathu (30%) sabo bonke abaphendulayo.
Ukuhanjiswa kwexabiso eliphantsi yinto ephambili kubasebenzisi be-49% base-UK kunye ne-47% yabasebenzisi base-US. Nangona abathengi baseDatshi bengakhathali kangako malunga nokuhanjiswa kweendleko eziphantsi, isantya sonikezelo siba yeyona nto ibalulekileyo. Xa kuthelekiswa ne-16% yabathengi besiNgesi, i-30% yabathengi baseDatshi bathi yeyona ibalulekileyo.
LAbathengi baseSpain nabaseDatshi banolindelo oluphezulu lokuba umthengisi enze izithembiso zokuhambisa. I-38% yabasebenzisi baseSpain kunye ne-34% yabathengi baseDatshi bathi yeyona nto ibaluleke kakhulu kuninzi lokuthenga kwabo kwi-Intanethi.
Iindlela ezahlukeneyo zokuhambisa zitsala abathengi
Xa bebuzwa ukuba zeziphi iinkonzo zokuhambisa abangathanda ukuzisebenzisa kwixesha elizayo, Kwakungekho mnqweno mncinci wenkonzo yokulahla esiqwini semoto yomthengi. Ukhetho lwalunomtsalane kuphela kwi-7% yabasebenzisi base-US kunye ne-8% yabathengi baseFrance. Eyona ndlela ibhengeziweyo yokuhanjiswa kweedrone ifumene i-buzz ngakumbi, ngakumbi i-US (10%) kunye nabathengi baseJamani (8%).
Ukuhambisa iimveliso kwibhokisi ekhuselekileyo engaphandle kwekhaya labo ibe ngumqondo ophumeleleyo kwi-21% yabathengi baseMelika, Ngelixa ukuhanjiswa kwi-ofisi yebhokisi ekhuselekileyo yayilukhetho oluthandwayo kubathengi baseJamani (i-15%) kunye neSpanish (11%) abathengi. Ngeli xesha, ukuthathwa kwisikhululo sikaloliwe kwaba yeyona nto inomtsalane kubathengi baseFrance (13%).
Amagqabantshintshi eSifundo seMetaPack eSpain
Ngokumalunga nedatha ebhekisa kwi-eCommerce eSpain, ezi datha zilandelayo ziyabonakala:
- I-78% yabaphenduli baseSpain bathi bathenga iimveliso komnye umthengisi kunenye kuba ibonelela ngeendlela ezininzi zokuhambisa
- I-59% ihlawule ngaphezulu iimveliso kuba ukhetho lokuhambisa lwalungcono okanye ngaphezulu
- I-69% yabathengi baseSpain abayigqibanga iodolo ye-Intanethi kuba ukuhanjiswa kwakubiza kakhulu
- Ukuhanjiswa simahla kubaluleke ngakumbi kubasebenzisi baseSpain kunakuwo nawuphi na omnye ummandla ofundwayo (96%)
- Abathengi baseSpain (78%) ngabesibini ukoneliseka emva kwe-United Kingdom, ngokulinda ixesha elide ukuhanjiswa kweemveliso zabo ukuba zitshiphu.
- I-88% yabathengi baseSpain baya kuthenga ngakumbi kumthengisi owayeneenkqubo zokubuya ezilula
Inkcaso
I-infographic engezantsi ibonisa idatha evela kolu phando ngendlela ecacileyo neqondakalayo.
