Ngokwe- Ingxelo yeMarketer, i ezentengiso e-Indonesia ikhula ngokukhawuleza. Inkampani yophando ityhila oko abathengi bedijithali kwelo lizwe, iya kukhula ngama-20% okanye nangaphezulu kude kube ngo-2019 kwaye ekugqibeleni iya kuguqulela kubathengi abangaphezu kwezigidi ezingama-60.
Ukukhula koqoqosho kwi-Indonesia
Ngokwengxelo efanayo, enye yezona zinto zibalulekileyo kwi ukukhula kwezoqoqosho e-Indonesia Kukungena kwe-Intanethi phakathi kwabathengi abancinci. Isizathu soku kukuba ezi ntlobo zabathengi zihlala zisebenza ngakumbi ekuthengeni kwi-Intanethi xa kuthelekiswa nabathengi abadala.
Kolunye uphando olwenziweyo ngo-2016 IPenyelenggara Jasa Intanethi yoNxibelelwano lwe-Intanethi yoMbutho wase-Indonesia, kwimikhwa ekwi-Intanethi yabathengi kwelo lizwe, ibonise ukuba ukungena kwi-Intanethi kweli lizwe kujolise kubathengi abancinci.
Los iziphumo zokufunda bakwaveze ukuba ukungena kwi-Intanethi kungaphezulu kwe-75% phakathi kwabathengi abakwiminyaka ye-10-24 kunye ne-25-34. Ngokuchasene noko, ukungena kwi-Intanethi phakathi kwabasebenzisi abaphakathi kweminyaka ye-35 kunye ne-44 yayingama-20 eepesenti ngamanqaku asezantsi.
Lo mahluko kwi ukungena kwi-intanethi phakathi kwabathengi abancinci inxulumene nokuthenga kwidijithali. Ngapha koko, ipesenti enkulu yabathengi bedijithali kweli lizwe ivela kubathengi abaphakathi kweminyaka ye-18 kunye ne-34.
Okokugqibela, kuyakhankanywa ukuba abathengisi abakwi-Intanethi baseIndonesia bajonga iindlela ezintsha zokunyusa ingeniso yabo ngale nto Icandelo elikhulayo labathengi be-ecommerce. Iindaba ezimnandi kubo kukuba ezi ntlobo zabathengi kufuneka zibeyinto esisiseko kuzo naziphi na iindlela zabo zokuthengisa kwi-Intanethi ukuze baphumelele.