Ukuba uneshishini, nokuba yindawo yokugcina izinto okanye i-eCommerce, ngokuqinisekileyo inye into ekugcina uphaphile yonke imihla: ukufumana abathengi. Oku akukho lula njengokuba sinokucinga, ukanti yeyona ntsika yomeleleyo yeshishini. Ukuba oku kwenziwe kakuhle, uzinzo kwinkampani alunakuphikwa; kodwa ukuba azizininzi, ubomi bevenkile yakho bunokuba sengozini. Kwaye, ngenxa yoku, kuya kufuneka ujonge abathengi abanokubakho.
Kodwa, Nguwuphi umthengi onokubakho? Zeziphi iintlobo ezikhoyo? Ngaba umntu onokuba ngumthengi angaqala ishishini? Ukuba uzibuza yonke le mibuzo, lixesha lokuba sikuphendule.
Nguwuphi umthengi onokubakho
Ngendlela elula necacileyo, sinokuthi umthengi onokubakho ngulo mntu unokuba ngumthengi okanye umsebenzisi wenkonzo okanye imveliso oyithengisayo. Ngamanye amagama, inganguye nabani na osebenzisa okanye athenge iimveliso zakho.
Ngoku, ulungelelwaniso lwezinto ezinokubakho lubonisa ukuba abakathengi nantoni na, kodwa banokuba nomdla kuloo mveliso okanye kwinkonzo oyinikezelayo, ngaphandle kokuba ube ngumthengi wokwenyani.
Sikunika umzekelo. Khawufane ucinge ukuba ubonile ilokhwe emangalisayo kwivenkile yomtshato onayo kwiinyanga ezintathu. Usenokuba uyithandile kakhulu kangangokuba ufuna ukuyithenga, kodwa, njengoko kusekho indlela ende ekufuneka uhambe ngayo, kwaye awazi ukuba kungaphelanga inyanga uza kube wehlile okanye utyebile, linda. Nangona kunjalo, unayo kwizinto zakho. Oko kunokufanelekela njengomthengi onokubakho kuba ngumntu onomdla kwimpahla leyo, kodwa abakayithengi.
Ngokubanzi, Abathengi abanokubakho ngabo banomdla kwiimveliso okanye kwiinkonzo zakho kodwa abagqibi ukuthatha inyatheloUkubanjwa ngemicimbi eyahlukeneyo (mhlawumbi ixabiso, izimvo zabanye abathengi, njl.
Abathengi abanokubakho vs umthengi wokwenyani
Ngaphambi kokuba sikunike uqikelelo lokuqala lomahluko omkhulu phakathi komthengi onokubakho kunye nomthengi wokwenyani. Ngokusisiseko bobabini ngabantu abanomdla kwiimveliso okanye kwiinkonzo ozithengisayo. Kodwa eyokuqala ayikugqibi ukuthenga, ngelixa lesibini lisenza.
Singatsho ukuba Utshintsho olusuka kumthengi olunokubakho lube lolokwenene kulula njengokuthatha isigqibo sokuthenga loo mveliso okanye inkonzo.
Umthengi onokujolisa kumthengi ekujoliswe kuye
Omnye umahluko phakathi kweekhonsepthi ezimbini ezinxulumene ngokusondeleyo kwi-eCommerce ngumthengi onokubakho kunye nenjongo. Ngelixa kwimeko yokuqala inokubakho nawuphi na umntu, injongo ichaza iqela elichanekileyo elihlangabezana noluhlu lweemeko ezithile (ubudala, isini, ukuthanda izinto, izinto ozithandayo ...).
Le yinto ekufuneka uyikhumbule kuba amaxesha amaninzi, xa kusenziwa isicwangciso sentengiso, sihlala simisela umthengi ekujoliswe kuye; Kodwa ngamanye amaxesha ayisiyiyo le ilungileyo, kwaye kulapho abathengi abanokubakho bangena khona, ngubani oza kukunika umbono wokuba ubethe kwithagethi (yephulo lakho) okanye hayi.
Iindidi zabathengi abanokubakho
Ngaba uyazi ukuba kukho ntoni Iindidi ezine zokhokelo? Ngamnye kubo ukunika izitshixo zokuchonga, kwaye kubalulekile ukwazi iimpawu zazo nganye:
- Ukuhamba kwayo rhoqo. Ngabo banokuthenga okuninzi, abakwenzayo manqaphanqapha, okanye abathenga rhoqo. Ngokwesiqhelo umahluko phakathi komnye nomnye kukuba enye ihambele ivenkile ngokuqhubekekayo, ngamanye amaxesha amatyeli aliqela, enye iyityelele kodwa ichithe ixesha elininzi kwaye, ekugqibeleni, lowo uyithengayo manqaphanqapha, uyityelela kuphela xa efuna into.
- Ngevolumu yokuthenga. Oko kukuthi, ngenani lemveliso okanye lenkonzo oyisebenzisayo okanye oyifunayo kwishishini lakho.
- Ngempembelelo. Bangabathengi abanokubakho, nangona bengengabo abathengi bokwenyani (abanye babo), banefuthe kwisigqibo sabanye abantu sokuba benze njalo.
- Ngeprofayile yakho. Bangabantu abasondeleyo kwiprofayili yomthengi ekujoliswe kuye. Oko kukuthi, kwabo banokuziva benomdla kakhulu kwimveliso yakho, inkonzo, njl.
Ungabakhangela njani abathengi abanokubakho
Ngokwenkcazo esikunike yona ngaphambili, umntu onokuba ngumthengi unokuba nguye nabani na. Kodwa enyanisweni oku akunjalo. Umzekelo, cinga ukuba une-eCommerce kwaye uthengisa iithoyi. Umxhasi ekujoliswe kuye uya kuba ziintsapho ezinabantwana. Kodwa kuyacaca ukuba umthengi onokubakho ngekhe abekho, umzekelo, umntu ongatshatanga ongenabantwana kwaye ongazithandi izinto zokudlala.
Oko kukuthi, ukukhangela abathengi abanokubakho, Kuya kufuneka ubazi abaphulaphuli obathethelelayo, Kwabo banokuba nomdla kwiimveliso okanye iinkonzo zakho.
Ngokuqinisekileyo:
- Yazi ukuba iyintoni na intengiso yakho ekujolise kuyo. Oko kukuthi, iimpawu ezichazayo kunye nabathengi abanokuba nomdla kwinto oyithengisayo okanye oyenzayo.
- Ukuseka iindlela zokuthengisa ukufikelela kwabo baphulaphuli. Le yeyona nto ibaluleke kakhulu, ngakumbi ukwahlulahlulahlulahlula, ukuze uphumelele. Umzekelo, yahlulahlula ngokwendawo yokuhlala, ngokwendawo, indlela yokuziphatha, njl.
- Ukuphonononga amajelo onxibelelwano kunye newebhusayithi. Ngamanye amaxesha amanani ewebhusayithi yakho, kunye neenethiwekhi zentlalo, ziya kukuxelela abaphulaphuli ukuba uqala ukuba nomdla, ekufuneka zihambelane nabantu ekujolise kubo. Kodwa ngamanye amaxesha oku kunokungaphumeleli kwaye kuya kufuneka uphinde ubhale inyathelo langaphambili.
Ungazibamba njani
Nje ukuba ufumane abathengi abanokubakho, eyona nto ibalulekileyo kuwe kukuba abo bantu banomdla kwiimveliso zakho okanye iinkonzo bathathe inyathelo kwaye babe ngabathengi bokwenyani. Ngamanye amagama, bayakuthenga.
Kule nto, kubalulekile ukuyenza Uphando lokufumanisa ukuba siyintoni na isizathu sokuba aba bantu bazibambe xa bethenga. Ngaba kungenxa yexabiso? Ngenxa yeembono zeemveliso zakho? Mhlawumbi umgangatho wento oyenzayo? Ngeendleko zokuhambisa ukuba uza kuthenga kwi-Intanethi?
Kuya kufuneka uyazi ukuba yintoni le nto eyenza ukuba abo bathengi ekugqibeleni bangafumani i-odolo abayifunayo.
Asiyi kukuxelela ukuba kulula ukuyifumana, kuba ababaninzi abanobuganga bokubonelela ngolwazi, kodwa ukuba unako, zama ukulifumana. Kwivenkile ebonakalayo unokubuza ngokuthe ngqo; Kodwa kwi-Intanethi, into onokuyenza kukuthumela i-imeyile (ukuba unayo) kwaye ubuze ukuba kutheni na le nto ukuthengwa kungekho semthethweni. Ukuba unobubele kwaye mvumele aqonde ukuba kubalulekile ukuba ube noluvo lwakhe kwaye ufuna ukwazi ukuba yintoni onokuyenza ukumenza umthengi wakho, uya kuyifumana intsebenziswano yaloo mntu (kunye nolunye ulwazi olubaluleke kakhulu).
Nje ukuba ube nalo olo lwazi, inyathelo elilandelayo ngu Chaza izicwangciso-qhinga zabo banokuba ngabathengi. Kuya kufuneka ubesahlule ngokweemfuno zeqela ngalinye, kodwa uqinisekisa amathuba aphezulu empumelelo.
Impumelelo yezi ndlela izakuxhomekeka kuphando nakumntu ngamnye. Ukuba usombulula imiqobo ebibathintele ngaphambili ekuthengiseni izinto ngokusesikweni, akufuneki kubekho ngxaki ngelo xesha xa bethenga (ngaphandle kokuba abasayifuni imveliso okanye bayithengile kwenye ivenkile).
Ngaba kuye kwacaca ngakumbi ukuba ngabaphi abathengi abanokubakho?