Abadlali abamsulwa Bakule meko, ukuba ishishini okanye inkampani eza kusebenza kuphela ifuna uqhagamshelo lwe-intanethi ukuze ithengise, nangona ingeyiyo ivenkile ebonakalayo, yiyo loo nto isichazi "ecocekileyo" okanye "esicocekileyo" kuba iimfuno zokuqala ukuthengisa zimbalwa, ezenza ukuba zibhetyebhetye kwaye zikwazi ukutshintsha utshintsho.
I-Privalia okanye iGroupon ngamashishini amabini ane mpu melelo Ekuphela kwento abayenzayo kukuthengisa iimveliso zabanye abantu kwi-intanethi kodwa zinikwe izinto ezinomtsalane kwaye ngaphezulu kwazo zonke iintlobo zeemodeli kunye neempawu ezinokubakho ngaphandle kokuba undwendwele ivenkile ngevenkile. IAmazon, iAsos okanye iAlibaba Abavelisi kodwa baphatha ixabiso elikhulu lempahla abayigcinayo kwaye bayisasaze kwihlabathi liphela, nto leyo ebenza ukuba bangathengisi abathengisi beintanethi kuphela kodwa banayo iqonga elisebenzayo kunye nenkqubo yolungiselelo Kuyamangalisa ukuthengisa nantoni na, kuye nabani na naphina.
Amanye amashishini afana I-Instagram okanye i-Foursquare Banikezela ngeenkonzo ezibonakalayo ukuze ivenkile ebonakalayo ayimfuneko, nangona kunjalo oko akuthethi ukuba abanasibonelelo kunye neeofisi okanye "Ikomkhulu" ukusebenza ukusuka apho.
Olu hlobo I-e-commerce yeyona ifunyanwa kakhulu kwi-intanethi kwaye lolona khetho lulungileyo ukuqala ishishini elikwi-Intanethi, nangona kunjalo nangona lintsonkothile ngaphandle kokwenza inkampani, ingqwalaselo epheleleyo kufuneka ihlawulwe kwiwebhusayithi kunye nendlela imveliso okanye inkonzo eya kusiwa ngayo ukongeza izicwangciso zokuthengisa Ukutsala abaphulaphuli abanendlela ethe kratya yokuthenga kwi-intanethi.
Iimpawu zabadlali abacocekileyo
Nangona umxholo wabadlali abacocekileyo ungaziwa kakuhle, akukho mathandabuzo ukuba olu hlobo lweshishini kudala lukhona kwihlabathi liphela. Kulula ukuseta ivenkile ekwi-intanethi, kwaye ikwi-Intanethi kuphela, esele iyidibanisa neli gama. Kodwa ziziphi ezinye iimpawu abanazo? Siza kukuxelela ngazo:
Ubukho kwi-Intanethi kuphela
Abadlali bokwenyani bokwenyani, oko kukuthi, abo basekuqaleni, ngabo babonakaliswa ngokuba ne-Intanethi kuphela njengejelo lokuthengisa. Oko kukuthi, abakho kwiivenkile ezibonakalayo, unokuthenga kuphela ngonxibelelwano lwe-Intanethi.
Inyani yokuba ayibizi, loo nto akufuneki kutyalomali, njl. iyenza ifikeleleke kakhulu, kwaye nokuba kunokubakho amashishini asebenza kakuhle kakhulu.
Izaphulelo ezinobundlobongela kunye nokunikezelwa okuqinileyo
Olunye lweempawu zabadlali abamsulwa zinento yokwenza namaxabiso abo. Kwaye, ngenxa yokuba bengafuni mali ingako, into abayifunayo kukubeka i iimveliso ngamaxabiso afikelelekayo kakhulu, Ngamanye amaxesha izibonelelo okanye izaphulelo eziphantse zingabavumeli ukuba benze ingeniso (ukuthengisa okukhulu kweenzuzo ezimbalwa kukhethwa kwiintengiso ezimbalwa zenzuzo ephezulu).
Yiyo loo nto ifuna ukukhuphisana nokhuphiswano ngexabiso lemveliso. Kuba, ukuba ubukhangela into kwaye ufumene iivenkile ezimbini ezinemveliso enye kodwa ngamaxabiso ahlukeneyo, awungekhe uye kweyona inexabiso eliphantsi? Wonke umntu uyayenza, yiyo loo nto olu hlobo lweshishini ludlala ngalo.
Umzekelo, kwimeko yeGroupon, Groupalia ..., bakunika iinkonzo kunye neemveliso kwizaphulelo eziphulwayo, kwaye uninzi lwazo lukumgangatho olungileyo, kodwa ngamaxabiso ongenakumelana nawo.
Ubukho obukhethekileyo kwi-Intanethi ... kodwa nangokwenyama
Ngaphandle kwento yokuba abadlali abamsulwa bakwi-Intanethi kuphela, inyani kukuba uguquko lwabo lubuyela umva. Ngamanye amagama, siye saya kwishishini elenziwe ngokukodwa kwi-Intanethi sayiqala ukuba sibekho ngokwasemzimbeni. Iinjongo? Uninzi luthi kungenxa yokufuna ukudibanisa umhlaba wedijithali kunye nokwenyama.
Ezinye iingcali Khuthaza ubudlelwane obusondeleyo nobusondeleyo nabathengi, yiyo loo nto amaziko asemgangathweni esekwe anika ubukho ngakumbi.
Kukho imizekelo emininzi, iAmazon yenye yazo, kunye neevenkile ezibonakalayo eMelika; okanye imeko yeAliexpress, enevenkile ebonakalayo eMadrid kwaye inokundwendwelwa ngokulula ukuze ingafumani ikhathalogu yonke enayo, kodwa inani elikhulu leemveliso.
Imizekelo yaBadlali abaSulungekileyo kumashishini akwi-Intanethi nakwizinto ezibonakalayo
Ukuba umxholo wabadlali abamsulwa awukacaci kuwe, kunokwenzeka ukuba ngeminye imizekelo ungacacisa izimvo onazo. Olu hlobo lweshishini alukho kwi-Intanethi kuphela, nangona lolona lubalulekileyo. Sithetha ntoni ngaloo nto? Ewe, kukho nezinye iindlela, ngakumbi Umahluko osekwe koku, osezivenkileni ezibonakalayo.
Masiqale:
Ifashoni ekwi-Intanethi
Ifashoni ekwi-Intanethi lolona phawu lubalulekileyo kwaye lolona lujolise kubalo lwabadlali abacocekileyo. Imalunga noku kukuba kukho amaqonga apho abasebenzisi banokuhamba khona, babone iimpahla kwaye bazithenge ngonqakrazo olunye.
Ewe kunjalo, ifuna ukufumana ifayile ye- iimpahla ngexabiso elingenakwenzeka, Ngaphezulu kwako konke ngenxa yokuba iindleko zincitshisiwe (kuba akukho venkile yokwakha, okanye iindleko ezivela kuyo, zinceda amaxabiso ukuba akhuphisane ngakumbi.
Zeziphi iivenkile ezinokulingana koku? Ewe, umzekelo, uAsos. Yenye yevenkile ezinkulu kubo bonke abantu abangenayo ivenkile ebonakalayo, kwaye oko akuzange kuthintele ukuba ibe yenye yezona zityelelwayo nalapho abantu abaninzi bathenga kwi-Intanethi. Ukukhululeka kwayo ekubuyiseleni iimpahla ezingakusebenzisiyo, kunye namaxabiso asengqiqweni abanayo, kuyenze yaziwa kakhulu kwihlabathi liphela. Omnye umzekelo nguShein.
Ivenkile ezinkulu ezikwi-Intanethi
Nangona eSpain isekude le nto, inyani kukuba kule minyaka idlulileyo bebevela. Asibhekiseli kumaphepha ewebhu wevenkile ezinkulu ezinje ngeCarrefour, Lidl, Mercadona ... ezinokhetho lokuthengisa kwi-Intanethi, kuba zineevenkile ezibonakalayo. Bazi iivenkile ezinkulu ezifumaneka kuphela kwi-intanethi.
Umzekelo woku inokuba yi-Ulabox, ethi nangona ingekasekwa kwilizwe lethu, iviwe ngakumbi nangakumbi, ngakumbi kuba inekhathalogu ebanzi kunye nethuba lokusasaza into oyicelayo kwiiyure ezingama-24.
Iivenkile zombane okanye ezahlukileyo
IAmazon, Aliexpress, Wish, Joomla ... Ngaba zivakala ziqhelekile? Ngamaphepha okanye usetyenziso olukuvumela ukuba uthenge iintlobo ngeentlobo zeemveliso, uninzi lwazo nokuba alukho eSpain, kwaye uzenza ngonqakrazo olumbalwa.
Zisekwe kwi- urhwebo lwehlabathi kwi-Intanethi kwaye zezinye zezona zisetyenziswa kakhulu, kunye nezinye ezininzi esingazichazanga.
Ngokwenyani, olu didi lunokubandakanya zonke iivenkile ezikwi-Intanethi ezenziweyo kwaye ezingenayo inkxaso ebonakalayo; okanye nezo zisebenzisa ukuwisa.
Isitena nodaka
Olu hlobo lwabadlali abamsulungekileyo luyinyani. Nangona ngaphambi kokuba sikuxelele ukuba babonwa ngokuba nobukho kuphela kwaye bodwa kwi-Intanethi, nantsi into esiyenzayo zinevenkile ebonakalayo. Ngapha koko, kuphela kwento abanayo.
Le modeli iyakuphela ilahlekile, kuba amashishini akwi-Intanethi ayabakho, kungoko ukuba nevenkile ebonakalayo ukubonelela ngeenkonzo ayizukunceda mntu.
Abadlali abamsulwa: Cofa kunye noMdaka
Okokugqibela, unolu khetho, nolunokubonwa ngoku ngoku. Sithetha ngayo iinkampani ezinevenkile yomzimba kunye nevenkile ekwi-intanethi. Kwaye nangona besesitshilo ngaphambili ukuba ikamva libhekise kwi-eCommerces ekhethekileyo, amashishini amaninzi anala manani mabini.
Ngapha koko, kuyaziwa ukuba iAmazon ifuna ukuqala ukuseta iivenkile ezibonakalayo, ngaphandle kwento yokuba imodeli yayo yayiyeyona isondeleyo kumbono "wabadlali abacocekileyo."
Njengoko ubona, abadlali abamsulwa bakhoyo namhlanje. Ukuzivelela kwayo ukuya kwiivenkile ezibonakalayo kuyinyani, nangona singazi ukuba kuya kwenzeka ntoni kwixesha elizayo.
Okucacileyo kukuba ziyinyani kwaye amashishini amaninzi ayavela kwinqanaba ledijithali xa kuthelekiswa nokomzimba ngenxa yeenzuzo abazibonisayo.