Ukuba nefuthe namhlanje liphupha lakhe nawuphi na umntu ofikisayo. Ngapha koko, kuyinyani nakowuphi na umntu omdala kuba bayawubona njengomsebenzi olula, onokuthi wenziwe ekhaya kwaye ungabandakanyi mzamo mkhulu (xa inyani yahlukile). Ukusukela ukuba imithombo yeendaba zentlalo ibe nefashoni, eli nani lavela kwaye nentengiso yempembelelo nayo.
Kodwa, ngokungafaniyo nabanye, le ayaziwa kakhulu. Ke ngoko, namhlanje siza kuthetha nawe ngayo yonke into into ekufuneka uyazi malunga nentengiso yempembelelo kwaye yintoni enokukunceda ukuba ugqame phakathi kwabaninzi abazama ukuba ngamanani abalulekileyo kwicandelo abazinikele kulo. Ngaba siza kuqala?
Yintoni intengiso yempembelelo
Intengiso ephembelelayo yinto yangoku. Isicwangciso sokuthengisa esigxile ekufumaneni intsebenziswano kumntu onefuthe (kuba abantu abaninzi bayamlandela, ungumntu ophambili kwi-Intanethi okanye, ngamanye amagama, uyimpembelelo; kunye nenkampani okanye uphawu.
Le mpembelelo ibonakaliswa ngokuba nobuntu obutsala amawaka abalandeli kwinethiwekhi yoluntu, ngohlobo lokuba abe ngummeli kwicandelo lakhe, kwaye yonke into ayithethayo okanye ayenzayo ifanelekile kwabo "balandeli" bade bamxelise. Ngale ndlela, into yokuba umntu asebenzisane nophawu okanye inkampani inokuxhokonxa iimpendulo ezilungileyo, umzekelo ukwandisa ukhenketho kwiwebhusayithi, ukwanda kwabalandeli, ukuphucula igama lophawu okanye ukonyusa ukuthengisa kwayo.
Ngokwenyani, esi sicwangciso-nkqubo sentengiso, ngokungafaniyo nezinye, asiyo "linear" njengoko ixhomekeke kwimikhwa yangoku kunye notshintsho. Ke ngoko, kuthiwa inokutshintsha ngokupheleleyo kwaye kufuneka ilungiswe kwithuba elifutshane ukuze iphumelele.
Izinto zokwazi malunga nentengiso yempembelelo
Ukuthathela ingqalelo ukuba obu buchule busentsha kakhulu kwaye nokuba inani lempembelelo liyatshintsha (ngenye imini uphezulu kwaye ngokulandelayo abalandeli banokukushiya ngaso nasiphi na isizathu), inyani kukuba ukucebisa ngesicwangciso akukho lula .
Ukongeza, kuya kufuneka uthathele ingqalelo imiba ethile esithetha ngayo apha ngezantsi.
Malunga nefuthe
Abaphembeleli ngabantu abahambisa "inyambalala", Oko kukuthi, into abayithethayo okanye abayenzayo yinto abakholwayo yiyo abo bayilandelayo. Ngesi sizathu, intsebenziswano abanayo neenkampani kunye neempawu ziqhele ukuba ngenxa yokuba babelana ngexabiso kunye nabo. Nangona asizukukhohlisa, kukho abanye "abathengiswayo" kwezi nkampani. Nangona kunjalo, xa oko kusenzeka, abalandeli ngokwabo beza "ukohlwaya" abachaphazeli.
Eyona njongo iphambili yempembelelo kukwenza imali. Ke ngoko, nayiphi na intsebenziswano oyenzayo nenkampani (phantse i-100%) iyahlawulwa. Nangona iinkampani ezininzi kunye neempawu zikhetha ukuba intlawulo yenye indlela (kunye neemveliso, izaphulelo ...). Kodwa ezona zinto zisebenza ngokwenene yeyokuba ufumana imali ukusukela, ngandlela thile, into oyenzayo ukuhlawulela umsebenzi waloo mphembeleli wokuphuhlisa umxholo ojolise kwinkampani okanye uphawu.
Inqaku elibi labaphembeleli kukuba, amaxesha ngamaxesha, awunokwazi ukuba bangaphi abo balandeli benyani. Kwaye ukuthengwa kwabalandeli kulula kakhulu ukuba kunokwenziwa kwimizuzu emi-5 nje, ukuphakamisa iakhawunti yakho ukusuka kwi-0 kuye kwi-2000, i-20000, okanye i-200000 ngeyure nje. Kodwa ngaba ngenene oko kukwenza ube nefuthe? Ngendlela ebonakalayo, ewe, kodwa kukho ezinye izinto ekufuneka ziqwalaselwe njengokuthi bayazithanda iimpapasho, ukuba kukho amagqabantshintshi (ahambelana nesicatshulwa okanye ividiyo ethunyelweyo), ukuba bathetha ngaye kweminye imithombo yeendaba (iibhloko , iindaba, iinethiwekhi zentlalo ...).
Malunga neendlela zonxibelelwano zabaphembeleli
Zininzi iindlela zonxibelelwano. Kwaye uyakholelwa okanye ungakholelwa, uninzi ngakumbi luzalwa rhoqo ngonyaka. Ingxaki kukuba ezi zihlala zingasebenzi kwaye ziphele zinyamalala ngendlela efanayo nokuzalwa kwazo: kungekho mntu waziyo. Kodwa, kuzo zonke, kukho ezinye eziphembelela ngokwazo ezibona "zingcono." Kule meko, sithetha ngababini ngokukodwa: i-Instagram kunye neTikTok.
Kwaye uthini ngeYouTube? Ukuba ubulandela abachaphazeli okwethutyana, uya kwazi ukuba uninzi lwabo bazinzileyo (ngakumbi imidlalo yevidiyo) bazalwa kwi-YouTube. Nangona kunjalo, ngoku akunjalo "ngemfashini". Ngapha koko, oku kuthathelwe indawo yiTwitch, kulapho abaninzi ngoku bazama ukuzenzela igama kwaye nangaphezulu kwayo yonke imikhosi yabalandeli, hayi kwimidlalo yevidiyo kuphela, kodwa icandelo lomculo likho nakule nethiwekhi.
Ke, sinokuthi ezona ziqonga ziphambili zabaphembeleli zezi. Okona kulungileyo kubaphembeleli ngokwabo, ngakumbi kuba kulula ukunxibelelana nabalandeli, yi-Instagram. Ukongeza, into yokuba kukho imisebenzi eliqela efumanekayo yokusebenzisana neempawu (iiposti kwiprofayili, amabali, i-IGTV, iividiyo ... ikuvumela ukuba unikeze ngeendlela ezahlukeneyo.
Malunga neentengiso kunye neenkampani
Okokugqibela, siza kukuxelela malunga Ukuthengisa okunefuthe kwiimpawu kunye neenkampani. Kwaye iinkampani ezininzi ngakumbi zijonge abachaphazeli ukuze bafikelele kubasebenzisi kwaye inkampani yabo okanye imveliso iyaziwa (kwaye ifumana igama elingcono). Ngesi sizathu, kuqhelekile ukuba iinkampani ziqale ukuchitha inxenye yebhajethi yazo yentengiso "ekuqeshweni" kwaba bantu.
Ngoba? Ewe, kuba olo hlobo lokuthengisa, kunye ne-SEO kunye neentengiso kwiinethiwekhi zentlalo, zinika iziphumo ezingcono nezingcono. Oko akuthethi ukuba kuya kufuneka ubeke bucala ezinye iindlela kunye nolunye urhwebo (umzekelo, nge-imeyile), kodwa wenze into, ngoku, ngoku kulula ukufikelela kubathengi kunye nabathengi abanokubakho.
Ewe kunjalo, ayisiyiyo nayiphi na impembelelo. Esinye sezakhiwo zokuqala zentengiso ezinefuthe kwinkampani yinto yokuba kufuneka ikhethe abantu abachaphazelekayo kwicandelo layo. Ngamanye amagama, bayadibana. Umzekelo, ukuba unenkampani yemidlalo yevidiyo, uya kukhetha abachasi bemidlalo yevidiyo, awuyi kuya kubameli bezobuhle, kuba ekujolise kuko (okanye ekujoliswe kubo) akukho.