Eli nani lobungcali, elinemfashini kwiminyaka yakutshanje, lelona libhekisa kumntu ophetheyo okanye umphathi we-intanethi, kwi-intanethi, kwidijithali okanye kuluntu olubonakalayo, okanye kumphathi woluntu osebenza njengomphicothi zincwadi wophawu kwimidiya yoluntu. Ngesihlo esipheleleyo sokuphuhlisa okanye sokwenza zonke iintlobo zesicwangciso ngokubhekisele kwintengiso yedijithali.
Ngayiphi na imeko, kunye nokuphuhlisa lo msebenzi wobungcali. Indima edlalwa luqeqesho ayisiyonyani. Akumangalisi ukuba umphathi ohloniphayo woluntu abe sisithethi senkampani kwindawo yedijithali, kwaye ngenxa yoko, kufuneka abe Unxibelelwano olugqwesileyo. Zombini ngaphakathi kwenkampani nakubudlelwane bayo bangaphandle kwaye yinxalenye ekufuneka inegalelo kubuchule obuthile bobuchwephesha. Ukufikelela kwinqanaba lokuvela kwicandelo lobuntatheli, intengiso, ukuthengisa okanye unxibelelwano. Ikwaxhaswa ngoqeqesho olulodwa kuthengiso lwedijithali kunye nolawulo lweendaba zosasazo.
Ngelixa kwelinye icala, umntu kufuneka azame ukunqanda ukuthelekisa ne- umphathi weendaba zentlalo kuba bangamanani oqeqesho ahlukeneyo nangona banokuzaliswa kwinqanaba elithile kwinqanaba labo lobungcali. Kungenxa yokuba zimbini iiprofayili ezahlukeneyo, ezihambelana kunye kwaye kufuneka zixelwe, kodwa zinemisebenzi eyahlukeneyo. Nangona amaxesha amaninzi ingcali efanayo ithatha ubuchule bobabini.
Umphathi woluntu: eyona misebenzi ibalulekileyo
Ngokuqinisekileyo uyazibuza ukuba ithini iprofayile ekufuneka inikwe leli nani lobungcali. Ewe, kwaye ukuqala, kufuneka ibe ngumntu othanda uthungelwano lwasentlalweni kwaye abonelele ngamanqanaba aphezulu ovelwano lobungcali, ubuchule kunye nomnqweno wokuphucula ukunxibelelana ngobuchwephesha obutsha kunye nakwi-Intanethi. Kodwa ayisiyiyo kuphela, kodwa ngokuchaseneyo, kufuneka ikhatshwe lulwazi oluqinileyo kwezinye iinkalo okanye izifundo, ezinje ngezo siza kuzibhenca apha ngezantsi, phakathi kwezinye ezifanelekileyo:
- Uyilo lwesicwangciso
- Ulawulo loluntu
- Ukuvavanywa nokulawulwa kweenkqubo neeprojekthi
- Ulawulo lweengxaki
- Inkonzo yoMthengi
- Izixhobo 2.0
Ngaphakathi kulo mxholo ngokubanzi, ukuba aba baqeqeshi baqeqeshiweyo banegalelo njengexabiso elongeziweyo kuthungelwano olubalaseleyo lwe Impembelelo kwimidiya yoluntu oko kunceda ekuqhubeni ngcono izicwangciso kuyilo lwe-e-commerce. Nokuba yeyiphi na imeko kwaye isikhokelo sithatha kwizikhokelo zeshishini. Ngale ndlela, umphathi woluntu unokuba yinkxaso eyomeleleyo yokwenza izigqibo ezichanekileyo kwicala loshishino lwedijithali.
Ndazi njani ukuba ndiyayifuna kwi-eCommerce yam?
Lo ngumbuzo ophambili kolu didi lweenkampani kwaye unokuphendulwa ngokulula kwiindlela. Kuba ekupheleni kosuku malunga nokuba yintoni ekugqibeleni kukujonga ngaphezulu kwezinye izinto zobuchwephesha zomnye umxholo obalulekileyo wecandelo okanye icandelo lenkampani elisebenzelayo elinokuthi libe nomdla kubalandeli bayo. Le yenye yemiba ekufuneka uyiqwalasele ukuze wazi ukuba uyalidinga ngokwenene eli nani lobuchwephesha ukusukela ngoku.
Kuba kwelinye icala, kufuneka sigxininise into efanelekileyo yokuba umphathi woluntu ngumntu ekufuneka eyazi kwaye aqwalasele ezinye iinkalo. Kungenxa yokuba ayinakulityalwa ukuba izalisekisa imisebenzi eyahlukeneyo. Njengakwezi meko zilandelayo sikubhengeza ngezantsi:
Yazi imeko-bume yakho ngcono ukuze usebenze ngakumbi kwiinkampani zakho ngalo lonke ixesha. Apho abona basebenzisi basebenzayo okanye uninzi abachaphazelayo ukuzisa le misebenzi ukusukela ngoku.
Yakha uvelwano ckunye noluntu lwakho. Ukuza kuthi ga ngoku oku kubalulekile, inokuba sesinye sezona zitshixo zibalulekileyo empumelelweni okanye hayi kumphathi olungileyo woluntu. Ngale ndlela, kubalulekile ukuvelisa ubudlelwane bemvakalelo nabasebenzisi bethu, abanxibelelana nomxholo esiwenzayo, ukubenza babandakanyeke kwaye bongeze ixabiso kuzo zonke izenzo zabo.
Ndidinga i-eCommerce yeshishini lam?
Ngumzuzu wokuthathela ingqalelo emva kokuhlalutya ukuba yintoni eyona nto ingumphathi woluntu ukuseka imfuno yokuba ingaba ndifuna eli nani lokuqalisa nokuphuhlisa i-eCommerce. Ukusuka kule ndlela, akukho mathandabuzo okuba ukuba sazi ukuba siyafuna na umphathi woluntu siya kusebenza ngenkqubo elula yokulahla endivavanya ngayo iinkampani endizicebisayo.
Ewe, kukho inani lamashishini akwi-Intanethi apho kungxamisekileyo ngokuchasene nomfanekiso wezi mpawu. Kungenxa yokuba iimpawu zayo zifuna oko kwaye ke siza kubeka uluhlu lweenkampani ezinokuthi zixhamle ngakumbi kunxibelelwano lwasentlalweni. Apho banokudlala khona indima ebaluleke kakhulu ekwenzeni izigqibo. Umzekelo, kwezi meko zilandelayo:
- Abathengisi bempahla
- Abathengisi bezinto zombane
- Iinkampani ezibonelela ngeemveliso ezikwi-Intanethi okanye ngeenkonzo ezikwi-intanethi
- Iinkampani ezibonelela ngeenkonzo zokuhanjiswa kwezinto okanye iipasile
- Iinkampani ezithengisa izinto ezizisekondari
- Ukubonisana
- Amagqwetha
- Iivenkile zasekhaya nezemidlalo
Enye into ekufuneka siyihlalutye ukubandakanya eli nani lobuchwephesha kwiqela lethu lophuhliso yile inento yokwenza neenjongo esizilandelayo kwivenkile yethu okanye kwishishini elikwi-Intanethi. Kwaye apho le misebenzi ilandelayo siyibonisayo ngalo mzuzu ime ngaphandle.
Kunye neenjongo zenkampani / uphawu, phuhlisa isicwangciso-qhinga kwiiNethiwekhi zeNtlalo apho iinjongo ezingqinisisekayo nezibonakalayo zimiselwe (inani labalandeli, “Ndiyakuthanda”, ii-RT's, inani lotyelelo oluvela kwiiNethiwekhi zeNtlalo, njl.)
Hlaziya idatha efunyenweyo yezixhobo zokulinganisa kunye nokwenza utshintsho kwisicwangciso ukuba ziyimfuneko ngokwenene.
Nxibelelana, umamele, kwaye usombulule ingxaki zizitshixo ezi-3 eziphambili ekufuneka uMphathi woLuntu ngamnye azi ngazo ukuba uzenza njani.
Sebenzisa lonke ulwazi ngenzuzo yenkampani, eyayilawulwa ngaphambili kwaye iququzelelwe, eyifumana kubasebenzisi okanye kubalandeli bohlobo.
Ukuze emva kwayo yonke into esidibanise nemisebenzi yayo, lixesha elifanelekileyo lokubuza umbuzo oqinisekileyo: Ngaba unomdla wokuba noMphathi woLuntu kwivenkile yakho ekwi-intanethi? Kungenzeka ukuba kwezinye iimeko kunjalo, kodwa kwezinye akuyi kuba yimfuneko ngokwenyani.
Ungalikhetha njani eli nani lobungcali?
Le yenye yeendlela ezichaphazelekayo ekufuneka uzibuze zona ukusukela ngoku. Phakathi kwazo inyani yokubala okanye yokuqonda iilwimi ezininzi ukugcina ubudlelwane obunamanzi ngakumbi ukusuka kulo mzuzu ukuya phambili.
Ukukhetha uMphathi woLuntu, ngokuchanekileyo, ukuqonda iilwimi ezininzi ukongeza kwiSpanish, okanye ubuncinci bokufunda isiNgesi. Kwaye ngoku awunako ukuzinikela ekuthengiseni phesheya, kodwa ngokulula kunye namathuba anikezelwa yi-eCommerce, ngekhe wazi.
Ukongeza, ngale ndlela unokubona kwaye uhlalutye okwenziwa kukhuphiswano lwangaphandle kwimidiya yoluntu kwaye ke, ukwazi ukusebenzisa obu buchule kuphawu lwakho.
Yiba ngumntu oqala kwasekuqaleni
Impumelelo yophawu lwakho kwimidiya yoluntu iya kusekelwa kumxholo. Nokuba sisicatshulwa ngeposi, iividiyo, iifoto, infographics, ngqo ... ngaphandle kwamathandabuzo, xa ukhetha uMphathi woLuntu, kufuneka uyile ngokomxholo owabelana nawo, wazi ukuthanda kwabathengi bakho kunye noyilo kwaye wenze upapasho oluxabisekileyo ngokwabo. Ngale ndlela, ukuba unolwazi ngokurekhoda ividiyo kunye nokuhlela, kungcono, kuba ividiyo yeyona nto isasazwa ngoku.
Ungaze ulibale ukuba uManejala woLuntu kufuneka ahambe kumacandelo amatsha kakhulu ukuze enze umsebenzi wakhe ngesiqinisekiso sempumelelo. Ayothusi into yokuba ngomnye wemisebenzi efuna ukuqhubeka kokufunda kwezi zakhono ziyimfuneko ekusebenzeni kakuhle kwivenkile ekwi-Intanethi okanye kwezorhwebo.
Lwazi kakuhle uphawu lwakho lwentengiso
Ingaphezulu kokucacileyo, ukuze unxibelelane ngokuchanekileyo namaxabiso ebhrendi yakho, wazi ukuba ungazithengisa njani iimveliso zakho okanye iinkonzo ... kuya kufuneka uyazi inkampani ngokugqibeleleyo. Ngesi sizathu, kuhlala kungcono ukuba ne-CM yangaphakathi, njengoko baya kulazi ngcono ishishini kune-CM engaphandle kwayo. Kuzo naziphi na iimeko, ngethambeka ngaphezulu kwayo yonke into enxulumene nophawu lwentengiso olimele ngelo xesha.
Ukuzinzisa izigqibo
Okokugqibela, kwaye njengayo yonke into ebomini, olunye lweempawu zale profayili yobungcali kukuba ungaphezulu kwako konke kwaye ngaphezu kwako konke ukuthatha isigqibo. Oko kukuthi, kuya kufuneka uqonde iimetrikhi kunye nedatha evela kulawulo lwenethiwekhi nganye yoluntu. Ngamnye unecandelo le "Analytics" apho sinokubona khona iinkcukacha zolawulo lwethu kwaye oko kunokunika isikhokelo malunga noko kufuneka sikwenzile.
Ke ngoko, kwaye ngendlela yokuqukumbela, kuya kuba yimfuneko ngokupheleleyo ukuba uyazi ukuba ukhetha uMphathi woLuntu ngendlela echanekileyo. Phakathi kwezinye izizathu, kuba zininzi izinto ezinokukuzisela zona.