Ngaphakathi kwintengiso kukho ezininzi ezikhethekileyo: iinethiwekhi zentlalo, i-funnels yokuthengisa, i-SEO positioning ... Phantse zonke zixhunyiwe omnye komnye, kodwa enye ehambelana nomgangatho wento enikezelwa kubasebenzisi, okanye abathengi, ngumxholo. indawo. Ngokukodwa ngakumbi, i ukuthengiswa komxholo Kodwa yintoni?
Ukuba ufuna ukwazi ukuba yintoni ukuthengiswa komxholo, kutheni kubalulekile kunye neminye imiba omele uyazi malunga nale nto ikhethekileyo, ngoko siya kukuxelela yonke into.
Yintoni ukuthengisa umxholo
Ukuthengiswa komxholo yinto eyenza ibinzana elithi "umxholo uyinkosi" isiseko sayo esiphambili. Kwaye sithetha ngenkalo yokuthengisa egxile kuyo nikeza umxholo osemgangathweni apho abasebenzisi kunye nabaphulaphuli ekujoliswe kubo bathandana kwaye benze inethiwekhi yakho ikhule. Ngamanye amazwi, sinokuthi yindlela yokuthengisa ekunceda ukuba wenze, upapashe kwaye wabelane ngomxholo onomdla kubaphulaphuli bakho ekujoliswe kubo. Ngale ndlela, unxibelelwano olukhulu phakathi kwabasebenzisi luyafezekiswa kwaye udala uluntu olujikeleze le mixholo.
Ziziphi iinjongo zentengiso yomxholo?
Ngokwenyani Ukuthengiswa komxholo akunanjongo enye kuphela kodwa ezininzi kwaye zahluka. Eyona nto iphambili, kwaye iyaziwa kakhulu, kuba ikhonza ukwazisa abasebenzisi ngesihloko, njengeendaba kwiblogi, iphephandaba, okanye into yeendaba kwivenkile ye-intanethi.
Kodwa inyani yeyokuba inokusebenza ngokulula ukunyusa izinga lokuguqulwa. Oko kukuthi, ngeso sicatshulwa unokufumana umsebenzisi ukuba enze into ethile, njengokuthenga imveliso okanye ubasa kwikhonkco ukuze ubhalise.
Ukongeza, awugcini nje ngokuseka ubudlelwane noluntu, kodwa uyabavumela ukuba bakuthumelele ingxelo, baphendule kuwe, bakubuze, njl. Kwaye oko komeleza ubudlelwane noluntu. Oko kukuthi, uya kuba nodumo olukhulu kwaye uya kwenza uluntu luzive lunolwazi kwaye lucetyiswe nguwe.
Ziziphi iintlobo zentengiso yomxholo ekhoyo
Into abangayaziyo abaninzi yileyo ukuthengiswa komxholo akukho nje ukubhloga. Uyakhumbula ukuba sathini ukuba zonke iingcali zentengiso zinekhonkco lokudibanisa? Ukuthengiswa kakuhle komxholo yenye yazo.
Kwaye kukuba imixholo ingaba kwiindawo ezininzi:
- Kwimidiya yoluntu: kuba kufuneka udlulise umyalezo onxibelelana noluntu (apha kulapho ukukopisha kunye nokubaliswa kwamabali kubaluleke kakhulu).
- Kwi-infographics: Ngenxa yokuba akukhona nje ukwenza isishwankathelo, kodwa malunga nokufumana amagama athile ukuze aqonde kwaye adibanise noluntu.
- Kwiiblogi: sesona saziwa kakhulu kwaye siba sisixhobo esinamandla kakhulu. Abaninzi banoluvo lokuba abasenamsebenzi, kodwa ngokwenene baphosakele kakhulu; Bayasebenza, kwaye bayanda bobabini kwi-SEO kunye nokwenza uluntu ukuba ulawula ukunika umxholo osemgangathweni.
- Kwipodcast kunye neevidiyo: kuba bafuna iskripthi. Ngaba ucinga ukuba zonke ii-youtubers kunye neepodcasters ziqala ukuthetha ngaphandle kokuba nescript emva kwazo? Ewe, awulunganga, banayo kwaye isekelwe ikakhulu kwintengiso yomxholo kuba kufuneka bazi ukuba baya kuthini, njani, nini ... ukuvelisa umnxeba wokuvusa kumsebenzisi.
Ziziphi iingenelo ezinikelayo
Ngoku ekubeni uyazi ngakumbi malunga nokuthengiswa komxholo, unokufuna ukwazi ukuba zeziphi iingenelo zayo ukuqala ukuyisebenzisa. Phakathi kwazo, sinokugxila kwezine:
Yandisa ukuduma kunye nodumo lwakho
Khawucinge ukuba uneblogi yemithombo yabantu. Ufunde iiSayensi zoMsebenzi kwaye uqala ukubhala malunga nento oyaziyo. Awuqambi nto kwaye uyenza ngokunika abasebenzisi ulwazi oluxabisekileyo.
Emva kwexesha, oko Ibhlog iya kuba ligunya, kuba unika ulwazi oluyimfuneko, oluyinyani noluluncedo, into abasebenzisi abayifunayo.
Yandisa i-organic traffic
Ukuba siqhubeka nalo mzekelo, baya besanda abantu beza kwiphepha lakho ukuze bakufundele, bafumane kwaye bakubuze imibuzo ngasese okanye ngezimvo. Ukuba nawe uyawaphendula, uya kwenza ukuba abantu bakutyelele ngakumbi kwaye oko kwenza UGoogle utolika ukuba indawo yakho ibalulekile.
Ufumana ntoni kuyo? Phucula indawo yakho.
Yandisa ikhonkco nabaphulaphuli bakho
Ngaphambi kokuba sitsho ukuba abasebenzisi banokukubuza imibuzo ngasese, kwizimvo, njl. inyaniso? Ewe, oko kuvelisa ikhonkco nabo basebenzisi. Okubandakanya Akunjalo nje ukuba baya kukulandela, kodwa banokukuncoma. Kwaye sele sisazi ukuba ilizwi lomlomo lisasebenza okanye nangaphezulu.
Yandisa idatabase yakho
Ngenxa yokuba abantu abaninzi beqhubeka beza kwiblogi yakho, ukuba uyabaqinisekisa, ngokuqinisekileyo baya kugqiba ukubhalisa, ngoko unokuthumela amanqaku akho kubantu abaninzi kwaye okuchaphazela zonke ezi ngasentla.
Indlela yokwenza ukuthengiswa komxholo
Ngaba sikuqinisekisile? Ngoku kuxa kufika into enzima: sebenza kwintengiso yomxholo. Akuwona umsebenzi olula, oko kukuthi, akwanelanga ukucinga ngesihloko, bhala inqaku, ulipapashe kwaye yiloo nto. Ukulinda ukuba beze. Ayisebenzi ngokwenene ngolo hlobo.
Okokuqala kufuneka uphande. Oko kukuthi, ngokusekwe kwishishini lakho, kuya kufuneka wazi ukuba abantu ojolise kubo bafuna ntoni kwi-Intanethi, okanye kuGoogle. Kuphela ke unokwenza umxholo oluncedo kubo. Qaphela ukuba asizange sithi "umgangatho". Kuba nokuba ubhala inqaku elikhulu, ukuba alinamdla nakubani na, aliyi kwenza nto.
Nje ukuba wenze uphando (oluhlala ludlala kunye ne-SEO kunye namagama angundoqo), into elandelayo ekufuneka uyenzile kukutsiba ekubhaleni. Kodwa musa ukubhala ukubhala, kodwa bhala elona nqaku lilungileyo kwi-Intanethi.
Ekuqaleni abayi kukufunda. Yithwale. Kodwa ukuba uyaqhubeka kulo mgca, uGoogle uza kuqala ukubonisa umdla kuwe. Kwaye oko kunempembelelo kubathengi kunye nabasebenzisi abafikelela kwiphepha lakho. Kwaye bayakufunda. Kwaye banokubhalisa.
Iinethiwekhi zoluntu, ilizwi lomlomo, ubudlelwane namanye amaphepha ... konke oku kunokunceda ukwenza ukuthengiswa komxholo kuthathe.
Ngaba kucacile kuwe ukuba yintoni ukuthengiswa komxholo? Ngaba uyathandabuza? Uze usibuze.