Isabelo semakethi sesinye sezalathi ekufuneka yonke inkampani iyazi. Umsebenzi walo kukunceda abanini bezi zinto ukuba bazi ukuba inkampani yenza kakuhle okanye, ngokuchaseneyo, kuyimfuneko ukutshintsha into ukuze impilo yabo yezemali iqhubele phambili. Kodwa yintoni isabelo semarike kwaye ibalwa njani?
Ukuba eli xabiso lemali alicaci kuwe kwaye ufuna ukwazi ngakumbi malunga nalo, siya kukucacisela yonke into engezantsi. Qwalasela.
Yintoni isabelo semarike
Isabelo semarike sisalathiso esibalulekileyo kwiinkampani kuba ivumela ukuvavanya indawo yazo ngokunxulumene nabakhuphisana nabo. Le ndlela, isabelo semarike esiphezulu sinokubonisa ukuba inkampani iphumelele kwimarike ethile, ngelixa eliphantsi libonisa ukuba kukho iingxaki ekusebenzeni kwayo.
Iifemu zisebenzisa isabelo semarike njenge isixhobo sokuhlalutya ukwenza izigqibo malunga nesicwangciso sakho sokuthengisa kunye nokucwangcisa ishishini lakho. Nangona kunjalo, abagcini nje ngokuqwalasela eli xabiso, kodwa kufuneka babeke iliso kwabanye ukuba babe nombono wehlabathi.
Omnye wemisebenzi esinayo isabelo semarike kukusetyenziswa ukuthelekisa ukusebenza kwenkampani kunye nokhuphisana nabo kwimarike enye. Le ndlela, Iinkampani zichonga amandla kunye nobuthathaka kwindawo yazo yokhuphiswano kwaye bahlengahlengise isicwangciso sabo ngeyona ndlela ingcono.
Iintlobo zeeFomula zeSabelo seMarike
Ngoku ukuba uyazi ukuba yintoni isabelo semarike, kuthekani malunga nokuthetha malunga nendlela yokubala? Ubusazi ukuba kukho iifomula ezahlukeneyo zezabelo zemarike? Kulungile, akukho nje enye kodwa, kuxhomekeke kwizinto ezisetyenzisiweyo, ezahlukeneyo zinokudalwa.
Ke ngoko, ukusukela ngoku sifuna ukunazisa ukuba uninzi lwazo alusebenzi ukugqiba ukuba inkampani iphumelele okanye hayi, ekubeni igxininisa kuphela kwinxalenye yento eya kuba yimarike yokuthengisa. Kodwa ayithatheli ingqalelo ezinye iintlobo zezinto (ezifana, umzekelo, iindleko eziphezulu zokuvelisa ekufuneka zithwale). Ngesi sizathu, ngokwayo, kwaye iyodwa, ayiloncedo njengesalathiso sempilo entle yenkampani, kufuneka ithathwe kunye nezinye izikhombisi zezimali ezinokukunceda ufumane umbono wehlabathi wendlela eqhuba ngayo inkampani.
Xa sele nditshilo, Kuthekani ukuba sithethe nawe malunga neefomula ezisetyenziswa kakhulu?
Isabelo semarike kwiintengiso
Isabelo semarike yokuthengisa Yenye yezona zinto ziqhelekileyo zisetyenziselwa ukubala isabelo senkampani kwimarike enikiweyo. Le fomyula ibalwa ngokwahlula iintengiso zenkampani ngexesha elinikiweyo ngokuthengiswa ngokupheleleyo kweshishini ngexesha elifanayo.
Ndiyathetha ifomula yesabelo semarike ibalwa ngolu hlobo lulandelayo:
Isabelo semarike kwiintengiso = (Intengiso yenkampani ÷ Iyonke intengiso yoshishino) x 100
Isiphumo esifunyenweyo sibonisa ukuthatha inxaxheba kwenkampani kwixabiso elipheleleyo lokuthengisa kwishishini. Ukongeza, isabelo semarike kwiintengiso sisenokusetyenziswa ukuthelekisa ukusebenza kwenkampani kunye noko kukhuphisana nabo kwimarike enye.
Isabelo semarike kwiiyunithi
Kule meko, izinto ezisetyenzisiweyo ziyinani leeyunithi ezithengiswa yinkampani ngexesha elithile kunye nenani elipheleleyo leeyunithi ezithengiswayo kwishishini ngexesha elifanayo.
Ngaba uyafuna ukwazi ukuba ibalwa njani? Ifomula iyakuba:
Isabelo semarike kwiiyunithi = (Inani leeyunithi ezithengiswa yinkampani ÷ Lilonke inani leeyunithi ezithengiswa kushishino) x 100
Kule meko, kufuneka uthathele ingqalelo ukuba ibonisa inani leeyunithi ezithengiswa yinkampani ngokumalunga neeyunithi ezipheleleyo ezithengiswayo kwishishini. Kungoko Iluncedo kakhulu kumashishini apho iimveliso okanye iinkonzo zithengiswa ngeeyunithi, njengasevenkileni okanye kwishishini lokutya.
Isabelo semarike ngexabiso
Le fomyula isebenzisa njengezinto, kwelinye icala, ixabiso lentengiso yenkampani ngexesha elithile kwaye, kwelinye, ixabiso elipheleleyo lokuthengisa kwishishini ngexesha elifanayo.
Ngaloo ndlela, Ifomula iyakuba ngolu hlobo lulandelayo:
Isabelo semarike ngexabiso = (Ixabiso lentengiso yenkampani ÷ Ixabiso lilonke lentengiso yoshishino) x 100
Injongo yalo kukubonisa inxaxheba yenkampani kwixabiso lilonke lentengiso yoshishino. Ngesi sizathu, yenye yezona zisetyenziswa kakhulu kumashishini apho iimveliso okanye iinkonzo zinamaxabiso ahlukeneyo kunye nemida yenzuzo, efana neshishini lamayeza okanye itekhnoloji.
Ukongeza, inokuba yinto efanelekileyo ngakumbi kwiinkampani ezithengisa iimveliso okanye iinkonzo ezinamaxabiso aphezulu, kuba ibonisa amandla abo okuvelisa ingeniso kwimarike. Kwakhona, kwakhona Unokuthelekisa ukusebenza kwenkampani kunye nokhuphisana nabo kwimarike enye.
Ngoku, Lo mrhumo awusoloko ubonisa inani leeyunithi ezithengisiweyo. Ngenxa yokuba isekelwe kwixabiso lemali yokuthengisa endaweni yomthamo womzimba weeyunithi ezithengisiweyo, idatha ayinakuchaneka.
Isabelo kwimarike
Enye yeefomula zokubala isabelo semarike yenkampani yile, apho Isikhundla senkampani kwimarike sithelekiswa neso sabakhuphisana ngqo nabo. Endaweni yokubala isabelo esipheleleyo semalike yenkampani ngokweentengiso okanye iiyunithi, isabelo semalike esinxulumeneyo sibalwa njengepesenti yesabelo semalike sisonke sabo bonke okhuphisana nabo kwimarike.
Ngale ndlela, Ifomula yesabelo semalike esinxulumeneyo ingachazwa ngolu hlobo lulandelayo:
Isabelo semarike esizalanayo = (Isabelo semalike yeNkampani ÷ Isabelo semarike sisonke sabo bonke abakhuphisana nabo) x 100
Masithathe umzekelo: Khawucinge ukuba inkampani inesabelo semarike ye-10%, nangona kunjalo, isabelo semarike sisonke sabo bonke abakhuphisana nabo ngama-50%. Kule meko, kunye nokusebenzisa ifomula, siya kuba (10% ÷ 50% x 100). Apho sifumana ukuba isabelo semarike esihambelanayo senkampani siya kuba ngama-20%.
Le fomula iluncedo kakhulu ngengqiqo yokuba ijonga ukuba inkampani iqhuba kakuhle kangakanani na kwimarike xa ithelekiswa nabakhuphisana nayo ngokuthe ngqo. Ukuba ixabiso liphezulu linokubonisa ukuba inkampani inenzuzo yokhuphiswano ngaphezu kwabakhuphisana nayo kwaye ifumana isabelo semarike ngeendleko zabo. Okuphikisanayo, ukuba iphantsi, kuya kubonisa ukuba ulahlekelwa ngumhlaba kwabo bakhuphisana nabo. Kwaye oko, ke ngoko, kufuneka uthathe inyathelo.
Ngoku, kuya kufuneka wazi ukuba le fomula ayithatheli ngqalelo isabelo semarike sezinye iinkampani ezingakhuphisani ngokuthe ngqo, ngoko ke amaxabiso awanakukholelwa ngokuqinisekileyo kuba yonke imarike ayithathelwa ngqalelo.
Isabelo semarike sisekwe kwinani labathengi
Le fomyula ibalwa ngokwahlula inani labathengi beshishini kwixesha elinikiweyo ngenani elipheleleyo labathengi kwishishini ngexesha elifanayo.
Ifomula iyakuba:
Isabelo semarike kubathengi = (Inani labathengi benkampani ÷ Lilonke inani labathengi kushishino) x 100
Ngokuqhelekileyo isetyenziswa kumashishini apho abathengi bavame ukuthenga rhoqo, njengeenkonzo zokubhalisa okanye iinkonzo zebhanki. Kwezi meko, inani labathengi luphawu olubalulekileyo lwempumelelo yenkampani kwimarike. Ngokukodwa xa ithelekiswa kamva naleyo yabakhuphisana nabo.
Ngaba kuye kwacaca kuwe ukuba yintoni isabelo semarike kwaye sibalwa njani?