Ixesha omnichannel inokuba ligama elivela ifashoni kwintengiso, Kodwa ngokusisiseko ibhekisa kutshintsho olubalulekileyo apho abathengisi kufuneka ngoku banikezele ngamava angenamthungo kubathengi babo, ngaphandle kwesitishi okanye isixhobo.
Yintoni ukuthengisa ngomnichannel?
Okwangoku, abathengi banokuthatha inxaxheba kwinkampani kwivenkile ebonakalayo okanye kwivenkile ekwi-intanethi, nkqu ngokusebenzisa usetyenziso lweselfowuni, iinethiwekhi zentlalo okanye iikhathalogu. Banokufikelela kwiimveliso kunye neenkonzo ngokubiza inkampani yefowuni, besebenzisa usetyenziso lweselfowuni kubo I-Smartphone okanye iThebhulethi okanye iPC. Into ebalulekileyo kukuba isiqwenga ngasinye samava omthengi kufuneka sihambelane kwaye sincedisane.
Kuya kufuneka uyiqonde ifayile ye- ingcamango ye-omnichannel Njengento apho unokubona amava okuthenga ngamehlo abathengi bakho. Oku kukuvumela ukuba uhlele amava omthengi kuwo onke amajelo ukuze abonakale, adityaniswe, kwaye ahambelane.
Xa sithetha ngazo umjelo Ngokusisiseko sithetha ukuba kulindelwe ukuba abathengi bangaqala kwisitishi esinye baqhubele kwelinye njengoko beqhubela phambili kwisisombululo. Xa usenza ezi "handoffs" zinzima phakathi kwamajelo, yonke into kufuneka ingenamthungo kumthengi.
Iphunyezwa njani?
Ungaqala ngokujonga rhoqo amava abathengi bakho ukufumanisa ukuba baphanda njani, bathenga, kwaye banxibelelana neemveliso zakho. Vavanya amava abathengi bakho bebeka iiodolo, unxibelelana nakho konke amajelo afumanekayo, Ukuthumela ityala kwinkxaso yezobugcisa, njl. Ukuba kunokwenzeka, olu vavanyo lunokwenziwa ngabavavanyi bangaphandle nabangaphakathi.
Ukongeza koku kungasentla, kuya kufuneka thatha ithuba kuyo yonke idatha eveliswa ngabathengi. Ezi ntsuku unokulinganisa impumelelo ngokwempendulo yabantu bokwenyani ngokuhamba kwexesha, kunye nokulinganisa amaphulo ngamanye. Kukho idatha eyaneleyo kwinqanaba lomthengi ukubona ukuba basebenzisana njani bobabini kwi-Intanethi nakwiivenkile ezibonakalayo.
Oku kukuvumela ukuba ulungelelanise umyalezo kwaye unikeze ngokufanelekileyo ngokufanelekileyo kwisitishi ngasinye. Kunye noku kungasentla, kuya kufuneka uhlule abaphulaphuli bakho, uthathela ingqalelo idatha ekunceda ngokwenene ukuba uyiqonde eyakho abathengi abafanelekileyo. Unokufaka ulwazi ukwenza iiprofayili malunga nabathengi bakho kunye nenkqubo yabo yokuthenga.