Akukho mntu uthandabuzayo ukuba iinethiwekhi zentlalo ziye zaba sisixhobo esinamandla apho abantu banxibelelana kwaye babelane ngeendaba. Kodwa yintoni abanye abasebenzisi abangayaziyo kukuba ezi nkonzo zibandakanya ukuxhasa umdla kwiivenkile ezikwi-Intanethi okanye kwezorhwebo. Zininzi iinethiwekhi ezikhoyo ngalo mzuzu, kwaye phakathi kwezona zibalulekileyo zezi I-Facebook okanye i-Instagram kwaye ngoku siza kuthetha ngale nqaku, eyi-Twitter.
I-Twitter yinethiwekhi yokuncokola ekuvumela ukuba uthumele imiyalezo engacacanga yobude obufutshane, enamagama angama-280 (abali-140), abizwa ii-tweets okanye ii-tweets, eboniswa kwiphepha lasekhaya lomsebenzisi. Abasebenzisi banakho ukubhalisela ii-tweets zabanye abasebenzisi kwaye kuyo nayiphi na imeko sisixhobo esinokuxhamla kwimidla yenkampani yezorhwebo yedijithali.
Esinye sezizathu zokuyisebenzisa kwezi njongo kukuba yenye yeenethiwekhi ezinelona nani likhulu labasebenzisi emhlabeni. Awunakulibala ukuba i-Twitter okwangoku ine-avareji ye- ngaphezulu kwe-300 yezigidi zabasebenzisi. Le yinto onokuyisebenzisa ukuze uqiniseke ukuba i-ecommerce yakho ingena kwindawo enkulu eluntwini. Ngokukodwa kwiprofayili abathengi bakho okanye abasebenzisi abayibonisa ngesicwangciso-qhinga sentengiso esiza kuchaza kweli nqaku.
I-Twitter kunye nobudlelwane bayo nentengiso yedijithali
Ngaphandle kwamathandabuzo, le ntanethi yenethiwekhi iye yaba yindlela elula, ekhawulezayo nethe ngqo yokufikelela kubathengi abanokubakho. Ukuze ndi bonisa uphawu lwentengiso, kodwa nokusasaza iimveliso, iinkonzo okanye amanqaku owathengisayo kwi-Intanethi. Ngale ndlela, into yokuba ulwazi olukuyo alukho nzima njengakwimithombo yeendaba zonxibelelwano lwedijithali lunokukunceda. Ukuza kuthi ga kwinqanaba lokuba abasebenzisi beli thuba, ngokujonga kube kanye, banokufunda i-tweet kwaye bathathe isigqibo sokuba banomdla kusini na kumxholo wayo. Ngesi sizathu kuya kufuneka ukhathalele ulwazi olutyhilayo kwesi sixhobo.
- Kwelinye icala, awungekhe ulibale ukuba i-Twitter sisiseko senethiwekhi yokunxibelelana ngokungafaniyo nabanye. Unxibelelwano phakathi kwabasebenzisi lunamanzi ngakumbi kwaye luthe ngqo, kwaye kule meko inokunceda ubudlelwane beenkampani nabathengi. Ngothotho lweempawu esikubhengeza zona ngezantsi:
- Ibeka uphawu lwakho lwentengiso ngcono ngakumbi ukuze yaziwe ngakumbi kwaye ixatyiswe kuluntu ngokubanzi. Ungaya kude ufike apho ufuna khona kwaye kude kube yiminyaka embalwa edlulileyo bekuya kubonakala ngathi ayinakufikeleleka.
- Enye yegalelo lakhe elifanelekileyo kukuba uya kuqhagamshelana nejelo lonxibelelwano lwentlalo elilandelwa ngabasebenzisi abaninzi okanye abathengi. Kwaye ke ngekhe ukuchitha amandla ayo ukufikelela kubantu abaninzi nangakumbi ngalo mzuzu.
Inokukuvumela ukuba ube nefayile ye- Unxibelelwano ngqo ngaphandle kokubhenela kwamanye amajelo olwazi kwinto leyo enezixhobo ezinokutsha kakhulu onazo kwaye ngaphandle kokukuhlawula i-euro enye. Ke ngale ndlela, ukwimeko yokunyanzelisa yonke imisebenzi okanye intshukumo ngale nethiwekhi inamandla nesebenzayo ukuze ukhusele umdla wakho kwishishini lakho.
Yazi ukuba ivelaphi
Ukuba uza kusebenzisa le nethiwekhi yokufezekisa ezona njongo zakho zingxamisekileyo, kuya kufuneka wazi izinto ezikhethekileyo kuzo. Izenzo zabo azifani nezinye iindlela zonxibelelwano zesiko okanye eziqhelekileyo. Ngale ndlela, ingcebiso encinci enokuthi ifikeleleke kukuba xa uthengisa iimveliso kwivenkile ekwi-intanethi, awunayo irekhodi ebonakalayo yokuba ngoobani abathengi kuba singenakubabona, ke kuya kufuneka wenze umgudu bafumane ukuba ngoobani ngezinye iindlela.
Ewe kunjalo, kuya kufuneka uyazi, ubuncinci, ukuba iprofayile yomthengi okanye yomsebenzisi injani. Ukuya kwinqanaba lokuba ihlala isebenza kakhulu ndwendwela amanye amaphepha ukubona ukuba bayenza njani kwi-twitter. Ngokusebenzisa ezona profayile zintle kunethiwekhi yokunxibelelana kwaye unokujonga ngaphandle kwengxaki ukusukela ngoku. Eli nyathelo linokukunika umbono ochanekileyo wento eya kuba ngumdla kubalandeli bakho, kwaye iya kukuvumela ukuba uhlangule ezinye zezimvo zokuyila ezisetyenziswa kukhuphiswano lwakho kwaye ziyasebenza kwaye kude kube ngoku awunakuqwalaselwa. Ewe lixesha lokubeka olu luvo ukuze iziphumo zingathathi ixesha elide.
Yandisa inzala kwintengiso yakho
Kwelinye icala, inokuba ukuba umtsha ku-Twitter okanye ujonge ukwakha ubukho kwi-Intanethi, kuya kufuneka uqale ngokunika abalandeli abanokubakho into abanokuziva benxulumana nayo kwi-brand yakho. Esinye sezona zindululo zibalaseleyo ziqulathe I-tweets ezinomdla kwakhona Abathengi ababalaseleyo okanye abasebenzisi. Ke ngale ndlela, ukwimeko yokujonga ngcono ii-hashtag kwaye ngenxa yesi senzo unokuzivumela ungene kwaye ubhenele kubalandeli abanokubakho ngokusebenzisana ngokungangqalanga nabo.
Yindlela eluncedo kakhulu ukunika ukubonakala, kungekuphela kwintengiso yakho yorhwebo, kodwa ngokuchaseneyo nangokongeza kwiimveliso, iinkonzo okanye amanqaku owathengisayo ngalo mzuzu kanye. Ukuza kuthi ga kwinqanaba lokuba kuphucule ukubekwa endaweni yokuba kule ngqondo yinkqubo efana kakhulu nokufaka uphawu kwimpawu ekugqibeleni ezifuna ukubeka uphawu lwazo ezingqondweni zabathengi. Ukuze umyalezo wakho wamkelwe ngakumbi kunangaphambili.
- Enye yezona zinto zixhaphakileyo zezi sizokubonisa apha ngezantsi ukuze ube nokuxabisa ngeli xesha lixesha elifanelekileyo lokusebenzisa le ntanethi:
- Inika ithuba lokufikelela kubantu abaninzi kunayo nayiphi na enye inkqubo yesiqhelo okanye yemveli.
- Ivelisa ukubonakala okukhulu kunenye imithombo yeendaba. Ngengqiqo yokuba ungakulibali ukuba i-Twitter ikwayindawo yenethiwekhi yoluntu kuGoogle. Khumbula ukuyichaza Tweets ngamagama aphambili ukuba ufuna uGoogle abonakalise iprofayile yakho kwaye abe kwizikhundla eziphezulu kwinjini yokukhangela. Ngaphandle koko, kuyacetyiswa ukuba wenze iintengiso ngeeNtengiso zeTwitter ukwandisa ukubonakala kweyakho Tweets.
Ukwenza imikhankaso yazo zonke iintlobo. Alithandabuzeki elokuba kule nethiwekhi yentlalo ngokubaluleka okukhethekileyo uya kuba nakho ukwenza amaphulo anefuthe elikhulu kwimithombo yeendaba. Sebenzisa izixhobo ukukhetha eyona fomathi ilungileyo yemikhankaso yakho ye-Twitter kunye nokwenza iingxelo zokulandela. Ngempembelelo ethe ngqo kwiziphumo onokuthi uzenze kwivenkile yakho ekwi-intanethi okanye kwezorhwebo ukusukela ngoku.
Ukulandelwa okukhulu kwabathengi bakho okanye abasebenzisi ukusuka kuloo mzuzu. Konke oku kubulela kuhlalutyo onokulufuna ngokusetyenziswa kwe Uhlalutyo lwe-Twitter Kwaye unokubonisana nakwimiba ebalulekileyo, enje ngokusebenzisana kunye nenani labalandeli. Ngaphezulu kwako konke, iluncedo kakhulu kwinto ebhekisa kwixesha eliphakathi nelide ngenxa yeempembelelo ezilungileyo zokwakha ukuthembeka kwebrendi yorhwebo ukusukela ngoku.
Yandisa inani labalandeli rhoqo
Ngelixa kwelinye icala, awungekhe ulibale ukuba le nethiwekhi yoluntu isinika ithuba lokuba yenza inethiwekhi yabalandeli Yophawu lwethu. Ukubala kwimixholo enomtsalane kubasebenzisi, siya kuba nakho ukutsala inani elikhulu labasebenzisi, kunye nokufezekisa ukuthembeka, ukudala ekugqibeleni inethiwekhi enamandla kunye necebisayo yabalandeli.
Kodwa ekupheleni kosuku, ezi zezinye zezibonelelo onokubonelelwa yile nethiwekhi yokuncokola inamandla ukusukela ngoku. Nangona sigcina ezinye izinto ezothusayo zokuphela, njengakwizenzo ezilandelayo esizicebisayo ngoku.
- Unenkxaso ebalaseleyo eyenziwe yile nethiwekhi yoluntu kubo bonke abasebenzisi. Unokuyisebenzisa ngaphandle kweendleko zoqoqosho kwicala lakho.
- Uya kuhlala unxibelelana nabantu abaninzi ngakumbi kunangaphambili. Ayothusi into yokuba le yinkqubo ekubeka ekunxibelelaneni nabasebenzisi abaninzi okanye abathengi.
- Unokwenza inethiwekhi yakho yabalandeli kancinci kancinci kwaye nokubonakala kwegama lakho lwentengiso kuyanda kuzo zonke iindawo zokujonga.
- Ewe ulwazi kubathengi lufuna amajelo ahlukeneyo aqhelekileyo kwaye le inokuba yenye yazo.
Yinkonzo eyaziwayo kwihlabathi liphela kwaye ke unokutsala iindwendwe ezininzi kwasekuqaleni. Ngaphandle kokumosha zonke izixhobo ekubonelela ngazo simahla. Ukuya kwinqanaba lokuba kufanelekile ukungenisa ngoku.