Ukuba unengxaki ekufumaneni iindlela ezintsha zokufumana abathengi abaninzi kunye nokonyusa ingeniso, ndingakunika iingcebiso. Iindlela zakho zangaphambili zinokusebenza ngaxa lithile, kodwa ekuhambeni kwexesha, kwa ezi ndlela zindala zinokuphelelwa lixesha.
Nokuba ulishishini elitsha okanye ubuneshishini iminyaka eliqela, ukufumana intengiso ye-ecommerce kuya kuyinceda inkampani yakho. Ngelishwa, ishishini lihamba ngamathafa kwaye liyehla. Ezi zinto ziyenzeka, kodwa ungatyhafi.
Kubalulekile ukuba ishishini lakho lihlale lihlaziyiwe ziindlela ezintsha. Imikhwa yabathengi itshintshile, ngakumbi kumzi mveliso we-e-commerce. Ukusuka kule ndawo yokujonga, Nazi iindlela ezilungileyo zokuvelisa ukuthengisa ngakumbi kwindawo yakho ye-ecommerce.
Yandisa ukuthengisa: jolisa abathengi bakho bangoku
Xa amashishini enengxaki yokukhula, ngokukhawuleza acinga ukuba kungenxa yokuba abanabathengi abaneleyo. Le yinto eqhelekileyo yokuqonda phosakeleyo, ke sukutsiba kwizigqibo. Endaweni yokugxila kuyo yonke imizamo yakho ekufumaneni abathengi, kuya kufuneka uphucule isicwangciso sakho sokugcina abathengi.
Xa kuthelekiswa nabathengi abatsha kunye nabathengi abathenga into enye kwiwebhusayithi yakho, abathengi abathembekileyo:
Yongeza ezinye izinto kwiinqwelo zabo zokuthenga
unenqanaba eliphezulu lokuguqula
yenza ingeniso engakumbi ngalo lonke ixesha betyelela indawo yakho
Sukundenza impazamo njengoko kulungile kwishishini lakho ukuba ungaqhubeka nokufumana abathengi abatsha. Kodwa eso sisicwangciso sentengiso esibiza kakhulu. Kuyinzuzo ngakumbi ukuya emva kwesiseko sabathengi esele sikhona. Ngoba? Ewe, kwinto elula njengale yokuba aba bantu sele beqhelene negama lakho. Bayayazi indlela yokusebenzisa iimveliso zabo, kwaye akukho gophe lokufunda.
Ke jonga iindlela zokuphucula amava akho. Zama ukudala inkqubo yokunyaniseka kwabathengi enika abantu inkuthazo yokuchitha imali eninzi ngalo lonke ixesha bethenga. Yonke i-euro esetyenzisiweyo inokuguqulelwa kwinqanaba lokufumana umvuzo. Xa umthengi eqokelela inani elithile lamanqaku, banokuwatshintshela kwizaphulelo okanye olunye unyuselo.
Fumana ekugqibeleni indawo ethembekileyo. Akukho mntu uya kufuna ukuthenga kwindawo yakho ye-ecommerce ukuba kubonakala ngathi ayigqibekanga okanye ayithembekanga. Enye yezinto zokuqala ekufuneka uzenzile kukuqinisekisa ukuba iwebhusayithi yakho ikhuselekile.
Sebenzisa iidemo zevidiyo
Abathengi bathanda iividiyo. Ngapha koko, ngaphezulu kwesiqingatha sabathengisi behlabathi bathi ividiyo inembuyekezo ephezulu kutyalo-mali ngokuthelekiswa nezinye iindlela zokuthengisa. Iiwebhusayithi ezineevidiyo zinokwenza ukuba umsebenzisi ophakathi achithe ixesha elingaphezulu kwe-88% kumaphepha abo.
Kwaye iividiyo zenza kanye njengeentengiso. Le yindlela iimveliso ze-ecommerce ezivelisa ngayo izigidi zeedola kwingeniso evela kwiintengiso zevidiyo. Oku kudala ukwanda kokuzibophelela kunye nomdla kuyo nayiphi na into ozama ukuyithengisa.
Iividiyo zihambelana ngakumbi nabantu, ngenxa yoko banokukhumbula oko bakubonileyo kunokufunda nje ngayo. Yeyiphi indlela efanelekileyo yokubandakanya iividiyo ezifanelekileyo kwindawo yakho ye-ecommerce?
Sebenzisa iifoto xa ubandakanya ubungqina babathengi
Uphengululo lwabasebenzisi kunye nobungqina yindlela elungileyo yokubonisa ubungqina bengqiqo. Kodwa umyalezo ovela kumntu ongenagama, ongenakubonwa awuyonyani.
Thatha ubungqina bakho ngenyathelo elingaphezulu. Yongeza ifoto kwaye ubandakanye igama lomntu elipheleleyo kunye nesihloko (ukuba kufanelekile kwimveliso yakho).
Qaphela ukuba abathengi bakho bafuna ukuthenga kwizixhobo zabo eziphathwayo. Kungenxa yokuba unewebhusayithi ye-ecommerce ayithethi ukuba ungacinga ukuba abathengi bakho bathenga kuphela kwiikhompyuter zabo. Inyani yile yokuba abantu basebenzisa iifowuni eziphathwayo kunye neepilisi ukuthenga kwi-Intanethi.
Uphando lubonisa ukuba i-40% yabasebenzisi abaselfowuni bathenga into kwi-Intanethi kwizixhobo zabo. Ukongeza, iipesenti ezingama-63 zevenkile yokuthenga kwiifowuni zabo.
La manani awanakuhoywa. Ke ngoko, qiniseka ukuba iwebhusayithi yakho ilungiselelwe izixhobo eziphathwayo. Ukuba indawo yakho ayihambelani neselfowuni, iya kuyala intengiso enokubakho. Kwabo bangenayo indawo elungiselelwe ukuhamba, inokuba sesinye sezizathu zokuba ubone ukwehla kwentengiso. Ndingayenza eyona nto iphambili kuluhlu lwezinto oza kuzenza. Enye into onokuthi uyiqwalasele kukwakha usetyenziso lweselfowuni.
Ukulungiselela izigaba zenkqubo yokuthengisa
Abanini beevenkile bahlala bejonga abanye abanini beevenkile ze-ecommerce baqhayisa ngenani lentengiso abaqhele ukuyenza mihla le. Okwangoku, kuyonwabisa, kwangaxeshanye, kuyadanisa kwabo banini venkile abenza yonke into kodwa babe bengakwazi ukuvelisa inani elibonakalayo lentengiso.
Ngokwenyani, akukho mthetho unzima kwaye ukhawulezayo wokufumana ukuthengisa ngakumbi kwivenkile yakho ye-ecommerce. Konke kuxhomekeke kudidi lwevenkile ye-e oyisebenzisayo, abaphulaphuli ojolise kubo, kunye nendlela osebenza ngayo kwivenkile yakho.
Izizathu zokuba kutheni unganyusi intengiso ye-ecommerce. Makhe sihambe ngoluhlu kwaye sifumane izizathu zokukuthintela ekuthengiseni iimveliso zakho kunye neenkonzo kwi-intanethi.
Ukoluvo lokuba abantu baphosakele
Esona sizathu siphambili sokuba ivenkile yakho ingavelisi intengiso elungileyo ye-ecommerce mhlawumbi kungenxa yokuba bajolise kwintengiso engeyiyo. Abantu banokungabi namdla kwiimveliso zakho, okanye isenokungabi yeyakho ekujoliswe kuyo. Kuya kufuneka ugcine zonke ezi zinto zigxile ngelixa uthengisa iimveliso zakho.
Awumiselanga ngokuchanekileyo umfowunelwa ofunekayo. Esinye isizathu esinokuthintela iiakhawunti zakho zentengiso ye-ecommerce kukuba awukhange usete ifanele yokuthengisa ngokuchanekileyo. Uninzi lwabantu abaza kwiwebhusayithi yakho abanakufumana iimveliso abazifunayo.
Nantsi indlela ahamba ngayo umsebenzisi:
- Undwendwe lubona intengiso kwaye lukhangela imveliso
- Tyelela iwebhusayithi yemveliso efanelekileyo
- Khangela imveliso kwiwebhusayithi kwaye ujonge amaxabiso ayo
- Uyayithanda imveliso kwaye ubeke iodolo
Ngoku, ukuba undwendwe alufumani mveliso kwiphepha, abayi kuthatha elinye inyathelo. Endaweni yoko, undwendwe lunokucofa iqhosha "ngasemva" kwaye ludlulele kwelinye iphepha lewebhu, okukhokelela kwinqanaba eliphezulu lokuhla kunye nenqanaba eliphantsi.
Abathengi abayithembi iwebhusayithi yakho
Ukuba abathengi abayithembi iwebhusayithi yakho, abayi kuthenga kuwe. Yinyaniso. Zama ukufumana unobangela wokungazithembi. Ukulungisa umba wokuthenjwa, kuya kufuneka uthathele ingqalelo:
Yongeza isatifikethi se-SSL kwiwebhusayithi yakho. Izatifikethi ze-SSL ziqinisekisa ukuba iwebhusayithi yakho ikhuselekile kwintengiselwano.
Cela abathengi bakho ukuba bakukhuthaze ngokuqinisekileyo kwimidiya yoluntu. Banokukunika ukukhwaza okanye ukongeza uphononongo oluchanekileyo lwevenkile yakho kwiiwebhusayithi ezinamanqanaba okujonga kwakhona.
Ukuqinisekisa ukuba usombulula imibuzo yabathengi ngokukhawuleza ukuba zithunyelwe. Iya kunciphisa izimvo ezingalunganga kwivenkile yakho ekwi-intanethi.
Amaxabiso akho aphezulu kakhulu
Uninzi lwabanini bevenkile kunzima ukuqonda ukuba ukuthengisa imveliso ngexabiso eliphezulu ngekhe kubancede. Ingxaki kukuba abantu baya kuthenga kuphela kwiiwebhusayithi ezibonelela ngemveliso enexabiso elifanelekileyo. Ukuba umntu uthengisa imveliso ngexabiso eliphezulu kunesiqhelo, abantu abayi kuthenga kwivenkile ekwi-intanethi. Zininzi iiwebhusayithi zokuthelekisa amaxabiso ezisetyenziswa ngabathengi ukuthelekisa amaxabiso eemveliso ezikhoyo kwi-Intanethi. Benza lonke uphando ngaphambi kokuthenga nayiphi na imveliso. Qinisekisa ukuba ixabiso lentengo kwiimveliso zakho lichanekile.
Iwebsite ayilungiswanga ngokufanelekileyo okanye kunzima ukuyisebenzisa. Nika ingqalelo ngakumbi kuhambo lomsebenzisi kwiwebhusayithi yakho. Uphando lubonisa ukuba abathengi banokuhlawula ngaphezulu xa befumana uhambo lomthungo womsebenzisi kwivenkile yewebhu. I-57% yabasebenzisi be-Intanethi bathi ngekhe bacebise ishishini ngewebhusayithi eyilwe kakubi, ngokophando olwenziwe yiSweor.
Awunalo uluhlu lwe-imeyile
Iingcali zentengiso zinoluvo lokuba ukuthengisa nge-imeyile isenye yeendlela ezilungileyo zokunyusa ukuthengisa nge-ecommerce. Nangona kunjalo, ingxaki kukuba uninzi lwabanini beevenkile ze-ecommerce abanalo uluhlu lwe-imeyile. Abagcini mali kwisizukulwana esikhokelayo kwaye baxhomekeke kuphela kwiindlela eziphilayo okanye ezihlawulelweyo. Ngokwe-Intanethi yezeMali, ukuthengisa nge-imeyile kuvelisa eyona Return iphambili kutyalo mali (ROI).
Inkonzo yakho yabathengi ayisiyo ta efunekayo
Ukuphononongwa kwi-Intanethi kunokwenza okanye kuphule ishishini lakho kwi-ecommerce. Ukuba abathengi bakho bakunika uphononongo olubi, oko kuthetha ukuba abonwabanga yinkonzo yakho. Kuya kufuneka unxibelelane naba bathengi kwaye ubanike uxolo ngenkonzo engeyiyo kwaye ubabuze ukuba ungabanelisa njani kwaye zeziphi izikhalazo abanazo? Unokufumana ngokulula ukuphononongwa kwabathengi kwiiwebhusayithi ezinjengeTrustPilot, iAdhostAdvice, kunye nabanye abaninzi. Khangela nje "IBANDLA LAKHO" + uphononongo kukhangelo lukaGoogle.
Ixesha lokuhambisa linoburhalarhume
Awunakufumana ukuthengisa nge-e-yorhwebo kuba ixesha lakho lokuhambisa liphezulu kakhulu. Uninzi lwabantu lufuna ukufumana iimveliso zalo ngosuku okanye ezimbini. Kuba iAmazon ibonelela ngokuhanjiswa kwepremiyamu (ukuhanjiswa kwemini enye), abantu bakhetha iinkonzo zabo. Ngaphandle kokuba uthumela iimveliso ezivela e-China, iimveliso zakho kufuneka zithunyelwe kwisithuba esingaphantsi kweveki.
Qiniseka ukuba ukhankanya ngokucacileyo zonke iinkcukacha zokuhambisa kwiphepha lokuphuma, nakwiphepha lenkcazo yemveliso ukuze abantu bazi ukuba balindele nini ukufumana imveliso abayifunayo.
Iindlela zokunyusa ukuthengisa kwi-Intanethi
Ngoku ukuba uyazi izizathu eziqhelekileyo ezinegalelo ekunciphiseni ukuthengiswa kwe-Intanethi, Nazi ezinye zeendlela onokuthi ukonyuse ukuthengisa kwe-ecommerce kwiivenkile zakho.
Yakha ukuthembela kwibrendi yakho
Ukuphonononga amanye amaqhinga onokuwasebenzisa ukwakha ukuthembela kwabathengi malunga negama lakho:
Ukuphucula umgangatho weemveliso zakho. Thengisa ukuba ithini inkcazo yemveliso yakho. Oku kubonisa ukuba unyanisekile kubathengi bakho.
Gcina abathengi babandakanyeka kumaphepha akho eendaba ezentlalo. Ungaqhuba ii-webinars, urekhode ividiyo ebukhoma kwindawo yakho yokugcina izinto / eofisini, kwaye uqale ngokunikezela. Yonke le misebenzi ikunceda utsale abathengi bakho.
Yabelana ngomxholo owenziwe ngumsebenzisi kwiiblogi zakho, kumaphepha eendaba ezentlalo, kwiwebhusayithi. Oku kunokuba bubungqina beemveliso zakho okanye ii-tweets ezivela kubasebenzisi bakho abanamava amahle okuthenga kwivenkile yakho yewebhu.
Cela abasebenzisi ukuba banike uphononongo oluthembekileyo lwenkonzo yakho kuphononongo nakwinqanaba lewebhusayithi.
Cwangcisa amaxabiso akho ngokuchanekileyo
Ngoku ukuba wakhe ukuthembana, abantu baya kutyelela ivenkile yakho ekwi-intanethi. Lixesha lokuba ubeke iikowuti ezifanelekileyo ukuze aba bantu bakwazi ukuthenga kwivenkile yakho.
Funda malunga neendleko ezinye iivenkile ezibiza imveliso enye. Mhlawumbi ungathatha ithuba lendleko njengendawo yakho yokuthengisa eyahlukileyo.
Guqula ivenkile yakho xa ithengisa imveliso ngexabiso eliphezulu. Kuya kufuneka ukhangele kwimarike yoku kodwa kuya kuba kufanelekile ekuhambeni kwexesha
Cinga ukunciphisa amaxabiso okuhambisa okanye ukubonelela ngenqanawe simahla ukuba abantu bachitha ngaphezulu kwexabiso elithile kwivenkile yakho, yithi i-100 yeerandi okanye iidola.
Yenza iSindululo esiThengisayo esiThileyo (i-USP)
Zibuze le mibuzo ilandelayo:
- Yintoni ebangela ukuba ume ngaphandle kwezinye iivenkile ezikwi-Intanethi?
- Lithini ixabiso lemveliso yakho?
- Unjani umgangatho wemveliso?
- Loluphi uhlobo lwenkonzo oyinikezelayo?
Ngoku yenza imali kwezi ngongoma
Ngamanye amaxesha awuyiqondi nokuba yintoni i-USP yakho. Ukuba kunjalo, ndwendwela iwebhusayithi yokuphononongwa kwaye ubone ukuba abathengi bakho babhala ntoni ngawe kwaye ngawaphi amagama aphambili abawasebenzisayo. La ngamagama aphambili achaza inkonzo yakho kubaphulaphuli bakho. Zisebenzise kwimpahla yakho yokuthengisa njengoko ingamagama okanye izimvo zabathengi.
Lungiselela kwaye wahlule iwebhusayithi yovavanyo
Unemizuzwana eli-15 kuphela yokufumana ingqalelo yomsebenzisi. Ukuba awukwazi, uphulukana nabo. Oku kubizwa ngokuba ngumthetho wesibini we-15 wokusebenziseka kwewebhusayithi. Umgaqo wesibini obaluleke kakhulu wokulungiswa kwenqanaba lokuguqula (CRO) ngumgaqo wokucofa u-3. Ithi umsebenzisi wesiza kufuneka afune ukucofa kathathu kuphela ukufikelela kwiphepha lokuphuma. Qinisekisa ukwandisa iwebhusayithi yakho ngokweemfuno zakho.
Nikezela ngenkonzo yabathengi ekhethekileyo
Abantu kunokwenzeka ngakumbi ukuba bathenge kwiinkampani ezisombulula izikhalazo zabasebenzisi ngokufanelekileyo. Kungenxa yoko le nto ivenkile yakho kufuneka ibonelele ngenkonzo efanelekileyo kubathengi bakho. Unomsebenzi ekufuneka wenziwe:
Yongeza ukhetho lwengxoxo ebukhoma kwivenkile yakho ye-eCommerce.
Vumela iingxoxo ukuba ziphendule uninzi lwemibuzo ebuzwa ngabantu. Oku kuyanciphisa inani leencoko ekufuneka uziphendulile ngesandla kwaye wandise inani lezicelo ozifumanayo.
Thumela ii-imeyile ezizezakho kubathengi bakho kwaye ubaphendule ngokukhawuleza xa kukho izikhalazo
Sebenzisa inkxaso efanelekileyo yefowuni njengoko inokwandisa imeko yokuthenjwa kwivenkile yakho.
Nciphisa amaxesha okuhambisa
Benza ntoni abantu xa bengazifumani iiodolo zabo ngexesha? Banokukhetha ezimbalwa. Banokucima iiodolo zabo, babize amakhadi abo etyala, okanye bathumele uphononongo olubi malunga nevenkile ye-e-yorhwebo.
Kwi-ecommerce, amaxesha okuhambisa adlala indima enkulu ekulinganiseni ivenkile yakho. Kuya kufuneka uqiniseke ukuba uthumela iiodolo ngexesha elikhawulezayo. Ungalinciphisa inani lokuhanjiswa kade nge:
Ukubonelela ngenqanawe yasimahla. Abathengi bakho kufuneka babe nenketho yokukhetha uhlobo lokuhambisa abalufunayo. Ukuba bafuna ukuhambisa ngokukhawuleza, kuya kufuneka bahlawule ngaphezulu. Ngaphandle koko, banokuhlala bekhetha ukhetho lokuhambisa simahla.
Sebenzisa ulungiselelo lomntu wesithathu (i-3PL) ukusingatha ukugcinwa kwevenkile kunye nomsebenzi wokuhambisa.
Ukuba unengxaki ekufumaneni iindlela ezintsha zokufumana abathengi abaninzi kunye nokonyusa ingeniso, ezi ngcebiso zinokukunceda ngoku.
Inqaku elilunge kakhulu! Ndilahlekile iminyaka eliqela ndikhangela ishishini elinenzuzo de ndafumana intengiso yokuhambelana ...
Ngomhlobo ndiye ndafumanisa ikhosi endincedileyo ukuba ndikhulule kwi-0 ndiye kwi-100 ngeli shishini, indlela yokwenza imali kwi-intanethi kwaye uphile ngendlela endiyifunayo.