Ukuba uya kuseka i-eCommerce, akufanele ukhathazeke nje ngokuba neemveliso ezithengiswayo, kodwa nokuba ukuthunyelwa kufika ngokuchanekileyo, kwaye ngokukhawuleza kunokwenzeka kubathengi. Ingxaki kukuba yonke into ayipheli apho, kuba Kuya kufuneka uyazi ukwenza umgaqo-nkqubo wokubuyisela kwi-eCommerce yakho. Ngamanye amazwi, kufuneka kwenziwe ntoni ukuba imveliso efikelela kumthengi akayifuni okanye ayimsebenzeli.
Oku, kubonakala kulula, ngokwenene akukho lula. Yiyo loo nto namhlanje siza kugxila kuyo ukuze uqonde yonke into eyichaphazelayo kunye nendlela yokuyenza kwivenkile yakho.
Yintoni ipolisi yembuyekezo
Masiyicacise into a umthetho WOKUBUYISA. Xa unevenkile, nokuba yeyomzimba okanye ye-intanethi, kufuneka wazi ukuba wenze ntoni ukuba umthengi ufuna ukubuyisela imveliso kuwe. Ngaba uyawamkela onke? Kuphela ngaba baneziphene? Iza kuba njani imbuyekezo?
Yonke le mibuzo, kunye neminye emininzi, yindlela yokuseka umgaqo-nkqubo wenkampani ocacileyo kubathengi. Ngamanye amazwi, uxelela abathengi ukuba ngaba abayithandi okanye abayifuni imveliso abayifumanayo.
Ngoko ke, sinokuwuchaza umgaqo-nkqubo wembuyekezo njengaleyo imithetho yangaphakathi elandelwa lishishini lakho kubathengi abacela imbuyekezo okanye ukutshintshiselana ngeemveliso baye bafumana.
Nangona kusenokubonakala kulula, inyaniso kukuba akunjalo. Kukho amanqaku amaninzi ekufuneka uwathathele ingqalelo kwaye apha kufuneka uhlale uzibeke kwicala lomthengi ukusombulula amathandabuzo kwaye uwenze acace kakhulu. Ngoba? Ukuze abaxhasi ngokwabo bazi ukuba uququzelele njani ishishini lakho, elihle, kodwa elibi.
Kutheni udala umgaqo-nkqubo wokubuyisela kwi-eCommerce yakho
Ukuba ujonga amashishini amaninzi e-intanethi, amanye anomgaqo-nkqubo wokubuyisela; abanye bayayihoya ngokuthe ngqo baze baqhube ngenye indlela xa benesicelo okanye isicelo kubaxhasi babo. Kodwa ngokwenyani akukho eCommerce yenzekileyo kubo ukubeka ikhonkco kunye nesaziso kumaphepha okuthenga athetha ngembuyekezo.
Kwaye kukuba abasebenzisi, xa sisiya kuthenga into, asidli ngokujonga iphepha ngalinye. Ngaphezu koko, xa sibona itekisi eninzi kakhulu sidlulisela kuyo. Kwaye akufanelekanga.
¿Kuyacetyiswa ukuba ube nephepha elinomgaqo-nkqubo wokubuyisela? Ngokugqibeleleyo. Kodwa kwakhona uyibeke zombini kwindawo ebonakalayo (ehlala ibekwe kwindawo engezantsi) kunye nenkqubo yokuthenga (ngaphambi kokwamkela nokuhlawula). Ngoba? kukugcinela ingxaki; kuyinyani ukuba inokwenza umsebenzisi acinge ngayo, kodwa nokuba babona ukungafihli kwicala lenkampani.
Ngokubanzi, ukuba nepolisi yembuyekezo kukunceda:
- kucace ngakumbi. Ngenxa yokuba usebenzisa ikhowudi efanayo kubo bonke abathengi. Nokuba kunjalo, ufuna ukunika "into engaphezulu" kwabanye abathengi abathembekileyo ngakumbi.
- Ukuseka iimeko zokuthengwa kwe-intanethi. Ngenxa yokuba ngokungakwazi ukuyibuyisela ngokwenyama ngale ndlela, ucacisa ukuba, ukuba kukho into engalunganga kwimveliso, amanyathelo alandelayo alandelayo asekelwe.
- Inyaniso yokuba zikhona. Xa kufuneka uthenge uze ubone ukuba imali ayibuyiswa, abaninzi bahlehla ngenxa yokuba, kuthekani ukuba ayibalungele? Kuthekani ukuba ayisebenzi? Kuthekani ukuba asiyiyo into eyalelweyo? Ngokuba nalo mgaqo-nkqubo banokuthenga ngokuzolileyo.
Nceda uqaphele oko wonke umthengi unelungelo lokufumana imali yakhe phantsi kwelungelo lokurhoxa kwezorhwebo. Kwaye oko yinto enyanzelekileyo ukuba wonke umntu kufuneka aphile. Oko kukuthi, nokuba uthe awuyibuyiseli imali, abathengi banelungelo lokubuyisela.
Ngokukodwa, wonke umthengi uneentsuku zekhalenda ze-14 zokubuyisela imveliso ngaphandle kokunika inkcazo. Nangona kunjalo, ukuba imbuyekezo ye-intanethi, umthengi uthwala iindleko zokuthumela (ngokude nje uchaze ngaphambili, ukuba akunjalo, kunokwenzeka ukuba i-eCommerce yakho iya kufuneka ithwale). Ewe, ukuba ubuhlawule iindleko zokuthumela ngenqanawa, unyanzelekile ukuba uzibuyisele. Kwaye konke oku kwisinye phakathi kweentsuku zekhalenda ezili-14.
Uyenza njani ipolisi yokubuyisela kwi-eCommerce yakho
Xa ubhala umgaqo-nkqubo wokubuyisela kakuhle, into ephambili omele uyikhumbule kukuba iyaqondwa. Akunamsebenzi ukuba ufumane ubuchwephesha kakhulu okanye ucaphule umthetho, amanqaku kunye nabanye kuba, ukuba abafumani, abayi kuba semngciphekweni wokuthenga kuwe. Udinga yenza ukuba iqondakale kubathengi bakho, kwaye rhoqo ngokubhaliweyo, kwaye kubonakala, ukuze babone ukuba uya kuphatha zonke izicelo ngokulinganayo (kwaye akuyi kubakho "abahlobo" okanye ukuba abanye bafumane ngaphezu kwabanye).
Oko kuthethiweyo, sincoma okomzuzwana ukuba ucinge njengomthengi. Kwenzeka ntoni xa kufunyenwe umyalelo?
- yiza yaphukile.
- Hayi le besiyicelile.
- ufuna utshintsho.
- Ukuba akusisebenzeli oko besikufuna.
- oko akusifanelanga.
- ...
Kukho izizathu ezininzi zokuba umthengi uya kufuna ukubuyisela imveliso, kuquka ukurhoxiswa kwezorhwebo, oko kukuthi, akakuniki iingcaciso zokuyibuyisela.
Kwaye kufuneka uhoye kuzo zonke. Ke ukuba ubakhankanya kwipolisi yembuyekezo, kungcono kakhulu.
Yintoni enye omele uyithathele ingqalelo? Imiba ebalulekileyo njenge:
- Izinto ezinokubuyiswa kunye nezinye ezingenakho. Umzekelo, ukuba kukutya okanye izinto ezintsha (ikhekhe, isonka sosuku ...) kunzima ngakumbi. Lumka, oko akuthethi ukuba awuyibuyiseli imali.
- Izinto ezinokutshintshwa. Kuba asinguye wonke umntu onokuba nespare.
- ixesha lokubuya. Oko kukuthi, ixesha elingakanani na umntu ekufuneka eyibuyisele.
- Imiqathango yokubuyisela izinto: ngeleyibhile okanye ngaphandle kwayo, njengoko beze kwibhokisi, ngaphandle kokusetyenziswa...
- Iza kubuyiswa njani imali: imbuyekezo, imali ibuyiselwe, ivenkile ngetyala...
- Iinkqubo zokuqalisa ukubuyisela.
Unayo yonke? Ngoko masingene emsebenzini.
- Eyokuqala iya kuba yenza iphepha kwiwebhusayithi yakho kuphela umgaqo-nkqubo wokubuyisela yeCommerce yakho.
Ungathatha itemplate yomgaqo-nkqubo wokubuyisela kwi-Intanethi kwaye uyilungelelanise ne-eCommerce yakho okanye uyibhale ukusuka ekuqaleni. Sicebisa ukhetho lwesibini kuba luyinto eyobuqu.
Gcina ukhumbula ukuba kufuneka uphendule yonke imibuzo ebesikhe saxoxa ngayo ngaphambili kunye naleyo inokuchaphazela ishishini lakho.
- Seta iprotocol kwimeko nganye, ngokunjalo imeko, ixesha kunye neendleko zaloo mbuyiselo (Nokuba isimahla, yicacise).
- vuleleka kangangoko, kwaye wenze kucace yonke into enxulumene nemveliso kunye nembuyekezo yemali, kuba kuphela emva koko uya kuba nephepha elifanelekileyo kwaye, xa ulawula abaxhasi, uya kukwazi ukwenza indawo yakho icace (eyayingaphambi kokuba uthenge) . Ngokuqinisekileyo, musa ukutshintsha iimeko xa umxhasi ethatha "win" ukuyiphepha; kubhetele ukwamkela impazamo uze utshintshe imithetho ukuze ingenzeki kwakhona, kodwa okwahlukileyo koko kuya kuba kukwenza ngokholo olubi.
- Beka ikhonkco kwelo phepha kwiindawo ezahlukeneyo kwiwebhu: I-footer okanye i-footer, kwiphepha le-FAQ ukuba unayo, kumaphepha emveliso, kwinqwelo yokuthenga kunye nakwintlawulo. Uninzi lubeka kuphela kwiindawo ezi-1-2, kodwa kungekhona zonke. Iingcebiso zethu? Umbhalo osemazantsi, iphepha lemveliso kunye nentlawulo.
Ngaba usenawo amathandabuzo malunga nendlela yokwenza umgaqo-nkqubo wokubuyisela kwi-eCommerce yakho? Sibuze.