Usebenzisa njani uphononongo lwabathengi ukwenza ukuthengisa ngakumbi kwi-eCommerce?

Usenokungazi, kodwa abathengi bakho banokuba ngabona bahlobo bangcono ukuthengiswa kweemveliso zakho, iinkonzo okanye amanqaku. Ngecebo, elilula njengokusebenza kwezimvo zabaxumi kwezi zenzo ngendlela enengqiqo nangaphezulu kwayo yonke indlela elungeleleneyo ukusukela ngoku. Kwaye onokufumana kuyo ukuba uyiphuhlisa ngokuchanekileyo kwivenkile yakho okanye kwishishini elikwi-Intanethi. Ngaba uyafuna ukwazi ukuba ngayiphi indlela?

Ewe ukwazi ukuba ungazisebenzisa njani izimvo zabathengi ukwenza ukuthengisa ngakumbi kwi-eCommerce, kuya kufuneka uthathele ingqalelo ezinye iinkalo ezinxulumene ngokusondeleyo nentengiso yanamhlanje. Apho kubaluleke kakhulu ukuba uthathe ingqalelo ukusukela ngoku izimvo zabathengi zivela ngqo kubathengi abavakalisa uluvo lwabo ngokuzithandela. Onokuzuza kuyo ngenxa yemidla yomsebenzi wakho wobugcisa.

Ngale ndlela, kufanele kukhunjulwe ukuba ama-70% abantu baseSpain bayavuma ukuba basebenzisa i-intanethi ukubuza izimvo zabanye abathengi malunga neemveliso okanye iinkampani, ngokophando lwamva nje olwenziwe yiOpinea. Ukuya kwinqanaba apho ibonisa ukuba unokuba ngumbono ogqwesileyo ukuba usebenzisa into elungileyo idumela kwi-intanethi Ukuphuhlisa ukuthengisa kunye nenqanaba lokuguqula umbulelo wakho kwizimvo zabathengi bakho. Ingakumbi ukuba ezi zezona zibalaseleyo onazo kwiphothifoliyo yakho ngoku.

Uphengululo loMthengi: nika ukubonakala kwiimveliso zakho

Ungathandabuzi ngengqondo yokuba izimvo zabathengi zonyusa ukubonakala kweemveliso zakho, zinegalelo ekudaleni uhambo lwabathengi oluninzi, zikuvumela ukuba wazi iimfuno zabathengi bakho kunye nokuvelisa ukuthengisa ngakumbi. Banokuba ngummeli obalaseleyo onokuthi ufezekise injongo yokwandisa inani labasebenzisi kwishishini ledijithali. Zimbalwa izicwangciso ezisebenzayo njengokuphucula isikhundla senkampani yakho kancinci kancinci nangendlela efanelekileyo.

Ngelixa kwelinye icala, awungekhe ulibale ukuba sisixhobo esinamandla kakhulu sokwenza iimeko ezizodwa kakhulu. Njengakwimeko yokuba izimvo ezingalunganga zinokuphinda zisetyenziselwe ukubakhokelela ekubeni ekugqibeleni babe njengokufunda okuqinisekileyo. Ayothusi into yokuba kukho umngcipheko wokuba ngamanye amaxesha xa zonke izimvo zilungile kungakhokelela kubathengi okanye kubasebenzisi abacinga ukuba babubuxoki. Sisenzo esinokuthi sibonakale sisengqiqweni ngenxa yezizathu ezahlukeneyo kunye neembono zaba bantu.

Yandisa iimveliso okanye iinkonzo

Ewe kunjalo, le yeyona njongo ibalulekileyo kule klasi yezicwangciso zorhwebo ngendlela yokusebenzisa izimvo zabathengi ukuya ukuvelisa ukuthengisa ngakumbi kwi-eCommerce. Kungenxa yokuba uluvo lwaba basebenzisi lunokuba nefuthe kwisigqibo esenziwe ngabanye. Ingakumbi xa benodumo olukhulu nabanye abathengi kwaye banokuseta umkhwa kwicandelo labathengi. Oku kwenzeke kwiminyaka yakutshanje ngabaphembeleli abanokuba yenye yeethagethi ezinqwenelekayo kwiivenkile ezikwi-Intanethi okanye ezobuchwephesha okanye amashishini.

Esi inokuba sesinye sezona zicwangciso zibalaseleyo zokurhweba ezinokuthi zilungelelaniswe ukusukela ngoku kuba inexabiso eliphantsi kakhulu okanye elingenakubakho kwindleko yenkcitho. Ukuya kwinqanaba lokunciphisa uhlahlo-lwabiwo mali oluya kuba nazo iinkampani kulo mbono. Ngesicelo esilula kakhulu kuba sifuna kuphela abasebenzisi abanendlela yethu yokulawula inkampani. Ukuze ngale ndlela, bangabi ngabasebenzisanayo abaqhelekileyo kwisebe lezabasebenzi. Ekupheleni kosuku, iinjongo esizinqwenelayo ziya kuzalisekiswa kwaye azikho ezinye ngaphandle kokufumana abathengi abaninzi kunangoku.

Njengesixhobo sokugcina abathengi

Ukwakha ukunyaniseka kwabathengi kubiza iindleko amaxesha amaninzi kunokufuna entsha, njengoko kubonisiwe zezinye iingxelo zeshishini ngeli xesha. Ukunikezela abasebenzisi be-Intanethi ukuba babenakho ukubonisana nezimvo zabanye abathengi kunye nabathengi bakho ukuba babelane ngamava abo okuthenga. Oko kukuthi, kubonisiwe ukuba ekupheleni kosuku kunomdla, njengoko kufanelekile nakweyiphi na imeko ecetywayo.

Ngale ndlela, unokufumana ukuba yintoni abayixabisayo kakhulu malunga namava kwaye uphakamise izisombululo ukuba kukho ukugxekwa. Ngapha koko, yindlela yoqobo kunye neendlela ezintsha zokuba yinkokeli, zombini ngokomgangatho wenkonzo kwaye kunjalo kubudlelwane babathengi! Kwaye le yinto enokunceda kakhulu iinkampani zedijithali ukuba zande ngendlela elungeleleneyo nangendlela efanelekileyo. Njengamacebo ambalwa anokwenziwa ngeli xesha nangendlela efanelekileyo kwiinjongo ekufuneka zifezekisiwe.

Gqamisa izimvo zabathengi bakho abafanelekileyo

Ngaphakathi komxholo ngokubanzi, kufanelekile ukuba uqaphele ukuba amaphepha ewebhu abandakanya ukuqinisekiswa kwezimvo kunye nezimvo zibhalisa inqanaba lokuguqula eliphezulu kakhulu kunelo. Ke ngoko, ungathandabuzi nangaliphi na ixesha ukubandakanya iireyithingi zamva nje, kunye neenkwenkwezi kunye nomndilili wamanqaku evenkile yakho kwiphepha lasekhaya nakwizigaba ezahlukeneyo zetonela lokuthenga.

Ezi zimvo ziya kukuvumela ukuba ufumane ukuthembela kwabo ngexesha lesigqibo ukuze baqinisekise intengiselwano kwaye bafikelele kwinqanaba lokugqibela: intlawulo. Kodwa ukongeza, iya kuvelisa olunye uthotho lwemidlalo onokuyisebenzisa ngokuzimisela okukhulu ukusukela ngoku. Umzekelo, ezo siza kuziveza apha ngezantsi:

Yenza ukuthembana ngakumbi phakathi kwabasebenzisi okanye abathengi, kodwa ngokungafaniyo nezinye iindlela zorhwebo ezinokuthenjwa okukhulu. Ukuza kuthi ga kwinqanaba lokuba banokwakha ngakumbi ukunyaniseka kwaba bantu babodwa.

Isixhobo esinokusetyenziswa ngokugqibeleleyo ukuthengisa iimveliso zakho, iinkonzo okanye izinto. Ngendlela eqhubela phambili kwaye ukusuka ekuboniseni kwakho kwinxalenye yabasebenzisi okanye abathengi. Ukuya kwinqanaba lokuba yindlela engasoze isilele.

Ivumela umfanekiso wohlobo lwentengiso ukuba lwenziwe lubonakale ngendlela yendalo, kwaye kule meko iyasebenza. Awungekhe ulibale ukuba sisicwangciso sokwazisa imigca yeshishini oyifakileyo kwinkampani yakho yedijithali.

Kwaye ekugqibeleni, iba sisixhobo esinamandla sokujongana nokhuphiswano. Ngamanye amagama, iyazahlula kwizenzo ezenziwa zezinye iinkampani ezineempawu ezifanayo. Ngotywina lwayo olusekwe ekusebenziseni izimvo zabathengi rhoqo ukwenza ukuthengisa ngakumbi kwi-eCommerce.

Khuthaza izimvo zaba basebenzisi bakhethekileyo

Ngayiphi na imeko, awungekhe ulibale ukusukela ngoku ukuba esi sicwangciso-nkqubo sesorhwebo sisizathu esihle sokukhuthaza olu hlobo lwentengiso kwintengiso yedijithali. Ngale ndlela, kubaluleke kakhulu ukuqaqambisa into yokuba eyona nto ikhuthazayo inomdla kuhlobo, ilandelwa lithuba lokuthatha inxaxheba kukhuphiswano, ukwazi ngakumbi uphawu okanye ucofe kwintengiso. Ngapha koko, inkuthazo entsha onokuthi ukhuthaze ukuba uphuhlise ezi zimvo kwicala labathengi okanye labasebenzisi.

Ngokumalunga nale ngongoma, kufanele kuqatshelwe ukuba kukho iinkqubo ezahlukeneyo ezinokusetyenziselwa ukwanelisa le minqweno ikhethekileyo. Ukuze ngale ndlela, izimvo zaba bantu ziphuculwe. Umzekelo, ngokwenza into elula ukuyenza njengokongeza isithuba apho ezi zimvo ziboniswa kwiinethiwekhi eziphambili zoluntu. Kwi-Twitter, ku-Facebook, kwi-Instagram, kuwe Tube okanye abanye abaneempawu ezifanayo.

Sebenzisa iinjini zokukhangela ezinkulu kwi-Intanethi

Xa uchaza izicwangciso zokwazi ukuba izimvo zabathengi zinokusetyenziswa njani ukuthengisa ngakumbi kwi-eCommerce, ukusetyenziswa kweinjini ezinkulu zokukhangela kwi-Intanethi akunakuphoswa. Ngale ndlela, awungekhe uyilibale inyani yokuba ukuba usebenzisa la majelo onxibelelwano uya kufezekisa inkcazo ebhetele kwaye elungiselelwe ngakumbi iwebhusayithi yakho kwiziphumo zokukhangela, amathuba okuba abasebenzisi be-Intanethi bayakufikelela kwiwebhusayithi yakho aya kuba maninzi.

Kule nto, izimvo zabanye abantu zinokuba nefuthe ukuze abanye batshintshe umdla wabo kwiimveliso okanye kwiinkonzo esizithengisayo kwaye sikwazi ukubonisa ifilosofi yomzimba wethu. Apho ukugxekwa kwaba bantu ukusukela ngoku kuya kusebenza kakhulu. Kuba, ngenene, ayinakuphikwa ukuba ukugxekwa akuyonto imbi kwishishini. Nangona kunjalo, kuya kufuneka uyazi ukuba uyilawula njani kwaye ngakumbi ijelo labo ukuze ekugqibeleni iziphumo zihle kakhulu kwivenkile okanye kurhwebo lwedijithali.

Ukusuka kule ndawo yokujonga, le yenzo enokuba luncedo kakhulu ekufezekiseni ezona njongo zingxamisekileyo. Ukugxila kwimodeli elungileyo yokujongana nezimvo zomsebenzisi.


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