Ngaba ungomnye wabo bantu bazinikeleyo kurhwebo lwedijithali kwaye awazi ncam ukuba yeyiphi intengiso ehambelana nayo? Ewe, ulixesha lokulungisa lo mcimbi ukuze usetyenziselwe ukuphucula ukuthengisa kwakho nge-Intanethi. Kuya kufuneka uyazi ukuba ukuthengisa ngokudibeneyo yinkqubo esekwe kwiziphumo ezandayo zabasebenzisi abasebenza kwi-Intanethi. Ngokusisiseko iqulathe imimandla yewebhu ejongene nentengiso yevenkile ebonakalayo ngokusebenzisa imiyalezo yentengiso okanye nangokwenyusa kwezorhwebo.
Ukuba unoxanduva lwentengiso ye-elektroniki, ukusetyenziswa kwayo kunokukunceda. Ngethuba nje uqhuba le nkqubo ngendlela efanelekileyo kunye nokulinganisela. Esi sisitshixo sempumelelo koko kubizwa ngokuba kukuthengisa ngokubambisana. Kuba ayizizo zonke iimeko eya kuba sisicwangciso esiliqili sokulawula izinto zakho, njengoko uza kubona kweli nqaku. Kungenxa yokuba ekupheleni kosuku yonke into iya kuxhomekeka kwindlela oyinika obu buchule bokuthengisa.
Ngayiphi na imeko, unoluhlu olubanzi lwezicwangciso zeshishini zokunyusa ukuthengisa ngentengiso ehambelana nayo. Akufuneki ukuba uphakamise kuphela izisombululo ezifanelekileyo, kodwa ngaphezulu kwayo yonke eyantlandlolo ukwahlulahlula wena kukhuphiswano. Kwimeko apho elinye lamaqhosha ukufezekisa iinjongo iya kuba kukuziqhelanisa nezi zenzo kwiprofayili yeshishini lakho. Kungenxa yokuba enyanisweni, ayisiyiyo into yokuphuhlisa ivenkile yezemidlalo ekwi-Intanethi kunenye yezinto ezimanyelwayo.
Yongeza ukuthengisa ngentengiso ehambelana nayo: amatikiti esaphulelo
Ngokuqinisekileyo ayisiyombono yoqobo yokwandisa ukuthengisa, kodwa ubuncinci kakhulu iyasebenza kwaye phantse ayisoze isilele. Amatikiti esaphulelo asetyenziswa kumaxabiso okanye amaxabiso okuthenga okwenziwe ngabathengi bakho. Kunye ukungena kabini, kuba kwelinye icala ivelisa ulwaneliseko nokunyaniseka okukhulu kubo. Ngenzuzo kwimisebenzi yakho yokuthenga ukusuka kwiimveliso ukuya kumanqaku.
Ngelixa ngokuchaseneyo, umnini wevenkile ye-Intanethi (Oko kukuthi, ngokwakho) ulawula ekugqibeleni ukuphucula uphawu lwentengiso ngokuthengisa. Iziphumo zengqondo ngenxa yokusetyenziswa kwale milinganiselo enokuthi inyuse ipotifoliyo yomthengi kwithuba elingelolide kakhulu. Ukuqala kwezinye amaxabiso akhuphisanayo kunangaphambili ngenxa yamaphetshana esaphulelo.
Esi sicwangciso-nkqubo sezorhwebo, nangayiphi na imeko, sizisa ezi zibonelelo zilandelayo sikuveze apha ngezantsi:
Yenza umxholo weemveliso zakho okanye iinkonzo zaziwe.
- Ukuvelisa izaphulelo okanye iibhonasi hayi njengenjongo kwintengiso, kodwa uku ukufikelela inani elikhulu abathengi.
- Fumana phezulu ubudlelwane nabasebenzisi kwaye ngale ndlela unxibelelwano luyasekwa phakathi kwamacala omabini.
- Yiba Ukhuphiswano ngakumbi kunakwamanye amashishini kwicandelo lakho leshishini elikwi-intanethi.
Eminye imigca yesenzo kwintengiso yokuhambelana
Enye into ekufuneka ingaze isilele ukuphuhlisa isicwangciso somsebenzi esithembakeleyo kurhwebo lwe-elektroniki kukuba kufuneka yenza lula izenzo zakho ngemidiya yokukhuthaza oluyimfuneko kakhulu ngawo onke amaxesha. Ngothotho lweentengiso esizimisele zona ngoku:
- Lungisa imathiriyeli yokuxhasa ukwenza urhwebo lweemveliso.
- Batshintshe phantsi kweqhinga elifanayo lomsebenzi ukuze uphelise iindleko kuzo zonke izenzo.
- Khetha ezona ndlela zonxibelelwano zisebenzayo ezihambelana neprofayile ye-e-commerce oyalathisayo.
Sebenzisa imihla ekhethekileyo ukukhuthaza intengiso
Usenokungakwazi ukuhlangabezana nolindelo lwakho njengosomashishini osakhasayo ophakathi nophakathi kunye neengcebiso ezilapha ngasentla. Awuzukukhetha ngaphandle kokukhetha izinto ezintsha. Enye yazo kukusebenzisa imihla enkulu ekusetyenzisweni: NgoLwesihlanu omnyama, iiholide, ikrisimesi, njl. Esi sisicwangciso seshishini sanamhlanje, kodwa esihambisa iziphumo ezinkulu. Ayisiyiyo kuphela yokwenza ukuthengisa ngakumbi, kodwa kunye nokuxhasa iziphumo zokudibana. Apho kuya kufuneka ugcine ezi zinto engqondweni:
- Ukwenziwa kwe iithebhu ezikhethekileyo kwiwebhusayithi yeshishini.
- Memezela izibonelelo ngoku Izinto ezifundisayo-I-imeyile, upapasho, iibhlog, okanye ezinye izinto zokuxhasa ukuthengisa.
- Yila a Umgaqo-nkqubo wesaphulelo iyathandeka kwaye isengqiqweni kwimicimbi yakho yeshishini.
- Zama ukuyila kwakhona uyilo lwewebhu ngefomathi enomtsalane ngakumbi kwaye inokuchongwa ngale mihla ikhethekileyo.
Nika iimeko ezizodwa kumthengi
Alithandabuzeki elokuba esi sicwangciso seshishini kulawulo sisoloko sivelisa iziphumo ezigqwesileyo. Ukuze abathengi okanye abasebenzisi bakwazi ukuphucula iimeko ekufumaneni iimveliso okanye amanqaku. Ngubani ongenamdla wokwamkela izindululo zezi mpawu?
Nangona kunjalo, ukwenza le nkqubo yokuthengisa kuya kufuneka umazi kakuhle umthengi kuba kunokuba neziphumo ezigwenxa kwimidla yoosomashishini kwicandelo lezorhwebo ledijithali. Ke ngoko, ukulungiselela ukubonelela ngeemeko ezikhethekileyo kubathengi, uthotho lweemfuno ezisisiseko kufuneka zifezekiswe kuwo wonke umntu. Njengaleyo siza kuyiveza apha ngezantsi:
- Yenza isenzo kwiqela elikhetheke kakhulu kumashishini ukuze umlinganiso esiza kuwuthatha uyasebenza.
- Yenza kwaye uyile amatikiti ngokukodwa yenzelwe eyona profayili yomthengi inyanisekileyo.
- Ezi meko zikhethekileyo akufuneki zinikezele rhoqo. Ukuba akunjalo, ngokuchaseneyo, yinxalenye yesithembiso esinye kunye nenjongo echazwe kakuhle: ukuthengisa ngakumbi ukusukela ngoku ukuya phambili.
- Njengesicwangciso-qhinga ukuze ekugqibeleni umsebenzisi uthathe isigqibo sokwenza ukuthengwa kube sesikweni yemveliso kwaye ke isebenza njengenqobo yokuthintela.
Ukuvelisa umxholo wolwazi olusemgangathweni
Esi sisicwangciso esisetyenziswa rhoqo kwilizwe leAnglo-Saxon kwaye elinokuba neziphumo ezihle kakhulu ukuba zithunyelwe ngokuchanekileyo. Iya kusekelwa ekuthumeleni abaxhasi ababambisene nenkxaso yolwazi enomdla kubo. Ngohlobo lweeblogi, izinto ezibonakalayo, amanani kunye nokukhethwa kweendaba ngamajelo eendaba afanelekileyo. Akunyanzelekanga ukuba ibe sisenzo sokungenelela, kodwa ngokuchaseneyo, kufuneka ixhaswe lelinye iqela apho abathengi nabathengisi bemelwe khona.
- Ukuze yonke into ihambe kakuhle, akusayi kubakho khetho ngaphandle kokuthobela imigaqo elula kakhulu yokwenza.
- Ulwazi esiluthumela kumthengi inomdla kakhulu kwaye iiprofayili zaba bantu ziya kufuneka zihluzwe.
- Imixholo kufuneka ibe eyahlukileyo kolunye usasazo, Ngexabiso elongeziweyo elahlulahlula olu lwazi kwabanye.
- Kuya kufuneka sinike elinye iqela ukuba Uziva uyinxalenye yesi sicwangciso nokwazi ukuba asizukuphumelela kuzo zonke iimeko.
- Kubaluleke kakhulu babe neengcali kwicandelo abaziyo ukuba bazisa njani ezi zinto zinolwazi kunye nobungqongqo obukhulu kulwazi kwaye ngokuqinisekileyo benetywina elisemgangathweni.
- Okokugqibela, asinakulibala loo nto ukuhlonipha izigqibo zabaxumi akufuneki kusilele ukuba azizamkeli izindululo zethu malunga noku.
Iiklasi zeModeli zobulungu
Kule meko ngokubanzi, akufuneki ulibale ukuba kukho iintlobo ezahlukeneyo zokuthengisa ngokubambisana. Ngaba uyafuna ukwazi ukuba zeziphi ezifanelekileyo ngoku? Isenokuba yindawo yokunceda umvuzo wakho (okanye ukuthengisa) ukuba unyuke, kodwa kwakhona ukunika ukubonakala okukhulu kwivenkile yakho ebonakalayo. Umahluko onengqiqo phakathi komnye nomnye kwaye uza kujonga ngokulandelayo:
Iinethiwekhi eziNxulumene nazo: ngabo basebenza njengabalamli phakathi kwabathengisi kunye nabo bazibandakanye nabo. Kuluhlu olubanzi lweentengiso okanye imiyalezo yentengiso enokuphucula ukubekwa kwephepha lewebhu kwisithuba esifutshane sexesha.
Esi sisicwangciso esisebenzayo, nangona singesiso sokuqala kakhulu, kumashishini amancinci akwi-Intanethi kwaye oko kufuna inkxaso evela kwezinye iimveliso zorhwebo. Ukongeza, ibonelela ngokubeka esweni intengiso efanelekileyo eya kuthi ikwenze ukuba ucwangcise ngcono nasiphi na isicwangciso kurhwebo lwedijithali.
Umanyano lwePPCs: sisixhobo esintsonkothe ngakumbi esineenjongo ezisekwe kumdibaniselwano ekubonelela ngezithuthi ezoneleyo kwimidla yevenkile oyisebenzisayo. Kule meko, iyinkqubo yokuthengisa esisiseko kakhulu ukuthatha amanyathelo okuqala kurhwebo lwe-elektroniki. Ukuya kwinqanaba lokuba inokukunika ukubonakala ngakumbi kumnatha.
Yolwazi: sesinye isixhobo sentengiso yedijithali yokusebenza kwayo kuhlala kukhutshelo lwedatha ngabasebenzisi obabhalisileyo. Ngothotho lweekhomishini kwaye enye yezona zixhaphakileyo yi-CPM (Ixabiso ngamawakawaka okuvela). Ngayiphi na imeko, usetyenziso lwayo kwinxalenye elungileyo yeevenkile zedijithali alusebenzi njengeemodeli zangaphambili. Phakathi kwezinye izizathu, kuba kufuneka ube nesiseko sabathengi esibaluleke kakhulu ukuze wenze lo msebenzi ube nenzuzo kwiwebhusayithi.