I-Linkedin, okanye i-Linkedln, iye yaba yindawo eyaziwayo yenethiwekhi yoluntu. Kuyo awukwazi ukunxibelelana nabanye abantu, unokuzisa iprofayili yakho yobungcali koosomashishini, abasebenza ngokuzimela, iinkampani okanye iimveliso eziza kukuqaphela. Kodwa ukufumana ezo ziphumo zilungileyo, kuya kufuneka uyazi ukuba upapasha njani kwi-Linkedin. Kwaye akukho lula njengoko kubonakala.
Ukuba nawe ucinga ukuba baninzi abasebenzisi, ukuma ngaphandle kunye nokushicilela kwakho ayisiyonto ilula. Ke ngoko funda amaqhinga athile ngendlela yokuthumela kwi-Linkedin Kwaye ukuba batsala umdla, okanye ukuba babeke, inokuba yindlela yeprofayile yakho yokuqhubela phambili. Ngaba uyafuna ukwazi izitshixo?
Luhlobo luni lwenethiwekhi yoluntu yi-Linkedln
Okokuqala, kufuneka uyazi ukuba i-Linkedin yinethiwekhi yoluntu efanelekileyo. Ithetha ntoni le nto? Ewe, ayinandawo yeevidiyo "zobuyatha", okanye iimpapasho ezinjengezo zenziwe kuFacebook okanye kwezinye iinethiwekhi zentlalo apho ezinye iinjongo zikhona. Apha sifuna ukudala iprofayili yobungcali kunye neyobuzaza.
Nceda uqaphele oko Kufana nokuqala kwakho kwi-intanethi. Ngapha koko, iprofayile yakho injalo. Kuyo uya kugxininisa uqeqesho lwakho, amava, izakhono, impumelelo ... kwaye uhlala usebenza, hayi kangako ngokobuqu (nangona ungazibeka ukuba zinxulumene nezakhono zomsebenzi).
Ngoku, le nethiwekhi ayipheleli kwiphepha elinye ukubonisa ukuqhubeka kwakhona. Ungathatha inxaxheba kwaye uthumele amanqaku, amagqabantshintshi, imifanekiso, iividiyo ... kodwa ukuba nje zinxulumene nomsebenzi wakho kunye nomsebenzi wakho. Umzekelo, ividiyo malunga nekati yakho isenokungabi yinto yokuyifaka kwiprofayile yakho ye-Linkedin. Endaweni yoko, enye yendlela yokuvelisa ngakumbi iya kuba ngcono.
Iindidi zopapasho eziphumelelayo kwi-Linkedln
Njengakwezinye iinethiwekhi zentlalo, kwi-Linkedin kuhlala kukho umxholo onethuba elingcono lokuphumelela kunabanye. Kwaye xa kufikwa ekwazini ukuba ungathumela njani kwi-Linkedin ukuze uzibeke endaweni yakho, kubalulekile ukuba ungazazi iintlobo ezahlukeneyo, kodwa uzisebenzise.
Ngokukodwa, une:
- Iiposti zakho zebhlog. Ukuba unayo, kwaye namhlanje bambalwa kakhulu abangenayo, kuya kufuneka uthathe ixesha ubhale amanqaku kuyo kwaye, kamva, ubadlulisele kwi-Linkedin ukuze ubazise. Ewe kunjalo, qiniseka ukuba ibhalwe kakuhle kwaye zingamanqaku ofuna abantu bakwazi kuwe.
- Iindaba zeshishini. Khawufane ucinge ukuba usebenza njengogqirha wezilwanyana, kwaye kuye kwavela into entsha yokunyanga umhlaza ezinjeni. Ewe, ezo ndaba ziya kukunika umdla kwi-Linkedin yakho kuba, njengengcali yezilwanyana, uya kuba unika ulwazi oluluncedo. Ayinamsebenzi ukuba awuyibhalanga; Ekuqaleni, bekucingelwa ukuba ukwabelana ngomxholo ovela kwabanye kubi kuba unike abaphulaphuli ukhuphiswano lwakho; Ngoku akunjalo, kodwa kukunika ukuthembeka ngakumbi.
- Imixholo esebenzayo. Ukuqhubeka nomzekelo wangaphambili, kugqirha wezilwanyana. Ungathini xa ubeka iposti okanye ividiyo ofundisa kuyo abantu ukuba bayisusa njani itiki? Imixholo ebizwa ngokuba "yenziwa njani" yanconywa kakhulu kwaye ukuba yenziwe kakuhle, inokuma ngaphandle kwabanye.
- Iingcebiso. Iyafana nale ingasentla, nangona inganyanzelekanga ukuba isebenze. Umzekelo, kwaye ngentla apha, ungacebisa ngokunyamekela izinja ebusika. Apha singabandakanya imiyalezo ekhuthazayo, okanye ezo zixela amava kwaye ekugqibeleni sizame ukunceda abanye abasebenzisi abaziva bekwimeko efanayo nabo.
- Iifoto kunye nevidiyo. Iifoto, infographics, imizobo, iividiyo ... yonke into "ebonakalayo" iya kunceda kupapasho. Ngapha koko, ezi zibekwe kwimibhalo efundisayo okanye efundisayo kusetyenziswa le mifanekiso ukuyenza iqondakale ngakumbi.
- Uhlaziyo. Okokugqibela, uthathe ikhosi, unomsebenzi omtsha ... inokuba yinto oyipapashayo kwi-Linkedin kuba iyakubonisa ukuba uyasebenza kwinethiwekhi, kodwa iya kuzisa ukuthanda kwakho ukuba uhlale usenza owona msebenzi ulungileyo kwaye ube neyona nto ibalaseleyo uqeqesho olunokwenzeka.
Iingcebiso malunga nendlela yokuthumela kwi-Linkedin kwaye uyenze iphumelele
Okokugqibela, siza kuxoxa nawe ngezitshixo zendlela yokupapasha izihloko eziza kubekwa kwi-Linkedin. Ukuqala, kuya kufuneka uthathele ingqalelo izinto ezithile ezinje:
- Iprofayile yakho kufuneka igqibelele kangangoko. Iprofayile engaphelelanga ayiyi kunika mfanekiso mhle kuwe kwaye nokuba inqaku lakho okanye upapasho lulungile, xa besazi ngakumbi ngawe kwaye bafumana "izikhewu", ziya kukushiya kwindawo embi.
- Sebenzisa imifanekiso ekumgangatho ophezulu. Ayisiyiyo loo nto kuphela, kodwa nokuba bayathimba, ukuba batsala umdla, banomtsalane kwaye babodwa.
- Unxibelelwano oluhle. Ngokucacileyo, akukho mntu uqala ngabantu abangama-5000 abaxhumeneyo, kodwa kufuneka ube nenani eliqhelekileyo lezithuba zakho ukuze zivele. Kwaye oko kufezekiswa ngokunyamezela, ukunyamezela emsebenzini kunye nemihla ngemihla.
- Thumela. Yeyona maxim. Kwi-Linkedin ayibalulekanga ukuba uchithe yonke imihla yokuthumela, kodwa yimihla ngemihla. Kungenxa yokuba ngaloo ndlela baya kubona ukuba uyakukhathalela ukuyigcina isebenza kwaye unike umxholo onomdla (kwaye uhluka).
- Sebenzisa i-SEO. Ngaba ucinga ukuba akukho SEO kwi-Linkedin? Ewe akuyonyani. Izitshixo ze-SEO kule nethiwekhi zibalulekile kwaye zinokukunceda ufumane izithuba zakho ze-Linkedin kubasebenzisi abalungileyo.
Ungayithumela njani kwi-Linkedin kwicandelo lePulse
Pulse sisixhobo esaziwa ngabantu abambalwa kakhulu. Kwaye okwangoku, inokukuvulela iingcango ezininzi, ngakumbi ukuba into oyibhalayo intle kangangokuba iqela lezonxibelelwano liyakuqaphela.
Yintoni iPulse? Yindlela ekufuneka uyenzile, Njengomsebenzisi we-Linkedin, bhala amanqaku akho kwinethiwekhi yoluntu kwaye ungabelani ngayo kuphela nabantu onxibelelana nabo, kodwa kunye noluntu luphela. Ngamanye amagama, i-Linkedin ikunika ithuba lokubonisa ulwazi lwakho lobuchwephesha ukuze uzazise. Ngapha koko, uya kuvelisa igunya kwaye wenze igama lakho liqale ukwaziwa.
Ukuthumela rhoqo kwiPulse kuya kukuvumela ukuba uzenzele igama. Ayisiyiyo loo nto kuphela, ukuba upapasho lwakho lusemgangathweni, kwaye ubonakalisa ukubhala okuhle, kunye nolwazi ngesihloko, unokutsala umdla wabanye abantu abafuna ingcali efana nawe. Kwaye nakwi-Linkedin uqobo kuba kukho "abachaphazeli" kwinethiwekhi abanokubonakala okukhulu.