Ngokwedatha epapashwe yi-IAB Spain, abasebenzisi baseSpain be Facebook banxibelelana nenethiwekhi yonke imihla, kunye nezinto abazisebenzisayo Instagram y Twitter Baxhuma iintsuku ezi-4 ne-5 ngeveki ngokwahlukeneyo. Ukongeza, ngokwedatha eboniswe ngu I-Oxatis, I-51% yabalandeli bephepha le-Facebook bazimisele ukuthenga iimveliso zakho. Ezi datha zomeleza ukubaluleka kokusebenza kubukho be eCommerce kwi nomphakathi.
Kungenxa yoko le nto i-eCommerce kufuneka ipapashe umxholo rhoqo kuthungelwano lwayo lwasentlalweni, kuba kubalulekile ukugcina ingqalelo yabasebenzisi be-Intanethi kwaye basebenzise izibonelelo zokuba noluntu olusebenzayo. Kodwa i ulawulo lweendaba ezentlalo Ivenkile ekwi-Intanethi ayisiyonto ekufuneka ishiywe ngamathuba, kodwa kufuneka yenziwe ngokulandela iqhinga elibandakanya ukulawulwa kwexesha okusebenzayo.
Iingcali zesisombululo se-eCommerce kwezorhwebo kwi-Intanethi I-Oxatis sinike izitshixo kwisicwangciso esiliqili sokwandisa kunye nokwenza intengiso ngokunyusa ukusetyenziswa kweenethiwekhi zentlalo ngokusekwe kumgaqo osisiseko: yenza lula oopopayi bezonxibelelwano ukonga ixesha lokutyala imali kwimisebenzi efunwa yivenkile ekwi-intanethi ngaphandle kokuyeka umgangatho Umxholo opapashiweyo.
Cwangcisa iiposti zakho
Ukucwangcisa iiposti zakho zemidiya yoluntu yeyona ndlela isebenzayo yokonga ixesha kunye nesiseko sokwenza isicwangciso somxholo. Ukucwangcisa ukupapashwa komxholo kwinethiwekhi yoluntu kukho izixhobo ezahlukeneyo. I-Oxatis icebisa ukusebenzisa iHootsuite okanye iBuff.
Hootsuite sisixhobo esibalulekileyo sokulawula iiakhawunti kwinethiwekhi yoluntu. Kusimahla, nangona kukho nohlobo olupheleleyo oluhlawulelweyo. I-interface yayo ikuvumela ukuba ulawule iinethiwekhi ezahlukeneyo ngaxeshanye, ezinje nge-Facebook, i-Twitter, i-LinkedIn, iGoogle +, i-Instagram, i-Foursquare (kunye nezinye ezinjengeMySpace, iMixi kunye neWordPress). Olona ncedo lukhulu lweHootsuite kukwazi kwayo ukudibanisa ukuhamba okuvela kwiinethiwekhi ezahlukeneyo zentlalo kunye nendlela ekulula ngayo ukucwangcisa izithuba. Isixhobo esipheleleyo kwinguqulelo yasimahla kwaye sinamandla ngakumbi kuhlobo oluhlawulelweyo.
Bomgcini Ikwasisixhobo sasimahla sokucwangciswa kwezithuba. Yahlukile kwiHootsuite kuba ayivumeli ukongeza ukuhamba kolwazi. Kulula kakhulu ukuyisebenzisa: yenza iakhawunti kwaye ukongeza iiprofayili ezahlukeneyo. Unokukhetha ukuba ufuna ukucwangcisa iiposti zakho kuGoogle +, iprofayile yakho ye-LinkedIn okanye iphepha, i-Twitter okanye iphepha lakho le-Facebook okanye iqela. Ukuba usebenzisa ingxelo ehlawulelweyo, ungathumela iifoto kwiPinterest.
Hlahla amanani-manani othungelwano lwakho lwentlalo
Ukuphucula iziphumo zezenzo zakho zentlalo kubalulekile ukuba usebenzise izixhobo zohlalutyo lwamananiokanye, njenge-Insights ye-Facebook okanye iGoogle Analytics.
Facebook Insights sisixhobo esikhethekileyo sokuhlalutya iziphumo kuFacebook. Ukuze ukwazi ukuyisebenzisa, kufuneka ube neprofayili yobungcali kunye nephepha lomlandeli. Isixhobo sikuvumela ukuba ulandele ukuvela kothotho lweenkcukacha-manani kangangexesha elithile, njengabasebenzisi abasebenza rhoqo ngenyanga, "ukuthanda" okutsha kwephepha okanye ukubonakala kokuhamba kopapasho, phakathi kwabanye.
google Analytics lolunye ukhetho olusisiseko lokuhlalutya ubalo. Kusimahla kwaye kuvumela ukufikelela kwisixa esikhulu sedatha eluncedo yokwenza ubukho bakho kwi-Intanethi kunye nezenzo zakho zentengiso. Kwimenyu ekhohlo, cofa 'Ukufumana', emva koko 'kwiinethiwekhi zentlalo'. Ngale ndlela, unokufikelela kubalo olwahlukileyo olukuvumela ukuba wenze uhlalutyo lobukho bakho kuthungelwano lwentlalo, amaqonga anika ezona zithuthi, ukuguqulwa, njl.
Sebenzisa ukukhutshwa komxholo kunye nezixhobo zohlalutyo
Ngokusetyenziswa kohlalutyo kunye nezixhobo zekharityhulamu yomxholo kunokwenzeka ukuphucula ukhuphiswano lweCommerce. IScoop.it okanye inkonzo yezilumkiso zikaGoogle zizixhobo eziluncedo kakhulu kwezi.
Scoop.it inokunceda kuhlalutyo lweemarike, kodwa ayisiyiyo kuphela into. Ikwavumela umxholo womxholo kunye nokubanakho ukwabelana ngokulula kwiinethiwekhi zentlalo. Ngamanye amagama, iScoop.it ikunika ithuba lokudala "idayari" yezihloko ezenzelwe wena kwaye, kamva, upapashe amanqaku kwimidiya enje nge-Twitter, Facebook, Tumblr, LinkedIn, WordPress kunye neBuff. Ngale ndlela, unokwenza uluntu olujikeleze isihloko somdla ofanayo kwaye ulisebenzise ukuba upapashe ulwazi lwangoku kwinethiwekhi yoluntu. Enkosi kwi «bookmarket» ebekwe kwindawo yokukhangela, unga «scoop» amanqaku ukuze zongezwe kwiakhawunti yakho yeScoop.it kwaye zihlelwe ngesihloko esikhethiweyo.
Las izilumkiso kuGoogle Yimiyalezo ethunyelwa ngokuzenzekelayo nguGoogle xa kukho iziphumo ezintsha ezingqinelana nokhangelo oluchazwe ngaphambili. Sisixhobo esinamandla sokuhlalutya intengiso, kulula kakhulu ukuyisebenzisa kwaye ikuvumela ukuba ufumane iindaba zamva nje malunga nokhuphiswano okanye malunga nemveliso, kunye nokufumana isilumkiso xa abasebenzisi be-Intanethi bepapasha izinto ezibhekisa kwiwebhusayithi.