Ewe, enye yezinto eziphambili kubarhwebi kukucacisa icandelo abaza kunikezela kulo imisebenzi yabo yedijithali. Phakathi kwezinye izizathu kuba kubalulekile ukwenza isicwangciso sokuthengisa ngexesha elifanelekileyo nangempumelelo. Kuba ayizukufana ukuba unevenkile ekwi-intanethi okanye ishishini elithengisa iimpahla zemidlalo kunokuba liphantsi kwemveliso kwicandelo lenkcubeko. Ayothusi into yokuba baya kuba nonyango olwahluke kakhulu ukusuka kumzuzu okhethekileyo wokukhulelwa.
Kwelinye icala, le nto ibalulekileyo iya kuba yinto efanelekileyo kakhulu yokwazi uhlobo lomthengi okanye iprofayile yomsebenzisi esiyifunayo ukusukela ngoku. Ukuya kwinqanaba lokuba kwezinye iimeko kuya kufuna enkulu inqanaba lokunyaniseka kwaye ke oko kufuna ingqwalaselo enkulu ukusukela ngexesha lokudalwa kwenkampani yezi mpawu. Ngokukodwa kwiminyaka emva kokuqala kwayo kwaye kude kube yilapho umgca weshishini sele sele umiselwe ngakumbi.
Ngayiphi na imeko, ukuchaza icandelo lezorhwebo lam elektroniki akusosihloko sesibini okanye esingabalulekanga. Ukuba akunjalo, ngokuchaseneyo, inokuba yinto ebangela ukuba ishishini lakho okanye umsebenzi wobuchwephesha kwi-intanethi ube nempumelelo. Ke ngoko, zonke izinto zalo kufuneka zithathelwe ingqalelo ukusukela ngoku. Kuba unokufikelela kwifayile ye- Inqanaba lokufunda ingaphezulu kunangoku. Apho elinye lamaqhosha aphambili lilele ekukhetheni amacandelo eshishini owazi ngcono kwaye unokuba namava athile kulawulo lwabo.
Leliphi icandelo le-e-commerce yam elilungileyo kum?
Ewe, lo ngumbuzo wokuqala omele uzibuze ngawo lo mzuzu ukuze yonke inkqubo ikhule ngokuchanekileyo kwaye ube nomda omncinci weempazamo kwizigqibo ozenzayo malunga noku. Kuba ngokwenyani, awungekhe ukhethe icandelo leshishini kwishishini ledijithali ngaphandle kohlalutyo lwangaphambili apho izibonelelo zalo kunye nezinto ezingalunganga zichazwe kwindlela efanelekileyo.
Ukusuka kule meko ngokubanzi, umbono wokuba usesikhundleni sokukhuthaza icandelo elinenzuzo yokwenyani kwimidla yakho yobuchwephesha uluncedo kakhulu. Apho kuya kufuneka ubenemiba ethile esikubhengeza yona apha ngezantsi:
- Kuluncedo kakhulu ukugxila kulawo macandelo eshishini ebezikhona ukuxhaphaza kancinci, kodwa zona zinamandla amakhulu okuhlaziya kwakhona kwixesha eliphakathi nelide.
- Kubaluleke kakhulu ukuba licandelo owazi kakuhle kwaye ukuba kunokwenzeka unalo amanye amava kwezinye iiprojekthi ezineempawu ezifanayo.
- Ewe kunjalo, awungekhe ugxile kwi-niches yeshishini balinganiselwe kakhulu kwaye azinanxaxheba kangako kubasebenzisi. Bavela kwelinye ixesha, kodwa okwangoku sele bephelelwe lixesha kwimixholo yabo.
- Kukho amacandelo amatsha kakhulu ezinembono yokukhula ephezulu kakhulu kwaye kwezinye iimeko inokumela amathuba oshishino lokwenyani.
Kufuneka ubeke ezinye zezi ngcebiso ekusebenzeni esele sizichazile ukuze umsebenzi wakho wokurhweba unganzima ukusuka ekuqaleni. Nangona kuzo zonke iimeko, kuyakufuneka wenze okuninzi kwinxalenye yakho ukuze zonke izinto zikhule ngokwesiqhelo kwaye kungabikho ziganeko zaluphi na uhlobo.
Idijithali licandelo elikhulayo
Ngokwedatha yakutshanje ye-e-yorhwebo epapashwe kutshanje yi-CNMCData, i e-commerce idlulile kwi-10.900 yezigidigidi ze-euro eSpain Kwikota yokuqala yowama-2019, eyi-22,2% ngaphezulu kunonyaka odlulileyo.
Ukujonga ikota yokuqala ka-2019 kunye namacandelo omsebenzi ngeyona mivuzo iphezulu, ubunzima obufunyenwe ziiarhente zokuhamba kunye nabaqhubi bezokhenketho (15%), uthutho lomoya (9,1%) kunye nempahla (5,9%). Ngelixa kwelinye icala, indawo yokuhlala yabakhenkethi, ukungcakaza, ukuthengisa ngokuthe ngqo, ukuthuthwa komhlaba kwabahambi okanye imiboniso eyahlukeneyo, kugxila kwipesenti encinci.
Izindululo zakho zokukhuthaza ishishini kwezi mpawu zinokuvela kwamanye ala macandelo obugcisa. Kodwa unazo nezinye iindlela ezinokuthi zinomdla kakhulu ukuzisebenzisa ukusukela ngoku. Apho eyona nto ibaluleke kakhulu kukuba, ubuncinci, uqhelene niche yakho. Iya kukunceda ukuba ugcine ubudlelwane obungcono kunye nabathengi bakho okanye abasebenzisi.
Kwelinye icala, kwaye ngokwengxelo, kuyaboniswa ukuba utshintshiselana ngemvelaphi eSpain eziya phesheya ziye zafikelela kwi-5.253 yezigidi zeerandi, nto leyo ebonisa ukwanda kwe-23,8% xa kuthelekiswa nelo xesha linye ngo-2018. Esi sisizathu esinamandla sokuba ukhethe lo msebenzi wobungcali kwiinyanga ezizayo.
Ngale ndlela, awungekhe ulibale ukuba ishishini ledijithali, nokuba leliphi icandelo, liya kuthi uya kugcina inkcitho eninzi kwiziseko zakho. Ukuya kwinqanaba lokuba awuzukufuna ukwenza imali enkulu, ngakumbi ukuba uyithelekisa namashishini esiqhelo okanye aqhelekileyo. Oko kukuthi, ezo zifuna impendulo ebonakalayo, enje ngezakhiwo zeshishini, iziseko zophuhliso kunye nabasebenzi abangakumbi ukulungiselela uluntu.
Kufuneka ndenze ntoni ukuqala urhwebo kwi-Intanethi?
Eyona nto ibaluleke kakhulu ukuba unomdla wokuvula ishishini ngezi mpawu zikhethekileyo kusekwe ekumiseleni ukuba loluphi uhlobo lweempahla okanye iinkonzo oza kuzinika abathengi bakho. Kodwa ngaphezu kwako konke ngenxa yokuba uza kukhetha imodeli yorhwebo ekwi-Intanethi. Kuya kufuneka ukhumbule ukuba esi sisigqibo esimangalisayo kwaye esiya kuxhomekeka kwimarike ofuna ukuyijolisa. Ngesi sizathu, kuya kufuneka ukuba ube sisigqibo esicingisisayo kwezi zihlandlo.
Ewe inyathelo elilandelayo omele ukulithatha lolokwakha kuphela. Ngengqiqo yokuba uyazi ukuba kuya kufuneka uqonde ukuba uneendlela ezahlukeneyo zokwenza iimveliso okanye iinkonzo zakho zifumaneke kubathengi. Kodwa ngonyango olwahlukileyo, njengoko uza kubona ngezantsi:
- Yenza indawo yakho okanye iwebhusayithi yakho apho uya kuphuhlisa khona ishishini lakho ledijithali.
- Nika iimveliso zakho okanye iinkonzo ngokusebenzisa iiforamu okanye uthungelwano lwasentlalweni ngeendlela ozibona zilungele umdla wakho wobuchule.
- Yeyiphi intengiso ofuna ukungena kuyo ukuthengisa iimveliso zakho? Ngandlela thile, impumelelo okanye hayi yeprojekthi yeshishini lakho iya kuxhomekeka kule nto kunye nokuba yintoni ekupheleni kosuku.
- Chaza umbutho weshishini lakho ngeyona njongo yokwandisa zonke izinto eziphambili ngokubaluleka kwimisebenzi yakho yobungcali.
- Kwaye okokugqibela, ungalibali ukwenza isicwangciso esihle seshishini kwaye uzazise ngokunzulu ukuze wenze izigqibo ezikuvumela ukuba ugcine imali.
Igalelo lezorhwebo lwe-elektroniki kwiinkampani
Ukucuthwa kweendleko ngaphezulu kolunye ulawulo kwishishini kwaye oko kunokukhokelela ekunciphiseni inkcitho ukusuka kumzuzu wokuqala.
Ukufikelela kubathengi be Naliphi na icandelo lehlabathi njengoko i-intanethi iphakathi kwaye inegalelo kwiintengiso ezinokunyuka ngendlela ebaluleke kakhulu.
La lula ulawulo yoluhlu, iiodolo kunye nabathengi yenye yeenzuzo zayo ezinkulu kwaye ezinokulawulwa kule modeli kwimisebenzi yobungcali.
Amandla amakhulu okubonelela ngesixa esikhulu solwazi ngendlela eluncedo kumthengi okanye kumsebenzisi kwaye ekwavelisa ubudlelwane obukhulu ngakumbi kumajelo onxibelelwano phakathi kwamaqela omabini ayinxalenye yale nkqubo.
Indawo yokuthumela amaphulo entengiso kubathengi ngokwenyusa kunye nokunikezela kwaye ke oko kuyanceda ekuphuculeni umda wolamlo kuthengiso lweemveliso, iinkonzo okanye amanqaku,
Ibeka kwangaphambili kulawulo olungcono kwinkampani yezi mpawu ngenkqubo enokwenziwa ngokusesikweni nakweyiphi na indawo okanye indawo ekuyiwa kuyo emhlabeni.
Amanye amacandelo anenzuzo kwi-Intanethi
Ewe kulula ukuyiqonda ukuba onke amacandelo edijithali ayafana. Hayi kangako. Kukho ezinye ezinokuba yinzuzo ngakumbi kwimidla yakho yobungcali. Ngaba uyafuna ukwazi ukuba zeziphi ezizezona zibalulekileyo?
Idityaniswe kubuchwephesha obutsha
Ukuqhubela phambili kwezobuchwepheshe kunenkxaso yabasebenzisi kunye nokuphunyezwa kwayo kuyinyani. Ngeentengiso zentengiso ezinje ngezi zilandelayo:
- Ukhuseleko
- Ubukrelekrele bobugcisa (AI)
- Robotics
- Idatha enkulu kunye nohlalutyo lwedatha
Iimfuno zabemi
Zizo ezo zifuna ukwanelisa ezinye zeemfuno zamva nje zabasebenzisi nalapho zifumaneka khona izisombululo zolonwabo, imisebenzi yokuphumla nokhenketho ngokubanzi. Ezi ntengiso ze-niche zinamasiko amaninzi eluntwini azisayi kuphuma kwifashoni. Ngomsebenzi ongathandabuzekiyo.
Ukudalwa kweziqalo
Kubonakala ngathi lomjikelo wotyalo-mali uye wahlala ngokuqinisekileyo, nangona ungekabikho kwinqanaba lenzuzo elifunwa ngoosomashishini abancinci. Kodwa akukho nto yenzekayo, kuba yonke into ibonisa ukuba baya kuba kwixesha elizayo, hayi kude kakhulu kule mizuzu. Kufuneka ibe sisigqibo esicingisisiweyo ukusukela ngoku ukuya phambili.