Ngaphakathi kwe-e-commerce, zininzi iindlela zokuthengisa iimveliso. Eyona ixhaphakileyo, kwaye leyo ihlala ithi qatha engqondweni, kukuba nendawo yokugcina izinto encinci ekhaya, okanye kwindawo yasekuhlaleni, apho sineemveliso ezithengwa kuthi kwi-intanethi ngendlela ethi, xa befaka iodolo, sinokuba nesitokhwe sokuyithumela. Kodwa kukho enye indlela, engabizi kwaye elula. Ngaba uyayazi indlela yokuwisa?
Emva koko sifuna ukukubonisa ntoni yintoni ukuwisa, zithini izibonelelo kunye nezinto ezingalunganga, iintlobo ezikhoyo kunye nendlela yokulahla ngokulula. Ngaba siza kuqala?
Yintoni eyehlayo?
Ukuwisa yinto yobugcisa esekwe kwishishini elikwi-Intanethi elingafuneki ukuba nesitokhwe seemveliso. Ayisiyiyo loo nto kuphela, kodwa akunyanzelekanga ukuba ubenendawo ebonakalayo yokugcina izinto ezithengiswayo kwaye awunalo nokuba nexhala lokuthumela iimveliso, kuba yile nto inyanyekelwa ngabanye.
Ngamanye amagama, Yindlela yokuba nevenkile ekwi-Intanethi kodwa apho inkqubo yentengiso yenziwa yenye inkampani yangaphandle ukuba inazo iindlela zokuthumela abathengi ukuthengisela abathe ba-odola ukutshintshiselana "nobhaliso" kwicala lakho lokuthengisa iimveliso abanazo.
Oku kunokwenzeka kushishino kunezibonelelo ezininzi kusomashishini, ngakumbi ukuba usaqala kwishishini elikwi-Intanethi kwaye awufuni kutyala imali eninzi kakhulu. Kodwa ikwanenani lezinto ezisezantsi. Siyabazi.
Okulungileyo nokubi kokulahla
Ukuba sele ufunde lukhulu malunga nokwehla, unokwazi okuhle nokubi malunga nale fomu yeshishini. Enye yezinto ezilungileyo ngokungathandabuzekiyo yi kungafuneki ukuba wenze utyalomali olukhulu ukufumana indawo yokugcina isitokhwe semveliso okanye ukunyamekela ukuthunyelwa, kuba oko kwenziwa ngabanye. Ukuhambisa ngenqanawa kuqinisekisiwe kwiiyure ezingama-24-48 kuninzi lwamatyala kwaye unolawulo lokwazi ukuba zingaphi ii-odolo ezibekiweyo kwaye uza kufumana malini.
Kodwa, endaweni yenkonzo, Kuya kufuneka uhlawule umrhumo wenyanga ngayo, ehlala ingabizi kangako njengoko unokucinga. Kule nto kufuneka songeze ukuba amaxabiso eemveliso awakhuphisani kangako, ngenxa yokuba zithengiswa zibiza kakhulu kunezinye iivenkile. Kwaye amaxesha amaninzi awunako ukuseta loo maxabiso, ngenxa yoko awudlali ngobuqhetseba xa unikezela ngesibonelelo (kuya kufuneka uthobele oko kusekwe ekudropheni).
Kubalulekile ukulinganisa iingenelo kunye neengozi zokulahla ukuze wenze isigqibo esifanelekileyo. Kodwa ukuba ufuna ukuqhubela phambili, ngoku siyakuxelela iintlobo zokuwisa ezikhoyo.
Iindidi zokwehla
Uyakwazo oko Ngaba zimbini iintlobo zokuwisa? Yinto embalwa abayaziyo nabangayifumaniyo de baqale ukuphanda. Kodwa ngokubanzi, uneentlobo ezimbini:
- Nabalamli, Iinkampani apho zikunika khona, hayi imveliso enye, kodwa uninzi, kunye neempawu ezininzi, ukuze wenze ivenkile enekhathalogu ebanzi yabathengi bakho. Ingxaki kuphela kukuba awunxibelelani nomenzi uqobo, kodwa omnye umntu nguye olamla phakathi kwaba babini.
- Ngaphandle kwabalamli. Kule meko, ukuya "kumthombo", kwinkampani enoxanduva lokwenza ezi mveliso ukuba zithengise kwivenkile yakho (ikhathalela inkqubo yokugqibela yokuthengisa (ukuhanjiswa kwemveliso)).
Ukukhetha enye okanye enye kuya kuxhomekeka ikakhulu kwinto ofuna ukuyithengisa kwivenkile yakho ekwi-intanethi kunye nezinto ofuna ukuzisebenzisa, kuba amaxabiso aya kwahluka.
Ulahla njani
Ukuba emva kwayo yonke into esikuxelele yona, uzimisele ukuyizama, lixesha lokuba uyazi indlela yokulahla. Kulula kakhulu, kodwa kwangaxeshanye kuya kufuneka uthathele ingqalelo ezinye zezinto ezinokuchaphazela ishishini lakho.
Khetha imveliso ofuna ukuzinikela kuyo
Kule meko awuzukucinga kakhulu, kuba Xa ubona abathengisi ababonelela ngokuwisa, kuya kufuneka uthathe isigqibo ngokusekwe kokukhoyo: iithoyi ezithandekayo, iimpahla, iimveliso zetekhnoloji
Ingcebiso yethu kukuba wenze uhlalutyo lweendlela, eyona nto uyithandayo, kwaye ukhethe ezo mveliso uza kuzithengisa.
Hlalutya ukhuphiswano
Ewe, ayinakuphepheka; Kuya kufuneka uyazi ukuba ukhuphisana nabani kwaye benza ntoni ukuze babone ukuba ungaboyisa njani kwaye ngokwenza oko abathengi babo babe ngabakho.
Kule nto zama ukubona imithombo yeendaba zentlalo, uphononongo lwabathengi, i-SEO, ukubeka indawo kwiphepha, njl.
Konke oku kuya kukunceda ubone ukuba basebenzisana njani nabathengi. Ayisiyo malunga nokukopa kwakho, kodwa malunga nokuphucula oko.
Khetha umthengisi oya kudrophu
Nje ukuba uyazi imveliso, Awunakho ukukhetha umboneleli wokuqala omfumanayo. Kuya kufuneka ujonge uninzi ukuze wazi iimeko abakunika zona: amaxesha okuhambisa, iifom zobhaliso, ireyithi, njl. Zonke ezo zinto ziya kuba nefuthe kwisigqibo sakho.
Ngapha koko, uninzi lwezinto abazenzayo zibeka iodolo yokubona ukuba le nkqubo iya kuba njani kumthengi.
Yenza ivenkile yakho yokuwisa
Oku kunokuba lula, ngakumbi ukuba umboneleli wakho wokulahla uyakunceda. Ukwenza oku, sicebisa ukuba ube negama lakho lesizinda kwaye wenze ivenkile yakho ekwi-Intanethi kuyo. Uninzi lusebenzisa amaqonga anjengeShopify (yenye yezona zaziwa zigqibeleleyo kwintengiso).
Nyusa
Ababoneleli baya kukhathalela ukuhambisa iimveliso ozithengisayo. Kodwa kuya kufuneka uzinikele ngokupheleleyo kwisicwangciso sentengiso. Ewe kuya kufuneka uqale ukuphucula ukubekwa kwakho, i-SEO, ubudlelwane nabathengi ... Iimveliso azizukuzithengisa; kufuneka ubashukumise kwaye nguwe kuphela oza kuyenza.
Okukhona uthengisa, kokukhona uya kwenza inzuzo. Ukongeza, injongo yakho yokuqala kufuneka ibe kukugubungela umrhumo wokuwisa owuhlawulayo ngentengiso yenyanga. Ukuba ukufezekisile oko, kancinci kancinci uza kunyuka kwaye, ewe, uya kufumana izibonelelo.
Ngokwenene ukuwisa kulula, kwaye amashishini amaninzi abheja kuyo ngaphandle kweziphene zalo mkhuba. Nangona kukho ukhuphiswano ngakumbi nangakumbi koku, inokuba yindlela yokungena kwi-e-commerce ngaphandle kokutyala imali eninzi kwaye, xa ubona ukuba injani inkqubo kwaye ukuba kufanelekile, ziphele ngokwahlulahlula kwabo baboneleli ngokwakho.