Njengamajelo eendaba ezentlalo kunye ne-e-commerce ziye zisibaxakekise ebomini bethu, amathuba okuba basebenzisane kwaye bomeleze omnye nomnye awunakubalwa, ucinga ukuba umntu ophakathi uchitha malunga neyure kunye nemizuzu engama-40 ekhangela lonke usasazo lweendaba, iintsuku, kunye nenani abathengi kwi-Intanethi e-US bazakufika kwizigidi ezingama-217 kulo nyaka.
Kwiintsuku zakudala, ubukho beshishini babuchazwa njengeentengiso zephephandaba kunye nendawo yokugcina izinto ezibonakalayo. Ngoku, kwiminyaka yedijithali, udumo lweshishini luhlala kwaye lufela isikhundla sabo kwimidiya yoluntu. Okwangoku, amajelo asekuhlaleni asetyenziswa ziimpawu njengendlela yokwazisa, ukwandisa ubukho babo kwi-Intanethi, kunye nokunikezela ngenkonzo ekumgangatho ophezulu kubathengi.
Kulo nyaka, akukho mathandabuzo ukuba ekugqibeleni sinokulindela ukuba ezi ndlela ziqhubeke, njengoko kuvela ezintsha. Makhe sijonge kwindima ekhulayo yemidiya yoluntu kwi-e-yorhwebo.
Iintengiso ezihlawulelweyo kunye neMidiya yokuNxibelelana
Ngenqanaba elingenangqondo lokwenziwa ngumntu elinokuthi libekwe kwintengiso ye-Facebook (ubudala, ijiyografi, ukhetho kunye nokunye) kunye neenkcukacha apho iFacebook inokuthi inike ingxelo ngeziphumo zayo, ayingomsebenzi olula ukuba iimveliso ziqhubeke zisebenzisa iFacebook nezinye zentengiso zentlalo. Ikwayimpumelelo kuFacebook, eyonyuse ngaphezulu kwe- $ 7 yezigidigidi kwintengiso ngo-2016.
Olona hlobo lwempumelelo kwi2017 iya kuba ngabo banako ukwandisa ukufikelela kwabo kunye nokusebenza kwintengiso ehlawulelweyo kwimidiya yoluntu. UWilliam Harris, umcebisi nge-e-commerce wokukhulisa i-elumynt.com, uthi: “Ndiyabona ukuba ii-e-commerce brand zityala imali eninzi kwintengiso zentlalo ezihlawulelweyo, kwaye ndicinga ukuba loo nto iya kuqhubeka ngo-2017… akwanele ukuhlawulela nje Iintengiso kwiGoogle Shopping. Kuya kufuneka ufumane abaphulaphuli abalungileyo kwiintengiso zikaFacebook, iiNtengiso ze-Instagram nangakumbi nangakumbi, kwiPinterest kunye nezinye iiakhawunti ezihlawulelwayo zentlalo. Kuya kuba lula ukuseta ezi zinto kunye nokulandelela ukubuyiselwa kwentengiso, oko kuthetha ukuba iimveliso ezininzi ziya kuqala ukwenza njalo. "
Imiyalezo yabucala
Kwiminyaka yakutshanje, abahlalutyi baqaphele imeko enomdla nengalindelekanga. Ngelixa ukusetyenziswa kweenethiwekhi zikawonkewonke ezinje nge-Facebook kunye ne-Twitter ziqala ukuncipha, iinkonzo zemiyalezo yabucala ziyaqhuma ngokuthandwa. I-WhatsApp, i-Snapchat, kunye ne-Facebook Messenger zizilo ze-app ezinamanani amakhulu okuzibandakanya abalekela kwizigidi ngezigidi.
Inxulumene: Ezinye zeZixhobo eziPhezulu zePlatform zeChatbot ezili-10 zokwenza iiNgxoxo zeShishini lakho
Apho abantu baya khona, ishishini kufuneka lilandele, kwaye iimveliso zenze indlela yazo ekuthumeleni imiyalezo yabucala ngokusebenzisa iincoko. Iincoko, ii-AI zabantu ezinokulinganisa incoko yokwenyani, zinokuphendula imibuzo malunga neemveliso, zinike iingcebiso kwaye zisombulule izikhalazo zabathengi.
Abathengi bayasondela ngokuthe ngcembe kumbono. NgokweVenturebeat.com, iipesenti ezingama-49,4 zabathengi bakhetha ukunxibelelana neshishini ngenkonzo yemiyalezo engama-24/7 kunakwifowuni. Iimpawu ziyakubonwa kude xa ziqala ukujonga iinkonzo ze-catamaran njengejelo elongezelelweyo lokufikelela kubathengi.
Ukongeza, uninzi lweenkonzo zemiyalezo yabucala ngoku zibonelela ngokudityaniswa kwemali. Ukuvula i-WeChat, ukuncokola nommeli wophawu lobukrelekrele bokuthenga, kunye nokuthenga imveliso ngaphandle kokuvala usetyenziso nokuba kube kanye kuphakathi kwezinto ezinokwenzeka ngo-2017.
Ukuthengwa kweapp
Okukhona kunzima ukuthenga okanye ukufikelela kwenye into, kokukhona amathuba okuba siqhubeke. Oku kuchaza ukuba kutheni iisayithi ze-ecommerce ezithatha ixesha elide ukulayisha zinamazinga aphezulu okuhlawula, kwaye iivenkile ezikwi-Intanethi ezinee-clunky interfaces zithengisa kancinci. Umntu angazithenga iimveliso nge-Instagram, Pinterest kunye ne-Twitter. Nje ukuba amava e-Apple Pay ahlangane nokwamkelwa, kuphantse kube yinto eyoyikisayo ukucinga ukuba kuya kuba lula kangakanani ukuthenga-ukuba ubona into oyithandayo kwimidiya yoluntu, ukubetha kube kanye kuya kuyizisa emnyango. Iimpawu kufuneka ziqale kwangoko ukuvavanya ukuba zingazithengisa njani iimveliso zazo kusetyenziswa imithombo yeendaba zentlalo, ngokudibanisa ubukho bentengiso obunamandla kunye nenkqubo yokuthenga elula.
Indima ekhulayo yorhwebo lwentlalo
Imithombo yeendaba kwezentlalo ihambe indlela ende ukusuka ekuxhumeni abantu kuphela ukuya kudlala indima ebonakalayo kuwo onke amashishini. Abantu bafudukele kwi-Intanethi, kwaye banentlalontle. Kwaye iimveliso ziluqaphele utshintsho, ngokuqinisekileyo. Ngaphambi koko, ubukho beshishini babuchazwa yivenkile ebonakalayo kunye nentengiso kwiphephandaba. Kodwa kwiminyaka yedijithali, udumo lweshishini luhlala kwaye lufela isikhundla sabo kwimidiya yoluntu.
Imithombo yeendaba kwezentlalo inesakhono sokuqondisa abathengi kwimveliso entsha okanye kwintengiso entle. Kodwa ayisiyiyo loo nto kuphela, uthungelwano lwasentlalweni lwenza ukuba uluntu luhlale kwaye lubandakanye abantu ngendlela yokuthenga. Inyani yile yokuba abantu abaninzi babhenela kwimithombo yeendaba zentlalo ukubanceda benze isigqibo sokuthenga kwaye malunga ne-75% yabantu bathenga into kuba beyibonile kwiqonga leendaba zentlalo. Kwintengiso ye-e-yorhwebo kukho ithuba elikhulu kubanini bamashishini, kuphela ukuba isicwangciso sisungulwe kakuhle. Imithombo yeendaba kwezentlalo idlalile kwaye izakudlala indima ebalulekileyo ekuveleni kwezinto ezifumaneka kwi-Intanethi. Sebenzisa ukusebenza kweendaba zosasazo kwezentengiso kwi-e
Shicilela kwiziko ledatha lemihla ngemihla
Ukuqalisa kunye nokukhulisa uluntu lwakho lwentlalo, kufuneka uthumele umxholo onomdla kunye nokubandakanya. Funda elona xesha lokuhambisa liphezulu, indlela abaphulaphuli bakho abasabela ngayo kwiindidi ezahlukeneyo zezithuba, leliphi ixesha losuku elona liphezulu lokuthumela, njl.
Mfutshane kwaye mfutshane
Abantu banexesha elincinci nelincinci, ke ulwazi olugqithisileyo aluyiyo indlela efanelekileyo yokutsala abathengi. Banike ulwazi olufutshane nolufanelekileyo malunga nemveliso abanokubanomdla kuyo. Ukusetyenziswa ngokukhawuleza nangokulula yimeko yokuphumelela. Yongeza umxholo obonakalayo. Iposti ebandakanya umfanekiso okanye ividiyo iya kwenza iipesenti ezingama-50 zokuthandwa ngaphezulu kongenayo.
Beka iinjongo zakho
Cinga ngento oceba ukuyiphumeza usebenzisa imidiya yoluntu. Ukuqwalaselwa kweBrand? Ukunyusa ukugcwala kwewebhusayithi yakho? Yandisa ukuthengisa? Konke oku kunye? Yenza iinjongo zakho zibalwe, ukuze ukwazi ukulandelela inkqubela phambili kunye nokulinganisa ukusebenza kweendaba zosasazo kwishishini lakho. Landa umkhondo wenani lezithuthi zentlalo kwiwebhusayithi yakho, inani lezinto ozithandayo, izabelo, izimvo, njl.
Sebenzisa izibonelelo zonxibelelwano ezahlukeneyo zentlalo
Ubakho kwiinethiwekhi zentlalo, kodwa akukho siphumo ... Zama ukusebenzisa zonke izinto ezithile eziziswa ziinethiwekhi ezahlukeneyo zentlalo. Sebenzisa ii-hashtag, thatha ithuba lokusayina iqhosha kwi-Facebook, wenze ukhuphiswano kuFacebook, yongeza izikhonkwane zePinterest ezinokuthengwa kunye nezinto ezinje. Ushishino lwe-e-commerce kuthetha ukuba uhlala ulandela imikhwa. Zininzi iinkcukacha ezinokukunceda ukuba ubonakale ngakumbi ishishini lakho.
Sebenzisa uPhononongo
Abantu kunokwenzeka ngakumbi ukuba bathenge imveliso ukuba umntu othile ngaphambi kwabo wayisebenzisa kwaye wayivavanya. Cela abathengi ukuba bashiye uluvo lwabo kwiimveliso kwaye bayibonise kwiphepha lakho le-Facebook, umzekelo. Olu hlaziyo luza kudala ukugcwala kwabantu kwiphepha lakho kwaye ngenxa yoko lonyuse ukuthengisa.
Umxholo oveliswe ngumsebenzisi
Umxholo owenziwe ngumsebenzisi uyanyanzelisa kuba unika abathengi abanokubakho ubungqina boluntu ababukhangelayo. Kwentengiso ye-intanethi, umxholo owenziwe ngumsebenzisi ngumgodi wegolide. Abantu bayakuthanda ukubona umxholo owenziwe ngabanye abantu, bayaziqonda kuwo. Buza abathengi bakho ngezimvo, iifoto, iividiyo kwaye bazithumele ukuqala iingxoxo.
Yazi abathengi bakho
Ukuba awubazi abathengi bakho, awunakupapasha umxholo onomdla kwaye ubatsale. Bazi ngokusebenzisa ezinye iikhweshine, uphando okanye imithombo yeendaba zentlalo ukuze ukwazi ukuphumeza isicwangciso esifanelekileyo ngokufanelekileyo. Imiyalezo yakho kufuneka ijongane neemfuno zakho-fumana ukuba ziyintoni na.
Sukuzama nje ukuthengisa
Okwangoku, eyona njongo iphambili yokusebenzisa imidiya yoluntu ayikuko ukuthenga. Abantu basebenzisa imidiya yoluntu ngenxa yokufuna ukwazi kunye nokunxibelelana kwezentlalo. Yihloniphe loo nto. Sukusebenza kuphela xa uzama ukuthengisa into. Abantu baya kuvala kwaye bangaqhubeki ukuba wenza njalo.
Nangona iinethiwekhi zentlalo ziindawo zokwabelana ngezinto esidlangalaleni, ziya zisanda ngasese. Abasebenzisi abaninzi bakhetha imiyalezo yabucala okanye unxibelelwano lwamaqela oluvaliweyo kunosasazo loluntu. Abathengisi mabaqinisekise ukuba unxibelelwano nabo banokuba ngabathengi luyathandeka kwaye luyonwabisa. Ukuqhagamshela ngexesha lokwenyani kunye nabaphulaphuli yeyona nto iphambili kuba abantu bayayithiya imihla yokulinda impendulo ye-imeyile. Nokuba unabasebenzi abafumanekayo kwingxoxo okanye usebenzisa i-bot yengxoxo ebukhoma, isiphumo siya kuba ngumthengi owonelisekileyo kunye nethuba lokuguqula. Kwintengiso ye-e-yorhwebo, unxibelelwano olugudileyo lubalulekile.
Ukuthenga ngaphakathi nohlelo
Namhlanje, i-e-commerce isasazeka ngakumbi nangakumbi kwimidiya yoluntu, kuba nje ipesenti ephezulu kakhulu yabantu ichitha ixesha apho. Ukuthengwa kwezicelo zeselfowuni kuqhelekile, kwaye le meko iya kuqhubeka nokukhula kwi-2017. Ezinye iinethiwekhi zentlalo (i-Facebook, i-Instagram, iPinterest, i-Twitter) zenze ukhetho lokuthenga iimveliso ngokuthe ngqo kwizicelo zazo eziphathwayo. Kwaye abantu basebenzisa elo thuba kuba bayazithemba ezo nethiwekhi, bahlala bebuyela kubo benethemba lokufumana izinto ezinokubakho.
Intengiso ehlawulwayo
Ngakumbi nangakumbi abathengisi bayaliqonda ixabiso kunye nokubaluleka kokusebenzisa imithombo yeendaba zentlalo kwi-e-commerce, yiyo loo nto intengiso iye yakhuphisana ngakumbi. Ukufumana iziphumo zezinto eziphilayo kunzima kakhulu kuba abantu baya kuhlala beyibona imiyalezo kuqala kubahlobo babo, hayi evela kumashishini nakwiimpawu. Emva kwethutyana, ufunda ukuba kufuneka utyale imali kwintengiso, kwaye uhlawule ukubonisa ishishini. Kuba iinkampani ezininzi ziyaqala ukusebenzisa intengiso ehlawulelweyo, amaxabiso entengiso aqala ukunyuka kancinci, nawo.
Ividiyo ebukhoma
Sasivele sixoxe ngexabiso leemveliso zevidiyo kwi-e-yorhwebo. Kwintengiso ye-e-yorhwebo, yeyona ndlela yokuma, ngokuqinisekileyo. Ividiyo itsala umdla wakho ngelixa ukhangela, umxholo wayo uyakutsala. Kodwa, ukusukela kunyaka ophelileyo, ezinye zonxibelelwano ziye zasungula ividiyo ebonakalayo. Ngale nto, ungasasaza ngqo ukuya kuthi ga kwiiyure ezi-4. Eli nqaku linokwakha ulwazi malunga negama kunye nokwakha uluntu ngokukhawuleza nangokufanelekileyo. Ingasetyenziselwa iindlela ezininzi ezinomdla kunye nobuchule- kwi-Q & A ephilayo, idemo yemveliso, okanye ukujonga kwangaphambili kwemiboniso. Ngenxa yezi zibonelelo, abathengisi abaninzi bayayisebenzisa okanye baceba ukuyisebenzisa kulo nyaka.
Nyaniso
Indima edlalwa yinyani ebonakalayo kunye ne-augmented kwi-e-commerce inkulu kakhulu. Ubunyani bokwenyani bunika amava okuthenga angalibalekiyo, yiyo loo nto ifezekisa inani elikhulu lokuthengisa. Iimpawu ziyakhawuleza ukubona lo mkhwa.
Iingcinga zokugqibela
Imithombo yeendaba zentlalo inokuba lutshintsho olukhulu kumdlalo kwishishini. Ukuze usebenzise zonke izibonelelo oziziselwa yimithombo yeendaba zentlalo, qala wenze uphando lwakho kwaye wenze isicwangciso esiliqili seendaba zentlalo. Ewe kunjalo, ukubeka abathengi embindini wayo. Yenza ubudlelwane, wakhe ukuthembana kunye nobudlelwane obuhlala buhleli. Okokuqala, tyala imali kwiibhondi, emva koko uzame ukuthengisa izinto. Landela iindlela, funda amanethiwekhi onxibelelwano kunye neendaba abazinikelayo. Zonke iinkcukacha zinokuba luphuculo olukhulu kwishishini lakho, ke ngoko zama ukungaphoswa nayintoni na. I-ecommerce yentlalo ithatha umsebenzi onzima, gcina loo nto engqondweni.
Iya kuba ngumdla ngokuqinisekileyo ukujonga ukuba zonke ezi zinto sele zichaziwe ziya kudlala njani kwikamva losasazo lwentlalo kwi-e-commerce.
Usebenzisa njani imidiya yokuncokola ukuthimba abaphulaphuli abatsha nabangoku kwishishini lakho le-ecommerce? Ngaba uceba ukulandela ezi ntsingiselo? Zive ukhululekile ukwabelana ngamava akho, izimvo kunye nemibuzo.
Thumela imihla ngemihla- Isiseko kunye nokukhula koluntu ekuhlaleni, kufuneka uthumele umxholo rhoqo ukutsala abathengi bakho. Nika ulwazi olufutshane, oluchanekileyo noluchaphazelekayo malunga nemveliso ukuze ubenomdla kuyo. Uphando ngeendlela, ukuphendula kwabaphulaphuli kwiindidi ezahlukeneyo zezithuba, leliphi ixesha losuku elona lifanelekileyo ukuthumela, njl. ibalulekile. Izithuba ezinomfanekiso okanye ividiyo zivelisa ukuthandwa okungaphezulu kwe-50% kunenye ngaphandle kwayo.
Cwangcisa iinjongo zakho -Yichaneke ekucwangciseni into ofuna ukuyifezekisa (nokuba kukwanda kwintengiso, ukwamkelwa kwegama, ukwandiswa kwezithuthi kwiwebhusayithi yakho okanye kwi-tandem) ngokusebenzisa imidiya yoluntu. Yenza iinjongo zakho zilinganiswe, ukuze ukwazi ukulandelela inkqubela phambili yokusebenza kweendaba zosasazo kwishishini lakho le-e-commerce.
Ukuzibandakanya kwabaThengi -Yazi abathengi bakho ngophando, imidiya yoluntu, okanye amaphepha emibuzo ukuze ukwazi ukuphumeza iindlela zakho ngendlela efanelekileyo.
Imidiya yokuncokola kunye ne-SEO- Imidiya yoluntu kunye ne-SEO ziyahambelana. Ukuba nobukho beendaba zosasazo lwentlalo kukonyusa izinga le-SEO kwiwebhusayithi yakho.
Ukugxekwa kubalulekile: iindwendwe zinomtsalane ngakumbi kwaye zinokuthenjwa ngakumbi kwimveliso ukuba umntu ophambi kwabo uyisebenzisile wayivavanya. Cela abathengi ukuba bashiye uluvo lwabo kwiimveliso kunye neenkonzo kwaye bayibonise kwiwebhusayithi yakho. Olu hlaziyo luya kuqhuba ukugcwala kwabantu kwiphepha lakho kwaye ke lonyuse ukuthengisa.
E-commerce kunye nemidiya yoluntu yindibaniselwano egqibeleleyo. Ngokuqinisekileyo inguquko kumdlalo kuwo onke amashishini. Ngokwenza amajelo eendaba ezentlalo eyona njongo iphambili yonxibelelwano, iinkampani zinokujolisa kubaphulaphuli ngokubanzi, ngaloo ndlela zibenza babe sisiseko sabathengi.
Okukhona kunzima ukuthenga okanye ukufikelela kwenye into, kokukhona amathuba okuba siqhubeke. Oku kuchaza ukuba kutheni iisayithi ze-ecommerce ezithatha ixesha elide ukulayisha zinamazinga aphezulu okuhlawula, kwaye iivenkile ezikwi-Intanethi ezinee-clunky interfaces zithengisa kancinci. Umntu angazithenga iimveliso nge-Instagram, Pinterest kunye ne-Twitter. Nje ukuba amava e-Apple Pay axhaphake ngokwamkelwa, kuphantse kube yinto eyoyikisayo ukucinga ukuba kuya kuba lula kangakanani ukuthenga. Kodwa kwiminyaka yedijithali, udumo lweshishini luhlala kwaye lufela isikhundla sabo kwimidiya yoluntu. Yenza iinjongo zakho zilinganiswe, ukuze ukwazi ukulandelela inkqubela phambili yokusebenza kweendaba zosasazo kwishishini lakho le-e.