Yintoni ukuThenga kuGoogle kwaye isebenza njani

UGoogle yenye yeenkampani ezihlala zivelisa ezona mveliso, zinxulunyaniswa nezaziwa kakhulu. Nangona kunjalo, ezinye zihamba ngokungaziwa ngakumbi ngenxa yokuba kunokuba nzima ukuziqonda. Yiyo le into eyenzekayo ngokuthenga kuGoogle.

Kwaye ngaphandle kwale nto, uyazi ukuba sisixhobo esiluncedo kakhulu kwi-e-commerce? Ngokudityaniswa nesikhangeli (esisetyenziswa yipesenti ephezulu kakhulu kwihlabathi), ivumela iimveliso zakho ukuba zifikelele kubasebenzisi. Kodwa, Yintoni ukuThenga kuGoogle kwaye kusebenza njani? Oko kunye nokunye okuninzi koku siza kukuchazela apha ngezantsi.

Yintoni ukuThenga kuGoogle

Xa ufuna ukuthenga into, nokuba sisityalo, isixhobo, ikrimu ... amaxesha amaninzi uphelela ekufikeleleni kwisikhangeli (ikakhulu kuGoogle), ubeke imveliso oyifunayo noyifunayo, akunjalo? Ewe, kwiziphumo, kwikholamu esekunene, sibona uthotho lweemveliso ezinokuba yile nto uyifunayo. Kwaye, ukuba ujonga kancinci kwisihloko, nantsi: Iziphumo zokuthenga zikaGoogle. Ibhingo!

Ukuthenga kuGoogle luhlobo lothelekiso lwamaxabiso emveliso, kodwa kukwalithuba lalo naliphi na ishishini elikwi-Intanethi elenza ukuba iimveliso zalo zaziwe ngabo bonke abo bazifunayo. Ngamanye amagama, ukubeka indawo.

Okwenziwa nguGoogle kukukhomba imveliso kwivenkile ekwi-intanethi ngendlela ethi, xa umntu eyikhangela loo mveliso, ayibonise kunye nexabiso kunye nevenkile, ukuze umsebenzisi akwazi ukuthelekisa amaxabiso kwaye abone iimveliso ezahlukeneyo. iivenkile «ezibhaliswe nguGoogle». Ngaphezu, le bhokisi ibaluleke ngakumbi kuneentengiso zikaGoogle Adwords okanye ukukhangela okuqhelekileyo, kungoko sisixhobo esinamandla sokwazisa ishishini lakho kunye neemveliso zakho.

Uyibeka kanjani ivenkile yakho ekuthengeni kuGoogle

Phambi kokuba uzazise kwaye ufune ukungena kuVenkile kuGoogle, kubalulekile ukuba usithathele ingqalelo isigqibo. Kwaye ukuba uyahlangabezana neemfuno eziceliweyo ukuba ungene. Sithetha malunga:

• Yiba neakhawunti yeGoogle Adwords. Oku kubalulekile kuba inxibelelana neakhawunti yakho kaMthengisi kaGoogle (yithi, "yinkampani yokuThengisa kuGoogle") onokuthi wenze nayo imikhankaso yeemveliso zakho.
• Yiba neakhawunti yeZiko loMthengisi kuGoogle. Yintoni efanelekileyo ekuthengeni kuGoogle?
• Yiba nemveliso yokutya, ukuba kunokwenzeka kwiXML, ukuze uyithumele kuGoogle kwaye iimveliso zakho ziqale ukuvela.
• Yiba nevenkile ekwi-intanethi.

Nje ukuba ube nayo yonke into, kwaye isigqibo sakho siqinile, amanyathelo ekufuneka uwalandele ukungena kuVenkile kuGoogle ngala alandelayo:

• Khangela iziko loMthengisi kuGoogle. Unayo le apha: https://www.google.com/retail/
• Kuya kufuneka ubhalise, kwaye ndicebisa ukuba usebenzise i-imeyile enye oyinike yona kwiiNtengiso zikaGoogle ukusukela, ngaloo ndlela, yonke into iya kukhawuleza (kwaye ezi akhawunti zimbini ziya kudityaniswa ngokulula) Ukuze ubhalise, kuya kufuneka ugcwalise lonke ulwazi oluceliweyo kwaye, xa sele uqinisekisiwe, ungaqhubeka ngenyathelo elilandelayo.
• Ngenisa ukondla idatha yakho. Oko kukuthi, ifayile (kwiXML engcono) enolwazi lweemveliso zakho. Ngapha koko, xa uneemveliso ezimbalwa kulula ukuyenza, kodwa ukuba ivenkile yakho inamawaka, sebenzisa iplagi ukuyila ngokulula.
• Jonga ukuba yonke into ichanekile na. Ngokukodwa ngaphambi kokuyithumela ukuze kungabikho zimpazamo (ngakumbi kumaxabiso) ezinokuchaphazela kakubi ivenkile yakho.
• Qhagamshela iiNtengiso zikaGoogle kunye noMrhwebi. Uyakwenza oku kwi "Useto", kwaye ukusuka apho ukuya "kwiAdwords". Ingaba udinga ntoni? I-ID yeNtengiso kaGoogle kuphela.

Yiyo ke loo nto, uya kuba nevenkile yakho. Inyathelo elilandelayo onokulenza kukudala iphulo lokuqala ukubonakala ekuthengeni kuGoogle kwaye uyakwenza oku ngeNtengiso.

Izinto eziluncedo nezingalunganga

Ngoku ayizizo zonke izinto ezikhazimlayo eziyigolide, kwaye kwimeko yokuthenga kukaGoogle asinakukuxelela ukuba zonke ziluncedo. Kuba ayiyonyani. Njengokuba zininzi izibonelelo, kukho nezinye iingxaki Kuya kufuneka ulinganise ukwenza esona sigqibo malunga nenkampani yakho. Ngale ndlela, kwaye ngokuchanekileyo, sithetha ngazo zonke.

Izibonelelo zokuthenga kuGoogle

Phakathi kwezibonelelo esiziqaqambisayo zezi:

• Iintengiso ezibonakalayo. Kuba ayizukufumana isicatshulwa kuphela, kodwa iya kubonisa umfanekiso kwaye inokuba yile nto kanye ayifunayo loo mntu. Ngapha koko, ukubonwa, kunye nokuthelekisa, unenjongo yokuthenga ephezulu kakhulu kunezinye iziphumo.
• Okuphambili. Ngenxa yokuba iimveliso zikaGoogle zithengiswa ngaphambi kweentengiso zeAdwords kwaye zibekwa phambili kwiziphumo zenjini yokukhangela. Ngapha koko, kunokwenzeka ukuba imeko kaGoogle iyafana, ukuyinika ukubalasela ngakumbi nangakumbi.
• Izithuthi ezifanelekileyo. Umntu obona imveliso, okanye ayikhangele, kungenxa yokuba uzimisele ukuyithenga, hayi kuba efuna ulwazi ngayo. Ke oku kuhlala kujika kube yintengiso (kungekudala okanye kamva).

Ayilunganga kangako

Ngoku, zininzi iingxaki ekufuneka zithathelwe ingqalelo, zezi:

• Ukhuphisana nexabiso. Ngokwesiqhelo "abaphumeleleyo" baya kuba ngabo banikela elona xabiso libalaseleyo kuloo mveliso. Ke ngoko, ngamanye amaxesha kunzima ukuphumelela ngesi sixhobo. Ukuba amaxabiso akho awakhuphisani, kuya kuba nzima ukuba ufezekise nantoni na.
• Iinkampani ezinkulu. IAmazon, Casa del Libro, Ebay, Mediamarkt, Carrefour, El Corte Ingles… zivakala ziqhelekile, akunjalo? Ewe, uyazi ukuba kuya kufuneka ukhuphisane nabo, kwaye oku kuya kunciphisa amathuba akho, ngaphandle kokuba unike into enexabiso kwimveliso yakho.

Ungayithengisa njani kwiVenkile zikaGoogle

Umbuzo omkhulu, Ngaba ithengiswa kwiVenkile zikaGoogle? Impendulo yakhe inzima, kuba baya kubakho abathi ewe kwaye abanye bathi hayi. Into ekufuneka ucace gca ngayo kukuba, ukuba awuyenzi imikhankaso yeAdwords, ukubakho kuVenkile kuGoogle akuyi kubiza nantoni na, kwaye, ngokwendalo, ungaqala ukudweliswa. Ke kutheni ungazami nje?

Ewe kunjalo, kuba siyazi ukuba ixesha olichitha uzazisa malunga noThengiso lukaGoogle libalulekile, ungathini ngokushiya ezinye "Amaqhinga" aya kukunceda uthengise ngaphezulu?

• Ukubheja kwisihloko esichazayo. Ngapha koko, ukwenza njalo kuya kutsala umdla ngakumbi. Kodwa ufaka ntoni? Kukho ifomula: Ubungakanani beBrand-Gender-Product-Colour-Size. Ngale ndlela awumchithi ixesha laloo mntu.
• Iingcebiso. Kubaluleke kakhulu ... Kodwa siyazi ukuba kubiza imali eninzi ukuzifumana, kuba abantu abadli ngokuchitha ixesha bebeka izimvo (ngaphandle, kwaye phantse zihlala zimbi) malunga neemveliso okanye iivenkile.
• Eyona foto intle. Sele sikuxelele ukuba ukuThenga kuGoogle kubonakala kakhulu. Ingxaki kukuba, ukuba awuyikuthathela ngqalelo koku, uyakuphela unomfanekiso ombi kwaye ekugqibeleni awuyi kukhethwa. Ke ukubheja kwiseshoni elungileyo yemveliso yakho.
• Sebenzisa iilebhile. Isicwangciso esiliqili sokutsala umdla, umzekelo usithi uyathengisa, zizinto ezixabisekileyo, kwaye ungoyena mntu uthengisayo ...