Ividiyo yifomathi eyivelisayo ukuthembana ngakumbi phakathi kwabathengi okanye abasebenzisi kwaye kukho ukujikeleza okungaphezulu kwama-40% enkosi kubo ngokweengxelo. Kuxhomekeka kwicandelo osebenza kulo, kuya kuba lula kwaye kube lula ngakumbi ukwenza iividiyo ezincinci zemveliso. Ukuba, nangasiphi na isizathu, awunakufaka iividiyo zemveliso nganye, sicebisa ukuba ubandakanye ividiyo engaqhelekanga kwiwebhusayithi yakho, ukomeleza umfanekiso wakho wophawu kunye nokuzithemba kwabathengi.
Kwaye ngenani elikhulayo labakhuphisana nabo kwi-e-yorhwebo, ukungena kwividiyo ngoku kunokuba kungangumbono ombi. Ngokophando lweBrightcove, i-46% yabathengi iveze ukuba bathenga into ngokubukela ividiyo.
Ngaba ujonge izimvo zokusebenzisa ividiyo ukukhulisa ishishini lakho le-ecommerce? Kule nqaku, ndiza kwabelana ngeendlela ezili-11 zokuyila iinkampani ze-eCommerce zokuthengisa iimveliso zazo ngeevidiyo. Masiqalise.
Ukuvalwa kwemveliso
Enye yeendlela ezilula zokwandisa ukuthengisa kukusebenzisa ividiyo yemiboniso okanye ukubonisa iimveliso ngokucacileyo. Iividiyo ezibonisa iimveliso ezivela kwii-engile ezininzi kunye nokusondela kunokunika abantu ukuqonda okungcono kwento abayithengayo, enokuthi inyuse ukuguqulwa kokuthengisa.
Ngokophando olwenziwe nguWyzowl, iipesenti ezingama-80 zabantu zathi iividiyo zemveliso zabanika ukuzithemba ngakumbi xa bethenga imveliso kwi-intanethi. Ividiyo inika abathengi ukuqonda okungcono kwinto ebonakala ngathi yiringi, ukuyibonisa kwii-engile ezahlukeneyo kunye nokubonelela ngombono osondeleyo. Iintlantsi zongeza kubuhle obubonwayo bento leyo kwaye mhlawumbi zonyuse amathuba okuba umntu ayithenge.
Bonisa indlela yokusebenzisa imveliso
Ezinye iimveliso zinobuchule kwaye zibonisa abantu ukuba bangazisebenzisa njani kunokunceda abantu baqonde ixabiso lemveliso.
Le vidiyo iqala ngokubonisa ukuba injani into ekuyo kwimpahla yayo yoqobo kunye noko kubandakanywayo. Emva koko ubonise umbukeli ukuba kulula kangakanani kwaye kulula kangakanani ukuyihlanganisa, indlela yokupheka kuyo, kunye nendlela yokuyifaka kwakhona xa ugqibile. Ividiyo iyaqhubeka ukubonisa ukuba imveliso kulula ukuyicoca kwaye iyaphatheka.
Ezi mpawu kuya kuba nzima ukuzibonisa usebenzisa imifanekiso emileyo kunye nokubhaliweyo. Kodwa ividiyo emfutshane inokuvumela abathengi ukuba baqonde ngokukhawuleza nangempumelelo into eyenziwa yile mveliso kunye nendlela yokuyisebenzisa.
Xelela ibali elivelisa imvakalelo
Ukubalisa amabali kunye nokwenza iimovie kunokuvuselela iimvakalelo ebantwini, kwaye abantu bahlala babelana ngomxholo weemvakalelo. Isenokuba yindlela elungileyo yokwenza umfanekiso ophawu olunamandla.
Ngapha koko, isifundo kuGoogle siveze ukuba abasetyhini abaneminyaka eyi-18 ukuya kuma-34 babephinda-phindwe kabini ukuba bacinge ngokuqinisekileyo malunga nophawu olubonisa iintengiso ezinamandla. Kukwakhona nama-80% amathuba okuba bathande, bagqabaze, kwaye babelane ngezi ntengiso emva kokubabukela.
UPantene wasungula umkhankaso wentengiso obizwa ngokuba yiChrysalis owawubonisa intombazana engevayo eyayiphupha idlala ivayolin. Emva kokuxhatshazwa nokugculelwa ngomnye woontanga bakhe, waphantse waliyeka iphupha lakhe. Kodwa emva koko uba ngumhlobo webhasi enezakhono osisithulu kwaye uyamkhuthaza ukuba aqhubeke nokudlala. Intombazana leyo ijongene nobunzima apha endleleni, kodwa ihlala inyanzelekile. Ukubetha iingxaki kunye nokuphumelela ekugqibeleni, ukumangalisa wonke umntu, kubandakanywa nomntu ophantse wamqinisekisa ukuba anikezele.
IiVidiyo zoLonwabo
Abantu bayathanda ukonwatyiswa, ke ukusebenzisa ukuzonwabisa kunokuvumela iividiyo ze-ecommerce ukuba zabelwane kwaye ngamanye amaxesha zihambe zintsholongwane.
Omnye wemizekelo eyaziwayo yokusebenzisa ulonwabo ukukhulisa uphawu yividiyo ethi "Ngaba iya kuba yi-Blendtec". Ngo-2005, i-Blendtec yayinemveliso enkulu kodwa yayingenalo ulwazi ngophawu lwentengiso. Umphathi we-Blendtec kunye neqela lophando bavavanye umxube wabo ngokudibanisa iibhodi zomthi ukuvavanya ukuzinza kwemveliso yabo. UGeorge Wright, igosa eliyintloko lentengiso eBlendtec, weza nombono wokufota ividiyo ngomsebenzi kunye nokuthumela iividiyo kwi-intanethi.
Ngotyalomali lweedola ezili-100 nje, uBlendtec uthumele iividiyo zokuxuba izinto ezixubileyo ezinje ngegadi yegreyidi, iimabhile, kunye nenkukhu ejikelezayo kwiYouTube. Iividiyo zivelise ngaphezulu kwe-6 yezigidi zokujonga kwiintsuku nje ezi-5. Iphulo likaBlendtec yayiyindlela entsha yokubonisa amandla emveliso yabo ngelixa kusonwabisa nabani na obukele iividiyo zabo.
I-Blendtec iyaqhubeka nokuvelisa ezi vidiyo kwaye ngo-2006 intengiso yazo inyuke nge-700%, izisa ingeniso yenkampani kwi-40 yezigidi zeedola ngonyaka.
Ukudala ividiyo eyonwabisayo kuthatha ubuchule, kodwa kunokuba yindlela elungileyo yokunyusa ulwazi lwakho lwegama kwaye ekugqibeleni kuvelise ukuthengisa ngakumbi.
Umyalezo we-CEO
Ukuba ne-CEO okanye isigqeba esiphezulu sokwenza ividiyo kunokuba yindlela elungileyo yokwenza uphawu lwentengiso kunye nokuphuhlisa unxibelelwano olunzulu noluntu. Iividiyo ezinabaphathi zinokwakha ukuthembana kunye nolwalamano kunye nabaphulaphuli ngelixa usazi abantu ngasemva kwenkampani.
Ngapha koko, uhlalutyo olwenziwe ngu-Ace Metrix lubonise ukuba iintengiso ezibonisa i-CEO yenkampani zisebenza ngcono kunaleyo ingekho ngokomndilili.
Ividiyo yayiyindlela elungileyo yokwazisa ngemveliso kwaye abantu mabahlangane ne-CEO. Inikwe njengonxibelelwano lwangempela lweRaspberry Pi kunentengiso.
UBen Brode wasebenzela iBlizzard Entertainment kwaye wayengumyili oyintloko we-Hearthstone, enye yezona ndawo zidumileyo zamakhadi kwi-Intanethi. Ukongeza ekusebenzeni kuyilo lomdlalo, naye wadlala indima ebalulekileyo kwintengiso yomdlalo ngokubonakala kwiividiyo kukhululo olutsha.
Gcina ukhumbula ukuba ayizizo zonke iintengiso ezine-CEO kuyo ezenze kakuhle. Ezinye zezitshixo kwizibhengezo ze-CEO eziyimpumelelo zibandakanya:
Abantu kufuneka bazive ukuba i-CEO inyanisekile kwaye iyinyani.
Umphathi omkhulu kufuneka azibophelele kwesi sicwangciso sexesha elide. Umkhankaso wentengiso ongaguqukiyo uya kusebenza ngcono kunentengiso enye.
Umphathi omkhulu kufuneka abe ngumntu onxibelelana kakuhle nonomdla. Ayizizo zonke ii-CEO eziya kuba nobuntu obufanelekileyo bokubandakanya abaphulaphuli ngevidiyo.
Iintengiso zevidiyo ezisebenzayo
Njengoko ukuthengisa ividiyo kukhuphisana ngakumbi, ukwenza iividiyo ezisebenzisanayo kunokuba yindlela elungileyo yokuma. Ngokwophononongo olwenziwe liqela losasazo iMagma, iintengiso zevidiyo ezisebenzisanayo zikhokelele ekunyukeni kwama-47% kwintsebenzo xa kuthelekiswa neentengiso ezingasebenziyo kunye nokunyusa iinjongo zokuthenga ukuya kuthi ga kumaxesha ali-9.
Iintengiso zevidiyo ezisebenzisanayo zintsha kakuhle, ke ngekhe ungaziboni zininzi apha. Kodwa njengoko iinkampani ezininzi zikuqonda ukusebenza kwazo, kunokwenzeka ukuba ziqhubeke nokukhula ekuthandeni.
Nayi eminye imizekelo yentengiso yevidiyo ...
I-Twitch liqonga elidumileyo labadlali abafuna ukusasaza imidlalo yevidiyo edumileyo, kwaye enye yeendlela ezenza ngayo imali kukuvumela ababukeli ukuba bathenge "iibits" ukuze bakwazi ukugcoba kwiqela labo elithandayo le-Esports. Nangona kunjalo, bavumela ababukeli ukuba bafumane "iibits" simahla ngokubukela iintengiso zevidiyo ezisebenzisanayo.
Inkxaso yomkhuhlane
Amashishini angadibana nabashukumisayo kwividiyo ukujolisa kubaphulaphuli abakhethekileyo. Kuba abaphembeleli sele bakhe ukuthembeka kunye nokuthembela kubalandeli babo, ukusebenzisana nabashukumisayo kunokuba yindlela ekhawulezayo nesebenzayo yokufikelela kubathengi abanokubakho.
Yongeza iividiyo kumaphepha emveliso
Xa usakha amaphepha emveliso kwiwebhusayithi yakho ye-e-yorhwebo, nceda wongeze inkcazo yevidiyo yemveliso nganye. Ngokophando olwenziwe ngu-Animoto, isixhobo esisekwe kwilifu sopopayi, abathengi kwi-Intanethi baphindaphindwe kane ukubona inkcazo yevidiyo ngemveliso kunokufunda inkcazo yombhalo.
Inkcazo yokubhaliweyo isenokufakwa kumaphepha emveliso, kodwa inkcazo yevidiyo nayo mayongezwe. Ukuba umthengi akafuni ukufunda inkcazo yokubhaliweyo, banokukhetha ukubukela ividiyo. Ngokongeza iinkcazo zevidiyo kumaphepha emveliso yakho, uya kufezekisa inqanaba lokuguqula imveliso yakho.
Yabelana ngeevidiyo zenkcazo yemveliso kwiYouTube. Ukwenza inkcazo yemveliso iividiyo kunye nokwabelana ngazo kwiYouTube yeyona ndlela isebenzayo yokunyusa ukuthengisa kwiwebhusayithi yakho.
Inkcazo yemveliso iividiyo siseti esezantsi yeevidiyo zemveliso ezithengisayo, ewe, zichaza ukuba isebenza njani imveliso. Banokuba sisenzo esiphilayo okanye esinoopopayi, kodwa eyona njongo yabo iphambili kukufundisa ababukeli ngokusebenza kwangaphakathi kwemveliso.
Xa umthengi evile ngenye yeemveliso kwiwebhusayithi yakho ye-e-commerce kodwa engaqinisekanga ngokupheleleyo ukuba utyalomali lufanelekile, banokukhangela ividiyo echazayo ngayo kwi-Intanethi.
Nangona ividiyo ichaza imveliso inokwabiwa kumaqonga awahlukeneyo, iYouTube ihlala inika ezona ziphumo zibalaseleyo. Xa usabelana ngeevidiyo zenkcazo yemveliso kwiYouTube, azizukuvela kuphela kwiYouTube, kodwa nakwiziphumo zophando zikaGoogle kunye neBing. Abathengi banokukhangela imveliso ecacisa iividiyo besebenzisa nayiphi na kwezi injini zintathu zokukhangela.
Kwaye, ukuqaqambisa ngakumbi amandla e-YouTube, wonke umntu uyazi ukuba uGoogle yeyona injini yokukhangela ithandwa kakhulu, kodwa eyona nto ixhaphakileyo kukuba injini yokukhangela yesibini ngobukhulu emhlabeni ngokukhangela ivolumu yiYouTube.
Ukwazi le nyaniso incinci, akumangalisi ukuba uGoogle athenge iYouTube ngaphambi kokuba ibe yinzuzo; Nangona kunjalo, kuyandimangalisa ukuba baninzi abathengisi be-ecommerce endibafumanayo kwi-2019 abangayisebenzisiyo le nto ngenzuzo engaphezulu kwivenkile yabo ekwi-intanethi.
Faka ubungqina bevidiyo kwiwebhusayithi yakho
Unokusebenzisa ubungqina bevidiyo ukukhuthaza iimveliso kwiwebhusayithi yakho yorhwebo. Xa abathengi bebona abathengi bangaphambili bethetha ngamava abo amahle kwivenkile yakho ekwi-intanethi kwividiyo yobungqina, baya kutyekela ekuziva bezithembile ukubandakanyeka kwishishini lakho nasekuthengeni iimveliso zakho.
Ubungqina benziwe ngabathengi bangaphambili, ke banikezela uluvo olungakhethi cala kwiwebhusayithi yakho ye-e-commerce, oko kuthetha ukuba abathengi bathande ukubathemba ngaphezu kweentengiso okanye eminye imiyalezo yentengiso. Kwaye ubungqina bevidiyo busebenza ngakumbi kunombhalo kuba babonisa umthengi wangaphambili ethetha ngamava abo.
Iingqinisiso zinceda ukuguqulwa kwindawo yakho kuba ziwela kudidi lweziganeko zengqondo ezaziwa njengobungqina boluntu. Kwaye, ngokukaRobert Cialdini, kwincwadi yakhe ethi Influence, ubungqina boluntu sisixhobo sempembelelo.
Emva kokufumana ubungqina bevidiyo, bangeze kwiwebhusayithi yakho ye-ecommerce. Ukuba obu bubungqina bevidiyo malunga nevenkile yakho ekwi-intanethi ngokubanzi, nceda uyongeze kwiphepha lakho lasekhaya. Ukuba bubungqina bevidiyo malunga nemveliso ethile, nceda uyongeze kwiphepha lemveliso.
Ngenisa imveliso yokwazisa iividiyo ngokuthe ngqo kuFacebook
Xa usabelana ngeevidiyo zokwazisa kwiphepha le-Facebook kwiwebhusayithi yakho ye-e-yorhwebo, qiniseka ukuba uzilayisha ngqo kwinethiwekhi yemidiya yoluntu.
I-Facebook ivumela abasebenzisi ukuba babelane ngeevidiyo ngeendlela ezimbini: ukuzifaka okanye ukuzilayisha ngokuthe ngqo.
Xa ushumeka ividiyo kuFacebook, ngokuqinisekileyo uqhagamshela kwi-URL ebanjwe kuyo, njengeYouTube okanye iVimeo.
Abasebenzisi banokujonga iividiyo zakho zentengiso kuFacebook nokuba wabelana njani ngazo.
Nangona kunjalo, kwezi ndlela zimbini zixhaswayo, uya kutsala iimbono ezininzi ngokufaka iividiyo zakho zentengiso ngqo kuFacebook.
Inethiwekhi yemithombo yeendaba kwezentlalo ithanda umxholo wevidiyo yemvelaphi ngaphezulu komxholo wevidiyo ofakelweyo, ke ukulayishwa kweevidiyo ngokuthe ngqo kuFacebook kuhlala kukhokelela kwizimvo ezininzi.
Iividiyo zemveli ziya kuba kwinqanaba eliphezulu kwiindaba zeendaba zabalandeli bakho, oko kuthetha ukuba abasebenzisi abaninzi baya kubabukela kwaye bababukele.
Shumeka iividiyo kwii-imeyile
Xa usebenzisa i-imeyile ukunxibelelana nabaphulaphuli bakho be-e-commerce, jonga kubandakanya iividiyo ezifanelekileyo kwii-imeyile zakho.
Uphando lubonisa ukuba ii-imeyile ezinegama elithi "ividiyo" zongezwa kumxholo wesifundo ziipesenti ezili-19 kunokwenzeka ukuba zivulwe kunezinye ii-imeyile.
Uninzi lwabantu luthanda ukubukela iividiyo kunokufunda isicatshulwa, ke ukongeza eli gama linye kumgca wesifundo see-imeyile zakho kunokuziphucula kakhulu iirhafu zakho ezivulekileyo. Ewe kunjalo, kuya kufuneka usebenzise "ividiyo" kuphela kumgca wesifundo se-imeyile ukuba i-imeyile iqulethe ividiyo eyiyo.
Gcina imali kwiintengiso zevidiyo
Ngaphandle kweendleko zokuvelisa kunye nokuhlela, ngekhe uchithe imali eninzi ukukhuthaza urhwebo lwakho lwe-e usebenzisa ividiyo. Ukuthengisa ividiyo yindlela engabizi kwaye kuvavanywa ixesha ukunyusa ivenkile yakho ekwi-intanethi. Konke okudingayo ukuze uqalise yi-smartphone yakho epokothweni yakho kunye nonxibelelwano lwe-intanethi. Ngale nto ithethwayo, unokonyusa amandla okuthengisa ividiyo ngokuthenga iintengiso zevidiyo ezihlawulelweyo.
Ukuqala ngentengiso yevidiyo ehlawulelweyo, yenza iakhawunti yeNtengiso zikaGoogle kwaye usete umkhankaso wevidiyo omtsha. Imikhankaso yevidiyo ineentengiso zevidiyo, ozenzayo kwaye uzilayishe kwiiNtengiso zikaGoogle, ezidlala kuYouTube nakwezinye iiwebhusayithi kwiNethiwekhi yokubonisa kaGoogle. Nangona iindleko zahlukile, ungalindela ukuhlawula malunga neesenti ezili-10 ukuya kwezi-20 ngombono ngamnye.
Ukuba usenentloni zokuqalisa ngeentengiso zevidiyo, unokukhangela kwiYouTube okanye kwenye indawo kwizifundo; Kodwa, xa ufuna uncedo lweengcali kwaye uphakame ngokukhawuleza, eyona khosi ndiyifumeneyo yile iveliswe yiAdSkills, ibizwa ngokuba ziiNtengiso zeBulletProof Youtube.
Iividiyo zemveliso yorhwebo
Awunakulindela ukuba abathengi bafumane iwebhusayithi yakho ye-ecommerce ngaphandle kokuba uyayikhuthaza. Ukuthengisa ividiyo sisicwangciso esiliqili sokukhuthaza esinokutsala abathengi abaninzi kwivenkile yakho ekwi-intanethi ngelixa bekunceda ufezekise amaqondo aphezulu enkqubo.
Khawukhumbule nje ukwenza iividiyo ezikumgangatho ophezulu kunye nabaphulaphuli ekujoliswe kuwe kwiwebhusayithi. Kwaye ungalibali ukwandisa ukuthobela i-ecommerce kunye nokuthumela okuqinisekileyo ukuba kukonyusa ivolumu nje ukuba iividiyo zakho ziqale ukufumana ukubambeka.